a) Students will be able to analyze their audience and produce written assessment. In 2006: 460/528 or 87% 1:68/528; 2:248/528; 3:212/528. and oral communications suited to that audience. 1. Our students will be able to effectively communicate business concepts orally and in writing to organizational stakeholders. b) Students will be able to synthesize and report written and oral conclusions in a rational, persuasive manner. c) Students will create and effectively execute written and oral reports using appropriate analytic tools and presentational software (e.g., SPSS, Microsoft Excel, Microsoft PowerPoint). assessment. In 2007: Course embedded assessment. In 2008: Course-embedded assessment via final project in three sections of BUS 202. assessment in 2006. In 2008, assessed via project in two sections of BUS 202. d) Students will prepare effective written reports and business assessment. correspondence using appropriate language, grammar and sentence structure. e) Students will utilize the interpersonal communications competencies of empathetic listening, one-on-one oral communication and active listening effectively in small groups. assessment. In 2006: 383/460 or 83% 1:77/460; 2:240/460; 3:143/460. In 2007: 44/48 or 92% 1:4/48; 2:26/48; 3:18/48. In 2008: 38/51 or 74.5% 1:13/51, 2:27/51, 3:11/51 In 2006: 466/496 or 94% 1:30/496; 2:310/496; 3:156/496 In 2008: Written performance: 35/40 or 87% 1: 5/40, 2:15/40, 3:20/40 Oral presentation: 38/40 or 95% 1:2/40, 2:12/40, 3:26/40 366/429 or 85% 1: 63/429; 2: 232/429; 3:134/429 347/396 or 87% 1: 49/396; 2:242/396; 3:105/396. 1
a) Students will understand the legal environment of business and their professional duties as responsible business leaders. 2. Our students will have an understanding of ethical perspectives, and an ethical and legal framework for decision-making. b) Students will understand the varied and often conflicting roles which mangers must balance in regard to various stakeholders. c) Students will have the ability to articulate their value systems and beliefs, and accept responsibility for their (ethical) choices. In 2006: Course-embedded in ACC 201 and BUS 465 In 2007: Course-embedded assessment via BUS 221 In 2008: Course-embedded assessment via BUS 221 In 2006: Course-embedded in BUS 323 and BUS 465. In 2007: Course-embedded assessment via BUS 221. In 2008: Course-embedded assessment in BUS 221 In 2006: Course-embedded in BUS 323 and BUS 465. In 2006 course-embedded: 184 or 80% rate. 1:44/228; 2: 84/228; 3:100/228 In 2007 course-embedded: 100% In 2008 course-embedded: 100% 1:0/33; 2:1/33; 3:32/33 65% 84% In 2006: 130/170 or 76% 1:35/170; 2:79/170; 3:51/170 In 2007 course-embedded: 100% In 2008 course-embedded: 100% 1:0/33; 2:2/33; 3:31/33 47% On 2008 BA Senior Assessment Exam: 50% In 2006 course-embedded: 132/170 or 78% 1:38/170; 2:48/170; 3:84/170. 94% 97% In Accounting : Project includes ethics questions, added discussion of ethical code of Institute of Management Accountants. In Finance: Discussion of Sarbanes-Oxley and its possible implications for investment banking and private equity. Impact on society of personal and corporate tax policy discussed. Discussion of recent corporate malfeasance in the contexts of agency cost and corporate governance. In Business Law: Business ethics is the backbone theme of the course, as has historically been the case. Discuss corporate responsibility issues in class, through case studies and related to current events. In Marketing: Discussion surrounding the ethics of current events in marketing, such as the marketing of Cocaine (the brand name of a newly launched energy drink); numerous others. Frequent discussions of current ethical concerns/dilemmas in advertising, consumer responsibility, corporate social responsibility, and others. In Management: Discussions and simulations surrounding the varied and 2
Goal Objective How assessed? Result of Assessment simulations surrounding Actions Taken the varied and d) Students will formulate and make responsible decisions in the best interests of their team, organization, community and society. In 2006: Course-embedded in BUS 323. In 2006 course-embedded : 56/66 or 85% 1:10/66; 2:28/66; 3:28/66 often conflicting roles or managers, the ability to articulate value systems and beliefs; the ability to accept responsibility for their (students' ethical) choices). Discussion in management classes of the student honor code and corporate codes of conduct. Numerous readings related to the e6thical and legal framework of decision making. Faculty invite outside speakers in to address ethics through prepared comments and through Q&A. In Entrepreneurship courses, discussion of "the opportunity to create a 'great' company through nurturing a responsible corporate culture and positive values. In Economics: viewing and discussion of videos that document ethical and moral issues facing managers and business owners today. 