VALUE CREATION FOR SUSTAINABLE DEVELOPMENT MARCH 17-18, 2015

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SCHOOL OF COMMERCE & MANAGEMENT 2nd INTERNATIONAL BUSINESS CONFERENCE (IBC-2015) ON VALUE CREATION FOR SUSTAINABLE DEVELOPMENT MARCH 17-18, 2015 AFRICA AFRICA INDIAN INDIAN OCEAN OCEAN AUSTRAIA AUSTRL AIA L FATEHGARH SAHIB (INDIA) SRI GURU GRANTH SAHIB WORLD UNIVERSITY FATEHGARH SAHIB (PUNJAB)

ABOUT THE UNIVERSITY Sri Guru Granth Sahib World University, Fatehgarh Sahib was set up to th commemorate the historic event of the 400 anniversary of the compilation and first installation of holy Sri Guru Granth Granth Sahib. Located at Fatehgarh Sahib, a place sanctified by the unique martyrdom of the younger sahibzadas of Guru Gobind Singh Sahib, the University is fast evolving as a seat of higher learning in the spheres of Religious Studies, Commerce, Management, Economics, Social Sciences, Electronics Engineering, Computer Science & Engineering, Physics, Chemistry, Mathematics, English, Punjabi, Zoology, Physiotherapy, Music, etc. In order to prepare the young men and women to be Global Professionals, the university is simultaneously focusing on 'Emerging Technologies' including Biotechnology, Nano- technology, Information technology as well as emerging disciplines like Environment, Human Rights and Empowerment of the Women and the downtrodden. Core areas of studies, research and teaching include comprehensive studies on Sri Guru Granth Sahib; Sikh theology, Philosophy, History and development of Punjabi language and literature. These Schools are imparting education at the under graduate, post graduate and the doctoral level. In addition to the teaching departments, the university has established three research centers i.e. Guru Arjun Dev Centre for Sri Guru Granth Sahib Studies, Bhai Gurdas Centre for Sikh Studies and Guru Nanak Dev Centre for Gurmat Sangeet. SCHOOL OF COMMERCE & MANAGEMENT The School of Commerce & Management was established with the aim and objective of fostering value based business education and research in order to meet the growing needs of qualified and efficient managers and academicians in the country and across the globe. The School is imparting education at the under graduate, post graduate and doctorate level in the fields of commerce and management (B.Com, B.Com Professional, BBA, MBA, M.Com, Ph.D). The School has made its presence felt distinctively in the world of academics and management professionals within a short span of time. It organizes various events like Mock Interviews, Guest Lectures, Industrial Visits, International & National Conferences, Workshops etc. The School has formed a management club to inculcate the habit of organizing and managing various events. With a well established Ph.D. programme, the School is in the forefront in promoting research in the areas of commerce and management.

ABOUT THE CONFERENCE The School of Commerce and Management is organizing nd 2 International Business Conference on 17-18 March, 2015 on Value Creation for Sustainable Development. The sub-themes will be in the fields of Human Resource Management, Marketing, Finance, Economics,Strategic Management & Information Technology which aim at offering practical solutions to address the complex challenges of value creation to promote development at local, regional, and global levels. In the liberalized economic environment, business is facing manifold challenges relating to not only from international forces but also from internal competitive market. A business has to develop policies for making it sustainable in the long run. To ensure sustainability, business organisations have to develop appropriate strategies. At the same time, government has to plan policies, which will promote sustainability in economic and social development. This requires bridging the gap between what is being done by various institutions and what needs to be done. The aim of the conference is to share and identify strategic issues at the micro & macro levels and policy initiatives at the Government level to support sustainable development to gain the competitive edge, increase the market share, and to boost stakeholders value. Plenary and technical sessions will range across different thematic areas, linked with the theme of the conference. It will provide platform to those involved in academics and research, consultancy, administration and policymaking apart from practising managers across international sustainable development sectors to share ideas. The Conference hopes to mobilize the expertise of the scientific and technical communities in academia, civil society and the private sector. CALL FOR PAPERS The conference themes cover the contemporary challenges on different aspects of management and technology which have a bearing on value creation and lead to sustainable development. Some of the specific themes are: Finance and Accounting Banking, Financial Services & Value Chain Financing, Financial Reporting, Adoption of IFRS, Performance Measurement and E-Governance, Contemporary & Ethical Issues in Accounting and Auditing, Corporate Restructuring: Mergers and Acquisitions, Taxation Reforms, Financial Innovations, Risk Management, Commodity and Derivative Markets, Financial Inclusion and Micro-Finance Issues, International Marketing Consumer Behaviour and consumer trends for future, Creating Customer Value, Satisfaction and Loyalty, Customer base and Database Marketing, Marketing strategy for a globalized world, Media convergence and its strategic implications, Social st Media Marketing, Branding in the 21 Century, Online Marketing & its challenges, Managing Service quality and customer expectations.

