PROGRESS TO 2020 2013-14 Strategic Plan Update
Rawls LEADER 2020 Strategic Plan Focusing on the Future Success is not only possible at the Rawls College of Business; it s expected. To focus our efforts to become a top-tier business school, we launched our Rawls LEADER 2020 Strategic Plan in August 2013. Our goal for 2020 is ambitious to be among the top 50 business schools in the United States. After only one year, I am pleased to announce that we have made progressive strides to not only reach our goals, but to exceed them. In 2013-14, the Rawls College was ranked as one of the top 100 undergraduate business schools by both Bloomberg Businessweek and U.S. News & World Report, a best graduate business school by both U.S. News & World Report and College Atlas, and a top school for veterans. Our Master of Science in Accounting Program was ranked in the top 10 nationally, as well. In addition to our rise in the rankings, the launch of the Rawls Business Leadership Program enabled us to recruit some of the best and brightest business students. We also cannot overlook the generous support from our alumni and friends who were instrumental in our efforts to exceed our development goals. Leverage the existing resources of the College Establish the Rawls College of Business as an internationally recognized institution of thought leadership in business Advance a culture of integrated scholarship in the College Develop the business knowledge and leadership skills of the professional and academic workforce through expanded rigorous and innovative graduate and professional education Extend the impact of the College s mission on the issues facing business and society through cross-disciplinary research and academic programs Recruit, retain and educate the next generation of diverse ethical leaders in business and society Learn more about our strategic plan: rawlsstrategyto2020.com Follow our progress: #RawlsLeads Learn more about Rawls: rawlsnews.ba.ttu.edu These efforts and accomplishments not only showcase our achievements, but also illustrate our commitment to our vision for Rawls in 2020. I invite you to follow our progress and learn more about how the Rawls College is creating the next generation of leaders. Lance A. Nail, Ph.D., CFA, Dean
A Foundation in Excellence Founded: 1942 Benefactor: Jerry S. Rawls, Texas Tech alumnus, donated $25 million to the college in 2000 Enrollment: 4,000+ undergraduate students; 800+ master s students; 61 doctoral students 108 Full-time Faculty: 3 Horn Professors, 28 Professors, 19 Associate Professors, 19 Assistant Professors, 18 Professors of Practice, 20 Instructors, 1 International Visiting Scholar Alumni: 42,863 Percentage of the Texas Tech student population: 13.33% Academic Areas Accounting Energy, Economics and Law Finance Health Organization Management Information Systems and Quantitative Sciences Management Marketing Support Services, Centers and Institutes Career Management Center Center for Energy Commerce Center for Entrepreneurship and Family Business Center for Global Engagement Center for Healthcare Innovation, Education and Research Georgie G. Snyder Communication Skills Center Graduate and Professional Programs Institute for Leadership Research Research Center for Advanced Analytics and Business Intelligence Undergraduate Services Center
RAWLS LEADER 2020 STRATEGIC PLAN Goal driven Rawls LEADER 2020 OUR PROGRESS In 2013-14 90% 45 OUT50 OF FIRST-YEAR STRATEGIC GOALS WERE ACHIEVED OF GOALS WERE ACHEIVED IN THE FIRST YEAR RANKINGS Pre-plan rankings Rankings earned under current strategic plan BEST COLLEGES BUSINESS PROGRAMS 2014 U.S. NEWS AND WORLD REPORT BEST GRAD SCHOOLS #87 Rawls M.S.A. Program RANKED #36 by Public Accounting Report Rawls M.S.A. Program RANKED #29 by Public Accounting Report Rawls M.S.A. Program RANKED TOP 10 NATIONALLY by TaxTalent EXTERNAL SUPPORT Total college endowment reached External funding comprised 2012-2013 2013-2014 $62.5 $70 20% OF TOTAL MILLION MILLION COLLEGE BUDGET
