2008-2010 Institutional Advancement (IA) Division Plan Institutional Planning P.O. Box 587, Pendleton, SC 29670 864-646-8361, TDD/Voice 1-800-735-2905 www.tctc.edu
PREFACE Tri-County Technical College s mission, vision, values and priorities for the current three-year College Strategic Plan (2008-2011) are as follows: MISSION Tri-County Technical College is a public, two-year community college dedicated to serving as a catalyst for the economic and lifelong development of the citizens of Anderson, Oconee, and Pickens counties through outstanding programs and unparalleled service. An open admissions institution with primary focus on teaching and learning, the College serves approximately 6,000 to 7,000 students through both on-campus and distance learning courses. The College grants certificates, diplomas, and associate degrees in technical, career, and transfer programs. The College also offers certificates in continuing education programs. VISION Tri-County Technical College will be the role model for community college education through dedication to high standards, a nurturing environment, community alliances, and innovative leadership. VALUES PRIORITIES Integrity: Respect for the dignity, equality, and potential of self and others in personal and professional Interactions Responsibility: Accountability in personal, professional, community, and fiscal affairs Accessibility: Equal opportunity to advance professionally and personally in a clean, safe, stimulating, and aesthetically pleasing environment Collaboration: Partnerships among students, faculty, staff, and community to promote open and effective communication, decision-making, and implementation of ideas and processes Learning: Facilitation of intellectual and technical growth through commitment to continuous improvement and innovation Enhance Opportunities for Student Success* Promote a Safe, Collegial and Diverse Environment* Promote Professional Development and Personal Enrichment of Employees Promote Economic and Community Development Develop and Optimize Use of Resources* Improve the Physical Environment* Expand Educational Opportunities* * Modified, re-ordered, or added for 2008-2010
2008-2010 INSTITUTIONAL PLANNING INSTITUTIONAL ADVANCEMENT (IA) DIVISION PLAN Dr. Lisa McWherter, Vice President for Institutional Advancement Table of Contents SECTION I: COLLEGE STRATEGIC PLAN Division-related Activities College Priority 1: Enhance Opportunities for Student Success... Page 1 College Priority 2: Promote a Safe, Collegial and Diverse Environment... Page 3 College Priority 3: Promote Professional Development and Personal Enrichment of Employees... Page 5 College Priority 4: Promote Economic and Community Development... Page 6 College Priority 5: Develop and Optimize Use of Resources... Page 7 College Priority 6: Improve the Physical Environment... Page 9 College Priority 7: Expand Educational Opportunities... Page 10 SECTION II: DIVISION SPECIFIC Priorities, Initiatives, and Activities IA Priority 1:... Page 11 IA Priority 2:... Page 12 IA Priority 3:... Page 12 IA Priority 4: Page 13 IA Priority 5: Page 13 IA Priority 6: Page 14 IA Priority 7: Page 14
2008-2010 College Strategic Plan 1 SECTION I: COLLEGE STRATEGIC PLAN Division-Related Activities CSP Priority 1: Enhance Opportunities for Student Success 1A Student Learning Initiative: Establish and/or strengthen the essential foundation elements for becoming a Learning College. 1A.1 Continue implementation of the Learning Excellence Initiative. (VPAA) * Type = [D]evelopment (new) or [P]rocess Improvement (result of outcomes assessment) or [B]oth ** Funding = Amount of institutional funding required beyond current budget allotments. *** Results = Measurable outcome (information provided at the end of the planning period) **** Comments = Additional information regarding outcomes or conditions affecting outcomes. (Information provided at the end of the planning period.) 1A.2 Establish the Institutional Effectiveness Committee and appropriate work mechanisms to support Learning College principles. (President) 1A.3.1.a 1A.3 Expand communications with the campus community regarding Learning College initiatives and accomplishments. 1A.3.1 Send teams of faculty and staff to at least one key learning conference; present summaries of experiences during college-wide forums. (VPAA) Write articles about Learning College initiatives as appropriate in College publications PR/Communications Director 6/30/10 P 1A.4 Establish mechanisms to more specifically tie a Culture of Evidence approach to student learning outcomes. (VPAA) 1 Normally an annual plan is created for each year of the three-year planning cycle. The 2008-2010 plan was created as part of the 2008-2011 planning cycle in order to align institutional planning with budgeting and to correspond more effectively with the College Commission s strategic planning process. Page 4 of 16