3. Through active learning and a) Students will have the ability to experiential education, our reflect on, interpret and appraise students will acquire business their educational experiences. knowledge and develop skills to analyze and solve complex managerial problems. b) Students will demonstrate business knowledge and organizational skills through experiential education. c) Students will be able to apply decision-making processes to collect and analyze pertinent data, accurately identify problems, and evaluate information to arrive at appropriate solutions. d) Students will be able to understand, select and apply appropriate analytical tools (quantitative and qualitative) to solve problems in accounting, economics, marketing, operations, management and organizational behavior, information systems, finance and strategic management. assessment. In 2008: Through internship materials (especially reflection paper). assessment. In 2008: Through supervisors internship evaluation form. assessment. In 2007: Courseembedded in BUS 323. In 2008: Case analysis administered in BUS 323. assessment. 285/313 or 92% 1: 28/313; 2:156/313; 3:129/313. Via 2008 Internship assessment: 41/42 or 97% rate. 1:1/42; 2:1/42; 3:40/42 379/424 or 89% 1:45/424; 2:284/424; 3:95/424. In 2008, Based on employer evaluations: 97% rate. 1:1/42; 2:19/42; 3:22/42 In 2006: 436/499 or 87% 1:63/499; 2:299/499; 3:137/499. In 2007 course-embedded: 50/60 or 83% 1:10/50; 2:40/50; 3:10/50 In 2008: Course-embedded assessment: 30/33 or 90% 1:3/33, 2:25/33, 3:5/33. 90% 91% 380/454 or 84% 1:74/454; 2:283/454; 3:97/454. 61% 60% Performance on Assessment Exam suggests opportunity for improvement. 3
4. Our students will be able to use information technologies to access, analyze and report business information. a) Students will be able to use information systems to select, manipulate, and process raw data into meaningful information or knowledge, which is necessary to make business decisions, run business operations, and achieve management efficiency. b) Students will be able to identify different types of information systems and how these unique systems can help collect and process business information and generate reports for various aspects of business. c) Students will be able to use software tools for analysis and reporting. d) Students will be able to analyze the strategic advantage or disadvantage of different business operations and processes based on the IT tools they employ. assessment. In 2007: Courseembedded in CIS 211. In 2008, Course-embedded in CIS 221: "This test assesses some of their understanding of different types of information systems and their functions." In 2006: Course-embedded assessment. In 2007: Course-embedded assessment through CIS 221. In 2008, assessed through CIS 221: "This assesses their know-how to create tables, create database queries, create forms and reports." assessment. In 2008, courseembedded assessment in one section of BUS 311. In 2006: Course-embedded assessment via CIS 221. In 2008, case analysis in one section of CIS 221. 419/460 or 91% 1:41/ 460; 2:251/460; 3:168/460 In 2007 course-embedded assessment: 53/57 or 93% 1:4/57; 22:41/57; 3:12/57 43/53 or 81% 1:10/53, 2:24/53, 3:19/53. 65% 61% 101/116 or 87% 1:15/116; 2:63/116; 3:38/116. In 2007 course-embedded assessment: 51/57 or 89% 1:6/57; 2:36/57; 3:15/57 45/53 or 85% 1:11/53, 2:26/53, 3:16/53 69% 65% 517/560 or 92% rate. 1:43/ 560; 2:327/560; 3:190/560. 30/33 or 90% 1:3/33, 2:27/33; 3:3/33 51/51 or 100% rate. 1:0/51; 2: 28/51; 3:23/51. In 2008, course-embedded assessment: 27/29 or 93% rate. 1:2/29, 2:20/29, 3:7/29 Performance on Assessment Exam suggests opportunity for improvement. Goal 4 will be a target goal in AY 2008-09. Performance on Assessment Exam suggests opportunity for improvement. Goal 4 will be a target goal in AY 2008-09. Goal 4 will be a target goal in AY 2008-09. Goal 4 will be a target goal in AY 2008-09. 4