NEW INITIATIVES Rawls proactively responds to industry expectations with initiatives that support the Rawls LEADER 2020 Strategic Plan. NEW STEM MBA PROGRAM NEW RAWLS BUSINESS LEADERSHIP PROGRAM NEW RAWLS BUSINESS LEARNING COMMUNITY CREATED COORDINATOR OF DIVERSITY POSITION ESTABLISHED NEW HIGH SCHOOL RECRUITING CAMPAIGN FOR HIGH-ABILITY STUDENTS COMPETITIVE STUDENT ORGANIZATION GRANT FUNDING ESTABLISHED NEW ETHICS WEEK SPEAKER SERIES RECOGNIZING FACULTY AND STAFF EXCELLENCE In 2013-14, the following were established RAWLS FACULTY EXCELLENCE IN RESEARCH AWARD RAWLS FACULTY INTEGRATED SCHOLAR AWARD RAWLS TEACHING EXCELLENCE FACULTY FELLOWSHIP RAWLS DOCTORAL STUDENT INTEGRATED SCHOLAR AWARD RAWLS SERVICE EXCELLENCE FACULTY FELLOWSHIP RAWLS STAFF AWARDS In 2013-14 In 2013-14 OF THE RAWLS TENURE-STREAM FACULTY, AT LEAST ARE PARTICIPATING IN CROSS-DISCIPLINARY RESEARCH 10% EXTERNAL RESEARCH FUNDING UP $272,000 STUDENT PLACEMENT RATES Increased undergraduate placement rate Increased graduate student placement rate 2012-2013 2013-2014 2012-2013 2013-2014 86.6% 89.6% 92.1% 94.4%
rawlsleaders.ba.ttu.edu Developing the Complete Student Rawls Business Leadership Program Rawls Business Leaders learn invaluable teamwork skills through experiential learning activities. Rawls alumni are enthusiastically supporting the new program, both financially and as professional mentors. Students in the Rawls Business Leadership Program have the unique opportunity to live in an on-campus learning community just steps away from the college. The Rawls College is committed to recruiting and developing the next generation of thought leaders. In 2013, the Rawls College launched the Rawls Business Leadership Program, a dynamic learning experience designed to provide students with real-world knowledge and experiences to excel in leadership roles. The program focuses on developing the complete student, a student who possesses both a strong academic foundation and real-world experience necessary to be an innovative and ethical leader. The four elements of the program include experiential living and learning opportunities, real-world application, international experience, and interactive personal development with a designated professional mentor. While this program is not an independent major, it is designed to enhance a student s learning experience at the Rawls College by providing students the opportunity to participate in action-based leadership activities applicable to all business majors. At the Rawls College of Business, we strive to develop our students so they excel academically and garner the real-world experience needed to be a successful leader. Lance Nail, Ph.D., CFA, Dean
It s a prestigious honor to be involved with the Rawls Business Leadership Program. These students are preparing themselves to be the next great leaders entering the professional world. This program enables our students to get more from their education and strengthen their business skills by participating in active learning outside of the classroom. Mayukh Dass, Ph.D., J.B. Hoskins Associate Professor of Marketing and Program Director, Rawls Business Leadership Program
accounting.ba.ttu.edu Taking Accounting Education to the Next Level First Separately-accredited School of Accounting in Texas In support of the efforts outlined in the Rawls LEADER 2020 Strategic Plan, the Rawls College of Business established the first separately-accredited School of Accounting in Texas in 2013. The School of Accounting is one of only about 40 such schools nationwide and is one of only 168 programs in the U.S. that is separately accredited by the Association to Advance Collegiate Schools of Business (AACSB). The rigorous accreditation standards require a focus on continuous improvement through an emphasis on 360-degree assessment of inputs to and outcomes of the Accounting program. Students in the School of Accounting can be assured that they are receiving instruction that is current, relevant and supported by cutting-edge research conducted by faculty who are experts in their field. In 2013, the School of Accounting recruited experts like associate professor Gary Fleischman, Ph.D. and CPA, who teaches energy accounting and associate professor Juan Manuel Sanchez, Ph.D., who is actively participating in the Rawls College big data initiative. Graduates of the flagship 150-hour program are recruited by the top firms in the accounting profession with opportunities to begin their careers in a variety of offices both nationally and internationally. Placement rates from the 150-hour program have been at or near 100 percent for the past 25 years.
