Inside: New Event & Service Features Event Format Overview Regional Tour Demographics 2011-2012 Tour Calendar & Pricing How to Join the Tour The MBA Tour 35 Forest Ridge Road Suite 240 Concord, MA 01742-3842 Tel: (978) 451-4200 Fax: (978) 451-4201 info@thembatour.com www.thembatour.com
2011-2012 Welcome New! New! From The MBA Tour s Managing Director, The MBA Tour is pleased to announce our new schedule for the summer and fall 2011 and spring 2012 recruiting seasons. We are very excited to have additional events bringing our global tour schedule to 39 events. We are also pleased to present changes to the timing of our tours, tour pricing, marketing outreach, and website services that will provide you more opportunities for differentiating your programs. We are looking forward to your participation with The MBA Tour this season! Changes to our Event Schedule Beginning with our event schedule, we changed the timing of two tours. Our US events are now schedule in late July to early August, and the Latin American events are scheduled in the first half of August to ensure we are attracting more students who will apply in the immediate application cycle. We have also expanded our Asia, Latin America and India Tours. In Asia, we are returning to Ho Chi Minh City, and in Latin America we are returning to Rio de Janeiro. In India, we are expanding to 5 cities with a new event in Pune and we will return to Chennai. Finally, we have three new cities in Eastern Europe: Moscow, Kiev and Istanbul. Tour Pricing Changes To attract schools to partner with The MBA Tour, we have initiated a new volume discount structure that rewards schools participating in more events. Expanded Marketing Outreach Over the past four years The MBA Tour has expanded its social marketing capabilities globally. The MBA Tour s leading social media platforms of Facebook, Twitter and LinkedIn focus on providing its members with resourceful information on MBA trends, admissions advice, networking opportunities and participating MBA Tour schools. This year we are offering schools a Social Media Package that uses our platforms to broaden a school s outreach through innovative social media opportunities. More details about our new Social Media Package are found on page 5. Event Format Changes At your request we scheduled school presentations in all cities where we are hosting events with fairs (Except Europe tour, special format, see page 8). Later in the season, we will announce events with enhanced format changes that will provide schools the option for more targeted recruitment and more intense interaction with students. More Website Services We are excited to announce our improved website services for students and schools. For students, we continue to upgrade our website university profile displays and search function to include showcasing multiple programs within a university. You will soon be able to showcase part-time, Executive and non MBA masters programs alongside your full time MBA programs. We are also continuing to enhance the Peer Benchmarking module to include more information students can enter about themselves and compare with their peers. In addition, you will be able to see those students who volunteer information after being accepted or are enrolling in your programs. We are also very excited about the information and marketing services we continue to improve. First, we are upgrading the University Dashboard which is now accessible from your MBA Tour website landing page. The Dashboard shows the results of each event you attended including the number of students that plan to apply to your program pre event, match to your program through the MBA Spotlight Survey and the total number of candidates you met during the event (using the scanning system). Beginning September 2010, The MBA Tour posted your individual school session attendance and the number of students that now plan to apply to your program as reported by attendees in a post event survey. 2
