DIRECTV RESIDENTIAL EXPERIENCE GUEST WELCOME SCREEN PRO

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1 FACT SHEET DIRECTV RESIDENTIAL EXPERIENCE GUEST WELCOME SCREEN PRO DIRECTV Residential Experience Plus is an in-room receiver solution that today includes over 100 HD channels, an interactive program guide, DVR functionality, and cloud based content management capabilities, among other features. DIRECTV has teamed with UIEvolution to integrate UIE ExperienceManager with DRE Guest Welcome Screen to deliver a richer feature set with cloud-based enterprise management capabilities. We improved your ability to manage collaboration between brand and local stakeholders to deliver a consistent guest experience with content and promotions tailored to the local hotel property. The new, fully customizable DRE Guest Welcome Screen PRO offers a more robust, interactive and engaging guest experience by enabling the following, without any additional hardware requirements: n An intuitive design that allows guests to easily access Live DIRECTV, the familiar residential interactive program guide, the latest sports scores and national weather information, and information on property amenities and services. n Ability to select and brand the welcome screen and compendium page layouts to create a rich, distinctive, and immersive entertainment and service portal. n Rotating and schedulable ad banners that help guests discover and enjoy local hotel amenities and services, driving guest satisfaction and revenue. The UIE ExperienceManager system will allow brand and local stakeholders to work together to design and maintain the Guest Welcome Screen (GWS) PRO to meet brand standards while showcasing the unique features of the local hotel property. Please refer to the GWS PRO User Guide, now available on Dealer Center and the DRE Support website. Properties with a DRE Plus system will require a dedicated Internet connection. Property Management System (PMS) integration is also required for full optimization of Guest Welcome Screen features. DRE Plus properties can choose from a variety of GWS PRO layouts, including carousels that can offer your guests a virtually unlimited number of choices. Key features of GWS PRO include the following: n Customizable Welcome Message with Guest Name n Hotel Background Image, Logo, and Color Scheme n Live DIRECTV app n DIRECTV Interactive Program Guide n Access to DIRECTV CINEMA and Networks on Demand n National Weather app n SCOREGUIDE TM app n Hotel Info app with detail pages on hotel amenities and services n Folio Review and Checkout app n Hotel information pages with matching branding n Schedulable MCS property promotional channel or last viewed channel n Customizable, rotating ad banners that can be scheduled by time and day n Promote brand identity and guest loyalty programs n Promote property features and services to increase revenue n Present third party advertising to generate additional revenue 1 / 6

2 DRE GUEST WELCOME SCREEN PRO Features & Benefits DRE Guest Welcome Screen (GWS) and GWS PRO Feature Comparison: CATEGORY FEATURES GWS GWS PRO WELCOME AND INFORMATION SCREENS GUEST INTERFACE ADVERTISING HOTEL CHANNEL/LCI CONTENT MANAGEMENT AND UPDATES ANALYTICS Limited Customizable Templates Fully Customizable Templates DIRECTV CINEMA DIRECTV Weather and Sports Apps Check-out / Folio Review Single Banner / Manual Scheduling Banner Playlist / Scheduling Single Default Hotel Channel Multiple Scheduled Hotel Channels Single-site, Local and VPN Access Multi-site, Cloud Based Management Specific Property and Brand Controls Local and Groups of Properties Dashboard Views and Reporting 2 / 6

