School of Management MSc in International Management (Marketing) Postgraduate Student Handbook Section 1 17-18 1
Contents MSC INTERNATIONAL MANAGEMENT AT THE SCHOOL OF MANAGEMENT... 1 DIRECTOR OF GRADUATE STUDIES, SCHOOL OF MANAGEMENT... 1 PROGRAMME DIRECTOR, MSC INTERNATIONAL MANAGEMENT... 1 PROGRAMME ADMINISTRATION... 1 PROGRAMME SPECIFICATION... 2 MANDATORY COURSES... 3 MANDATORY COURSE SUMMARIES... 4 SIX COURSES OF CORE MANAGEMENT FUNCTIONS... 4 MN5331 Principles of Business Management and Economics... 4 MN5332 International Accounting and Finance... 4 MN5333 International Strategy and Entrepreneurship... 4 MN5334 International Human Resources Management and Organizational Behaviour... 4 MN5335 International Marketing Management... 4 MN5336 Information and Operations Management... 4 TWO MANDATORY DEVELOPMENT COURSES... 4 MN5340 Management in-context... 4 MN5341 Professional Business and Applied Research Skills... 4 THREE MANDATORY RESEARCH COURSES... 5 MN5347 Project Work for Managers (I): Integrated Marketing Communications... 5 MN5348 Project Work for Managers (II): Marketing Research Skills (Non condonable)... 5 MN5349 Project Work for Managers (III): Marketing Planning (Non condonable)... 5
MSc International Management at the School of Management Welcome to the MSc International Management (Marketing) offered by Royal Holloway, University of London (RHUL). You will be studying on an academically rigorous and rewarding postgraduate qualification in general management with an international orientation. We have designed it as a conversion programme, so we have accepted from a wide range of academic disciplines from around the world. The pre-experience orientation of the programme prepares all of you to enter the globalized world of work on a competitive footing, which is about maximising your potential and widening your choices. As for future careers, graduates of the MSc International Management (Marketing) may combine the qualification with their first degree studies to indicate a market sector; likewise, interest in a functional specialism, such as marketing or human resources management, may indicate a career route with a multinational enterprise; important skills are gained for those entering fields such as finance with its CFA qualification, or accountancy with its professional, regulatory bodies; we also recognize the role of family and closely held business enterprises for some of you. RHUL is widely recognised on the world stage as one of the UK s leading teaching and research university institutions. One of the larger colleges of the University of London, Royal Holloway s character and location attract scholars and students from across the world. At the School of Management, there is a full complement of academic experts across the range of subjects forming the MSc International Management (Marketing) programme. We also pride ourselves on providing a friendly, welcoming environment. Academic Administration of MSc International Management: Director of Graduate Studies, School of Management Dr Niran Subramaniam Email: Niran.Subramaniam@royalholloway.ac.uk Tel.: +44 (0) 1784 443667 Programme Director, MSc International Management Dr Chin-Ju Tsai Email: Chin-Ju.Tsai@royalholloway.ac.uk Tel.: +44 (0) 1784 443858 Programme Administration Email: MN-IM@rhul.ac.uk
Programme Specification The MSc International Management (Marketing) Programme Specification can be found in the Programme Specification Repository at the following link: http://www.rhul.ac.uk/studyhere/progspecs/home.aspx This document describes the Postgraduate Taught Degree programme and Postgraduate Diploma in International Management (Marketing). The 17 Programme Specification is valid for new entrants from September 17.