2011-2012 We continue to encourage schools to use MBA Spotlight, a proven lead generation tool. Results from last year clearly show that schools are more than twice as likely to meet Spotlight students who matched their program than other attendees (results vary by event and school). Finally, we have made further enhancements to MBA Spotlight for matching on career interests and geographic preferences. For those unfamiliar with MBA Spotlight, it is a Survey that reveals student preferences rather than asking students for declared preferences. The difference is important because revealed preferences are made while actually choosing among programs with different characteristics. I am looking forward to your success on the road with The MBA Tour! Best wishes, Peter von Loesecke, CEO and Managing Director Spotlight vs. non Spotlight attendees Meet the Team! Peter von Loesecke CEO & Managing Director peterv@thembatour.com 978 451 4200 ex 101 JoBeth Brudner Regional Director, Latin America jobeth@thembatour.com Argentina Satellite office Lori Devir-Carroll Event Manager lori@thembatour.com 978 451 4200 ex 104 Patty Katsaros Director pkatsaros@thembatour.com 978 451 4200 ex 103 Alyssa Lee Marketing Manager alee@thembatour.com 978 451 4200 ex 102 Kathy Pattison Tour Leader & Consultant kpattison@thembatour.com 1-757-561-0677 Virginia Satellite office Join us on Facebook! www.facebook.com/thembatour Connect with applicants and keep up to date on MBA news! 3
2011-2012 Our Complimentary Client Services Everything we value and do is dedicated to making our clients successful What you receive as a participating school... Comprehensive school profile on our website school research and compare tools Event Pre-registration data and contacts available for download and outreach before events and within 3 days after event Event registration profiles and demoraphics report available with pre and post event analysis Travel Group hotel rates at event hotels Opportunities to participate in event panel presentations, giving school increased visibility during events Opportunities to be included in event promotional campaigns where applicable (newspapers, PR, online media) University Dashboard to track your success at events Scanner to instantly capture candidate contact info at event and eliminate extra office work Travel Packages Enhance your recruiting experience by taking part in the tour travel package. We offer packages to help you remove the hassle and stress of travel planning. Professional Tour Leaders take you from city to city and make it easy for you to focus on your recruitment strategy and also build relationships with your fellow traveling industry colleagues. 4 Airfare from the first city to last city on tour Single room accommodations in 4-5 star hotels with full breakfast included Airport transfers during group travel and airport departure taxes Free participation in all professional activities (MBA market briefings prior to events in select cities, additional candidate workshops with partner organizations and other MBA networking opportunities)
2011-2012 Innovate your online marketing with our Social Media Package New! What do you get? 12 months of targeted exposure through our Social Media platforms plus professional training to broaden your social media expertise. This package has greater benefits and long-term exposure when compared to a print ad or a short-term online campaign of equal cost. The MBA Tour Social Media Platforms: Facebook: 10,000+ (26% growth in 2010) Twitter: 1600+ (263% growth in 2010) LinkedIn: 420+ (34% growth in 2010) Blog: Promoted to The MBA Tour database 60,000+ and social media platforms 1. Social Media Training (2 sessions): Two 1 hour telephone conference social media training sessions. June 15, 2011 and December 6, 2011 Sessions taught by social media experts, On-Q Communications, managers of The MBA Tour social media platforms. These sessions will show you how to effectively utilize The MBA Tour social media package opportunities and provide further training on how to listen to, connect with, influence and keep the attention of your audience by leveraging the key social media tools. This training covers areas of Facebook, Twitter, LinkedIn and Blogging. Any number of people from your business school may participate in the sessions. Example of On-Q course work: http://seec.schulich.yorku.ca/enrollment/programs/alpha_listing/file_2_listing.php?course_id=168 2. Facebook Business School Tab (1 month feature): Your school is included on our new business school tab year-round where facebook fans can browse and research programs that travel with The MBA Tour. Your program is featured at top of the page for one month. 