APPLICATION OF MOBILE TOURISM FOR KEDAH

Transcription

1 APPLICATION OF MOBILE TOURISM FOR KEDAH ABDEL RAHMAN MOHAMMAD ALKHAZALI (808161) UNIVERSITI UTARA MALAYSIA (UUM) 02012

2 KOLEJ SASTERA DAN SAINS (College of Arts and Sciences) Universiti Utara Malaysia PERAKUAN KERJA KERTAS PROJEK (Certificate of Project Paper) Saya, yang bertandatangan, memperakukan bahawa (I, the undersigned, certifies that) ABDEL RAHMAN MOHAMMAD ALKHAZALI /808161) calon untuk Ijazah (candidate for the degree on MSc. (Information Technolog~l telah mengemukakan kertas projek yang bertajuk (has presented his/ her project of the following title) APPLICATION OF MOBILE TOURISM FOR KEDAH seperti yang tercatat di muka surat tajuk dan kulit kertas projek (as it appears on the title page and front cover of project) bahawa kertas projek tersebut boleh diterima dari segi bentuk serta kandungan dan meliputi bidang ilrnu dengan memuaskan. (that this project is in acceptable fonn and content, and that a satisfactory knowledge of the field is covered by the project). Nama Penyelia (Name of Supervisor) : ASSOC. PROF. DR. WAN ROZAINI SHEIK OSMAN Tandatangan (Signature) %" Tarikh (Date) : /?DQ- :+ Nama Penilai (Name of Evaluator) : MRS. NAFISHAH OTHMAN Tandatangan (Signature) : Ta-rikh(Date): l ", / l, / ~ ~ ~

3 PERMISSION TO USE In presenting this project in partial fulfillment of the requirements for a postgraduate degree from Universiti Utara Malaysia, I agree that the University Library inay make it fieely available for inspection. I further agree that permission for copying of this project in any manner, in whole or in part, for scholarly purposes may be granted by my supervisor(s) or, in their absence, by the Dean of Awang Had Sallah Graduate School. It is understood that any copying or publication or use of this project or parts thereof for financial gain shall not be allowed without my written permission. It is also understood that due recognition shall be given to me and to University Utara Malaysia for any scholarly use which may be made of any material from my project. Request for permission to copy or to make other use of materials in this project, in Whole or in part, should be addressed to: Dean of Awang Had Sallah Graduate Studies College of Arts and Sciences Universiti Utara Malaysia UUM Sintok Kedah Darul Aman Malaysia

4 ABSTRACT Tourism sector is one of the most important economic sectors in hialaysia and it attracts large numbers of tourists around the world. Tourists face problem of helping access in some remote area in Malaysia. However, Mobile coverage in Malaysia is very help and extensive. This study proposes a mobile application for tourism to serve tourist in Kedah. This study will contribute to support this sector, so this application will provide information, pictures and videos of tourist attractions in Malaysia in state of Kedah, that help the tourists to retrieve information in places that lacks Internet. In addition, this study has use the (Vaishnavi & Kuechler) methodology to develop application. Furthermore, this application will be built on the basis of advanced search to achieve the speed and ease of use, such as coding to filter and count the words.

5 ACKNOWLEDGEMENTS In the first and for most my gratitude to Allah (exalted be His Majesty) who gave us and His guidance. His chosen last messenger Mohammad (peace up upon him) who strived for the salvation of mankind from the darkness to the light of Islam. I deeply thank my supervisor Associate Professor. Dr. Wan Rozaini Sheik Osman, for her help, advice and supervision. Including the effort to guide the research presented in this project. I appreciate and thank her for her continuous support. The knowledge I have learned from her is the most valuable things I had learn in this world of research. I like to thank Mr. Mohamad Farhan Mohamad Mohsen too for his support. I am most grateful to my family, especially my dearly loved father and mother (Mohammad & Nawal) who always support me and give me more than I deserve and to my dear brothers and sisters, I want to thank all my friends especially Ahmad Alzoubi, Ibrahim Huwari, Rakan Alsrehen & Mohammad Mayas and Mohammad Alrosan. Lastly, I will never forget the first love in my life she is future in my eyes, and the real reason that made me to be here, All thanks to my fiancee Linda. Thank you everyone.

