One week Faculty Development Program on Structural Equation Modeling, Mediation and Moderation Analysis (SEMMA ) August

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One week Faculty Development Program on Structural Equation Modeling, Mediation and Moderation Analysis (SEMMA - 2018) August 13-19 - 2018 Organised By Department of Technology Management and Department of Mathematics Program Conveners Dr. Padmavathy C & Dr. Kalpana Priya D

Vellore Institute of Technology (VIT) Vellore Institute of Technology (VIT) was founded in 1984 as Vellore Engineering College by Dr. G. Viswanathan, the founder Chancellor of the Institute. The National Institutional Ranking Framework (NIRF-2017) of MHRD, Government of India, has ranked VIT as No.1 Private Engineering Institution in India. The world universities ranking organisation, the QS has given 4 STAR rating to VIT. In addition to this, the industry consortium (FICCI) has awarded VIT as University of the year 2016 in India. The Cosmopolitan VIT provides an appropriate ambience for holistic learning and comfortable living. The university s international linkage provide ample opportunities for students and faculty to gain global exposure. VIT has signed MOU with more than 200 reputed universities across the globe for student & faculty exchange and for research collaboration. With the thrust given to research, VIT has gained a place in the top slot in Scopus Indexed Journal Publications among Indian universities. Indian industry interaction and foreign university collaboration have given VIT the much needed fillip for its progress. Department of Technology Management Department of Technology Management (DTM) is one the best functioning departments under School of Mechanical Engineering (SMEC). SMEC is one of the oldest School of VIT. The School offers 4 undergraduate programs in Mechanical, Production & Industrial Engineering, Mechanical Engineering with specialization in Energy Engineering, & Mechanical Engineering with specialization in Automotive Engineering. In SMEC, VIT Industry Partnership Cell (VIT-IPC) has been established to create strong ties between industries and the university to explore various possibilities to work together in the areas of Engineering, Science, Management, and Humanities. DTM offers various management courses such as Marketing Analytics, Business Analytics, Social Marketing, Digital Marketing, Neuro Marketing, HR Analytics, Financial Management, Financial Markets and Institutions, Investment Analysis and Portfolio Management, & Project Management to UG/PG students of the university. Department of Mathematics Department of Mathematics is one of the science departments at The School of Advanced Sciences (SAS) that includes Mathematics, Physics and Chemistry disciplines. The School offers M.Sc., M.Phil. and Ph.D. programmes in these domains. The School has been receiving research grants from various funding agencies such as DST, CSIR, DRDO, NBHM, BRNS, IGCAR, AERBA, NRB and ARDB. The School has also been recognised by DST for support under the FIST programme. The School conducts various programmes such as InoVIT, SciGATHER and VIT Mathematical Meet, which are South India level math and science contests for school children to create and encourage mathematical and scientific innovations among the students. The Department of Mathematics has a good record of organising seminars, workshops, symposium and conferences (NCPAM, ISTAM) in the recent emerging technical areas.

Structural Equation Modeling, Mediation, and Moderation SEM combines elements of regression analysis and factor analysis, and allows testing of complex causal relationships that are not possible through traditional multivariate approaches. SEM, which deals with primary data, helps to test the big model that consists of independent variable (s) and several dependent variables. A mediator explains the relationship between an independent and dependent variable. A moderator affects the strength of the relationship between an independent and dependent variable. Moderated Mediation Model Serial Mediation Model Objectives The objectives of the workshop are To know the basis of regression To provide ground knowledge on Structural Equation Modeling - as applied in management and social science research To learn mediation and moderation using SPSS Process Macro and AMOS Who can Attend? This seven-day workshop introduces participants to AMOS & SPSS software. Participants will learn to use it. The instructors will make use of excellent data sets to run and interpret models based on measurement model, path model, bootstrapping, mediation, and moderation results. People working in the area of Marketing, HR, Behavioural Finance, Information Systems, and other social science discipline such as English, Psychology, and Sociology will be most benefited. Having knowledge on Factor Analysis and Multiple Regression will be an added advantage.