3 DRE GUEST WELCOME SCREEN PRO FAQs Dealer FAQ s: Is there a fee for GWS PRO? n Yes, the fee for GWS PRO is $ 1.25 per room per month. This charge will be added to the monthly property bill. Is GWS PRO available for all properties? n GWS PRO is available now for all DRE Plus properties. Is a contract required for a GWS PRO account? n Yes. When GWS PRO is chosen as part of the original DIRECTV programming agreement, the contract term for PRO will be synchronous with the contract term for the new programming agreement. When GWS PRO is added to an account by execution of the DIRECTV ADDITIONAL SERVICES ADDENDUM, the term of the agreement is the term remaining on the original DIRECTV programming agreement. What support is available for GWS PRO? n A user guide for the GWS PRO configuration tool is available on DREsupport.com. Configuration tool support is available directly from our product developer partner, UIEvolution at support@uievolution.com. GWS PRO technical support for dealers is available from our support partner, Skyweb. How can I learn to configure the GWS PRO screen? n A technical training video is posted on DREsupport.com for review. Also the GWS PRO user guide and Quick Reference Guide are posted on DREsupport.com and Dealer Center. Direct support is available from our product development partner, UIEvolution, for calls on the product s usage. Send your questions to support@uievolution.com. How will I know if there is a GWS PRO screen configuration available for my customer s brand or ownership group? n Brands and ownership groups may work with UIEvolution to design GWS PRO screens for their exclusive use. n When a dealer completes a contract or upgrade addendum that includes the GWS PRO product, the dealer must be sure to enter the information regarding the brand and sub brand for this property. n When the distributor is creating the GWS PRO account for that property, this info will be added to the account establishment and the account will have access to the templates created for that specific brand and sub brand. The names of those brands or groups of properties with predesigned welcome screens will be updated regularly on the DRE support website. Will the staging add any time to equipment being shipped from the distributors? n The distributors will add the capability to access the GWS PRO website to the MCS when staging the DRE equipment for a GWS PRO property. The account for any properties that belong to a brand or ownership group with a predesigned guest welcome screen, will be preloaded with those screens. This GWS PRO staging should not delay equipment being shipped to properties. Will the product continue to change over time? n Yes, development will continue on the GWS PRO product as we get more feedback from the market on the product s use. Stay tuned for the addition of new features! Is there an ECF associated with GWS PRO contracts? n Yes. The GWS PRO Early Cancellation Fee is based on the number of months remaining in the contract term times the monthly fee. This early cancellation fee is in addition to any other early cancellation fees associated with other discounts or offers. Customer FAQ s: What is the benefit of GWS PRO? n With the new GWS PRO, DIRECTV enables properties to fully customize the TV screen look and feel by delivering targeted guest messaging and dynamic content while generating additional revenue through advertising capabilities. Content delivery is supported via cloud-based technology to individual hotels or all brand properties, providing Analytics and allowing input management at both the local and corporate levels. Items such as channel guides, hotel information, weather, sports and PMS interface are seamlessly integrated to provide a unique guest experience and elevate any property to world-class status. 3 / 6

4 DRE GUEST WELCOME SCREEN PRO FAQs How does the customization work? n ExperienceManager (EXM) is the web-based management tool that you will use to set up the GWS PRO for DRE Plus. After an account has been established, the dealer will have access to the EXM tool and the account for that property. How can I use GWS PRO to promote my property features and services? n Direct links to compendium pages, which highlight the property s features, can be added to the welcome screen to make it easy for guests to discover the property s amenities. Additionally, ad banners can be added to the screen to promote property services. Can I have different welcome screen themes in different rooms? Can I change welcome screen themes to promote seasonal events? n GWS PRO makes it easy to create multiple welcome screen themes and apply them to different groups of rooms. Can I have rotating ad banners? Can I have different banners on different days or at different times of the day? n GWS PRO makes it easy to display rotating banners by building banner playlists. The duration of each banner can be customized. Banners and banner playlists can be scheduled by default to make it easy to set them up. In addition, banners and banner playlists can be scheduled by day, date, or time, so you can promote breakfast in the morning, activities during the day, and happy hour during the early evening. How many compendium pages can I add using GWS PRO? n GWS PRO allows you to create a virtually unlimited number of compendium pages with a choice of five different layouts including image and text, image only and text only layouts. Can I manage content at a single property remotely? n GWS PRO is managed in the cloud from a browser, so you can manage content at any property from any PC, laptop, or tablet, provided you have an internet connection and appropriate user permission. Can I manage content across multiple properties? n Corporate or brand users with appropriate user permission can manage multiple properties by creating corporate or brand assets that flow down to local property accounts. How do I limit the ability to make content changes to specific staff members? n In the tool, you can establish parameters, on which users have access to view, comment, edit and approve content changes. This access can be easily updated as roles change. My brand already has a welcome screen designed for GWS PRO. How is that accessed for my property? n At GWS PRO account creation, your property will be recognized as being part of a brand with a predesigned screen. Your account will be enabled with access to these branded screens. I currently have DRE. Will I need new equipment to upgrade to GWS PRO? n Yes, you will need to upgrade to DRE Plus as an MCS is required for GWS PRO. Will I need a new computer to manage my content in Guest Welcome Screen PRO? n GWS PRO can be managed using a free Chrome browser on most PCs, laptops, and tablets. What is the cost for GWS PRO? n GWS PRO is $ 1.25 per room per month. This charge will be added to your DIRECTV bill every month. Do I have to pay to add more welcome screen themes, compendium pages, or ad banners? n GWS PRO allows you to create additional themes, compendium pages, and ad banners at no additional cost. How does our property measure the effectiveness of GWS PRO? n Property management can see what ads are attracting the most attention and which pages are driving guest interest by viewing analytics reports built into the web-based management software. 4 / 6