6 TABLE OF CONTENTS 1. CHAPTER ONE INTRODUCTION... I 1. 1 Introduction... I 1.2 Problem Statement Research Objectives Research Scope Sign~ficant of the study Conclusion Organization Project CHAPTER TWO LITERATURE REVIEW Introduction Tourism E-commerce overview Mobile technologies Mobile services Mobile guide service Mobile Tourism Mobile challenges Related work... I Personalized Location-based Services Mobile ticketing Customizing Hotel Services by Mobile Application Definition of Terms E-commerce Mobile application Mobile Computing and Mobile Device Overview of C# language Summary CHAPTER THREE METHODOLOGY Introduction Awareness of Problem Suggestion Development System development Interface and data base design Evaluation Conclusion Summary...-29

7 4 CHAPTER FOUR SYSTEM ANALYSIS AND DESIGN Introduction Lists of requirements Functional Requirements Non-Functional Requirements Software Requirements System Analysis and Design Use Case diagram Use Case specification Use Case specification for search by name Use Case specification for search by words Use Case specification for view information Sequence Diagram Sequence diagram / Search by Name Collaboration Diagram / Search by Name Sequence diagram 1 Search by Words Collaboration Diagram / Search by words Sequence diagram / View Information Collaboration Diagram / view Information Class diagram Mobile Tourism in Malaysia (MTIM) prototype design Home page Type of Search Page Search by Place Name Result of the Search by Place Name Show the Description Page Show the Pictures Page Show the Video Page Search by Words Result of the Search by words CHAPTER FIVE DISCUSSION AND FINDING Introduction Finding Statistics analysis The highest result questions Summary $66 6 CHAPRET SIX LIMITATIONS FUTURE WORKS Introduction Discussion Problems and Limitations Future works Conclusion v

8 LIST OF FIGURE.. Figure 2.1. Shows mobile banking gu~de ~nfonnation Figure 2.2. Mobile-base Application for Bus Ticketing Service Figure 2.3. Customizing Hotel Services by Mobile Application Figure 3.1. The General Methodology of Design Research Figure 4.1. Use case diagram for the proposed system Figure 4.2. Search by Name Figure 4.3. Search by words Figure 4.4. View ~nformation Figure 4.5. Describe Search by Name Steps Figure 4.6. Describe Search by Name Steps Figure 4.7. Describe Search by Words Steps Figure 4.8. Describe Search by Words Steps Figure 4.9. Describe View information Steps Figure Describe view information Steps Figure 4.11:Class diagram Figure Home page Figure Type of Search Page Figure Search by Place Name Figure Result of the Search by Place Name Figure Show the Description Page Figure Show the Pictures Page Figure Show the Video Page Figure Search by Words Figure Result of the Search by words... 58

9 LIST OF TABLE Table 3.1. Interview Questions Table 4.1. Functioilal Requirement Table 4.2. Non-Functional Requirement Table 4.3. Software Requirements Table 5.1. Demographics Data Summary Table 5.2. Descriptive Statistic for Application of tourism Table 5.2. Descriptive Statistics for the system aspects References APPENDIX (A): QUESTIONNAIRE APPENDIX (B): INTERVIEW QUESTIONS APPENDIX (C): RESULTS OF THE QUESTIONNAIRE vii

10 CHAPTER ONE INTRODUCTION 1.1 Introduction The fast development in the field of information technology has made it easier for user's mobility (Andrews, et al., 2003). In addition the huge development in the area of telecommunications, and makes it easy to browse and use information through the mobile phone such as, Mobile phones and PDAs. This technology is the formation of a new industry with a focus on information technology and mobility (Abowd, 1997). Mobile technologies are growing speedily, as well as it helps to facilitate the activities of in our life. Moreover, it has played a significant role in the management of relationships between nation, whether economic or social event, or daily life (Goh, Kim, Lavanya, Kim, & Soh, 2006; Muller, Lenhart, Henrici, Hillenbrand, & Muller, 2004). With the progress of wireless technology, mobile data exchange the information to the phone technology has become easier with the proliferation of networks of telecommunications in the world. It can also, connect to any place any time to obtain the information easily (Stuckman, 2001). Use of information technology became a key strategy to enhance and improve benefits of competitions in all parts of the world. In addition, the information technology are very important in the development of hospitality services in order to cope with the wishes and needs of tourists (Lam and Cho, 2007; Wang and Qualls, 2007; Duffy, and Donegal, 2010).

