UNIVERSITY OF FLORIDA Department of Tourism, Recreation & Sport Management

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1 UNIVERSITY OF FLORIDA Department of Tourism, Recreation & Sport Management LEI 4880 (Section: 01BG): Research Methods in Tourism, Recreation and Sport Management (3 credits) Monday (3 period): 09:35am 10:25am Wednesday (2-3 periods): 08:30am-10:25am 245 Florida Gym Building Spring 2019 Instructor Office Hours Required Book Optional Book Dr. Jin-Won Kim Assistant Professor Room: 242C Florida Gym Building Phone: +1 (352) :30 11:30am, and by appointment Salkind, Neil J. (2014) Exploring Research (8th Edition), Pearson Babbie, Earl R. (2015). The Practice of Social Research (14th Edition), Pearson Useful Online References Additional readings will be assigned during the semester. APA Formatting and Style Guide (Purdue Writing Lab): neral_format.html Required Technology Students will utilize specialized software programs during this course. Access to these programs is free to all enrolled UF students and can be obtained through the following web sites: Qualtrics online survey platform: Statistical Package for the Social Sciences (SPSS): Course Overview Class meets Mondays and Wednesdays and consists of lectures, discussions, and possible presentations from guest speakers. Mondays will be designated for lectures and topic workshops or group works. Wednesday classes will be used for the learning of new content. The workshops or group works may take place in the classroom or outside of it. Always check Canvas for the 1

2 latest information regarding class. Students should complete all reading assignments prior to class. Class participation may be expected and graded. Course Description LEI 4880 will provide students with a broad understanding of how to design and conduct research in Tourism, Recreation, and Sport Management (TRSM) and related fields. The purpose of the course is to prepare students to investigate a research question of their interest. To this end, students will learn the foundations of the scientific method and will conduct an overview of quantitative and qualitative research approaches. The course will include a hands-on research project that will help students develop research questions, review relevant literature, design the research, collect and analyze the data, and present their results to the class. Course Objectives After successfully completing this course student will be able to: Define the principles of the scientific method, Be able to describe selected research methods/research designs, Identify appropriate situations for the use of selected research methods/research designs, Evaluate the usefulness of published research by critiquing the methods used and interpreting the results, Understand basic concepts of human research subject protection and ethics, Design a study which includes sampling, sampling design, and data collection Be able to conduct and correctly interpret some of the statistical procedures used in research including descriptive and inferential statistics, Design effective graphs and tables, Demonstrate the application of research to issues and problems of concern to practitioners in tourism, recreation, and sport management, With a team, present in both written and oral formats the results of a research project Course Format The course will include: lectures, class discussions, and in class and online activities. All students will be required to participate in group discussions. Students are required to read all assigned materials prior to class and class participation is expected at all times. You are expected to demonstrate respect to peers and the instructor during all class activities. Any disruption of such a favorable teaching and learning environment might lead to an incomplete grade or classroom dismissal. 2

3 Methods of Evaluation Course Components Points a. In-class activities 50 b. Exams Exam Exam Sub Total 250 c. Team Research Project Project proposal 20 Literature review 20 Survey 20 Research model/questionnaire approval 20 Research paper first draft 35 Research project presentation 35 Research paper 100 Sub Total 250 Total 500 Note: Percentages above may be subject to change based on the instructor s assessment of the class progress. - Students will need to adhere to assignment deadlines (unjustified late assignments will result in a minimum deduction of 10-points). - In-class activities will be unannounced. - 80% of the grade is based on the individual s student contributions, and 20% of the grade is based on the team s final product. Course Requirements Students must complete all major components as described in the course syllabus/outline (assignments, exams, project, etc.) in order to pass the course. In-Class Activities (50 points) Students will be expected to actively participate in class discussion in person (this means more than simply attending class). Students will be ready for classroom discussion by preparing materials, reading the assigned text and meeting with group members as scheduled. In addition, there will be unannounced in-class activities, each for a value of 5 points for a total of 50 points. In-Class Activities Several activities (worth 50 points total) will be conducted in class throughout the term to review lecture and textbook materials, as well as to apply the course concepts. This activity will require you to read an assigned case and answer question(s) regarding the problem/issue(s) depicted in the case. Most of these cases will be from the textbook, related to the chapter recently covered (if the cases are not from text book, the materials 3