3. Facebook Sponsored Posts and Tweets campaign (2 posts, 2 tweets): Business school receives a special opportunity to post unique messaging on The MBA Tour s Facebook wall and Twitter feed. Content coordinated with The MBA Tour and scheduled to highlight your presence at events. Content should highlight your school while being newsworthy and informative. 4. Blog Post (1 post): Showcase your business school through dedicated blog posts. An opportunity to broadcast original content promoting conversations and buzz about your program to pre-mba audience. The MBA Tour can provide topic suggestions and copy writer assistance upon request. 5. Inclusion in our 1 Minute MBA Admissions video resource center (5 clips): An ongoing online video resource center made up of select MBA admission professionals offering sound advice on pursuing an MBA housed on The MBA Tour website and promoted through our social media channels. Each question is answered within a 1-minute time constraint. This resource center brings business schools exposure similar to participating in an MBA Tour panel discussion. Applicants become familiar with your faces and school through an exciting advice format. Schools are mailed a Video Package with camera and instructions. 6. Additional MBA Tour website promotions: The MBA Tour s website receives over 215,000 unique visitors every year. Package includes: Web banner on The MBA Tour website, all of school s participating event pages. Upon registering for events. Web banner featured on MBA Tour blog page. 12 months. All Social Media package content provided by business schools is subject to approval by The MBA Tour. 5
2011-2012 Event Formats Differentiate your university s brand through our comprehensive event formats: Individual School Presentations: Admissions representatives regard the presentations as one of our most useful event formats. The presentations are an opportunity to showcase a school s unique program aspects to a group of prospective students. Admissions representatives have 30-35 minutes in a private room to highlight the features of their program. Typically there are three to six other universities presenting in concurrent sessions. Individual School Presentations are now offered at all events in 2011 (Except Round Table Workshops & Europe tour, special format, see page 8). Panel Presentations: Panel Presentations are 30-45 minute sessions that cover valuable business school admissions topics and answer a wide range of MBA applicant questions. Admissions representatives have the opportunity to participate on the panels and share their topic advice with a large group of prospective students. Any participating school can sit on a panel, spots are first come first serve. Topics in the past include: How Admission Decisions are Made, Managing Your MBA Career Search, and Financing your MBA. The MBA Tour provides guiding talking points to all panel topics. Open Fair: The Open Fair is strategically placed at the end of our MBA conferences. This allows applicants to first gather information from the Individual School Presentations and Panel Presentations in order to prepare for speaking one on one with admissions representatives. At the Open Fair admissions representatives and alumni have the opportunity to meet with a large number of applicants in a short period of time. Networking Receptions: In many cities we offer a reception for admissions representatives and their alumni at the conclusion of the MBA conference. This is an opportunity to network with colleagues and reconnect with alumni. Round Table Workshops: Round Table Workshops are highly personalized and interactive, they represent the most unique MBA Tour event format. These events accommodate a select and focused group of highly qualified applicants and a small number of universities to maximize interaction. Applicants sit at a table of five to ten people. Admissions representatives spend ten to fifteen minutes interacting with applicants and then rotate to present at the next table. Representatives therefore have the opportunity to speak to every applicant at the event, maximizing outreach in a short period of time. 6
