TOURISM MANAGEMENT FIELD OF STUDY

TOURISM MANAGEMENT FIELD OF STUDY BACHELOR OF ARTS WINTER SEMESTERS FINAL DEGREE START OF LECTURE PRESCRIBED PERIOD OF STUDY YEAR 1 / SEMESTER 1 AL1: INTRODUCTION TO ECONOMICS 5 Introduction to Economics The students develop the skills to analyze and evaluate economic policy decisions based on microeconomic principles with regard to their subsequent impact on market 4 5 allocation and distribution. AL2: BUSINESS AND LAW BASICS I Micro Economics This course provides an understanding of the economic mindset and should be considered an introduction to economics. The students are acquainted with the main concepts of economic analysis. Furthermore, the course provides knowledge in basic economic models as well as market mechanisms and their policy implications, and it gives the students the basic abilities necessary to describe and analyze the cases they will be studying later on. Law (German Civil Code/Business Code) The students gain an overview of the basic principles of law, the general part of the German civil code, the general law of obligations and commercial. They also gain the knowledge and skills necessary to solve practical problems. AL3: ACCOUNTING Bookkeeping/Balancing The students gain understanding of the fundamentals of accounting, master basic techniques of bookkeeping and are instructed in writing annual financial statements. Taxation 3 4 The students learn about the business taxation system as well as the taxation of partners in companies and the impact of these policies. AL4: METHODICAL COMPETENCES 1 2 5 Academic Working Methods The students learn the basic principles of preparing academic work so that they are able to prepare their own academic work and to document s which they take 1 2 part in during their studies. Methods in Public Speaking/Communication/Presentation The students receive an introduction to the basic principles of public speaking, followed by reflection on the possible use of various presentation techniques with the help of practical tasks. SL1: ECONOMICS OF TOURISM 5 Economics of Tourism The students receive knowledge about the core elements of tourism and the specificities of tourism services. Furthermore, they are familiarized with tourism business in the context of the economy and how to work with corresponding models. The current forms of supply and demand will be analyzed. This involves examining the choices, booking methods and travel behaviors of tourists, in respect to the influence of their situational 4 5 and motivational contexts. Service providers are examined as part of the tourism value chain. Finally, the students get to know political organizations and structures involved in tourism and the role they play in possible tourism concepts. AL7-1: BUSINESS ENGLISH 3 Business English I The Students develop a basic business English vocabulary and practice situations relevant to a business environment (telephone and communication, * spw: number of 45 minute sessions per week page 1 of

YEAR 1 / SEMESTER 2 AL5: INTRODUCTION TO BUSINESS MANAGEMENT 8 Managerial Accounting The students learn the tasks involved in cost accounting and the different possible approaches. The students moreover are able to understand and differentiate the fundamental concepts. Financial Mathematics 3 4 The students get an overview about the different financial mathematics methods and learn to use the concepts of the time value of money, e. g. discounting and estimating future cash flows to give their present values. AL: BUSINESS AND LAW BASICS II 3 4 Macro Economics The students gain a fundamental understanding of economic correlations and possess the appropriate terminology. They are familiarized with macroeconomic models and theories as well as gain the ability to critically evaluate their usefulness when applied to given cases. The main aim is to give the students a fundamental understanding of the basic mechanisms and the links between goods, capital and labor markets. The students are able to understand and evaluate general economic developments and their effects. The main economic issues and problems can be identified and the principal policy tools used to combat them discussed. Furthermore, the students recognize the diverse connections linking macroeconomic performance to the global economy. Travel Law The students gain an overview of the legal foundations of travel law as well as the connections and overlaps with other areas of law and business management questions. They moreover learn to recognize and evaluate questions they encounter in their professional lives. To do this, they individually resolve basic travel law cases, question the applicable legal norms and their origins as well as discuss predominantly current rulings. SL2: GEOGRAPHICAL BASICS 7 Geography of Travel The students gain a basic knowledge of geography along with its terminology by following the lecture. These are applied as part of a presentation where the 2 4 students are tasked with evaluating the touristic potential of countries and regions. Sustainability in Tourism Sustainable Tourism is only possible, if ecological, economic and social aspects are taken into consideration. In this course, students gain a basic understanding and vocabulary of ecology and relevant issues. Types of tourism are compared on a model basis and market characteristics are examined as to their influence on ecology. This includes the demand for sustainable and fair-trade products and services, environmentally protected areas as destinations, the effects of tourism on lessdeveloped countries and the control mechanisms of relevant actors. Moreover, this course places an emphasis on recognizing the potential and risks of sustainable actions. AL10: CORPORATE GOVERNANCE AND DIVERSITY MANAGEMENT Corporate Governance The students learn about management from an institutional and from a functional perspective. They are familiarized with different management styles, organizational structures and communication methods as elements and tasks of management. Ethics/ Gender/ Diversity The students learn about theories on gender mainstreaming, diversity management and business ethics as well as have a look at a number of case studies. AL7-2: BUSINESS ENGLISH 3 Business English II The Students develop a basic business English vocabulary and practice situations relevant to a business environment (telephone and communication, * spw: number of 45 minute sessions per week page 2 of

