Instructor Adnan Zahid Room No. 402, 4th Floor SDSB Building Office Hours TBA Email Adnan.zahid@lums.edu.pk Telephone 8324 Secretary/TA Sec: Ahmad Ali, TA: TBA TA Office Hours TBA Course URL (if any) suraj.lums.edu.pk/~ro/ Lahore University of Management Sciences MGMT 400 Strategic Business Management Spring Semester 2018 (Tentative Under review) COURSE BASICS Credit Hours 03 Lecture(s) Nbr of Lec(s) Per Week 02 Duration Recitation/Lab (per week) Nbr of Lec(s) Per Week Duration Tutorial (per week) Nbr of Lec(s) Per Week Duration COURSE DISTRIBUTION Core Elective Core Open for Student Category SDSB(Seniors), Open for SDSB Seniors in phase II Close for Student Category COURSE DESCRIPTION Strategic Business Management course is based on a set of management decisions and actions that determines the long run performance of a corporation. It includes environmental scanning (both external & internal), strategy formulation (strategic or long range planning), strategy implementation, and evaluation and control. The study of strategic management emphasizes the monitoring and evaluation of external opportunities and threats in light of corporation s strengths and weaknesses. COURSE PREREQUISITE(S) ACCT 221 Corporate Financial Reporting OR DISC 321 Decision Analysis & DISC 320 Qualitative & Quantitative Methods in Business COURSE LEARNING OBJECTIVES The objective of the course is to ensure that students to develop a strategic mindset with an understanding of strategy formulation, strategy implementation and evaluation & control of a business unit. The course has the following objectives: a. Develop an understanding of strategic management concepts, research, and theories b. Develop framework of analysis to enable students to identify central issues and problems in complex situations to suggest alternative courses of action; recommendations for future actions c. Develop conceptual skills to articulate a new strategy for a business situation d. Bridge gap between theory and practice g. Understanding of current and future environments in which
firms must function. e. Develop decision making skills f. Understanding role of strategic management in small businesses, new ventures and not for profit organizations. LEARNING OUTCOMES Students will learn about the Strategic Management Model as an umbrella model throughout the course. Then they will learn about the Corporate Governance in terms of the roles, responsibilities, and interactions of the top management with the board of governors. They will also get the flavor of Social Responsibility and Managerial Ethics in terms of their effects on strategic decision making. After learning about the Environmental Scanning, students, they will know about the Strategy Formulation, Strategy Implementation and then finally Evaluation and Control linked with the overall strategy through a feedback and input mechanism. UNDERGRADUATE PROGRAM LEARNING GOALS & OBJECTIVES General Learning Goals & Objectives Goal 1 Effective Written and Oral Communication Objective: Students will demonstrate effective writing and oral communication skills Goal 2 Ethical Understanding and Reasoning Objective: Students will demonstrate that they are able to identify and address ethical issues in an organizational context. Goal 3 Analytical Thinking and Problem Solving Skills Objective: Students will demonstrate that they are able to identify key problems and generate viable solutions. Goal 4 Application of Information Technology Objective: Students will demonstrate that they are able to use current technologies in business and management context. Goal 5 Teamwork in Diverse and Multicultural Environments Objective: Students will demonstrate that they are able to work effectively in diverse environments. Goal 6 Understanding Organizational Ecosystems Objective: Students will demonstrate that they have an understanding of Economic, Political, Regulatory, Legal, Technological, and Social environment of organizations. Major Specific Learning Goals & Objectives Goal 7 (a) Discipline Specific Knowledge and Understanding Objective: Students will demonstrate knowledge of key business disciplines and how they interact including application to real world situations (Including subject knowledge). Goal 7 (b) Understanding the science behind the decision making process (for MGS Majors) Objective: Students will demonstrate ability to analyze a business problem, design and apply appropriate decision support tools, interpret results and make meaningful recommendations to support the decision maker Indicate below how the course learning objectives specifically relate to any program learning goals and objectives. PROGRAM LEARNING GOALS AND OBJECTIVES Goal 1 Effective Written and Oral Communication Goal 2 Ethical Understanding and Reasoning Goal 3 Analytical Thinking and Problem Solving Skills Goal 4 Application of Information Technology COURSE LEARNING OBJECTIVES No COURSE ASSESSMENT ITEM CP Case Analysis.