4 will be posted to the resource tab on the CANVAS in advance). Further instructions on how to approach a case study and generate solutions will be provided. Make-ups will not be given for any in-class activities without notifying the instructor prior to the class period, as well as providing the proper documentation (see the Course Policies). Activities will not be announced beforehand. Failure to attend class on the date of an inclass activity (without prior notification and documentation) will result in a zero for that assignment. Those who notice the instructor before class will get take home questions after the class and get up to 80% of the points. Students who arrive late to class on these days will not be given extra time to complete the activity. Exams (200 points) There will be two exams during the semester: Exam 1 (100 points) and Exam 2 (100 points). Exam 1 will cover the chapters discussed since the beginning of the course, while the Exam 2 will cover chapters discussed after the midterm exam. Additionally, instructor may omit certain chapters depending on the class progress. Exams will include multiple choice and short essay question. Two exams will be administered at the classroom (exam paper and scantron will be distributed). Make-up exams cannot be given for unexcused absence. Should an unusual circumstance arise where a student must miss the scheduled exam, a one-time appointment will be arranged for the student to make up the exam. 1 to 5 optional take home questions may be included for extra credits. Team Research Project (250 points) All class assignments will be submitted online through the course web site. Each team have 3 to 4 students. All team assignments are designed to help the students through the process of writing a complete research paper. Please note that while this a team effort, for each assignment 80% of your grade will be based on your individual effort and 20% of your grade will be based on the team product. The research project will be developed with the following assignments: Project proposal (20 points) This assignment has a value of 20 points. The assignment consists of one page: Page 1: Provide team number and names of all team members, a topic for your research project, and an abstract, see link below for abstract guidelines ACT.pdf 4

5 Page 2: Provide at least two research questions that your team could potentially address in this project. For each research question provide a hypothesis. Make sure each hypothesis is: stated in a declarative form, posit a relationship between a dependent and an independent variable, brief and to the point, and testable. Indicate the names of the dependent and independent variables for each one of your hypothesis. Literature review (20 points) This assignment has a value of 20 points. Each team member is responsible for providing two paragraphs of literature review each with at least two citations. The student name should be in bold right before her or his contribution. The document should flow seamlessly, with same font type and size, and same page layout from beginning to end. Please use a maximum of four pages. Page 1: Provide team number and names of all team members, a title for your research project, and an abstract. Please provide the research question that your team will address in this project. Please provide the hypothesis that your team will test in this project. Pages 2 & 3: Provide literature review. Page 4: Provide a list of references in APA format. Survey (20 points) This assignment has a value of 20 points. The team will design a questionnaire using Qualtrics. The questionnaire should be appropriate to obtain the data that will help the team answer the two research questions that will be addressed during this project. Each student should provide three questions for the survey. The student name should be in bold right before her or his contribution. The document should flow seamlessly, with same font type and size, and same page layout from beginning to end. Please use a maximum of three pages. Page 1: Provide team number and names of all team members, a title for your research project, and an abstract. Please provide the research questions that will be addressed in this project. Please provide the hypothesis that your team will test in this project. Pages 2 & 3: Provide the Qualtrics Survey. Export your survey by Clicking on Tools and then clicking on Export Survey to word. Please also send the survey from Qualtrics to jinwonkim@ufl.edu by clicking on the distributions tab. Research model / Questionnaire approval (20 points) This assignment has a value of 20 points. The team will describe the methods to be used and the final questionnaire to be used in this project. The student name should be in bold right before her or his contribution. The document should flow seamlessly, with same font type and size, and same page layout from beginning to end. Please use a maximum of four pages. Page 1: Provide team number and names of all team members, a title for your research project, and an abstract. Please provide the research question that will be addressed in this project. Please provide the hypothesis that your team will test in this project. Page 2, 3 & 4: Provide the Introduction (polished version of the Literature review). 5

