Education needs and resources for urban agriculture entrepreneurship

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SHE 2016 Chania, 18-20 October 2016 Education needs and resources for urban agriculture entrepreneurship Geoffriau E., Orsini F., Poelling B., Hoekstra F., Accorsi M., Kahane R., Yvergniaux M., Lorleberg W., Dubbeling M., Renting H., Magrefi F., Gianquinto G. Higher education: UniBO Italy, SWUAS Germany, Agreenium France Private sector: Horticity, MammutFilm, STePS, Italy, Hei-tro Germany, Vegepolys France NGO: RUAF Holland

http://www.urbangreentrain.eu URBAN GREEN TRAIN URBAN GReen Education for ENTeRprising Agricultural INnovation AIM: to encourage pioneering business oriented initiatives on urban agriculture based on knowledge exchange, mutual cooperation and innovation among SMEs, policy makers and Higher Education Institutions. GENERAL OBJECTIVE : strengthen the knowledge triangle between Education, Research and Business in the field of urban agriculture (UA)

SPECIFIC OBJECTIVES Raise awareness for green economy Build capacity of youth to create their own business Respond to the EU labor market needs of highly qualified graduates in the field of UA Innovate curricula and learning methods in Higher Education

Framework of the entire project SETTING THE BASIS FOR A NEW MINDSET ON UA ECONOMY STRUCTURING A PILOT COURSE MODELING & RECOM- MENDATIONS FOR UA ENTERPRENEURSHIP CURRICULUM

State of art of UA Entrepreneurial Education Undertake a survey on o existing training opportunities and capacities, o the most applied teaching methodologies, and o existing educational resources. Expected results Online inventory of existing training offers Inventory of existing modules and resources List of resources that need to be expanded and translated Identify missing modules and resources to be developed

Typology of resources Theme Item Thematic orientation Topic orientation Discipline orientation Criteria UA / entrepreneurship / mixt Agriculture / Horticulture / Landscape Food / non food Techniques / economics / sociology Resource type Curriculum level Resource nature Complete course / module Document / Ppt / movie / virtual course Target Accessibility Training methodologies Student education level Life long learning Prerequisites Language Support Access cost Nature of resource Teaching method Bachelor / master / PhD / Professional / amateurs No / Yes (type, level) English / Dutch / German / French / Sp On line / on site Free / registration fees Lecture / practical / mixt Inductive / deductive (case study)

Survey among UGT partners A diversity of available resources addressing UAE (logn 100)

Survey among UGT partners Thematic orientation of proposed resources by UGT partners Link with urban agri. Link with UGT themes criteria n Theme n Cited disciplines > 80% 25 Food and non-food production of UA 38 agronomy (35), ecology (12), economics (5), management (6), pest management (1), floriculture (1), physiology (1), sociology (1), landscaping (2), urban planning (1) >50% 23 <50% 16 No direct link but potential interest for UGT 30 Ecology, environment, resource management Resilience, social inclusion and sustainability Entrepreneurship, innovative business models and modes of financing Societal needs, market analysis and value chain development No proposed theme 3 17 ecology (16), agronomy (10), management, (5) physiology (1) sociology (5), communication (3), 7 agronomy (3), management (2), geography (1) 22 economics (21), management (12), communication (3), entrepreneurship (2) 7 economics (6), management (2), business planning (1), market anaklysis (1) total 94 total 94

Survey among UGT partners Target audience of proposed resources by UGT partners Education level Audience type criteria n criteria n Bachelor 1 12 General public 2 Bachelor 2 14 Entrepreneurs 2 Bachelor 3 19 Professionnals 10 Master 1 21 Trainers 1 Master 2 16 Students 82 no indication 12 NGO staff 1 Policy makers 1 Support agencies 1 Mix: students+professionnals 8 Mix: students+public 1

Results from the state of the art 94 resources identified already developed from the partners 105 res. available from the partner countries and matching the themes Resource database available at http://www.urbangreentrain.eu

Training need analysis Requirements o Strong involvement of relevant people/institutions o Definition of the disciplines and topics necessary for UA entrepreneurial education o Structure of the curriculum Methodology Survey addressing 4 target groups: SME, HEI, NGO, PA (public authorities) Minimum settings: 120 interviews in total 30 interviews per country 5 cases per national target group

Interview distribution 39 26 30 27 Total 42 20 32 20 114

Interest in UA entrepreneurial education Would you be interested in UA enterpreneurial education? SME HEI NGO PA Total Yes No Yes No Yes No Yes No Yes No Yes (%) France 9 3 5 1 1 4 2 1 17 9 65 Germany 10 0 7 2 13 1 4 2 34 5 87 Italy 10 1 6 0 7 1 5 0 28 2 93 Netherlands 5 4 5 2 4 1 4 2 18 9 67 UGT countries 34 8 23 5 25 7 15 5 97 25 UGT countries (%) 81 19 82 18 78 22 75 25 80 20 All target groups in all countries are interested (80 %) HEI and SME > 80 % Italy and Germany more than France and The Netherlands