1A.4.1 Participate in national benchmarking surveys by submitting the TCTC Foundation data to NACUBO, VSE and the CommonFund. VP IA Fiscal Analyst II 06/30/10 P 1B.1.1 1B Student Enrollment and Retention Initiative: Improve the programming and services that impact student enrollment and retention. 1B.1 Review results of the student perception study ( Tri-County Technical College Student Experience ) completed in 2007-2008; create a comprehensive action plan based on the findings. (VPSA) Support and advance the college-wide Marketing Director 06/30/10 P student enrollment and retention efforts with strategic and targeted marketing. 1B.2 Complete a thorough study of the academic placement process and its effect on student success; identify areas for improvement. (VPAA) 1B.3.1.2. a 1B.3 Continue to improve enrollment processes (orientation, advising, registration) for new and/or continuing students. (VPSA) 1B3.1 Improve student ratings on the Noel-Levitz Student Satisfaction Survey for item 63 ( I seldom get the run-around when seeking information on this campus ) from a gap score of 1.33 in 2007 to a gap of.90 or less in 2009-2010 through an increase in student satisfaction ratings. (VPSA) 1B3.2 Improve student ratings on the Noel-Levitz Student Satisfaction Survey for item 25 ( My academic advisor is concerned about my success as an individual ) from a gap score of 1.02 in 2007 to a gap of.90 or less in 2009-2010 through an increase in student satisfaction ratings. (VPAA) Support and advance the college-wide Marketing Director 06/30/10 P student enrollment and retention efforts with strategic and targeted marketing. 1B.4 Improve student retention of first-time postsecondary students for Fall 2009 to Fall 2010 from baseline of 47.7 percent (fall 2004 to fall 2005 graduated or retained) to 53 percent. (VPSA) Page 5 of 16
1B.4.1 Support and advance the college-wide student enrollment and retention efforts with strategic and targeted marketing. Marketing Director 06/30/10 P CSP Priority 2: Promote a Safe, Collegial and Diverse Environment 2A.1.1 2A Organizational Culture Initiative: Foster an organizational culture that encourages open and full participation of all employees and students in the life of the College. 2A.1 Expand improvements in campus communication (based on findings from the 2007 organizational culture survey) by enhancing existing mechanisms or developing new ones in association with the Staff Advisory Board and Faculty Senate. (President) Encourage IA Division members to participate IA VP 06/30/10 P (attend and/or assist as a volunteer) in College events, student registration, specialty offerings, workshops, seminars, etc., 2A.2 Expand the employee development program to include mentoring options for new employees. (VPBA) 2A.3 Revamp the committee structure to ensure effective, informed decision-making and to provide a meaningful mechanism for faculty, staff, and students to participate in the life of the College. (President) 2B Diversity Initiative: Increase diversity of the campus community. 2B.1 Develop a diversity recruitment plan for students and employees. Page 6 of 16
2B.1.1.a 2B.1.1 Analyze strengths/weaknesses of current marketing and outreach initiatives. (VPIA) Conduct an annual audit of marketing Marketing Director 6/30/10 P materials and strategies to ensure diversity. 2B.1.2 Identify data/reports available to analyze minority recruitment and hiring processes; identify benchmarks for minority recruitment and hiring. (VPBA) 2B.2 Research best practices in promoting diversity on college campuses; identify strategies appropriate to Tri-County s needs. (VPBA) 2B.3 Expand the employee development program to include additional services and training for supervisors that will help them foster a safe, collegial, and diverse campus community. (VPBA) 2C Campus Safety Initiative: Provide a safe and healthy environment in which to work and learn. 2C.1 Refine response plans and practices for all campuses in regard to emergencies and other threats. (VBPA) Continue to conduct periodic emergency VP IA 06/30/10 P 2C.1.1 preparedness drills for the IA Division. 2C.1.2 Review and update Crisis Communications Plan PR/Communications Director 6/30/10 P Page 7 of 16
2C.2.1 2C.2 Conduct training programs and practice drills for emergency plans. (VPBA) Continue to conduct periodic emergency VP IA 06/30/10 P preparedness drills for the IA Division. CSP Priority 3: Promote Professional Development and Personal Enrichment of Employees Employees 3A Professional Development Initiative: Provide mechanisms to build awareness, develop skills, and expand perspectives of employees through professional development. 3A.1 Document and publish procedures for a coordinated system to promote and offer professional development activities that support the College mission, vision, values, and priorities. (VPBA) 3A.2.1 3A.2 Provide appropriate support for professional development. (President) Award Foundation funds for TCTC faculty and VP IA 06/30/10 P staff professional development in accordance with the Foundation s spending procedures and policies, and subject to the fair market value of the various endowment funds. 3B Personal Enrichment Initiative: Encourage employee participation in personal enrichment experiences. 3B.1 Define processes and conditions needed to support employee participation in personal enrichment experiences. (VPBA) 3B.2 Increase employee participation in personal enrichment experiences. (VPBA) Page 8 of 16