11 The contents of the thesis is for internal user only

12 RERERENCES Abowd, D., Atkeson, G., Hong, J., & Long, S. (1997). Cyberguide a lnobile contextaware tour guide. BaltzerIACM Wireless Networks 3(5): Abkda, M. (2009). Mobile-Based Applicatior7,for Bus Ticketing Services (h4bts). Master's thesis, University Utara Malaysia. Al-adaileh, R. (2008). Essentials of Marzagel7zent irfornzatiov2 System, Yazeed Puplications, Karak-jordan. Andrews, D., Starner, T. ( 2003). Using GPS to learn signijicant locatiolis andpredict movenzer?t ucvoss lnultiple users. Personal and Ubiquitous Computing, Vol. 7.5, Springer London Limited. Aramberri, J. (2001): The host should get lost: paradig~~zs in tourism theory, Annals of Tourisin Research, vol. 28, no. 3, pp Bhavnani, A., Chiu, R., Janakirain, S., Silarszky, P., & Bhatia, D. (2008). The role of nob bile phones in Sustainable Rzirul poiterty Reduction. ICT policy division global information and communication department (GICT). Boraq, A. (2009). Czrsto17zising Hotel Services by Mobile Application (CHSMA), Master's thesis, University Utara Malaysia. Booch, G., Rumbaugh, J., & Jacobson, I. (2005). The Unified Modeling Language User Guide (2nd.). Upper Saddle River, NJ: Addison-Wesley. Retrieve: September2009, available from: Carlsson, C., Walden, P., & Yang, a. F. (2008)., "Travel MoCo- A Mobile Community Service for Tourists", in the Proceedings of the 7th,International Conference on Mobile Business (ICMB 2008),. pp Davis, F.(1989). Perceived usefulness, Perceived ease of zwe, and usre acceotance of infornzation technology.~wis qziarterly, Duffy, S., & Donegal, C. (2010). Tourism and hospitality, reserch in ireland conference SI~annon college of hotel ~zanagerner7t june 15-16,2010. Elalfy, E. (2005). A General LOOk at Building Application.for Mobile Devices. Distributed Systems Online, IEEE, 6(9), 1-3. Retrieved Dec 30,2008 from: Foster, D. (2010, July 6). Exanzples of Mobile Conznzerce. Retrieved from

13 Fodness, D. & B. Murry (1997): Tourist inforn?ation search, Annals of Tourism Research, vol. 24, no. 3, pp Goh, K. W., Kim, E., Lavanya, J., Kim, Y., & Soh, C. B. (2006). Issues in Implementing a Knowledge-based ECG Analyzer.for Personal Mobile Health Monitoring. Paper presented at the Engineering in Medicine and Biology Society, New York City. Helps, C. T. (2010). Mobile Application Developinent: Essential New Directions for IT Seventh International Coiference on Ii~formatioi~ Technology (p. 471). Brigham Young University: $26.00 O 2010 IEEE. Hinze, A., & Buchanan, G. (2009). Coi?text-a~~iarei?ess in mobile tourist information systems. Challenges for user interaction, Proceedings of the International Workshop on Coiltext in Mobile HCI, Salzburg, Austria: Retrieved froin - buchanan.pdf. Accessed on November. Jacobson, I., Booch, G., & Rumbaugh, J. (1999). The Ui?iJied Sofh4iare Developn?ent Process. Reading, Mass: Addison-Wesley. Retrieved: September 2009, Available From: uploads/200702c077.pdf Kalakota, R. A., & Whinston, B. (1 997). Electronic Cor7?17zerce: A Manager 's Guide, Addison- Wesley, Reading, MA. Kothari, C. (1985), Research Methodology: Methods and Techniques, Wiley Eastern, New Delhi. Lain, T., Cho, V., & Qu, H.(2007). A study of hotel employee behaviotlral intentions towards adoption of infornlation technology. International Journal of Hospitality Management 26(1): Liu, Z., J. Yang, et al. (2009). Totrrisnt E-commerce between China and United States: A Case Study of Ctrip and Expedia, IEEE. Lev-Ram, M. (2005). Tour Guide S on the Phone, Business 2.0, June, vol. 6, Issue 5. Lewis, J. (1995). IBM computer usability satisfaction questionnaii~es: psychometric evelution and instructions for use. Ii?terizatioi?al Jurnal of Huinan-Coinputer Interaction, 7(1), Muller, J., Lenhart, 'r., Henrici, D., Hillenbrand, M., & Muller, P. (2004). Developing Web Applications for Mobile Del7ice.s. Mohamed A., & Tahnoon A1 Ali, B. (2008). Context aware mobile Muslin? companion. Proceedings of the 5th international conference on Soft computing as transdisciplinary science and technology (p. 554).