Suitable level of education for UA entrepreneurship Which levels & kinds of education are from your point of view most suitable? in total University Bachelor University Master University PhD University Applied Sciences Bachelor University Applied Sciences Master Apprenticeship / Technical, Vocational School "Life-long learning" Computer Supported Training Exchange Visits Others SME 42 11 9 7 9 9 22 26 14 19 5 (%) 26 21 17 21 21 52 62 33 45 12 HEI 28 11 17 5 5 3 10 11 4 7 1 (%) 39 61 18 18 11 36 39 14 25 4 NGO 32 8 10 6 10 6 18 24 6 17 5 (%) 25 31 19 31 19 56 75 19 53 16 PA 20 7 9 3 9 8 12 10 4 8 2 (%) 35 45 15 45 40 60 50 20 40 10 Sum 122 37 45 21 33 26 62 71 28 51 13 (%) 30 37 17 27 21 51 58 23 42 11

Suitable level of education for UA Which levels & kinds of education are from your point of view most suitable? Non-formal, non-academic, out-of-school levels are highlighted 51% respondants see vocational school as appropriate level Formal systems: vocational better than academic education HEI is the only target group which scores university level > 50% Universities / Universities of Applied Sciences (one UGT target) 17% (PhD) 37% (University Master)

Most important topics Which are the most important topics to be taught for UA enterprises? in total Plant production Machinery / Engineering Market research / Marketing / Trading Project management / planning Business Planning, Administration, Finances Legal Communcation, Framework Networking, PR Urbanism Other SME 42 26 9 21 18 20 9 24 18 3 (%) 62 21 50 43 48 21 57 43 7 HEI 28 22 8 19 14 9 8 21 12 0 (%) 79 29 68 50 32 29 75 43 0 NGO 32 25 7 14 21 14 14 22 17 0 (%) 78 22 44 66 44 44 69 53 0 PA 20 12 3 7 9 8 5 16 11 0 (%) 60 15 35 45 40 25 80 55 0 Sum 122 85 27 61 62 51 36 83 58 3 (%) 70 22 50 51 42 30 68 48 2

Training Needs Analysis - Results Which are the most important specific training needs?

Necessary soft skills Which are the most important soft skills necessary to run an UA enterprise? in total Communication Empathy Analytical competence Creativity Curiosity Time management Ability of lobbying self-confidence Capacity for teamwork Trust-worthiness self-control Ability to handle conflicts SME 42 26 5 20 20 11 12 9 10 26 11 3 9 18 5 (%) 62 12 48 48 26 29 21 24 62 26 7 21 43 12 HEI 28 24 6 10 20 7 9 9 11 17 9 5 12 13 3 (%) 86 21 36 71 25 32 32 39 61 32 18 43 46 11 NGO 32 25 9 11 21 11 10 12 7 18 9 4 18 14 3 (%) 78 28 34 66 34 31 38 22 56 28 13 56 44 9 PA 20 11 3 5 17 7 2 5 4 10 3 0 4 8 0 (%) 55 15 25 85 35 10 25 20 50 15 0 20 40 0 Sum 122 86 23 46 78 36 33 35 32 71 32 12 43 53 11 (%) 70 19 38 64 30 27 29 26 58 26 10 35 43 9 flexibility Others

Some statements Which are the most important topics to be taught for UA enterprises? Education has to be adjusted to students knowledge Basic knowledge has to be present to add special UA knowledge Some highlight that specialized knowledge is relevant, but UA is characterized by its multi-/inter-/trans-disciplinarity Which are the most important specific training needs? Multi-/inter-/transdisciplinarity again Specialized knowledge is not what UA is about How to integrate these considerations in UA entrepreneurial education modules? 70 h e- learning 40 At presence FRONTAL 40 at presence project work

Perspectives SETTING THE BASIS FOR A NEW MINDSET ON UA ECONOMY STRUCTURING A PILOT COURSE MODELING & RECOM- MENDATIONS FOR UA ENTERPRENEURSHIP CURRICULUM

Conclusion Education needs and resources for urban agriculture entrepreneurship Identified gaps: no specific academic gaps, on the opposite, entrepreneurship is hard to be trained with lectures only (practical work is required) What is the link between vocational and academic education in the future? Does distance learning fill this gap?

Thanks to funding On behalf of all the UGT partners: