MBA BY IDRAC The change agents of tomorrow E N G I N E E R I N G N E W B U S I N E S S M O D E L S
Dr. Bertrand MORY, Businesseering MBA Director Global crises follow one another at an unprecedented pace jeopardizing the world s economic stability through successive interlocking commotions: financial crises, debt crises, competitiveness crises due to the emergence of new economic powers. Also, political unrest is spreading too, and numerous countries are calling into question the existing governing systems, particularly in Northern Africa, and the Middle East. The difficulties of the European integration policy and the problems regarding the common currency add to the complexity of the constraints that weigh heavily on businesses strategies. Moreover, the Internet revolution in Management and Marketing is disrupting the management and organization styles of the economic agents. Therefore, in the midst of an economic crisis, while consumption is, at its best, slack, e-commerce is riding high on a double digit growth. Should we just wait and see and witness the destruction of our economic agents, as well as those of our businesses, by staying put; or should we, in the midst of the current storm, look for new opportunities? Designing new Business Models, facilitating their emergence in today s organizations and businesses, and guaranteeing them the best chances of success by defining management models adapted to our time, to the current economic system and to the economic agents and compatible to ethics as well; such is the ambition of the MBA of IDRAC: Businesseering: engineering new business models intended for offering businesses and managers the opportunity to prepare their new Business Models and secure their economic future. Bertrand MORY
SCHOOL PROFILE 45 years of experience 5 000 students 92 academic partners in 38 countries IDRAC is a French private institution with 10 campus sites : Amiens, Bordeaux, Grenoble, Lyon, Montpellier, Nantes, Nice, Paris, Toulouse and Villeneuve d'ascq. The board of Directors is advised by 29 executive examiners who come from different disciplines and 14 international external academics are members of the Scientific Steering Group. With 45 years of experience, 30% growth these past 3 years and over 5 000 students, the school has today established a solid reputation. On an international level, IDRAC has developed strong collaboration with 92 partners in 38 countries ranging from: 2 500 companies common research projects, accommodation of international PhD students, student & staff academic exchanges, joint/ dual degree awards. The strength of IDRAC is to combine theory with practice: Business acumen, internships, group work and projects provide our students with the knowledge, expertise and life skills required for developing professional competence. Each semester, our students join one of the 2,500 companies in our network to undertake positions of responsibility that meet our academic criteria. Today, 17 faculty members actively contribute to developing our research focus refining business models thus intensifying our connections with the business world. IDRAC students are tutored by faculty members to build self-confidence, as well as leadership and entrepreneurship skills to prepare them for the world of international business. ACADEMIC EXCELLENCE AND PRACTICAL TRAINING : 95% OF EMPLOYERS ARE SATISFIED * * A ratio taken from qualitative questionnaire : Fiche suivi entreprise 2011 2012
IDRAC s concern and ambition is to serve both the interests of businesses and learners, whether they are undergraduates, graduates or in training at different stages of their life. IDRAC s Businesseering MBA is intended for managers, eager to get ready to take on the new Business Models which may accompany or be substituted to the current Business Models in operation in their firms or in those they want to join. The participants must have several years of experience as managers, the ambition to become manager of managers, and they must have a level of English enabling them to carry out their MBA course in this language. Their passionate interest in the future will be a decisive asset, whatever their specialty and their education background are. The main objectives are to help participants to: Optimize existing Business Models and devise new ones Develop and reinforce management and leadership styles in order to strengthen the participants credibility as recognized agents of change. Train participants to become coaches of managers and research managers, able to act as managers of managers in order to facilitate the implementation of new Business Models. IDRAC s Businesseering MBA draws on a pooling of the following resources a research laboratory dedicated to the theme of Rethinking Business Models a curriculum centered on e-commerce, e-business or e-tailing at Master s level, backed by a pool of businesses an international team of accomplished professors and professionals
The professional experience of the school s management and the academic competencies of the guest consultants and professionals cover the domains essential in the development of new Business Models such as: The transfer of industrial technology, in and from numerous parts of the world The management of Corporate Universities and of MBAs The high-level design of the simulation of New Business Models worldwide, including foreign universities, particularly American Designing information and education systems and the management of academic research specialized in those fields Economic intelligence and cyber intelligence Technological and organizational innovation and change management The research professors are specialized in the analysis of the evolution of consumer behavior due to new information models, advertising methods and multichannel marketing. They are assisted by professionals, specialized in the new approaches to purchasing and international logistics, as well as in international law and finance; by coaches having expertise in directing research, and by executive coaches who can help facilitate professional and personal development to the point of individual growth and improved performance in leadership. These professors and professionals share the same understanding of the necessity to challenge the most traditional constructs of management by looking at new paradigms of thought in order to design new Business Models and changes in managerial procedures that must accompany them. They are aware of the importance of emphasizing the ethical dimension required to build and manage an effective team and gain its trust, with a view to implementing virtual management, particularly in a multi-cultural environment. As the world becomes more connected, companies are increasingly using virtual teams. Building high performance virtual teams presents managers with special challenges that are not present in face-to-face teams. In this course students learn how to build, manage, and lead virtual teams.
