www.bettshow.com/speakatbett The learning space has to be somewhere where we can practice, where we can try things out Bill Rankin, Director, Unfold Learning at Bett Bett 2019 Speaker Guide 23-26 January 2019, ExCeL, London
For 35 years Bett has been at the forefront, driving the transformation of education through the adoption of technology. Our mission is to bring together people, ideas, practices and technologies so that educators and learners can fulfil their potential. 2019 CONTENT PROGRAMME The Bett content programme is where the world s education community come together to drive progress within the sector. This is your opportunity to reflect, to share stories and to inspire. If you think you have an idea that everyone in education needs to hear, your pitch needs to be creative (in every way). This creativity must flow throughout; from idea to execution remember the best learning comes through inspiration. Here s 4 handy steps on how to prepare your submission: Step 1 - Brainstorming your content proposal - Page 3 Step 2 - Where does your idea fit? - Page 8 Step 3 - Write & submit your proposal - Page 13 Step 4 - Prepare for your moment in the spotlight - Page 15 02
STEP 1 BRAINSTORMING YOUR CONTENT PROPOSAL 03
Consider your audience 30% Teacher 30% Leader 22% Techie 6% Reseller 13% Other There are over 34,700 attendees (131 countries represented) from the global education community 68% of visitors attend seminar content across the Bett stages Each visitor at Bett attends an average of 4 content sessions 90% of visitors agree that Bett is the place for ed tech Bett offers a unique opportunity for speakers to reach their targeted audience and the prestige of speaking the world s top Ed Tech event. I would recommend it to anyone looking to make an impact as it offers speakers an amazing opportunity, the support staff are always there to help and the experience of speaking will not only promote your story but it will also give you a great sense of achievement. Nathan John, Founder/Managing Director, Rewise Learning Ltd Hosted by The Prince s Trust 04
WHAT is your story? Take a moment to think about the story you want to tell at Bett. The best talks tend to focus on a single clear message or idea. This is your opportunity to speak to a room full of leading educators and those passionate about the universe of education from around the world. What do you want to be known for? An inspirational piece or a transformative idea A big announcement or game-changing development Burning industry issue Insights for the world of education and technology Call to action Beautiful education story Fresh ways of thinking Reviews of good work Deep-dive case study How-to guide on an educational issue How should you tell your story? Something that moves the audience emotionally A story that changes the landscape of education A story that explores current affairs, and their impact on the future of the sector White-hot trends and insights that will change how people approach their work Inspire and challenge the audience Inspire the audience with compelling stories of education journeys Inspire the audience to think differently and challenge their beliefs These go down particularly well with our audience, especially when they include examples of collaboration Detailed analysis and deconstruction of transformative projects that have worldwide implications Stories that impart knowledge, new skills or techniques 05
WHO should tell your story? Your chosen speaker plays a huge part in the success of a proposal. There are unlimited types of speakers you could bring to the stage, but relevancy is key not just to the idea, but also the Bett audience. Our visitors look to hear from: Educationalists Senior educational figures, education industry C-Suite figures with inspiring ideas and stories, rising stars, high-achievers, mavericks and legends are always popular with our audience Inspirational young people Pupils and exceptional young people can help to communicate your story in a stand-out way. Everyone at Bett is passionate about unlocking the potential in the next generation and sometimes the best message comes from them Celebrities who are passionate, or on an education mission They have featured prominently at Bett in recent years but they are absolutely not a requirement for securing a slot and most importantly they must be highly relevant Thinkers & doers This category includes minds from outside the industry, including philosophers and theorists, but also creators, scientists, engineers, makers and creatives Moderators These are as important as speakers so we advise that all moderators/interviewers have professional interview experience, preferably in a broadcast medium. They must also have some relevance to the topic or interviewees How many speakers on stage? We recommend you have no more than four people on stage at one time (including the moderator or interviewer). 06