2011-2012 Asia Market Demographics and Information: Most MBA candidates coming to our Asia events in 2010 were between the ages of 25 and 31 and had three or more years of work experience. Tokyo Shanghai Beijing Seoul Taipei Bangkok Singapore Median Age 30 26 27 31 26 25 28 Median Experience 6 3 3 4 3 2 4 Taken the GMAT 7% 26% 27% 28% 26% 20% 28% Degree Status Currently attending university 3% 12% 25% 7% 16% 8% 4% Doctorate degree 1% 1% 1% 1% 0% 1% 1% First university degree completed 70% 58% 47% 70% 59% 76% 74% Masters degree 19% 21% 20% 17% 19% 12% 15% Other 1% 1% 1% 1% 1% 0% 3% Post-graduate diploma 7% 7% 7% 6% 6% 3% 3% MBA Start 2010 3% 4% 5% 5% 5% 10% 7% 2011 33% 53% 52% 61% 49% 62% 70% 2012 10% 21% 20% 20% 20% 19% 16% 2013 1% 9% 9% 6% 9% 3% 3% Undecided 53% 13% 13% 8% 16% 5% 5% Source: The MBA Tour 2010 Asia registration data Canada Asia July Tour 2011 Round Table Workshops Shanghai 9 July Taipei 11 July Seoul 13 July Tokyo 15 July Asia September Tour 2011 Tokyo 1 Sep Taipei 3 Sep Seoul 5 Sep Bejing 7 Sep Shanghai 10 Sep Ho Chi Minh City 12 Sep New! Bangkok 15 Sep Singapore Sep 17 Market Demographics and Information: Canadian MBA candidates are generally older and a large portion have advanced degrees. Canada November 2011 Calgary 1 Nov Calgary Vancouver Toronto Montreal Median Age 28 28 27 28 Median Experience 4 4 3 4 Taken the GMAT 13% 12% 9% 6% Degree Status Currently attending university 10% 7% 9% 9% Doctorate degree 0% 3% 0% 2% First university degree completed 72% 70% 69% 57% Masters degree 12% 9% 13% 17% Other 2% 5% 3% 2% Post-graduate diploma 5% 5% 7% 13% MBA Start 2010 7% 6% 4% 3% 2011 62% 55% 61% 67% 2012 16% 20% 20% 14% 2013 4% 5% 5% 4% Undecided 11% 14% 11% 12% Vancouver 3 Nov Toronto 5 Nov Montréal 7 Nov Source: The MBA Tour 2010 Canada registration data 7
2011-2012 Europe Market Demographics and Information: We are excited to announce events in three Eastern European cities, Moscow, Kiev and Istanbul. As shown in the GMAT test taking activity, this region is a rapidly growing market for MBAs. With these events, we are introducing a new format designed to highlight each school and the specific benefits of studying abroad in each major region. The events will include mini presentations for all schools, region specific discussion panels and an open fair. GMAT Test Taking Activity Europe September 2011 Moscow 13 Sep Kiev 15 Sep Istanbul 17 Sep New! 2006-2007 2007-2008 2008-2009 2009-2010 Turkey 1163 1346 1581 1564 Russia 691 997 1361 1408 Ukraine 96 116 147 248 Source: GMAC India Market Demographics and Information: Over one third of Indian registrants have already taken the GMAT and self reported averages of 690 and above. Source: The MBA Tour 2010 India registration data Bangalore Hyderabad Delhi Mumbai Median Age 28 27 28 28 Median Experience 4 4 4 4 Taken the GMAT 40% 36% 39% 35% Median Reported GMAT 690 690 710 690 Degree Status Currently attending university Doctorate degree First university degree completed Masters degree Other Post-graduate diploma 8% 4% 9% 5% 3% 0% 0% 0% 73% 76% 65% 63% 11% 10% 13% 17% 2% 7% 2% 8% 5% 2% 3% 6% MBA Start 2010 3% 6% 4% 3% 2011 79% 72% 84% 81% 2012 11% 15% 7% 12% 2013 4% 2% 2% 2% Undecided 4% 5% 2% 3% India September 2011 Chennai 22 Sep New! Mumbai 24 Sep Delhi 27 Sep Pune 29 Sep New! Bangalore 1 Oct 8
2011-20122012 Latin America Market Demographics and Information: While few Latin American candidates have taken the GMAT, many are older and with consistent work experienced. Buenos Aires Santiago Sao Paulo Lima Bogota Median Age 27 29 28 28 27 27 Median Experience 4 4 4 3 3 3 Mexico City Taken the GMAT 9% 10% 10% 5% 4% 9% Degree Status Currently attending university 18% 7% 12% 13% 11% 10% Doctorate degree 0% 1% 0% 0% 0% 0% First university degree completed 61% 55% 54% 58% 62% 63% Masters degree 9% 26% 9% 6% 7% 6% Other 1% 1% 2% 3% 1% 1% Post-graduate diploma 10% 11% 23% 20% 18% 19% MBA Start 2010 2% 5% 4% 5% 4% 4% 2011 57% 52% 43% 49% 57% 62% 2012 25% 31% 36% 34% 27% 24% 2013 6% 6% 8% 6% 6% 5% Undecided 10% 6% 10% 6% 6% 6% Latin America August 2011 Buenos Aires 2 Aug Rio de Janeiro 4 Aug New! Sao Pãulo 6 Aug Santiago 9 Aug Lima 11 Aug Bogotá 13 Aug Mexico City 15 Aug Source: The MBA Tour 2010 Latin America registration data USA Market Demographics and Information: Overall, most MBA candidates coming to our events already have on average four years of work experience and plan to matriculate in the current year. Atlanta Boston Chicago Houston Los New San