5. Our students will develop an awareness and understanding of the cultural, legal, economic and geo-political forces that impact business operations in a global economy. a) Students will have an awareness of contemporary international events, an understanding of the historical forces that led to their emergence, and will be able to explain how these events are influencing global business. b) Students will know and understand the major cultural, legal, economic and geo-political trends that are influencing the conduct of global business. c) Students will know and understand basic domestic, international, and host country laws and regulations regarding human rights and other labor related issues. In 2006: Course-embedded assessment. In 2007: Course-embedded assessment in BUS 311. In 2008: assessed through BUS 311. In 2006: Course-embedded assessment. In 2008, assessed through ECO 201. In 2006: course-embedded assessment in BUS 323. In 2008: course-embedded assessment in BUS 323 205/258 or 79% 1:53/258; 2:137/258; 3:68/258. In 2007: 58/63 or 92% 1: 5/63; 2: 23/63; 3: 35/63. 28/32 or 88% 1:4/32; 2:12/32; 3:16/32 71% 65% 203/256 or 79% 1: 53/256; 2:136/256; 3:67/256. In 2008 course embedded assessment: 26/31 or 84% 1: 5/31; 2:19/31; 3:7/31. 68% On 2008 BA Senior Assessment Exam: 73% In 2006 course-embedded: 61/66 or 92% 1:5/66; 2:33/66; 3:28/66. In 2008 course embedded assessment: 61/66 or 92% 1:5/66; 2:33/66; 3:28/66 In Accounting: Included international companies in group projects; discussion of differences between US practices of companies in other countries in class lecture. In Finance: Resources in the Reed Finance Center are used to acquaint students with international securities markets; highlighting, via live data, of the importance of foreign exchange and of arbitrage in foreign exchange markets. In Business Law: Added to BUS 221 a unit that specifically addresses international trade regulation and introduces students to key international institutions. Faculty are designing a 4-hour Business Law course (which is currently 2 credit hours) in part to increase the amount of international coverage in the course. In Marketing: Discussion of geo-political dimensions of marketing, including the deodorant market in Mexico, the nature of competition in emerging economies such as India, the potential for finding innovative new products for introduction in world markets. Discussion of print ads, television commercials, and products to help students understand the differences among various cultures. In Management: Discussion of contemporary international events and an understanding of the historical forces that led to their emergence. Discussion of the basic domestic, international,and host country laws and regulations regarding human rights and other labor related issues. Use of the Jeopardy game to develop students understanding of cultural, legal, economic, and political forces associated with doing business internationally. Incorporation of current articles that illustrate various global dimensions to contemporary business, with written reports in some cases. Use of many cases involving global issues. In Economics: Include several more examples and data sets that contain crosscountry data. Observation: students are using more cross-country data in their independent research project at the end of the course, compared to a year ago. Included an exercise involving economic structure for similar operations: Coca Cola in Tokyo and Pepsi in Argentina. 5
a) Students will be able to access financial data and use the data to evaluate the three major financial statements the income statement, cash flow statement In 2006: Course embedded in ACC 201, ACC 212, FIN 343 and BUS 465. In 2007: Course-embedded through FIN 343. In 2008, Course embedded in 8 sections of and balance sheet. ACC 201. BA 6. Our students will be able to understand, analyze and use the accounting/financial information generated by organizations for their stakeholders, and will understand financial theories, analyses and markets. b) Students will be able to understand, develop and analyze the budget of a company. c) Students will be able to describe the features of major financial assets and markets. d) Students will be able to summarize the nature and importance of time value of money concepts and be able to perform basic time value of money (TVM) calculations. Assessment Exam In 2006: Course-embedded in ACC 212, FIN 343, and BUS 465. In 2007: Course-embedded assessment through FIN 343. In 2008: Two questions on the final exam in six sections of ACC 212 (Managerial Accounting). In 2006: 300/441 or 68% 1:141/441; 2:179/441; 3:121/441. In 2007 course-embedded: 52/58 or 90% 1:6/58; 2:26/58; 3:26/58 In 2008 course-embedded: 51% correct answers across 10 questions on ACC 201 final exam. 51% On 2008 BA Senior Assessment Exam: 51% In 2006 course-embedded: 129/146 or 88% rate. 1:17/146; 2:61/146; 3 68/146. In 2007 course-embedded: 43/58 or 74% 1:15/58; 2:27/58; 3:16/58 83% correct answers across two questions on ACC 212 final exam. 61% On 2008 BA Senior Assessment Exam: 53% In 2006: Course-embedded in FIN 343 and In 2006 course-embedded: 72/107 or 67% BUS 465. In 2007: Courseembedded through FIN 343. 