In the last three years, the School of Accounting at the Rawls College of Business has been recognized as a Top 50 Accounting Program in the Public Accounting Report; the tax program has been ranked as a Top 20 research program in the Brigham Young University rankings; and now the M.S.A. program has been ranked as one of the 10 best accounting programs in the nation by tax recruiters. When you bring great students together with outstanding faculty, the result is a world-class program. We are proud of the accomplishments of our alumni, our faculty and our student body, and we expect even better things to come. Robert Ricketts, Ph.D.; Frank M. Burke Chair in Taxation; School of Accounting, Director
TTUStemMBA.com Engaging the New Economy New STEM MBA Develops Business-savvy Engineers and Scientists To address an ever-growing need for leaders in the STEM (science, technology, engineering and mathematics) fields, the Rawls College of Business created a new STEM MBA program focused on the competencies STEM students need to advance in their careers. As a general business master s degree with an emphasis on STEM applications, the program complements STEM students technical background while also providing the business skills necessary to be successful in management and leadership roles. Courses include Accounting, Finance, Economics, Law, Marketing, Management, Statistics and Strategy, along with STEM-specific electives. The one-year program is designed to help STEM students increase their marketability and gain the leadership and insights needed in the business world. The Rawls program is the first offered in Texas and one of only a few in the country. This innovative degree plan allows Rawls to leverage one of the greatest assets of Texas Tech, our vast access to academic resources. Texas Tech is an integrated, comprehensive research university with highly-regarded academic programs located on one physical campus enabling our faculty thought leaders in business to be surrounded by top faculty and students from other disciplines on campus. Our faculty members are well-suited to teach STEM-trained students on how to translate their primary education in STEM to business success both within an organization or as an entrepreneur. Lance Nail, Ph.D., CFA, Dean
The STEM MBA degree provides business skills to those who plan to pursue management careers in STEM professions. The STEM MBA differs from a traditional MBA in two ways. First, classes in the program utilize STEM-related examples and cases. Second, the electives in the program are unique to STEM professions. For example, the commercialization course provides details on how products developed in science and engineering professions are marketed and delivered to consumers. William Pasewark, Ph.D., Webster Professor of Business and Associate Dean of Graduate Programs and Research
RawlsEnergy.ba.ttu.edu The Certificate in Energy helped me obtain my job at ConocoPhillips. Lots of people coming out of college with a Finance degree know about the financial side of the business, but not everyone knows about oil and gas leases or the economics of the industry. Brennan Moore, Financial Analyst, ConocoPhillips, Bartlesville, Oklahoma Responding to Industry Expectations Rawls Creates Innovative Leaders in Energy The Rawls College works closely with industry leaders to ensure Rawls graduates are successful in the workplace. Offering a Certificate in Energy is another example of how Rawls responds to industry needs. The energy industry requires graduates who are not only knowledgeable about their area of business expertise, but who also understand the energy industry. The Certificate in Energy prepares undergraduate students who are in non-energy related majors with the skill set required to enter and thrive in the energy industry. Energy is the biggest, most multi-disciplinary business in the world, explains Terry McInturff; Area Coordinator; Energy, Economics and Law. While our Energy Commerce major targets the oil and gas exploration phase, our Certificate in Energy is designed to provide Accounting, Finance, Management, Marketing, and Management Information Systems majors an energy education component. The Certificate in Energy provides our students with the skills to succeed as energy traders, supply chain and big data managers, energy tax and accounting specialists, and transportation and logistics professionals. Recent graduates with a Certificate in Energy have been placed at world-renowned energy companies such as ConocoPhillips, National Oilwell Varco and Marathon Oil. An Accounting degree was essential for the job, but the Certificate in Energy gave me a competitive advantage in the industry and helped separate me from other applicants. Ann Vaughn, Staff Accountant, Marathon Oil, Houston, Texas
An educated workforce drives the global economic future, and students who diversify their knowledge by obtaining a Certificate in Energy set themselves apart through their educational breadth. People who have additional skills that support the exploration and production of oil and gas, such as Finance, Accounting, Marketing, Management and Management Information Systems, have the ability to more quickly influence our industry. Tom Mathiasmeier, ConocoPhillips, President, North America Gas & Power
