EXHIBITION AND SPONSORSHIP OPPORTUNITIES TEACHER EDUCATOR CONFERENCE 2014 HYDERABAD INTERNATIONAL CONVENTION CENTRE 21 23 FEBRUARY 2014 www.britishcouncil.in/tec
CONFERENCE THEME This year the 2014 International English Language Teacher Educator Conference carries 'innovation' as its theme. This conference will encourage discusssions around the roles of exploration and experimentation in English language teacher education through technology and other innovative and pioneering practices. JOIN US FOR THE 2014 EDITION OF THE WORLD'S LARGEST TEACHER EDUCATOR CONFERENCE By choosing the theme of innovation, we include, but in no way limit, the scope to discussions on the use of technology for teacher education and/or as a tool for use in the classroom. Technology is viewed as one of the vehicles for innovations in our field, in contexts where its use is appropriate and possible. Central to the theme is the need to encourage teachers to experiment in the classroom and in doing so, find new ways to support their students learning in the classroom. Diverse teaching environments across India result in an even greater need for teachers to be equipped with skills to seek out and examine new ways of approaching or solving common problems and the challenges that teachers face in the classroom. The open call for sponsorship proposals closes on 30 November 2013. Technology and Gold sponsors have the option for opting for speaking sessions. If you are interested in exhibition, sponsorship or advertising opportunities, or would like to discuss a tailored package, please contact: Vernon D souza Head Partnerships English for Education Systems M: +91 9664478180 Ph: 022 67486725 E: vernon.dsouza@britishcouncil.org For full details of the Teacher Educator Conference 2014 visit: www.britishcouncil.in/tec 2 EXHIBITION AND SPONSORSHIP OPPORTUNITIES
TEACHER EDUCATOR CONFERENCE REACH AND IMPACT Speakers Total audience Countries represented 2013: 130 2013: 17,992 2013: 36 2012: 126 2012: 6,083 2012: 48 Delegates Facebook audience Tweets 2013: 1,246 2012: 1,019 2013: 11,203 2013: 1,795 2012: 997 Global reach 2012: 6,083 >70 50-70 30-50 10-30 <10 No data all figures in % India 2012: 5,071 Total online views of the Teacher Educator Conference 2012 Global reach 2013: 17,992 >23 17-23 11-17 5-11 <5 No data all figures in % India 2013: 16,336 Total online views of the Teacher Educator Conference 2013 TEACHER EDUCATOR CONFERENCE 2014 3
EXHIBITION AND SPONSORSHIP OPPORTUNITIES The British Council invites you to Hyderabad for the International Teacher Educator Conference 2014! Attracting more than 1300 delegates from over 30 countries. The Teacher Educator Conference 2014 to be held at the Hyderabad International Convention Centre (HICC) offers you an opportunity to build your profile with leaders and ELT experts from the Indian and international education sectors. Engage, debate and discuss technology and innovations in English Language teaching and learning. This conference attracts teacher educators, ministerial officials, heads of universities and colleges, top level figures from the vocational sector, senior academic staff, directors of NGOs, business leaders and policy makers from over 30 countries across the globe. 4 EXHIBITION AND SPONSORSHIP OPPORTUNITIES
HOW TO GET INVOLVED Sponsorship packages Benefit packages offer you the opportunity to build your profile with experts and thought leaders in education. Full details of Technology, Gold, Silver, Exhibition, Value Added packages and Special packages are available. (see pages 8 12) Exhibition The exhibition at Teacher Educator Conference promises to be a vibrant marketplace strategically located within the heart of the conference venue. Engage with participants, make new contacts and consolidate existing relationships. Events Speakers' Reception Dinner: Engage exclusively with the speakers and thought leaders in the English Language Training field. Entertainment Evening: Enjoy the opportunity to network with delegates, speakers and industry experts during a relaxing evening of entertainment. A FANTASTIC EVENT WITH A REAL BUZZ... AND IMPECCABLY ORGANISED DELEGATE, TEACHER EDUCATOR CONFERENCE, 2013 Advertisements Place an advertisement in the conference brochure or delegate bag. TEACHER EDUCATOR CONFERENCE 2014 5