HOW do you want to tell your story? The Bett audience wants to be inspired, sometimes challenged, and certainly entertained. This is a global platform to share world class ideas and best practice. We can t stress enough how important it is to get the format and delivery of your session exactly right. Different formats and delivery styles work better depending on the space. We ask you to give this element great consideration and encourage you to be as creative and innovative as you can, with how you wish to convey your idea. Keynote-style presentation One or two people deliver a talk, with optional presentation materials Structured debates & discussions A structured panel session, with a professional moderator and no more than four people Incisive interviews Picking the brains of great leaders and icons with an education focus Practical demonstration These could be show-and-tell, or even involve the audience Performance piece This could include musical, theatrical, poetry performances or real-time artistic projects Interactive/practical element Includes solo and team challenges, competitive elements, collaborative projects Live Q&A Question and answer formats, with audience participation. Could include debate or voting elements 07
www.bettshow.com/speakatbett STEP 2 WHERE DOES YOUR IDEA FIT? 08
the bett arena BETT ARENA 15 MINS, OR 30 MINS, OR 45 MINS AUDIENCE CAPACITY UP TO 1,000, PLUS OVERFLOW IN THE STREAMING ZONE THERE IS NO CHARGE FOR A TALK ON THIS STAGE The Arena should kindle the spark of passion in education so great ideas can catch fire and travel the world. This stage is for the superstars and we re looking for around 50 pieces of content in total from practitioners and organisations. We choose keynote-style solo presentations, professionally conducted interviews with high-profile guests, live performances and complex demonstrations, so we recommend confident and experienced speakers. We have a skilled technical and stage crew to assist with onsite delivery so we re open to all ideas. Bett arena content guidelines: All content must be original and fresh and created specifically for the Arena. You, the session holder, are responsible for conception, creation and execution of your session. However, all speaker confirmation/ changes must come through the Bett Content Team. If your idea is successful, you as the session host will be responsible for all logistical costs (travel, accommodation, speaker fees). All speakers need to attend a technical rehearsal the day before they are due to speak. Note: Once all submissions are received, the Bett Content Team enter into a review process. Due to a limited number of sessions, unfortunately we can only select those ideas we feel are the most innovative and most relevant to our core audience. 09
Our sponsored stages at Bett 2019 SOLUTIONS DEN, SCHOOLS THEATRE OR POST 16 THEATRE 30 MINS, OR 20 MINS AUDIENCE CAPACITY 50-200, PLUS OVERFLOW AUDIENCE IN THE STREAMING ZONE PRICES VARY BASED ON SPONSORED STAGE SOLUTIONS DEN This is a more informal space where educators and leaders can access solutions to specific problems or challenges they face in their institutions today. The audience split is approximately 25% leaders, 40% teachers and 35% support services. 2,750 for an individual session. SCHOOLS THEATRE The stage for those who want to reach audiences working in Primary or Secondary education (K-12). It attracts around 33% leaders, 60% educators and 7% support services IT, Business Management etc. 10,000 for an individual session. POST 16 THEATRE This is the stage for those who want to reach audiences working in Tertiary education. We explore the topics and challenges relating to the handoff between Secondary education and Further and Higher education. It attracts around 33% leaders, 60% educators and 7% support services - IT, Business Management etc. 10,000 for an individual session. I am trying to forge a collaborative link between Ed tech companies-and_ schools - we need to work together to do a better job. This was my first time_ speaking at Bett, and it was a privilege and an honour, and I was flattered to be_ asked by Intel to tell an EdTech story from our- schools perspective _ Ian Phillips, Assistant Head and Director of ICT, Haberdashers Aske s Boys School Session in 2018 - Sponsored by Intel Corporation. 10
Why be part of the sponsored stages? Our vision for sponsored content opportunities in 2019 is to provide the very best sessions that break down the how to for the audience and demonstrate the ROI of technology. Visitors to our sponsored stages: Visit nearly double the number of stands Stay for longer, with nearly half visiting for two days, giving more opportunityfor in-depth and meaningful conversations Attend high quality sponsored content as much as pure editorial content, it s relevance to them is the deciding factor Sponsored stages content guidelines: All content must be original and fresh, and delivered by a practitioner. You, the session holder, are responsible for conception, creation and execution of your session. However, all speaker confirmation/changes must come through the Bett Content Team. If your idea is successful, you as the session host will be responsible for all logistical costs (travel, accommodation, speaker fees). All speakers need to attend a technical rehearsal the day before they are due to speak. Submit your idea through our online content portal content.bettshow.com and we ll come back to you with more information. 11