3B.2.1 Encourage and permit IA Division members to partake of personal enrichment opportunities as discussed with, and approved by Dr. Booth. VP IA 06/30/10 P CSP Priority 4: Promote Economic and Community Development. 4A Collaborations Initiative: Increase mutually beneficial collaborations between the College and the community and between the College and other institutions of higher education. 4A.1 Explore the feasibility of establishing an evening middle college on the Anderson Campus, in collaboration with Anderson School District Five. (President) 4A.2 Develop procedures for the Bridge to USC program. (VPSA) 4A.3 Develop a preliminary plan for international study and exchange with Lews Castle College in Pendleton s sister city of Stornoway, Scotland. (VPAA) 4B Economic Development Initiative: Initiate economic development programs and partnerships in the service area. 4B.1 Establish the organizational structure necessary to launch the Tri-County Economic Development Partnership [TCEP]. (VPED) Page 9 of 16
4B.2.1 4B.2 Secure grant funding that will support key aspects of TCEP, including (but not limited to) the Center for Small Business and Entrepreneurship. (VPED) Pursue relevant grant funding opportunities in Grant Development 06/30/10 P coordination with the VP ED. Director and VP IA 4B.3 Initiate and facilitate a forum to discuss community and rural economic development in the three-county area. (VPED) CSP Priority 5: Develop and Optimize Use of Resources 5A.1.1 5A Initiative: Develop and/or strengthen funding support from private and/or local sources. 5A.1 Conduct a major gifts campaign in association with the College s 50 th anniversary celebration. (VPIA) Persist with the Golden Opportunities to VP IA 2007-2012 P Shape the Future Campaign. The current working goal stands at $7-9 Million. 5A.2 Work with Anderson County officials to eliminate the need for a tuition surcharge for Anderson County students beginning Fall Semester 2009. (President) Page 10 of 16
5A.3.1 5A.3 Refine the long-term funding plan for Gateway to College; identify additional sources of funding to support program expansion. (VPAA) Pursue relevant funding sources on behalf of the Gateway to College Program. VP IA Grant Development Director Development Director 2007-2012 P 5B Initiative: Enhance processes to optimize use of fiscal and human resources. 5B.1 Continue to identify and implement cost savings improvements; communicate revised procedures to the campus community. (VPBA) 5B.2 Continue to make progress on attaining better regional competitive alignment of salaries for faculty and staff. (President) 5B.3 Complete final phases of improved business practices to achieve profitability for Continuing Education programs. (VPED) 5B.4 Promote sustainability in renovation and building projects to reduce environmental impact and enhance cost savings over time. (VPBA) Page 11 of 16
CSP Priority 6: Improve the Physical Environment 6A Physical Environment Initiative: Provide a physical environment that enhances student learning and employee satisfaction. 6A.1 Develop an integrated instructional and facilities plan as the foundation for the 2008-2013 College Master Plan. (President) 6A.2 Solicit campus-wide input to the preliminary findings of the Student Life Center Committee as published in 2005; refine early recommendations for the design plan. (VPBA) 6A.3 Evaluate effectiveness of the new College portal (etc) in relation to providing faculty, staff, and students with essential information about campus resources and services; determine improvements to promote use of those resources and services in an efficient and timely manner. (VPBA) CSP Priority 7: Expand Educational Opportunities 7A.1.1 7A Educational Opportunities Initiative: Expand educational opportunities that effectively meet the economic and personal goals of all segments of the service area. 7A.1 Establish a process to set and monitor enrollment targets for all campuses (day and evening); include target goals as activities in the annual and three-year College Strategic Plans. (VPSA) Seek funding through the Golden Opportunities Campaign to support alternative methods of academic delivery. VP IA Development Director 2007-2012 P Page 12 of 16