Washington Angeles York Francisco DC Median Age 28 27 28 28 27 27 28 27 Median Experience 4 4 4 4 4 4 4 4 Taken the GMAT 27% 36% 36% 24% 31% 31% 38% 31% Degree Status Currently attending university 8% 8% 5% 11% 8% 4% 6% 2% Doctorate degree 3% 3% 0% 1% 1% 1% 1% 1% First university degree completed 73% 64% 78% 71% 74% 78% 74% 85% Masters degree 11% 20% 12% 14% 11% 12% 18% 9% Other 2% 4% 2% 3% 3% 2% 0% 2% Post-graduate diploma 5% 1% 3% 1% 3% 3% 1% 1% MBA Start 2010 2011 2012 2013 Undecided 3% 6% 4% 3% 4% 7% 6% 3% 79% 72% 84% 81% 72% 73% 73% 78% 11% 15% 7% 12% 16% 13% 12% 9% 4% 2% 2% 2% 3% 2% 3% 2% 4% 5% 2% 3% 5% 5% 6% 7% USA July-August 2011 New York City 23 July Washington DC 24 July Boston 26 July Atlanta 28 July San Francisco 30 July Los Angeles 31 July Chicago 2 Aug Houston 4 Aug Source: The MBA Tour 2010 USA registration data 9
2011-2012 Events Calendar and Travel Packages Events Asia July 2011: Round Table Workshops Shanghai 9 July 2011 Taipei 11 July 2011 Seoul 13 July 2011 Tokyo 15 July 2011 Asia September 2011 Tokyo 1 Sep 2011 Taipei 3 Sep 2011 Seoul 5 Sep 2011 Beijing 7 Sep 2011 Shanghai 10 Sep 2011 Ho Chi Minh City 12 Sep 2011 Bangkok 15 Sep 2011 Singapore 17 Sep 2011 USA July-August 2011 New York City 23 July 2011 Washington DC 24 July 2011 Boston 26 July 2011 Atlanta 28 July 2011 San Francisco 30 July 2011 Los Angeles 31 July 2011 Chicago 2 Aug 2011 Houston 4 Aug 2011 USA February 2012 New York City TBA Washington DC TBA San Francisco TBA Latin America August 2011 Buenos Aires 2 Aug 2011 Rio de Janeiro 4 Aug 2011 São Paulo 6 Aug 2011 Santiago 9 Aug 2011 Lima 11 Aug 2011 Bogotá 13 Aug 2011 Mexico City 15 Aug 2011 Europe September 2011 Moscow 13 Sep 2011 Kiev 15 Sep 2011 Istanbul 17 Sep 2011 India September-October 2011 Chennai 22 Sep 2011 Mumbai 24 Sep 2011 Delhi 27 Sep 2011 Pune 29 Sep 2011 Bangalore 1 Oct 2011 India February 2012: Round Table Workshops Mumbai TBA Delhi TBA Bangalore TBA Canada November 2011 Calgary 1 Nov 2011 Vancouver 3 Nov 2011 Toronto 5 Nov 2011 Montréal 7 Nov 2011 Travel Packages Asia July 2011 Travel Package Shanghai to Tokyo USD 3,927 Asia September 2011 Travel Package Tokyo to Shanghai USD 6,761 Ho Chi Minh City to USD 2,783 Singapore Tokyo to Singapore USD 10,142 Transfer to India USD TBA Latin America August 2011 Travel Package Buenos Aires to USD 8,573 Mexico City Rio de Janeiro to USD 7,584 Mexico City São Paulo to Mexico USD 6,647 City Europe September 2011 Travel Package TBA, inquire if interested India September-October 2011 Travel Package Chennai - Bangalore USD 4,520 Canada November 2011 Travel Package TBA, inquire if interested India February 2012 Travel Package TBA 10
2011-2012 Pricing Event Pricing 2011 Event Volume Pricing Number of Events Per Event Price Discount 0-5 USD 3,250 0% 6-10 USD 2,925 10% 11-20 USD 2,600 20% 21-30 USD 2,450 25% 30+ USD 2,275 30% PRICES LISTED ARE EARLY BIRD AND VALID UNTIL MAY 15, 2011. ALL PRICES IN USD. After deadline all events increase by USD 100 per event, travel packages by USD 1,000 per package. Option Pricing School Presentations USD 500 per event Individual School Presentations offered in every city (Except Round Table Workshops & Europe tour, special format, see page 8) MBA Spotlight USD 100 per event This program allows you to discover and reach out to applicants whose top MBA program preferences meet your recruiting goals. MBA Spotlight uses data from a newly developed survey taken by MBA Tour event registrants to help them narrow down their top preferred MBA program characteristics. Social Media Package USD 2,500 12 months of targeted exposure through our Social Media platforms plus professional training to broaden your social media expertise. This package has greater benefits and long-term exposure when compared to a print ad or a shortterm online campaign of equal cost (see page 5 or website for more details). Professional Options (for non travel package participants) USD 125: Non Candidate Activities USD 350: Candidate Activities Professional options include MBA market briefings prior to events in select cities, additional candidate workshops with partner organizations and other MBA networking opportunities. Payment & Cancellation Policy Deposits/Payments: If you apply by the early registration deadline May 15, 2011, you will be invoiced for a USD 1,500 USD nonrefundable