Summary of Assessment of Learning: Graduate Learning Outcomes ACTY 6110, N 70, 56 Y Y 86.5, 75.3 85.9, 79.5 Y 90, 90 Benchmark : 75 In this first assessment, students had difficulty with both standard costing and transfer pricing. Actuals shown are respective mean scores for concepts on exam or case questions. Given the difficulty of these concepts for students with little or no prior exposure to cost accounting, more time was allocated to discussion of theory and homework assignments. Students demonstrated a good understanding of both job order costing and cost allocation. Current pedagogy of lecture and homework assignments will be continued. Service costing and activity-based costing were assessed via exam questions. On average, students met benchmark. For additional emphasis, the instructor illustrated activity-based concepts using Lego toys. The pedagogical change from abstract to concrete was well-received. Job order costing was assessed on an exam and cost allocation was assessed as part of a case. Actual mean score was 90% for each concept.
FIN 6120 MKTG 6130 Marketing Analytics Met Assessment Actual Benchmark? N 74 Y 80 Y 93 Five concepts assessed: marketing analytics, market analysis, segmentation, marketing mix strategies, and value, satisfaction & loyalty, Benchmark : 75 Concept of cash flow assessed. Case or exam questions used to assess vary by faculty teaching course. Dept. faculty will discuss possible reallocation of time on specific concepts after completing assessment cycle. Capital budgeting assessed. Students met benchmark of overall mean of 75% for three concepts and mean of 60% for each specific concept. Concept of leverage and its impact assessed. After completing a full cycle of assessment with a student average of 87%, the finance faculty has decided to continue the current time allocation for the individual concepts. Benchmark : 80 Y 87 Faculty teaching course decided to add a marketing analytics quiz. N 78, 74 Increase content in this area. Y 76, 83 Continue to increase content in area. Y 92.4, 74 Continue to increase content in area. Y 90 Students exceeded benchmark comfortably. Y 87 Quiz varies in difficulty each semester; students will be given extra time to go over the material and resubmit quiz. Revised scores indicate students are learning the material with additional time.
MKTG 6130 Market Analysis Segmentation Five concepts assessed: marketing analytics, market analysis, segmentation, marketing mix strategies, and value, satisfaction & Benchmark : 80 loyalty Faculty who teach this course recommend maintaining current content Y 87 coverage, pedagogy style, and assessment method. Consistent, current approach to be Y 88,, Y 90 continued. Students exceeded expectations. Pedagogy to be continued. Y 85 Faculty will monitor change in score. Y 94.5 Y 90 Y 86 Y 83, 89 Y 90, 89 Consistent, current approach recommended. Results indicate students are learning the concepts. Faculty will designate sustainability topics to be included. Faculty teaching course recommend maintaining content coverage and method of assessment. Faculty teaching course recommend maintaining content coverage and method of assessment. Faculty teaching course recommend maintaining content coverage and method of assessment. Y 88.5 Will continue to monitor. Y 87 Overall, students appear to be learning concepts of segmentation, targeting, and positioning. Will continue to monitor.
MKTG 6130 Marketing Mix Strategies Value, Satisfaction & Loyalty Five concepts assessed: marketing analytics, market analysis, segmentation, marketing mix strategies, and value, satisfaction & Benchmark : 80 loyalty,, Y 85 Y 87, 86 Y 80, 93 Y 94.5 Y 92 Y 86 Y 91, 88 Y 89, 91 Y 88 Y 88 Faculty recommend maintaining content coverage and method of assessment. Students understand the value and uses of segmentation, and ways to segment markets, as well as concepts of target marketing and positioning products to those markets. Faculty will monitor differences in responses of different sections. Students exceeded expectations; continue current pedagogy. Students exceeded expectations; continue current pedagogy. Students understand the importance of value to customer, benefits of delivering customer satisfaction, and importance of customer retention. Students exceeded expectations; continue current pedagogy. Students exceeded expectations; continue current pedagogy. Changes in assessment score may be result of different exam questions; faculty will continue to monitor. Students exceeded benchmark in all semesters. Faculty will continue to monitor changes.
MGMT 6140 Quality control: Calculate & interpret quality control charts Quality control: Calculate & interpret process capability Capacity analysis Benchmark : 75 Three concepts assessed: quality control charts, process capability, and capacity analysis Measure requires that students both calculate and correctly interpret their results. Some students made a minor Y 83 error in calculation but correctly interpreted their (incorrect) results. Interpretation, deemed the more critical measure, will be emphasized.,,, Y 79 Faculty will monitor and make any needed changes to pedagogy. Y 78 Continue with current pedagogy. Y 82 Students exceeded expectations. Y 95 Continue with current pedagogy. Y 87 Initial assessment yielded a pass rate of 68%. Additional time was devoted to topic and final exam yielded higher result shown here.