6 Page 5: Provide the Methods. Example: type of research, experimental or nonexperimental. If experimental, true experimental or quasi experimental. If nonexperimental descriptive, historical, correlational, or qualitative. Describe a research design specific for the type of research you identified above. Pages 6 & 7: Provide the final questionnaire. Page 8: Provide a list of references in APA format. Research paper first draft (35 points) This assignment has a value of 35 points. The team will present a first complete draft of the research paper. The student name should be in bold right before her or his contribution. The document should flow seamlessly, with same font type and size, and same page layout from beginning to end. Please use a maximum of ten pages. Page 1: Provide team number and names of all team members, a title for your research project, and an abstract. Please provide the research question that will be addressed in this project. Please provide the hypothesis that your team will test in this project. Pages 2, 3 & 4: Provide the Introduction (polished version of the Literature review) Page 5: Provide the Methods Pages 6 & 7: Provide the questionnaire Page 8: Provide preliminary discussion Page 9: Provide preliminary conclusions Page 10: Provide a list of references in APA format. Research project presentation (35 points) This assignment has a value of 35 points. The team will present the research paper to the class. Each team member must present a portion of the research. Presentations should involve multimedia (PowerPoint, video, pictures, Prezi, etc.). The presentation should flow seamlessly, with same font type and size, and same presentation layout from beginning to end. Please use a maximum of ten slides. The presentation should be minutes long. Research paper (100 points) This assignment has a value of 100 points. The final draft of your research project represents the finished semester project. The student name should be in bold right before her or his contribution. The document should flow seamlessly, with same font type and size, and same page layout from beginning to end. Please use a minimum of ten pages and maximum of twelve pages. Page 1: Provide team number and names of all team members, a title for your research project, and an abstract. Please provide the research question that will be addressed in this project. Please provide the hypothesis that your team will test in this project. Page 2, 3 & 4: Provide the Introduction (polished version of the Literature review) Page 5: Provide the Methods Pages 5 & 6: Provide the questionnaire 6

7 Pages 7: Provide results (must include a graph) Page 8: Provide discussion Page 9: Provide conclusions Page 10: Provide a list of references in APA format. Grading Scale Percentage % 92-90% 89-87% 86-83% 82-80% 79-77% 76-73% 72-70% 69-67% 66-63% 62-60% Below 60% Letter Grade A A- B+ B B- C+ C C- D+ D D- E Grade Point Friendly Reminder: Grades are earned, not awarded. They are a means to an end, not an end in themselves. Course Schedule The course schedule is tentative and subject to change. Changes will duly be announced in class and posted on the CANVAS. In addition, the instructor will use the class list from time to time to communicate with you outside of class. Therefore, it is critical for you to check your UF Account. Etiquette You are expected to communicate in a professional manner. communicate should be courteous and respectful in manner and tone. Please include your last name and the course number (LEI 4880) in the subject line of all s. Please do not expect an immediate response via (typical response time will be within two business days, but I am usually respond sooner) If your question is sent at the last minute (e.g., shortly before an assignment is due) it may not be possible to send you re a response before the due time. Class Policies Students are expected to be professional in class, which requires them to: Attend class. If students are absent, they are responsible for getting information from a classmate. Actively participate in class at all times. Active participation includes asking thoughtful questions, contributing knowledge and ideas relevant to the topic, volunteering answers to questions, and sharing examples or relevant material from other readings, classes, and media sources. Be punctual with regards to class attendance and due dates. 7

8 Be prepared to participate in class. Students are required to read all assigned materials prior to class. Be courteous and respectful to your peers, guest speakers, and the instructor. If students disrupt the class, they will be asked to leave. Disruptive behavior includes: Participating in side conversations which are irrelevant to the class subject during class. Reading materials irrelevant to the class subject, including reading the newspaper, using your cell phone for any reason, or your laptop for any reason other than taking notes. Working on assignments for another class. Leaving the classroom early and arriving late, especially habitually and without a legitimate excuse. Attendance & Late Assignment Policy Requirements for class attendance and make-up exams, assignments, and other work in this course are consistent with the University s policies. For more information about UF s policies, please consult Students with prior knowledge of an excused absence must make arrangements to submit assignments prior to the due date. Documentation must be provided to the instructor for an excused absence. Excused absences include, but are not limited to, personal illness, family illness or death, jury duty, religious holiday, and official University activities. Absences will be excused at the instructor s discretion. Permit for absence from the instructor is needed before taking a leave. A penalty will be enforced if a student fails to submit an assignment by the deadline (without prior notification and documentation). The equivalent of 20% will be deducted from the assignment grade immediately after an assignment becomes late. After 24 hours, an additional 10% will be deducted per day past the due date. There are no exceptions to this policy. Honor Code Policy All students are expected to uphold the Honor Code: We, the members of the University of Florida community, pledge to hold ourselves and our peers to the highest standards of honesty and integrity. The following pledge will be either required or implied on all work: On my honor, I have neither given nor received unauthorized aid in doing this assignment It is the duty of the student to abide by all rules set forth in the UF Undergraduate Catalog. Students are responsible for reporting any circumstances, which may facilitate academic dishonesty. 8