1:35/107; 2:38/107; 3:34/107. In 2008, Course-embedded in four sections In 2007 course-embedded: 51.58 or 88% of FIN 343. 1:7/58; 2:24/58; 3:27/58 99/109 or 91% 1:10/109; 2:33/109; 3:66/109. 55% On 2008 BA Senior Assessment Exam: 58% In 2006: Course-embedded in ACC 212, FIN 343, BUS 465. In 2007: Course-embedded assessment in FIN 343. In 2008: Course-embedded in ACC 212 and FIN 343. In 2006 course-embedded: 116/168 or 69% 1:52/168; 2 73/168; 3:43/168. In 2007 course-embedded: 109/124 or 88% 1:15/124; 2:48/124; 3:61/124 71% in ACC 212. 95% in FIN 343. 1:6/115; 2:27/115; 3:82/115 68% 63% In Accounting: As described in the section on Closing the Loop in the table describing Assurance of Learning in the Accounting program, the accounting department has added several reinforcement methods to its courses. In Finance: With the technology now available in the KoBC, students work more with data and other financial information during class. Students discuss the role of risk in corporate decision making hand how financial data is used to measure risk. Beginning in Fall 2007, students are exposed to how changes in foreign exchange rates can influence a firm's income statement. Faculty use new textbook supplements (e.g., Homework Manager) to discuss financial theories and practices, putting more emphasis on interpretation of analysis and understanding of key concepts than previously. In Marketing: Through computer simulated competitive games, students analyze sets of financial and marketing research information, and make decision based on their interpretations. In Management: Students discuss how to access financial data and use the data to evaluate the three major financial statements; students also develop and analyze the budget of a company. Faculty use financial statements in student case materials. Three faculty collaborated on an article on incorporating financial statement information into Management and Marketing classes. Faculty teaching BUS 465 (the capstone Policy course) increased the use of financial analysis in their Policy courses. Also in Fall 2007, one instructor formalized 'financial competency' as a component of the policy course, involved a "pre-test," three miniquizzes on topics such as financial ratio analysis, NPV, breakeven analysis, and contribution margin. All are assessed in exams administered during the course. Sections of Policy include simulations that require budgeting, financial, and investment analysis. In Entrepreneurship: Students develop detailed cash budgets by month for their ventures as a part of their business plans. In Economics: Include content on Present 6
e) Students will be able to explain why and how a firm creates value for its shareholders. f) Students will be able to explain the tradeoff between risk and return. In 2006 Course-embedded in BUS 311, FIN 343, and BUS 465. In 2007: Course-embedded assessment in FIN 343. In 2008 Short-answer questions included on. In 2006 course-embedded: 91/145 or 63% In 2007 course-embedded: 126/157 or 80% 1:31/157; 2:80/157; 3:46/157 63/82 or 76% 1:19/82; 2:37/82; 3:26/82 42% 45% In 2006 Course-embedded in FIN 343 and In 2006 course-embedded: 83/107 or 78% BUS 465. rate. In 2007: Course-embedded assessment in 1:24/107; 2:50/107; 3:33/107. FIN 343. In 2007: 52/58 or 90% In 2008 short-answer questions included on 1:6/58; 2:23/58; 3:29/58. 58/82 or 70% rate. 1:24/82; 2:32/82; 3:26/82. 58% 83% In Economics: Include content on Present Value Analysis, financial and profit analysis and value maximization including topics such as break even, sales revenue, and target profit analysis. These and other theories are mathematical calculated and analyzed in the homework, exams, and class assignments. Goal 6 is a target goal for closing the loop in 2008-09. 7