Mandatory Courses The table below outlines the mandatory courses that you will study along with the assessment breakdown and programme weighting: Six core management functions (MN5331 to MN5336) include assessment by a 2 hour unseen paper inclass test The Project Work for Managers research section consists of three mandatory courses: Integrated Marketing Communications (MN5347), Marketing Research Skills (MN5348), and Marketing Planning (MN5349) Management in-context (MN5340) spans three terms, Professional Business and Applied Research Skills (MN5341) spans two terms MN5331 Principles of Business Management and Economics Assessment Breakdown One 1 hour unseen multiple choice midterm in-class test (30%), one 2 hour unseen paper in-class test (70%) Overall Credits MN5332 International Accounting and Finance One 1 hour unseen multiple choice midterm in-class test (30%), one 2 hour unseen paper in-class test (70%) MN5333 International Strategy and Entrepreneurship One 3,000 word mid-term written assignment (30%), one 2 hour unseen paper in-class test (70%) MN5334 International HRM and Organizational Behaviour One 2,500 word mid-term written essay (30%), one 2 hour unseen paper in-class test (70%) MN5335 International Marketing Management One 1 hour unseen multiple choice midterm in-class test (30%), one 2 hour unseen paper in-class test (70%) MN5336 Information and Operations Management One 45 minutes mid-term Moodle quiz (30%), one 2 hour unseen paper in-class test (70%) MN5347 Project Work for Managers (I): Integrated Marketing Communications One 3,000 word written group project (30%), one 2 hour unseen paper in-class test (70%) MN5348 Project Work for Managers (II): Marketing Research Skills One 3,000 word written group project (30%), one 2 hour unseen multiple choice in-class test (70%) MN5349 Project Work for Managers (III): Marketing Planning One 6,000-8,000 word written report (100%) MN5340 Management in-context No summative assessment 0 MN5341 Professional Business and Applied Research Skills No summative assessment 0
Mandatory Course Summaries There are eleven mandatory courses in total. Six Courses of Core Management Functions MN5331 Principles of Business Management and Economics You will develop an understanding of economic analysis and reasoning relevant within a business context and gain an appreciation of the economic underpinnings of business strategy. You will learn how to use economic intuition to think more clearly by applying economic principles to strategic decision-making in modern firms and to gain a greater appreciation of the constraints faced by decision-makers in business, and the economic consequences of their decisions. MN5332 International Accounting and Finance You will discuss the role of accounting information in decision making by investors, including understanding how assets, liabilities, profit and cash flow are measured. You will discuss the nature and role of the major financial statements, and how to interpret them. You will also gain an understanding of how accounting information is used by managers to make decisions about how to run their company. MN5333 International Strategy and Entrepreneurship You will develop an understanding of how international strategy and entrepreneurship fits into the organisation and running of organisations. The aim of the course is twofold. First, to introduce the ways in which a firm can achieve sustainable competitive advantage through strategy and entrepreneurship. Second, to provide the intellectual and practical background necessary for equipping would-be managers and entrepreneurs with the skills and knowledge needed to develop and implement strategy and entrepreneurship. MN5334 International Human Resources Management and Organizational Behaviour You will critically analyse the relationships between personnel management, employee relations and human resource management. You will evaluate the impact of internal and external labour markets on the kinds of human resource strategies drawn up by organisations. MN5335 International Marketing Management You will develop a working knowledge and a critical understanding of key marketing concepts, ranging from the global marketing environment and the evaluation of standardisation and adaptation strategies to a discussion of cultural forces and their influence on consumer behaviour. You will also reflect on common criticisms of marketing practice and typical responses from marketers. MN5336 Information and Operations Management You will explore strategic issues in information systems and ways in which organisations might strengthen their competitive position through the use of well-designed and well-managed information systems. You will analyse the development of manufacturing and service operations management as a subject and to outline the strategic concerns involved in operations decisions. Two Mandatory Development Courses MN5340 Management in-context This integrated course provides you with an opportunity to apply your knowledge to different case studies covering all management functions taught as part of the MSc International Management programme. MN5341 Professional Business and Applied Research Skills This innovative support course is delivered over two terms and enables you to increase your personal effectiveness in the business environment. You are offered a wide variety of sessions on essential business skills related to communication, employability, and discipline-specific academic literacy. The course also introduces a range of quantitative and qualitative research methods commonly used in management
studies. After completion of this course, you will feel confident about and be capable of transitioning successfully from university to employment. Participation in this course enables you to develop your English speaking skills (for non-english speakers) and become more confident in your interpersonal communication. Sessions on academic literacy and applied research skills provide an opportunity to successfully engage with learning on the programme, including reading for and participation in workshops and completion of coursework assignments. By exploring the distinction between scientific and non-scientific research and the appropriate use of different research methods, this course enables you to develop a strong foundation for the Project Work for Managers research courses. Three Mandatory Research Courses MN5347 Project Work for Managers (I): Integrated Marketing Communications This course provides you with an advanced strategic perspective on contemporary marketing communication management within an international context. You will develop an integrated knowledge within a strategic and international marketing communication perspective. This includes a theoretically and practically robust basis for further postgraduate study/research and/or careers in marketing and advertising. MN5348 Project Work for Managers (II): Marketing Research Skills (Non condonable) You will learn to understand and apply the basic principles underlying good marketing research methodologies. You will be able to devise and critically assess various research designs, and explain, produce and display descriptive statistics from various data sets. You will explore the link between research methods, data, and analysis, and learn to appreciate the importance of applying an appropriate method of data collection and analysis according to the nature of the enquiry. MN5349 Project Work for Managers (III): Marketing Planning (Non condonable) You are presented with an opportunity to analyse a given marketing communications issue in depth. By the end of this course you will be able to plan and manage a research paper, define the aims of the research paper, identify the data sources and methods appropriate to conduct the research, identify the potential pitfalls to conducting your research, execute the project plan, and construct an effective argument in writing your report.
School of Management Royal Holloway University of London Egham Hill, Egham Surrey, TW 0EX Telephone +44 (01784) 276213 Email: management-school@royalholloway.ac.uk www.royalholloway.ac.uk/management/home.aspx