Businesseering MBA Program 1. The first cluster will be centered on the acquisition of competencies aiming at refining the personal development of the participants as actors of change. Work on the development of their professional project will be carried out throughout the curriculum with access to research facilities, and emphasis on team coaching, on the experimentation of leadership and team management, in particular, via a virtual environment. 2. The second cluster will focus on improving the efficiency of resources required by change. The goal will be to reinvent some traditional processes [for instance, in purchasing and logistics], to rethink the necessary evolutions of the contractual commitments between organizations, the new management styles of Human Resources, the design of new information systems suited to the new Business Models which are developing, and the changing roles of managerial leadership. Cluster 1: Personal Development as Change Actor Competencies in Research (Manager as Researcher) Develop a Personal & Professional Project (Managing Managers) Manager as a Coach (Leadership for Change & Coaching U) Lead and Manage in a Virtual World Cluster 2: Resources to Change Reinventing Purchasing and Logistics Imagine New HR Modes (Internal & External Resources) Designing New Information Systems (Theory and Practice) Designing Contractual Architecture for New Business Models Governance & Management System
MAKE THE BEST OF EXISTING BUSINESS MODELS AND DESIGN NEW ONES BE RECONGIZED AS AN ECONOMIC PLAYER COMMITTED TO CHANGE, THANKS TO NEW STYLES OF MANAGEMENT AND LEADERSHIP BECOME MANAGER OF MANAGERS ABLE TO IMPLEMENT RESEARCH BREAKTHROUGHS IN YOUR TEAM 3. The third cluster, focusing directly on the Business Models, will help develop in-depth analysis of Business Models, reinforce the determination to design new ones and will offer the Cluster 3: Business Models Evolution opportunity to confront these drafts of new Business Models with the foreseeable evolution of Demonstrate Good Knowledge of Existing Business Models Develop Business Plans as Scenarios the real economy. It will also deal with a systemic approach regarding the transfer of Business Models to receiving entities which may or may not Economics & New Business Models (forecasting) be linked. Designing New Business Models (creativity) Transfer New Business Models 4. Finally the fourth cluster will help the participants to detect, decipher and influence changes. By focusing on the recognition of the rapid evolution of the diverse environments [social, Cluster 4: Detect, Decode & Influence the Changes political, technological, economic and global factors], these courses will deal at once with the Conferences in Geopolitics Discover new www users (Intercultural Virtual Management & the New www Consumer ) changing behavior of the economic actors due to the fast-increasing use of the Internet, the main geopolitical strategies, the innovation strategies and the performance improvement, as well as the Creating Innovation Environment Stakeholders Dimension in Business Models Construction and Management A New Way of Managing Teams With Influence (Ethics & Social Responsibilities) various strategies for dealing with stakeholders. It will also examine the necessary ethical dimension of economic activities in a changing world, in terms of managerial behavior, social and environmental responsibilities and the role of lobbies.
MBA BY IDRAC Type: MBA full-time or part time all-english Duration: 500 hours 1 year, full time (October September Y+1) 2 years, part time (October September Y+2) Date: October 7th 2013 Location: Lyon - France Participants: Graduated participants with minimum 5 years of experience in management Owners of Businesseering Certificate with minimum 4 years of experience in management Possibilities for other professionals depending on their experience and responsibilities Entrance requirements: TAGE-MAGE or equivalent (GMAT, ) English certificate (TOEIC 850 or equivalent) Interviews in English Contact information: IDRAC 47, rue Sergent Michel Berthet CP 607 69258 LYON CEDEX 09 Tél: 04 72 85 17 54 businesseering.mba@idraclyon.com www.idrac-business-school.com