WHY SPONSOR? Sponsoring and exhibiting at the Teacher Educator Conference allows you to: Promote market your brand, products and services to more than 1,300 delegates and high level educators, business figures and government bodies present your product, company or organisation on a global level from one location build awareness and maximise exposure of your organisation, products and services to all participants. Network connect and network with global thought leaders and ELT experts to share best practices observe and discuss the latest data, market trends and research findings. Engage forge partnerships with educational institutions, industries and government bodies attend sessions and engage with delegates. "It is a great place to come, to participate, to meet so many dedicated teachers and teacher educators, to meet other organisations who are operating in the same field, to do that networking and to let people know what you have got to offer. " "We met a lot of English teachers who not only want to upskill themselves to improve the way they teach English but also to improve the skills of their students as well." Giles Hall, Marketing Manager, BKSB "The main difference this year has been the seating in the stall area. During the coffee breaks the conference delegates have an opportunity to share and discuss in an informal setting which is just as valuable as the main event." Naomi Moir, Professional Development Services Manager, Oxford University Press Mark Hunter, Head Marketing and Communications, Trinity College, London "It helps us to interact on a larger platform where you have authors, teachers and researchers from every walk of life who are engaged in ELT. This interaction is very enriching you go back with so many ideas, feedback and responses that it gives you so much to think about and plan what you want to do ahead in time." Anil Kumar Pandey, Executive Director, Cambridge University Press, India 6 EXHIBITION AND SPONSORSHIP OPPORTUNITIES
The benefits: Access and engage with key stakeholders and ELT professionals Showcase your products and services throughout the conference. High brand visibility Prime positioning in the exhibition hall The inclusion of your organisation's profile in the conference press and e-marketing campaigns A special mention in the opening plenary and closing speeches Your logo is featured on the British Council Teacher Educator conference web page with a link to your organisation's website. TEACHER EDUCATOR CONFERENCE 2014 7
SPONSORSHIP PACKAGES Technology Sponsor 20,000 (1 package available) Powered by 12,500 (1 package available) Communications Sponsor 12,500 (1 package available) Gold Sponsor 7,500 (4 packages available) Silver Sponsor 5,000 (6 packages available) Exhibitor price 2,500 Limited stalls ((4m x 2m)) plus shelving TEA/ COFFEE FIRE EXIT 20 19 FIRE EXIT 18 17 FIRE EXIT 16 15 FIRE EXIT 14 HALL - 1 & 2 + CORRIDOR 13 12 ENTRY EXIT 11 1 2 3 4 5 6 7 8 9 10 TEA/ COFFEE Floor Plan 8 EXHIBITION AND SPONSORSHIP OPPORTUNITIES
ACTIVITY BENEFIT FLYERS x x x x x x Registration Sponsor logo to be displayed in a prominent location x x x x x x Update with speakers x x x x x x DIGITAL Website Registration site Logo on the British Council website with a click through to the sponsor's home page Logo on the Registration site with a click through to the sponsor's home page x x x x x x x x x Facebook Sponsor's logo to be added x x x x Advertisement 5 mins per day during the webcasting x x x Webcast Sponsor logo to be displayed on the webcast page x ONSITE Registration area Stand-alone standees (6ft x 3ft) at the registration area 1 1 2 1 Standees (6ft x 3ft) at the venue entrance 1 1 1 1 Exhibition area Prominent space for stalls x x x Stall space and shelving (no. of stations) 2 2 2 2 1 1 Display screens x x x x Banners at the stall x x x x x x Lunch Area Branding and display of logos through standees x x x Breakout room on the ground floor for featured sessions CONFERENCE COLLATERALS Standees at the entrance. (6ft x 3ft) x x x x Promotional products/gifts handed to delegates and speakers in the rooms x x x Conference brochure Full page color advert: front inside cover x Conference Publication Full page colour advert: inside the booklet Full page