a) Students will understand and be able to select the appropriate marketing mix for a given product or service in order to ensure customer value. 7. Our students will be able to identify markets for the organization's goods and services, understand the activities which make up the value chain for those goods and services, and use the appropriate methodologies for ensuring product/service quality and speed to market. b) Students will be able to analyze and evaluate an organization's value chain and formulate an appropriate value proposition for the organization's goods/services. c) Students will be able to analyze and produce strategic recommendations regarding the organization's product and service distribution systems. d) Students will understand the basic concepts of continuous improvement and quality management and demonstrate an ability to apply these concepts to organizational production and distribution systems. In 2006: Course-embedded assessment in BUS 311 and 465. In 2007: Course-embedded through BUS 311. In 2008: One final exam question in three sections of BUS 311 (Principles of Marketing). In 2006: Course-embedded assessment in BUS 311 and 465. In 2007: Course-embedded through BUS 311. In 2008: Sections of BUS 465 (Business Policy). In 2006: Course-embedded assessment in BUS 311 and 465. In 2008: Sections of BUS 465 (Business Policy). In 2006: Course-embedded assessment in BUS 311. In 2008: Course-embedded assessment: Two final exam questions administered in two sections of BUS 326 (Principles of Operations). In 2006: 120/135 or 89% rate. 1: 15/135; 2:78/135; 3:42/135. In 2007 course-embedded: 31/33 or 94% 1:2/33; 2:16/33; 3:15/33. In 2008 course-embedded: 94% rate in three sections of BUS 311. 74% 64% In 2006: 76/135 or 56% rate. 1:59/135; 2:58/135; 3:18/135. In 2007 course-embedded: 28/33 or 85% 1:5/33; 2:16/33; 3:12/33 61/69 or 88% 1:8/69; 2:13/69; 3:48/69 55% 52% In 2006: 84/90 or 93% 1: 6/90; 2:77/7; 3:7/90. 52/80 or 65% 1:28/80; 2:34/80; 3:18/80. 35% 65% In 2006: 30/33 or 90% 1: 0/33; 2:30/33; 3:3/33. 76/77 or 98% 1:1/77; 2:70/77; 3:6/77. 81% On 2008 BA Senior Assessment Exam: 78% Appropriate level of performance on courseembedded. Performance on Assessment Exam suggests opportunity for improvement. Goal 7 is a target for "closing the loop" in 2008-09. Improved results in course-embedded assessment. Results on Senior Assessment Exam invite review. Goal 7 is a target for "closing the loop" in 2008-09. Performance on Assessment Exam and course-embedded assessment suggests opportunity for improvement. Goal 7 is a target for "closing the loop" in 2008-09. Appropriate level of performance on both course-embedded and Assessment Exam. Goal 7 is a target for "closing the loop" in 2008-09. 8
a) Students will be able to identify and describe the contribution of individual differences and diversity to group and team effectiveness. In 2006:Projects in BUS 323. 8. Our students will be able to understand how individuals and groups contribute to valued organizational outcomes. b) Students will understand and use influence (leadership) processes to achieve group/organization goals. c) Students will develop and manage high performing work teams. d) Students will conduct relevant developmental and evaluative performance appraisals and provide developmental peer feedback. In 2006: Projects in BUS 323 In 2006, 2007, and 2008, Case analysis and group presentation in BUS 323. In 2006: Course-embedded assessment. 63/66 or 95% 1:3/66; 2:23/66; 3:40/66. 65% On 2008 BA Senior Assessment Exam: 90% 62/66 or 94% 1:4/66; 2:28/66; 3:34/66. 73% 70% In 2006 Course-embedded assessment: 62/66 or 94% rate. 1: 4/66; 2:26/66; 3:36/66. In 2007: 48/60 or 80% 1: 12/60; 2:30/60; 3:18/60. In 2008: 23/33 or 70% rate. 1:10/33; 2:14/33; 3:9/339 61% 49% 61/66 or 92% 1: 5/66; 2:22/66; 3:39/66. 77% 76% Appropriate level of performance on courseembedded. Performance on Assessment Exam suggests opportunity for improvement. 9. Our students will understand the economic forces that impact organizations operating in the global business environment, and will use economic analyses to make business decisions. a) Students will understand how monetary and fiscal policy is implemented and the effects of policy changes on the business environment. b) Students will understand the operation of national and international financial markets and how they affect global resource allocation. c) Students will be able to analyze the economic environment of an organization and use the analysis to make business decisions. In 2006: Course-embedded in FIN 343. In 2006: Course embedded in FIN 343. In 2006 Course-embedded in FIN 343, ECO 301, and BUS 465. In 2008: Assessed via case analysis in one section of ECO 301. 54/66 or 82% 1:12/66; 2:22/66; 3:22/66 100% 94% 54/66 or 72% 1:12/66; 2:37/66; 3:17/62 40% 44% In 2006: 134/157 or 85% 1:23/157; 2:54/157; 3:80/157. In 2008, 100% of students demonstrated mastery of this goal in 2008 Review in next assessment cycle. d) Students will be able to make an economic case for free trade and for international alliances among nations. In 2006 Course-embedded in BUS 465. In 2006: 19/24 or 80% 1:5/24; 2:16/24; 3:3/24 9