Benefit from 4+ weeks of English study and an intensive 12-week tourism marketing course. Build a more varied CV or résumé
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1 ENGLISH PLUS A CERTIFICATE IN TOURISM MARKETING Kaplan International offers students more than just a language; with English Plus a Certificate in Tourism Marketing, students are able to pair English study with a course in tourism marketing. Our curriculum combines English lessons at our Dublin school with 12 weeks of specialized skill lessons taught by experienced lecturers and tutors at Dublin School. Students will explore a range of communication and interpersonal skills, gaining valuable experience that will boost their career potential. This course provides the perfect opportunity to improve language skills, develop professional skills, and gain a wider knowledge of tourism marketing in English. Upon completion of the course, students will gain a certificate in English from Kaplan International and a specialized certificate in Tourism Marketing, accredited by Quality and Qualifications Ireland (QQI) and worth 30 ECTS credits. WHY CHOOSE THIS COURSE? Benefit from 4+ weeks of English study and an intensive 12-week tourism marketing course Gain 2 accredited certificates from one experience abroad Get more value for your money Build a more varied CV or résumé WHAT ARE THE REQUIREMENTS? An Intermediate (B1) level of English* Minimum age 18 Minimum 4 weeks of Intensive English at our Dublin school prior to the certification course, although students are able to book as many weeks as suits their needs Available to all EU students or students eligible for a 12-month working holiday visa in Ireland This course as part of an Academic Year is only available to students with an EU passport If students choose to take this course as part of their Academic Semester or Academic Year course, they will study the same amount of time and receive an additional specialized certificate * Students must achieve a Higher Intermediate (B2) level of English before progressing to the course at Dublin School.
2 COURSE LOCATION AND START DATES LOCATION Dublin School DATE 15 January 20 April September 14 December 2018 Students must complete a minimum 4 weeks of English prior to starting this course. COURSE BREAKDOWN COURSE CURRICULUM INTENSIVE ENGLISH 20 lessons of General English per week plus 8 Specific Skills lessons, 7 sessions of K +clubs and access to K +tools and K +extra Classes: 45 minutes; Monday Friday in the mornings or afternoons Average of 12 students per class, maximum of 15 TOURISM MARKETING 6 lessons per week (18 contact hours, consisting of 3 hours per module) Combination of lectures, tutorials, exams, and continuous assessment varying class sizes Students will study 5 core modules and 1 elective module of their choosing. CORE MODULES Tourism Marketing Develop an understanding of tourism marketing thinking and practices Event Planning and Operations Outline and evaluate the fundamental stages of planning and executing an event Sales and Selling Understand the dynamics of the sales process and develop your selling skills Enterprise and Communication Deliver a tourism enterprise project and evaluate successful enterprises Digital Media Tools Build a website and use social media as part of a sales or marketing strategy ELECTIVE MODULES (CHOOSE ONE) Irish Society and Economics Chinese for
3 ENGLISH PLUS A CERTIFICATE IN INTERNATIONAL BUSINESS Kaplan International offers students more than just a language; with English Plus a Certificate in International, students are able to pair English study with a course in international business. Our curriculum combines English lessons at our Dublin school with 12 weeks of specialized skill lessons taught by experienced lecturers and tutors at Dublin School. Students will explore a range of business-specific topics, building valuable skills that boost career potential in a variety of industries and enterprises. This course provides the perfect opportunity to improve language skills, develop professional skills, and gain a wider knowledge of international business in English. Upon completion of the course, students will gain a certificate in English from Kaplan International and a specialized certificate in International, accredited by Quality and Qualifications Ireland (QQI) and worth 30 ECTS credits. WHY CHOOSE THIS COURSE? Benefit from 4+ weeks of English study and an intensive 12-week international business course Gain 2 accredited certificates from one experience abroad Get more value for your money Build a more varied CV or résumé WHAT ARE THE REQUIREMENTS? An Intermediate (B1) level of English* Minimum age 18 Minimum 4 weeks of Intensive English at our Dublin school prior to the certification course, although students are able to book as many weeks as suits their needs Available to all EU students or students eligible for a 12-month working holiday visa in Ireland This course as part of an Academic Year is only available to students with an EU passport If students choose to take this course as part of their Academic Semester or Academic Year course, they will study the same amount of time and receive an additional specialized certificate * Students must achieve a Higher Intermediate (B2) level of English before progressing to the course at Dublin School.