Human Resource Management Strategic HRM, Work Culture, Change Management, Emotional Intelligence, HR Branding, Work Life Balance, Knowledge Management, Glass Ceiling, Competency Mapping, Balanced Scorecard, Global Leadership, HR Networking, Talent Management. Economics Structural changes in Indian Economy, Challenges in various sectors of Economy, Make in India Campaign, Service Sector at the Cusp of change, Emerging Trends in Trade and Capital Flows, Corruption and Black Economy, Sustainable Development & its challenges, Public Finance: Recent Trends & Crisis, Challenges of Informal Economy of India. GUIDELINES FOR AUTHORS Strategic Management & Information Technology Corporate Social Responsibility and Responsible Marketer, Green approaches, E-governance; E- Business and Internet Computing, M-Commerce, Technological Innovation, Product or Industrial Innovation, Cyber Law, E-Commerce Law and Intellectual Property Rights, Business Process Re-design (BPR), E-Learning, E- Training, and E-Teams, Strategic Decision Support Systems, The Knowledge Society and Information Systems, Key technologies in the 21st century. The above issues are indicative in nature. Papers on other contemporary issues would also be accepted. The contributor is requested to submit double spaced hard copy of the full paper & an abstract (not exceeding 300 words) in MS Word format in English in Times New Roman with 12 type font in A4 size with 1 inch margin all around. The complete research paper should not exceed 3000 words. Final paper submission must accompany a Certificate by the author(s) that the paper is an original piece of work and has neither been published nor submitted for publication elsewhere. The cover page of the paper should contain: i. Title of the paper( in bold) ii. Name of the author(s) iii. Professional affiliation of the author(s) iv. Complete postal address with email id and telephone numbers. Paper presentation will take place in concurrent sessions. The participants are requested to forward the abstract and full papers via soft copy at wc.bisd15@sggswu.org.

CONFERENCE PUBLICATION Selected papers will be published in an edited volume after the conference in a Book/Journal bearing ISBN/ISSN on the basis of a double blind review process. CERTIFICATE & REGISTRATION RULES Certificate will be given to all registered delegates. In case of multi authored research paper, separate Registration is required. No TA/DA will be paid to any delegate who presents the paper in the conference. IMPORTANT DATES Last date for submitting abstracts : February 20, 2015 Intimation of acceptance of abstracts : February 25, 2015 Receipts of Full papers : March 06, 2015 Conference dates : March 17-18, 2015 Last Date of Registration : March 13, 2015 REGISTRATION REGISTRATION FEE: Academicians & Practitioners : Rs. 1,500 Delegates from SGPC Institutions : Rs. 1,000 Research Scholars : Rs. 1,000 Students : Rs. 800 Participants from other Countries : $100 (USD) Presentation of papers in absentia may be allowed. MODE OF PAYMENT: The registration fee to be paid through Demand Draft (With the name of the participant, mobile no. address at back) in favour of 'Registrar, Sri Guru Granth Sahib World University' payable at Fatehgarh Sahib, Punjab, India-140406. Registration Fee can also be paid through electronic transfer as per following details: Bank Name : State Bank of Patiala Account Name : Sri Guru Granth Sahib World University (Fatehgarh Sahib) Account Number : 65170468141 IFSC Code : STBP0001324

CHIEF PATRON DR. GURMOHAN SINGH VICE-CHANCELLOR PATRON DR. KANWALJIT SINGH DEAN ACADEMIC AFFAIRS CONFERENCE PRESIDENT DR. R.K. SHARMA PROFESSOR & HEAD SCHOOL OF COMMERCE & MANAGEMENT CONFERENCE CHAIR DR. B.S.BHATIA PROFESOR OF EMINENCE & DEAN RESEARCH CONFERENCE SECRETARY DR. PRITPAL SINGH REGISTRAR FOR FURTHER DETAILS CONTACT Organizing Secretary DR. LALIT SINGLA Assistant Professor School of Commerce & Management Mobile : 081469-23400 Phone : 01763-232376, 232310 Email-Id : wc.bisd15@sggswu.org Visit us : www.sggswu.org