Goal 5 Teamwork in Diverse and Multicultural Environments Goal 6 Understanding Organizational Ecosystems Goal 7 (a) Discipline Specific Knowledge and Understanding Goal 7 (b) Understanding the science behind the decision making process Lahore University of Management Sciences Simulation. Case Analysis Simulation. GRADING BREAKUP AND POLICY Case Analysis: 20% Class Participation + Attendance: 20% Class Presentation: 10% Project Business Game 30% Mid Term Exam 20% EXAMINATION DETAIL Yes/No: Y Combine Separate: Mid Exam Duration: Exam Specifications: TBA Final Exam Yes/No: Y Combine Separate: Duration: Exam Specifications: TBA COURSE OVERVIEW WEEK/ LECTURE/ MODULE TOPICS RECOMMENDED READINGS Course Introduction SESSION OBJECTIVE(S) 1 2 Course Introduction and Overview None What is Strategy? HBR Michael Porter Wheelen and Hunger Ch 1 Module 1: Industry and Competitive Analysis Description of the course. Group formation, and project details. 3 4 & 5 6 External Environment Wheeler and Hunger Ch 3 The start of the course will involve an introduction to what strategy actually is. How to do industry Analysis Discussion of class assignment on External Analysis Understanding industry structure HBR article Five Forces Thompson and Strickland Ch 3 Using economic and management principles, we will then consider methods to analyze the competitive landscape that firms operate in. You will learn how to determine industry attractiveness (i.e. detect profit opportunities; how to identify potential
threats to a firm s profit making abilities; and how to select an appropriate strategic position in relation to an existing industry structure). To understand the dynamics of global business environment spanning political, legal, and cultural arena and its implications for businesses. Module 2: Core Competencies 7, 8, 9 10 Cost and Differentiation Analysis Discussion on Class Assignment on Internal analysis Wheeler and Hunger Ch 4 Creating Competitive Advantage HBS Quantitative Analysis of Competitive Position HBS Module 3: Corporate Strategy and Implementation In this part of the course, we will explore the relationship between competitive advantage and firms internal capabilities (also called core competencies). We will look at how firms develop unique and superior resources and capabilities that are difficult for other firms to replicate. 10 to 14 15 Introduction to Business Unit Level Strategy Discussion of class assignment on competitive strategy Thompson and Strickland Ch 4, 5, 6, & 7 Mintzberg and Quinn pp613 628 This section focuses on common strategic actions that alter the scope of the firm, particularly Diversification, mergers, acquisitions and alliances. This module also focuses on issues pertaining to the implementation of strategy. 16 &17 18 Implementation and Control Wheeler and Hunger Ch 8 & 9 & 10 Merger s Acquisitions 19 Discussion on Assignment on Mergers and Acquisitions Module 4: Strategy and Innovation The ability of a firm to innovate, whether it be through new product development or through Organizational innovation, is crucial to sustaining competitive advantage. We will begin by looking at some of the problems that successful firms face and we will consider how firms can get in front and stay ahead of the pack. Industry Evolution Grant Ch 10 20 Innovators Dilemma Introduction and Chapter 1 21 Creating Competitive
Advantage through innovation 22 23 24 25 & 27 28 Discussion of assignment on Innovation Strategic Management Tools: ARC, PEST, SWOT Ethics Presentations Final Exam TEXTBOOK(S)/SUPPLEMENTARY READINGS Textbook: Wheelen and Hunger, Strategic Management and Business Policy Course Packet available at LUMS photocopier