4 COURSE LOCATION AND START DATES LOCATION Dublin School DATE 15 January 20 April September 14 December 2018 Students must complete a minimum 4 weeks of English prior to starting this course. COURSE BREAKDOWN COURSE CURRICULUM INTENSIVE ENGLISH 20 lessons of General English per week plus 8 Specific Skills lessons, 7 sessions of K +clubs and access to K +tools and K +extra Classes: 45 minutes; Monday Friday in the mornings or afternoons Average of 12 students per class, maximum of 15 INTERNATIONAL BUSINESS 6 lessons per week (18 contact hours, consisting of 3 hours per module) Combination of lectures, tutorials, exams, and continuous assessment varying class sizes and tutorials varying class sizes Students will study 5 core modules and 1 elective module of their choosing. CORE MODULES Marketing Communications Explore effective communication strategies, planning, and promotional campaigns Management Discuss recognized management practices and apply to real-world scenarios Accounting Examine fundamental accounting concepts and prepare accounts The International Economy Analyze key patterns and trends in international business activity Enterprise and Communication Create a business plan based on group research and evaluate successful enterprises ELECTIVE MODULES (CHOOSE ONE) Irish Society and Economics Chinese for
5 ENGLISH PLUS A CERTIFICATE IN SALES Kaplan International offers students more than just a language; with English Plus a Certificate in Sales, students are able to pair English study with a course designed to provide them with well-grounded knowledge of the sales industry. Our curriculum combines English lessons at our Dublin school with 12 weeks of specialized skill lessons taught by experienced lecturers and tutors at Dublin School. Students will build theoretical knowledge of sales processes and strategies, and develop key skills that will help further their career in sales. This course provides the perfect opportunity to improve language skills, develop professional skills, and gain a wider knowledge of selling in English. Upon completion of the course, students will gain a certificate in English from Kaplan International and a specialized certificate in Sales, accredited by Quality and Qualifications Ireland (QQI) and worth 30 ECTS credits. WHY CHOOSE THIS COURSE? Benefit from 4+ weeks of English study and an intensive 12-week sales course Gain 2 accredited certificates from one experience abroad Get more value for your money Build a more varied CV or résumé WHAT ARE THE REQUIREMENTS? An Intermediate (B1) level of English* Minimum age 18 Minimum 4 weeks of Intensive English at our Dublin school prior to the certification course, although students are able to book as many weeks as suits their needs Available to all EU students or students eligible for a 12-month working holiday visa in Ireland This course as part of an Academic Year is only available to students with an EU passport If students choose to take this course as part of their Academic Semester or Academic Year course, they will study the same amount of time and receive an additional specialized certificate * Students must achieve a Higher Intermediate (B2) level of English before progressing to the course at Dublin School.
6 COURSE LOCATION AND START DATES LOCATION Dublin School DATE 15 January 20 April September 14 December 2018 Students must complete a minimum 4 weeks of English prior to starting this course. COURSE BREAKDOWN COURSE CURRICULUM INTENSIVE ENGLISH 20 lessons of General English per week plus 8 Specific Skills lessons, 7 sessions of K +clubs and access to K +tools and K +extra Classes: 45 minutes; Monday Friday in the mornings or afternoons Average of 12 students per class, maximum of 15 SALES 6 lessons per week (18 contact hours, consisting of 3 hours per module) Combination of lectures, tutorials, exams, and continuous assessment varying class sizes and tutorials varying class sizes Students will study 5 core modules and 1 elective module of their choosing. CORE MODULES Marketing Communications Explore effective communication strategies, planning, and promotional campaigns Management Discuss recognized management practices and apply to real-world scenarios Sales and Selling Understand the dynamics of the sales process and develop your selling skill Enterprise and Communication Create a sales plan based on group research and evaluate successful enterprises Digital Media Tools Build a website and use social media as part of a sales or marketing strategy ELECTIVE MODULES (CHOOSE ONE) Irish Society and Economics Chinese for
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