colour advert: back inside cover Full page colour advert: back cover Articles of sponsored speakers within prescribed word limit (2,000 words per article) x x 2 2 2 2 1 0 Conference Bag Logo to be included x x x x x Press Pack Organisation information to be included in the pack (1 A4 page back-to-back) x x x x x Backdrop in the Main Hall Logo to be included x x x x x x Conference Pack Inclusion of sponsor flyers or corporate flyers in the delegate bags 2 2 2 1 1 OTHER BENEFITS Sponsors Meet To interact with British Council Country Director/ Regional Director x x x x x x Publicity Acknowledgement in press releases made by British Council relating to the conference x x x x x The licence to use the title Sponsor x x x x x Mentions Inaugural and closing speeches x x x x x x Mention in the British Council press meet x x x x Special events Special event (academic/product related) x x x 60-minute workshop x x x x Special launch/other ELT-related programme at the stall x x x x x x Delegate passes Right to receive delegate passes 5 5 5 3 2 1 Stall managers Data sharing Free registrations for stall managers which allows access to the stall/exhibition area Delegate data as provided during registration (subject to consent by delegate) COMMUNICATION POWERED BY TECHNOLOGY 2 2 2 2 1 1 x x x x x Provide email updates of post-conference reports x x x x x x GOLD SILVER EXHIBITOR TEACHER EDUCATOR CONFERENCE 2014 9
VALUE ADDED PACKAGES Conference Bag With your logo on every conference bag handed out to participants, this sponsorship item is an effective way of promoting your organisation during the conference and also of raising your visibility long after the event is over. Conference bags are made of environmentally friendly materials. Lanyard A high impact product which is worn by all delegates, speakers, exhibitors and conference staff during the conference. Sponsor logo/ visual identity to be printed on lanyard dis tributed. Lanyard printing is double sided for maximum impact. 5,000 3,000 Notepads and Pens The pens and notepads will be in constant use, not only during the conference sessions but also whilst networking. The pens and notepads will be included in every participant s conference bag. The package covers inclusion of your company information in the press pack. Poster Wall The Poster Wall is an increasingly popular aspect of the conference. Here, delegates display their messages about the conference. The package includes displaying the sponsor s logo on the wall. 2,000 2,000 Internet Zone An important and popular element of the conference, the Internet Zone is a sponsorship opportunity not to be missed. Regularly used by speakers, delegates and exhibitors, the Internet Zone offers exclusive and powerful brand and marketing opportunities. The package includes: sponsor s website used as default homepage on all terminals (10 in total) an opportunity to provide branded stationery and mouse pads for maximum impact exclusive display of promotional material in the Internet Zone, strategically located in hightraffic area. 3,000 Advertising Opportunities Place an advertisement in the Teacher Educator conference 2014 brochure. Full page Half page Quarter page Flyer 2,000 1,000 500 2,000 10 EXHIBITION AND SPONSORSHIP OPPORTUNITIES
SPECIAL PACKAGES Speaker's Speakers Reception Dinner 3,000 An exclusive opportunity for your organisation to host an event on the first day of the Teacher Educator Conference - 21 February 2013. Speakers Reception Dinner As a new feature this year we would like to launch the Conference with an official dinner and interaction with featured speakers. This presents an opportunity to engage exclusively with key speakers, thought leaders involved in the conference. The dinner will be hosted at the HICC. This will be a unique experience to promote your organisation. The package includes: exclusive sponsorship rights to the Speaker's Reception Dinner one complimentary delegate pass to the conference exclusive full page colour advertisement in the conference programme the right to use the Teacher Educator Conference logo and official title of Speakers Reception Dinner sponsor in your organisation s marketing materials. TEACHER EDUCATOR CONFERENCE 2014 11
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