www.bettshow.com/speakatbett The Benefits of Sponsored Content in our Schools and Post 16 Theatres: Each year the Bett Content Team conduct over 500 hours of industry research and we actively share insights to brands and sponsors submitting proposals which can help to improve their ROI Gain insights on interactions from our award-winning event technology, these are coupled with our data scans to give strong metrics that you can act upon in post event campaigns Higher quality production including 1-2-1 guidance from the Bett Content Team and enhanced A/V with technical rehearsal time and post event video content to ensure the best possible session The best content is delivered in the right environment. When submitting your content idea feel free to propose where you think it best fits but please be open to guidance from the Bett Content Team. 12
www.bettshow.com/speakatbett STEP 3 WRITE & SUBMIT YOUR PROPOSAL 13
This timeline illustrates the different deadlines and milestones in the content selection and development process. If you are unable to meet any of these deadlines, please contact a member of the Bett Content Team to discuss your application. PROPOSAL DEADLINE 31 JULY 2018 SUBMIT A PROPOSAL All proposals must be submitted via content.bettshow.com. Proposals submitted directly to the team will not be considered. JULY 2018 EVALUATION All proposals are evaluated by the Bett Content Team. Each submission is considered on the merit of its content or speaker. You may be contacted for more information and guided to the appropriate stage. Commercial proposals may be discussed for the sponsored stages. FROM JULY 2018 OFFERS A member of the Bett Content Team will contact you with an initial offer of a slot, subject to speakers being confirmed and session content agreed. Please be aware that the editorial Arena sessions are limited and in high demand so some proposals may be offered a paid for slot on a different stage if an Arena slot isn t offered. FROM AUGUST 2018 CONFIRMATION & ANNOUNCEMENT Once offers are accepted, session content and speakers have been confirmed, and relevant visual assets have been received, we will announce speakers on the relevant pages of bettshow.com and in marketing communications. We sometimes announce speakers while session content is still in development. Correct at time of print. Subject to change. 14
www.bettshow.com/speakatbett STEP 4 PREPARE FOR YOUR MOMENT IN THE SPOTLIGHT 15
www.bettshow.com/speakatbett GET ADVICE AND SUPPORT AUGUST 2018 ONWARDS SHOW TIME As sessions and speakers are announced, the Bett Content Team can help speakers in the development of their sessions. We can offer guidance on presentation styles and techniques appropriate for each space. The Speaker Logistics Team will work with each session holder to assist with any technical requirements, and offer guidance on session promotion before, and during the show. PRESENTATION TIME It s show time! This is the moment where your months of hard work pay off. On-site, the Bett Content Team are there all the way, right to the moment you step out on that stage, secure in the knowledge that you re about to deliver the best presentation possible. Enjoy it! 16
Ready to submit your content idea for Bett 2019? Simply complete the online content form: content.bettshow.com. The deadline for submissions is 31 July 2018. For enquiries please contact: content@bettshow.com
bett summits Each of the international events in our Bett Global Series are made up of two component parts a leadership summit and an exhibition. The leadership summit is for regional education ministers and influencers, complete with inspirational talks celebrating best practice and success stories. This is accompanied by an expo floor of leading companies showcasing their inventive edtech products and services. On the expo floor there are two small stages for sponsored sessions, exploring some of the major challenges and innovations coming to the forefront in the regions they are based in. The same standards apply to these events as per London and we are keen to hear as many ideas as possible and where relevant to connect practitioners and brands to ensure the best overall experience for our visitors. A limited number of sponsorship opportunities exist within the events and more information on these can be shared by emailing content@bettshow.com. For further information about our Bett Global Series visit bettglobalseries.com. 18