9 University Policy on Academic Misconduct Academic honesty and integrity are fundamental values of the University community. Students should be sure that they understand the UF Student Honor Code at University Policy on Accommodating Students with Disabilities Students requesting accommodation for disabilities must first register with the Dean of Students Office ( The Dean of Students Office will provide documentation to the student who must then provide this documentation to the instructor when requesting accommodation. Students must submit this documentation prior to submitting assignments or taking the quizzes or exams. Accommodations are not retroactive; therefore, students should contact the office as soon as possible in the term for which they are seeking accommodations. Netiquette: Communication Courtesy All members of the class are expected to follow rules of common courtesy in all messages, threaded discussions and chats. UF Writing Studio The UF Writing Studio is a campus resource available for students wanting to become better writers. Students have the opportunity to work one-on-one with a consultant on issues specific to their own particular development. To get more information or schedule and appointment visit: Counseling and Wellness Center Phone , website and the University Police Department: or for emergencies. U Matter, We Care The U Matter, We Care initiative is committed to creating a culture of care on our campus by encouraging members of our community to look out for one another and to reach out for help if a member of our community is in need. If you or a friend is in distress, please contact umatter@ufl.edu. A nighttime and weekend crisis counselor is available by phone at Teaching Evaluations Students are expected to provide feedback on the quality of instruction in this course by completing online evaluations at Evaluations are typically open during the last two or three weeks of the semester, but students will be given 9

10 specific times when they are open. Summary results of these assessments are available to students at Week Date Topic Readings & Assignment W1 1/7 M 1/9 W Course Introduction W2 1/14 M 1/16 W Overview of Research Method Salkind Chapters 1, 2 W3 1/21 M Holiday No Class 1/23 W Non-Experimental Research Salkind Chapters 9, 10, 11 W4 1/28 M Salkind Chapters 12, 13 Experimental Research 1/30 W Project Proposal Due W5 2/4 M Overview of Qualitative Research Guest Speaker, Chapter 11 2/6 W Review of Literature Salkind Chapters 3,13 W6 2/11 M Conceptualization/Operationalization/ Salkind Chapters 5, 6 2/13 W Measurement W7 2/18 M Introduction to Qualtrics 2/20 W Practice SPSS Literature Review Due W8 2/25 M Exam 1 Review 2/27 W Exam 1 W9 3/4 M Spring Break 3/6 W W10 3/11 M Salkind Chapter 7 Data Coding and Entry 3/13 W Survey Due W11 3/18 M Salkind Chapter 4 Population and Sampling Methods 3/20 W W12 3/25 M Chapters 7,8 3/27 W Quantitative Data Analysis and Statistics Research Model / Questionnaire Due W13 4/1 M How to present your research Guest Speaker 4/3 W Group work/preparation W14 4/8 M Advanced research method 1 (SEM) Guest Speaker 4/10 W Advanced research method 2 (GIS and spatial analysis) W15 4/15 M Group work/preparation 4/17 W Final Presentation Research Paper First Draft Due W16 4/22 M Exam 2 Review 4/24 W Exam 2 5/1 W Research Paper Due Friendly Reminder: The instructor reserves the right, when necessary, to modify the syllabus, alter the grading policy, change examination and assignment dates, and modify the course content. Modifications will be announced and discussed in class and will be posted on the course website. Students are responsible for those changes. 10