7A.2.1 7A.2 Establish appropriate new credit programs. (VPAA) Seek funding through the Golden Opportunities Campaign to establish new/named programs when appropriate. VP IA Development Director 2007-2012 P 7A.3 Identify strengths of current evening programs and services on the Pendleton Campus; develop and implement a plan to capitalize on those strengths in order to grow evening enrollment. (VPSA) 7A.4.1 7A.4 Enhance enrollment at the Anderson Campus by offering a complete credit program of study (associate s degree level) and all related academic and support services; create and launch a marketing campaign featuring the program, services, and convenience of enrolling at the Anderson Campus. (VPAA) Develop a marketing plan for the new Anderson Campus associate degree program. Marketing Director TBD based on timing of program D To be requested in Annual Budget request 7A.5 Recommend to the Commission a master plan for future development of the campus in Pickens County and an additional campus location in Oconee County. (President) SECTION II: DIVISION SPECIFIC Priorities, Initiatives, and Activities IA Priority 1: Promote Enrollment at New Campuses Page 13 of 16
IA-1A (Initiative): Develop and implement specific public relations and marketing activities to promote enrollment at new campuses. Develop marketing and communication strategies specific to new campuses. IA-1A.1 IA-1A.2 IA-1A.3 IA-1A.4 Determine what new programs, offerings, and services Marketing Director 07/30/09 D will be available at the Anderson Campus; work with Anderson Campus director to develop promotional strategies and integrate into Marketing and Communication Plan. Determine what programs, offerings, and services will Marketing Director 07/30/09 D be available at the Oconee Campus; develop promotional strategies and integrate into Marketing and Communication Plan. Determine what programs, offerings, and services will be available at the new Easley Campus; develop promotional strategies and integrate into Marketing and Communication Plan. Determine what, if any, credit programs, offerings, and services will be available at the Watkins Center/Honea Path; develop promotional strategies and integrate into Marketing and Communication Plan. Marketing Director 03/31/10 D Will be presented in budget request Marketing Director 08/30/09 D IA Priority 2: Update College Brand IA-2A (Initiative): Introduce new college colors and other modifications. Implement roll-out plan IA-2A.1 Identify all areas affected by changes PR/Comm Director 07/1/09 D TBD IA-2A.2 Communicate changes PR/Comm Director 07/1/09 D TBD IA-2A.3 Implement new colors/modifications PR/Comm Director 6/30/10 D TBD IA Priority 3: Update Promotional Strategies IA-3A (Initiative): Utilize new online promotional strategies Identify and implement new online strategies Page 14 of 16
IA-3A.1 Investigate advertising opportunities in Facebook, Marketing Director 9/30/09 D YouTube, etc. IA-3A.2 Investigate online newsletters PR/Comm Director IA-3A.3 Implement strategy PR/Comm Director 12/30/09 D IA Priority 4: Enhance Public Website IA-4A (Initiative): Assist in Redesigning the Public Website Improve Look/Feel, Navigation, and Content on Website. IA-4A.1 Work with IT to form a campus-wide workgroup to redesign and/or make substantive improvements to the public website PR and Comm Director IA-4A.2 Develop new look/feel for the website PR and Comm Director 01/30/09 D IT budget 02/30/09 D IT budget IA Priority 5: Plan for College s 50 th Anniversary Celebration IA-5A (Initiative): Document the History of the College Continue research and compilation of information and photos for 50 th Anniversary Publication IA-5A.1 Develop an 50 th anniversary celebration plan PR/Comm Director 06/30/10 D IA-5A.2 Continue to gather and organize significant photos, captions, and milestone from the last 45 years, using materials gathered for 40 th anniversary annual report as a starting point and guide and bringing it up to the current date. PR Associate 06/30/10 D IA-5A.3 Implement a plan to maintain the archive up to year 49 PR Associate 09/30/09 D when the booklet will be designed and printed. IA-5A.4 Develop an 50 th anniversary celebration plan PR/Communicatio ns Director 06/30/10 D Page 15 of 16
IA Priority 6: Promote On-Line Giving for Tri-County Technical College IA-6A (Initiative): Make online giving opportunities available as well as the ability to register and pay for College/Foundation events through the website. Implement NetSolutions and NetEvents software. Complete the design of, and activate Fiscal Analyst II 06/30/09 D IA-6A.1 NetSolutions software. IA-6A.2 Complete the design of, and activate NetEvents software. VP IA Fiscal Analyst II VP IA 06/30/09 D IA Priority 7: Increase the Tri-County Technical College Endowment IA-7A (Initiative): Increase available funding for Tri-County Technical College Pursue private funding from relevant and appropriate sources in a manner that is fully compliant with all federal and state tax laws, codes, and guidelines as well as in compliance with all TCTC Foundation, Inc. policies and procedures. IA-7A.1 Strategically raise money to support the faculty, staff, students, and programs at Tri- County Technical College. VP IA Development Director Grant Development Director 2009-2012 P Page 16 of 16