deposit. Full invoice balances will be sent three months prior to a tour. Our terms are net 45 days, after which a 3% finance charge applies. Cancellation policy: If a school cancels its participation between 90 and 60 days prior to the start of the tour, 25% of the tour / event fees will be charged. If a school cancels its participation within 60 days prior to the start of a tour, 100% of the tour/ event fees will be charged. Furthermore, the school will reimburse The MBA Tour for all loss, liability, damages, and expenses which The MBA Tour incurs or sustains as a result of a cancellation of participation by the school at any time after the non-refundable USD 1,500.00 deposit is due. 11
Join the tour Join the Tour Application Process To Participate in a Tour or Event Business schools interested in The MBA Tour must submit an application in advance of the tour. MBA programs are selected on their quality, their commitment to international recruiting, services for international students, and the diversity (curriculum, philosophy, program cost, geography) that they would add to the tour. With few exceptions, the MBA programs included in our events are taught in English. Apply for a Tour Applying for tour is easy. Simply link to our on-line application form and follow the instructions: http://www.thembatour.com/universityarea/tourregistration.jsp Once you have filled out the application, you will receive a confirmation email. However, we cannot confirm your participation until your university profile has been updated. If you have additional questions please feel free to contact us: info@thembatour.com Our Selection Process The MBA Tour limits the number of business schools on a tour to ensure that each program has good exposure at our events and receives the same level of high service that we aim to provide. Priority is given to returning schools. New schools are selected on the basis of several criteria: Global Qualifications: Length of time in MBA market Offer a Full Time MBA Program Offer a campus-based MBA program Hold non-profit status Have already traveled with us within the last 5 years Local Qualifications: USA: AACSB accreditation In some of our local markets, there are schools that will add value to our tour events by targeting specific populations of students. For this reason, we consider them Schools of Opportunity. Schools of Opportunity would be invited to the market in which they are located: Inside the US, these are city-specific markets Outside the US, these are country-specific markets Examples of Schools of Opportunity in the US include: MBA programs geared towards underrepresented minorities MBA programs geared towards women MBA programs with unique academic or practical opportunities Local MBA programs that offer at home opportunities Please note: If you are a school applying to one of our tours for the first time, your application will be reviewed by our Advisory Board, and we will notify you of the decision. Our policy is to allow schools that have participated in our past tours to apply by the deadline, and then if there is space remaining on the tour you are applying for, your application will be considered at that time. Business School Representatives Business School representatives in events organized by The MBA Tour must be full-time, campus-based professionals and should have extensive knowledge of their programs and admissions requirements. Throughout the tour, university representatives have the opportunity to collaborate in panels and school presentations that orient students and colleagues to current information and trends. It is important that the person designated by the university to travel with us be capable of contributing to an ongoing professional dialogue with prospective students and local colleagues about admissions issues and innovations in MBA programs. Europe and UK: EQUIS, AMBA or EFMD accreditation For those countries without regional MBA accreditation: all global qualifications must be met; must be recognized and respected by peer schools in country; must have local certification or accredited partner program Will draw qualified students to the event that otherwise might not come The MBA Tour 35 Forest Ridge Road Suite 240 Concord, MA 01742-3842 Tel: (978) 451-4200 Fax: (978) 451-4201 info@thembatour.com www.thembatour.com 12