14 Mobile MA, D. (2008). Mobile applications. Retrieved May 29, 2010, from Mobile Marketing Association: htt~://ww.mma~lobal.coi~~linobileapplications.pdf Micro Soft, c. (2010, January). Ayylicutiorl Subnzission Requirelnerzts for Wir7do1vs Markelplace for Mobile. Retrieved May 29, 2010, from windows phone: plicationtypes.pdf Nguyen, M. (2005). Slice Wireless to launch tour guidebook via mobile phone, B & T Weekly, January 28, Issue 2504, p 8. Oertel, B., & Steinmiiller, K. (2002). Mobile Multinzedia Services.for Tourisr~l. ENTER 2002, Innsbruck, Springer. Paajarvl, M. (2004). Fzltur-e nlobile data services for tourisnl. Lulei Uiliversity of Teclmology, 270 CIV. Petra, B. (2005). Mobile Telephony in Rz~ral Lndia, Stockholm, Sweden Salwani, M. I., Marthandan, G. et al. (2009). E-conunerce usage a118 busir~ess performance irz the Maluy,sian tourisltz sector: empirical unulylsi,s. Infoimation Mailageinent & Computer Security 17(2): Sclmlidt-Belz, B., & Nick, A. (2002). Per*sorzalized and location-based ~ilobile tourisrtz services, Citeseer. Karlsson, E. ilfobiler guidar turister, Boris Tidning, Schmidt, Barbara, Nick, A., Poslad, S., & Zip, A. (2001). Personalized and Locationbased 124obile Tourisrtz Sewices,Key\vords: mobile users, yer~sonulisation, location-bused services, adaptivity, service brokerage, agents. Germany: Sankt Augustin. Snepenger, D. J., et ul. (1990): Information search strategies by destinatiorz-naive tourists, Journal of Travel Research, vol. 29, no. 3, pp Solomy, S.(1999). Voting in online Deliberative Assen7blies, June 6-1 1, 1999,ACM. Sheldon, P. J. (1997). Tourisnl Inforlnation Technology, CAB International, United Kingdom. Sreenivasan, J., & Noor, M. (2010). A conceptual framework on mobile cornnzerce acceptance and usage among n/laluysian conszm7ers: The iilfluence of location, privacy, trust and purchasing power. WSEAS Transactions on Inforination Science and Applications, 7(5), pp Stuckman, P., Finck, H., & Bahls, T. (2001). AWAP traflic nzodel and its appliance.for the yerfon~~ance analysis of WAP over GPRS, in: Proceedings of 3G Wireless '01, San Francisco, CA.

15 Thangaraj, M., & Manikandan, S. (2011). A Survey on Sernantic Web Based E- Tourism Dynanlic Packuge Vol. 2 (2),20 l l, 6 l l -6 l 3. Tiainen, M., Wigelius, H., & Lonnqvist, A. (2009). A4easuring Mobile Service Innovation:Initiative for sustainable and nzore equal development. Third International Conference on Mobile Ubiquitous Computing, Systems, Services and Technologies (p. 10). Tampere, Finland: $26.00 O 2009 IEEE,DOI lUBICOMM Tang, M., & Cao, J. (2006). A Dynarnic Mechanisrtz for Handling Mobile Cor~~putiiig Erzvir.onrt~ental Changes. ACM International Conference Proceeding Series. Vo Retrieved: June 2009, available fro Unicode Consoi-tiuin. (2000).The Urlicode Stcrndar*d, Version 3.0. Addison-Wesley, Reading, Massachusetts,, ISBN Vaishnavi, V., & Kuechler, B.(2004). Design Research in Informatiorz systenl: Wired, united and on target. (2011). A Report orz Broadbarzd Gro~vfh and Policies it? Malaysia. Wang, r, & Quails, W. (2007). A Towards a theoretical rtlodel of technology adoption in lzospitality organisations. I~~ternational,Joz~nial of Hospitality h4anagement 26(