5 DRE GUEST WELCOME SCREEN PRO Lifecycle Guest Welcome Screen PRO Lifecycle For New DRE Plus Properties SALES New DRE Plus Properties: n DIRECTV Property Agreement is signed by the property. GWS PRO is selected as an add-on service in the Agreement. n Property Agreement is entered into SFDC by Dealer. Upgrading Existing DRE Plus Properties: n When a property wishes to add GWS PRO service, the DIRECTV Additional Services Addendum must be signed by the property. The dealer s the Addendum to commercialdre@directv.com and their distributor for account creation. DIRECTV commercial accounts adds the GWS PRO programming offer to the account STAGING AND INSTALLATION FOR NEW PROPERTIES n The Distributor is informed that GWS PRO will be added to the property s account through SFDC. n If the Distributor is notified through SFDC, that the property is associated with a specific ownership group or brand, and that group has a predesigned screen, the GWS PRO account will allow accessibility to the predesigned screen. n The Distributor stages the MCS for the GWS PRO account and a notifies the dealer that the account is accessible. n The DRE equipment is shipped to the property and installed by the dealer. The dealer calls the DIRECTV call center for activation of all programming including the GWS PRO account for new properties. STAGING AND INSTALLATION FOR EXISTING DRE PLUS PROPERTIES: n For existing DRE Plus properties, the distributor is notified when they are ed the Additional Services Addendum that a GWS PRO account is to be created. The distributor creates the account and notifies the dealer that the account is accessible. n The dealer logs on to the GWS PRO website. The GWS PRO configuration tool is then accessible for the dealer or other authorized users to create the GWS PRO screen. If the account has been preloaded with GWS PRO screens designated for that property, the screens are selected and made available to the property at log in. OPERATION n All elements of the screen that are available on the configuration tool can continually be updated by the authorized users. 5 / 6

6 DRE GUEST WELCOME SCREEN PRO Escalation Process Escalation Process for DRE Plus Systems with GWS PRO ISSUES WITH GWS PRO SERVICE AT THE PROPERTY 1. Property owner notifies the dealer of an issue with the installed GWS PRO system. Dealer may also become aware of GWS PRO issues through monitoring of the property s MCS. 2. Dealer determines if the issues are hardware or software related. 3. Dealer should resolve issues to the best of their ability. However, if the issue is not resolved: a. Hardware related issues should be referred to the dealer s distributor for resolution. b. Software related issues should be referred to DIRECTV s third party support partner, Skyweb, for issue tracking and resolution. i. Skyweb will perform troubleshooting for the MCS, switch configuration and VPN connectivity. If the issue is solved through troubleshooting, Skyweb will contact the dealer that the issue has been resolved. ii. If it is determined that the issue cannot be solved through Skyweb s standard troubleshooting, Skyweb will contact UIEvolution with an explanation of the issue and the steps taken towards resolution. 1. Issues will be sent via to the addresses designated by UIEvolution. 2. UIEvolution will work directly with the dealer to resolve any issues referred by Skyweb. Resolution time will be based on the severity of the issue. 3. If an issue referred to UIEvolution cannot be resolved by UIEvolution and the dealer, UIEvolution will work with DIRECTV Field OPS for resolution. 4. If the issue still cannot be resolved Field Engineering will then be engaged. 5. If Field Engineering is not able to resolve then they will engage DIRECTV Development Engineering. iii. If Skyweb or others determine that the issue appears to be equipment related, then the issue will be sent back to the distributor and the dealer will work with the distributor for resolution. DEALER ISSUES WITH EXPERIENCE MANAGER 1. Dealers may contact our development partner, UIEvolution at support@uievolution.com with questions on use of the configuration tool, ExperienceManager. For more information, please contact your sales manager or distributor. 6 / 6