Resource Persons Dr. Ravikumar B is working as Assistant Professor (Senior). He holds his doctorate degree on Statistics. He has 11 years of experience in Academics. He has conducted five National Workshops on data analysis using SPSS in association with IBM SPSS at VITBS and acted as resource person as well. He has been actively involved in Training and consultancy and trained many participants in the subject of Research methodology and Statistical Packages such as SPSS, R programming and AMOS. He has published research papers in National and International Journals of repute to his credit. His area of interest for research is Bayesian Statistics, Probability, Business Analytics, Structural Equation Modeling (SEM), Mediation, and Moderation Analysis. Dr. Kalpana Priya D is working as an Assistant Professor at department of mathematics. With her expertise in Statistics, she has arranged various national and international events. Her teaching interests embrace in Statistics, Calculus, and R programming. Her research area is into Fuzzy statistics and its applications. She has presented papers in international/national conferences and also published research articles in various international/ national journals of repute. She has been a coordinator for various workshops, symposium, seminars, and events. Dr. Padmavathy C is working as Assistant Professor (senior) in marketing division. With her expertise in EFA, CFA, and model building with mediation and moderation, she has organized three similar workshops. She has also been a resource person for various workshops including ICSSR sponsored workshop on SEM. She has published papers in several international conferences and has published in ABDC listed & SSCI Indexed international journals of repute. She is guiding more than 4 scholars in the area of social marketing and digital marketing.

Tentative Program Schedule Fore Noon After Noon DAY 1 (6 Modules) - 10. 00 AM to 5. 30 PM (Dr. Kalpana D & Dr. Ravikumar B) 1. Multiple Regression & Factor Analysis Overview 2. Multiple Regression and Factor Analysis in SPSS 1. SEM - Overview 2. Drawing a model using AMOS (LAB) 3. Measurement Model Validation (LAB) 4. Path Model Validation (LAB) DAY 2 (3 Modules) - 9. 30 AM to 5. 30 PM (Dr. Ravikumar B) 1. Introduction to Mediation 1. Introduction to Moderation 2. Simple Mediation Testing (LAB) DAY 3 (2 Modules) - 9. 30 AM to 5. 30 PM (Dr. Ravikumar B & Dr. Padmavathy C) 1. Testing two-way interaction Effect (LAB) 1. Advanced Mediation theory DAY 4 (2 Modules) - 9. 30 AM to 5. 30 PM (Dr. Padmavathy C) 1. Serial Mediation Testing (LAB) 1. Parallel Mediation Testing (LAB) DAY 5 (2 Modules) - 9. 30 AM to 5. 30 PM (Dr. Padmavathy C) 1. Moderated Mediation Theory 1. Moderated Mediation Testing (LAB) DAY 6 (2 Modules) - 9. 30 AM to 5. 30 PM (Dr. Padmavathy C) 1. Mediated Moderation - Overview Valedictory Session 2. Mediated Moderation Testing (LAB) DAY 7 - Interaction and break out sessions

Registration Fees Participant Category Registration Fees Full-time research scholars / VIT Research Scholars 3, 500 Academicians / Faculty cum part-time research scholars 5, 000 Corporate and corporate part-time scholars 7, 000 Foreign Delegates 10, 000 More About Registration A maximum of 35 participants will be accommodated on first come first serve basis. Fees once paid can t be refunded. Group discount can be availed if there are more than 3 participants from the same institute. Registration includes refreshments, lunch, welcome kit, material, and certificate. Accommodation can be provided to few participants at VIT hostels on the basis of sharing rooms against payment of 410 per day. If you wish to avail accommodation at VIT hostels, you are requested to pay accommodation fees along with registration fees through the portal.

How to Register? ONLINE: For Online Registration and Payment, use the link below http://info.vit.ac.in/events-vit/semma-2018/apply.asp OR OFFLINE: For Offline Registration, use the form below and send it along with DD to the program coordinator. If accommodation is also required, DD has to be made for the amount of Registration and accommodation as well ( 2870 for seven days). Offline Registration Form Name of the Participant Name of the Institute / University Designation Department Research Area E-mail id Mobile Number......... Participant Category Full-time scholar Faculty Faculty/part-time scholar Corporate Demand Draft No: Bank Name: Date: (in favor of Vellore Institute of Technology, Vellore, payable at Vellore). NOTE: 1. For offline registration, Mention Your name at the reverse of the DD. 2. Full-time scholars are requested to attach Proof from the Guide / Head of the Institution along with the registration form). 3. Cheque / Spot Registration / Cash Payment is strictly not entertained in VIT, Vellore.

Patron Dr. G. Viswanathan Chancellor Co-Patrons Shri G.V. Selvam Vice President Dr. Anand A Samuel Vice Chancellor Dr. S. Narayanan Pro-Vice Chancellor Conveners Dr. Padmavathy C & Dr. Kalpana Priya D How to reach VIT, Vellore? Train Route : Nearest Railway Station - Katpadi - 3 kms Bus Route: Vellore new bus stand - 5 kms Important Dates Last date for Registration 2 nd August, 2018 Workshop dates 13 th - 19 th August, 2018 Address for Correspondence Dr. Kalpana Priya D, Assistant Professor Department of Mathematics Vellore Institute of Technology (VIT), Vellore - 632 014 E-Mail id: padmavathy.c@vit.ac.in / dkalpanapriya@vit.ac.in Mobile: 9994 032203 / 99422 04641