Adapting to an Ever-changing Climate Rawls Develops Emerging Industry Leaders The Rawls College continuously reviews and adapts its undergraduate and graduate curricula to reflect current industry trends, such as establishing new areas of specialization at the undergraduate level to include a Human Resource Management concentration and a Business Analysis track. Additionally, the Rawls College adapted its MBA for Working Professionals curriculum to better meet the needs of working business professionals wishing to pursue an advanced degree. Business Analysis Track Over the past several years, the need for business analysts in many companies has increased dramatically. While the job of business analyst has been around for decades, it was usually conducted by professionals who were systems analysts, project managers or subject matter specialists; however, the skills employed by these professionals did not quite match industry standards. Business analysts understand business problems and opportunities in the context of the requirements and recommend solutions that enable the organization to achieve its goals. To help address the rapidly-growing industry need for business analysts, the Rawls College of Business is implementing a Business Analysis Track for students majoring in Management Information Systems. The new MIS track in Business Analysis distinguishes the Rawls College of Business by becoming one of the few colleges to recognize and respond to the evolution of this important profession. The increasing need in industry for the Business Analyst role is the force behind this evolution. The Business Analyst role is about providing the coordination and liaison to bring about positive change in business organizations. This track is specifically designed to help MIS professionals excel by adding value to organizations by solving business problems and creating new business opportunities. Bond Wetherbe, MBA, Instructor, Area of ISQS
Human Resource Management Concentration Employment opportunities for human resource positions are expected to grow significantly. With an aging workforce, globalization and evolving technology, more companies and nonprofits are turning to HR managers who can help them think strategically about their recruiting, hiring, training and retention practices. Recent industry trends have shown that graduates with at least a bachelor s degree have the best prospects, and those with certifications or experience will also have better outcomes in the job market. The Rawls College of Business recognizes this need for a competitive advantage and specialization within the growing HR field. Because of this, the Area of Management is implementing a new Human Resource Management (HRM) concentration for management students. Courses in the HRM concentration, augmented by additional management and business courses, prepare the student for a wide variety of career paths. The HRM concentration offers students the opportunity to learn the principles of effectively planning, organizing and leading organizations, in order to serve the business industry in developing the leadership skills of organizations, working with people, and solving both qualitative and quantitative problems. Human Resource Management focuses on developing human capital in organizations. Graduates are expected to meet the rapidly growing demand for HR professionals by joining businesses in a wide variety of industries. The concentration is a great complement to the programs already offered in the Rawls College of Business, and it supports the strategic vision of becoming an internationally recognized leader in business education. Elizabeth Karam, Ph.D., Assistant Professor, Management MBA for Working Professionals The Rawls College of Business MBA for Working Professionals program is designed for managers and professionals who wish to remain fully employed while also achieving a graduate degree. This program builds on students practical skills with the appropriate theories and strategic thinking needed to bolster their success in the professional world. As a working professional, however, the time needed for graduate school may not be readily available. To address this need, the Rawls College of Business offers an MBA for Working Professionals program strategically designed to allow students to maximize their learning in a hybrid course format. The degree can be completed in two years, and students can choose to take coursework on the weekend or during week-long classes in August and January. This unique program affords students the flexibility of learning from a distance, but this is matched with residency on campus. The program allows students the ability to form relationships with other students, enhance their networks, and learn from both each other and the faculty. The MBA for Working Professionals is a great teaching and learning experience as the students engage in active learning that brings the material to life and is supplemented by the students work experience. Debbie Laverie, Ph.D., Jerry S. Rawls Professor of Business and Senior Associate Dean
Rawls stakeholders positively contribute to the Rawls LEADER 2020 Strategic Plan. rawlsstrategyto2020.com Follow our progress #RawlsLeads Box 42101 Lubbock, TX 79409 Phone: 806.742.3188 Fax: 806.742.1092 Visit www.rawlsbusiness.ttu.edu and connect with us online.