BUS 6180 Benchmark : 75 Increased use of case studies resulted in 89 Y more classroom interest in discussion. 94 More emphasis will be placed on Y business intelligence with hands-on exercises and innovation. Y Y 90 Three exercises on business process and business intelligence were given; one exam question on technological innovation was given. The assessment scores on these four new items exceeded the benchmark; pedagogy appears to be successful. 89 The assessment scores of the four new items exceeded the benchmark. Faculty will continue to monitor the effectiveness of the four new items. DLO: 2 BUS 6150 Demonstrate the capacity to function in a global, intercultural, and diverse environment. Y 85 Y 86.9 Y 87.5 Benchmark : 85 Met benchmark: Overall mean of at least 85% and 75% of students have 80% or more. Class discussions expanded to include more international components and cases. To strengthen students understanding of the realities of business in varied contexts, students will do individual research on ethics-related topics, e.g., bribery and corruption in international business, fair trade initiatives, and marketing of AIDS drugs.
DLO: 3 MGMT 6140 BUS 6180 BUS 6990 Understand the business as an integrated system and apply strategic planning tools and techniques to coordinate among functional areas. Assessment,, Met Benchmark? Actual Benchmark : 75 Y 100 Students exceeded expectations Y 100 Y 88 Y 94.5 Y 94.1 Y 94.5 Y 89 Continue with current content. Consider modifying benchmark. Increased use of case studies resulted in more classroom interest in discussion. More emphasis will be placed on business intelligence with hands-on exercises. An exam question will be asked about technological innovation. Seven articles related to IT and business were added for class discussion from which students will prepare their reports and presentation. The assessment scores on article analysis and discussion were higher than the benchmark. Similar to Sp 09, article analysis approach was used. The assessment scores on article analysis and discussion were higher than the benchmark. Faculty will continue to monitor the effectiveness of this approach. Students need more emphasis on role of the balanced scorecard technique to assess long run performance. Y 90 Students exceeded expectations. N 79 More emphasis will be provided on suboptimization across functions and on concept of balanced scorecard.
DLO: 4 BUS 6150 Team skills Written & oral skills BUS 6160 MGMT 6170 Exhibit business-related behavioral skills including leadership, interpersonal, communication (written and oral), team, and lifelong learning skills. Assessment,, Met Benchmark? Actual N 83.8 Y 88.9 Y 85 N 83 Y 93 N 86 Y 100 N 93 Benchmark : 80 Communication skills and team skills were combined in early assessments. More participation in class discussions encouraged. To emphasize teamwork, students coordinate a group presentation based on individual research in related areas (e.g., aspects of outsourcing) and present to class. Students work on exercises in class in groups to emphasize team work. Students skills on individual research paper fell short of desired overall mean. Added more emphasis on developing secondary research skills and summarizing information clearly. Benchmark (80%) exceeded. Continue current pedagogy. Benchmark : 95 More written work is suggested, as well as non-textbook readings, and greater use of guest speakers. Pedagogical changes appear to have had positive effects. Measure relies on written communication skills. Students narrowly missed benchmarks with three ESL students in class who lacked strong command of English. In future, such students will be urged to utilize WMU Writing Center resources.
DLO: 5 BUS 6150 BUS 6160 Understand business ethics, social responsibility, and legal implications of business decisions., Y 87.7 Y 87.5 Y 88 Y 97 Benchmark : 85 To improve students' understanding, the number of areas of contemporary research topics focused on ethics will be increased from one to two. Ethics and social responsibility issues will be integrated into classroom discussions. Focus on social responsibility increased by including research topics of social entrepreneurship and micro finance in students' individual research. Benchmark : 80 Students exceeded benchmark. Given the previous success, no changes were made between Sp 09 and Sp. DLO: 6 FIN 6120 Apply technologies in decision making processes and create innovative business solutions., N 74 Y 95 Y 89 Benchmark : 75 Students scored below the benchmark of 75% on all three components. Faculty will spend more time on spreadsheet assignments. With increased time on spreadsheet assignments, students exceeded expectations on components tested. At completion of assessment cycle, faculty met and determined that students met overall criteria. Continue current pedagogy and monitor.
DLO: 6 BUS 6180 Apply technologies in decision making processes and create Benchmark : 75 innovative business solutions. Class discussion will focus more on solving Y 85 IT problems shown in case studies. More emphasis will be placed on Y 90 innovation. Seven case studies were added for class discussion from which students will prepare their case study reports. The Y 94 assessment scores on case study report and discussion were higher than the benchmark., Y 94 Similar to Sp 09, case study approach was used. The assessment scores on case study report and discussion were higher than the benchmark. Faculty will continue to monitor the effectiveness of this approach.