YEAR 2 / SEMESTER 3 AL8: STATISTICAL METHODS 9 Methods of Data Processing The students learn to use current software for statistical and spatial information processing. They gain the ability to work on statistical and spatial analyses and planning concepts using IT systems. Statistics 3 4,5 The students learn the principles of descriptive and deductive statistics and are able to use multivariate data analysis methods for random samples. SL3: PROJECT AND EVENT MANAGEMENT 3 4,5 Project Management The students learn about the basic methodology of management with a focus on s in the service sector and are able to apply this knowledge in practice. Event Management The students are acquainted with the tools of event planning from a theoretical perspective, enabling them to conceptualize and execute events. SL4: INTRODUCTION TO TOURISM MANAGEMENT Tourism Management The students learn about the main elements of tourism and the specificities of tourism services. Moreover, the students are familiarized with the business tourism in the context of the economy and how to work with corresponding models. The current forms of supply and demand are analyzed. This involves examining the choices, booking methods and travel behaviors of tourists, in respect to the influence of their situational and motivational contexts. Service providers are examined as part of the tourism value chain. Finally, the students will get to know political organizations and structures involved in tourism and the role they play in possible tourism concepts. Management Methods This course imparts students with the tools necessary to complete management tasks including the development and evaluation of strategies. Using examples, the students can critically evaluate the methods conveyed. AL9: MARKETING Marketing The students develop a basic understanding of marketing. They also learn about the different tools of strategic marketing and the marketing-mix. Service Marketing The students learn to differentiate between products and services. From customer satisfaction they derive an understanding of the importance of interaction with customers within Customer Relationship Management. The course also looks at the specificities of the service-marketing-mix. AL7-3: BUSINESS ENGLISH 3 Business English III The Students develop a basic business English vocabulary and practice situations relevant to a business environment (telephone and communication, * spw: number of 45 minute sessions per week page 3 of

YEAR 2 / SEMESTER 4 AL11: FINANCING AND INVESTMENT Financing/ Investment The students learn the most important methods of capital budgeting and are able to apply them to simple examples. Furthermore, they learn about the most important sources of financing and are able to explain their uses. Also, they gain a basic knowledge of financial market segments, banking systems and the German stock 4 exchange as well as of selected derivative financial instruments. This course moreover covers the basic principles of financial mathematics and its application. AL12: CORPORATE MANAGEMENT Controlling The students learn to differentiate between controlling at different levels within a company and analyze the company structure by studying the basic concepts and centers of controlling activity. Quality Management The students gain a fundamental understanding of the dimensions of quality when applied to service processes. They learn to analyze and evaluate existing processes, are able to implement, adapt and direct them. SL5: MARKET RESEARCH Market Research The students receive an overview of the tasks and methods of market research for the service sector. They learn to design, implement and evaluate empirical studies and forecasts. Using SPSS, the students perform an empirical study in a tourism management case study. 4 SL: COMPULSORY ELECTIVE COURSE (3 OUT OF 5) /18 SL-1: MARKETING AND MANAGEMENT OF TARGET AREAS City Marketing The students learn the basics of city marketing from a managerial and an institutional perspective, encompassing all common fields of application and target groups. The students are familiarized with city marketing as an employment opportunity and learn all the necessary skills. Using case studies, the students examine city marketing campaigns, methods and processes. Destination Management The students learn to appreciate tourism destinations as distinct areas of competition. They learn about the management and marketing challenges they pose. Moreover, they gain the theoretical knowledge that allow them to work on later case studies independently and successfully. SL-2: BUSINESS TRAVEL AND TRAVEL AGENT MANAGEMENT Business Travel and Travel Agent Management This course teaches the students the role of business travel agencies in the business travel field, describe the services of such companies and look at the roles of in- and outsourcing as elements of cooperation with travel agencies. This course uses case studies to explain theoretical aspects. SL-3: TRAVEL MANAGEMENT PROCESSES Travel Management Processes The students learn about the processes of business travel, the institutions involved in the value chain and ways to optimize corresponding business processes. This course uses case studies to explain theoretical aspects. 4 4 AL14-1: BUSINESS ENGLISH 3 Business English IV The Students develop a basic business English vocabulary and practice situations relevant to a business environment (telephone and communication, * spw: number of 45 minute sessions per week page 4 of

YEAR 3 / SEMESTER 5 AL13: MANAGEMENT CONNECTIONS E-Business The students learn to place e-business as part of a company s strategy and evaluate the ensuing risks and opportunities. Current trends are evaluated critically and the basic legal and technological frameworks are presented. International Management The students will an understanding for the importance of internationalization as well as the specific issues that it presents. SL: COMPULSORY ELECTIVE COURSE (3 OUT OF 5) /12 SL-4: TOURISM MARKET ACTORS I Management of Attractions and Cultural Institutions The students learn about the main actors in this field as well as the particularities in planning and administrating such an institution (i. e. catchment area and visitor numbers). They moreover learn specifies of managing not-for-profit organizations such as the types and techniques of culture marketing and fundraising. Further, the students reflect on how to give value to sensitive attractions such as historic monuments. Tourism Markets This course teaches the students to differentiate destinations into distinct areas of competition in tourism. They moreover learn about the specific challenges of marketing and management in tourism organizations and destinations. This course imparts the students with the theoretical knowledge necessary for later work and case studies. Cultural, urban, health and sports tourism as well as cruises are given particular attention. The students complete group s on the importance of certain forms of tourism in Germany and Europe. SL-5: TOURISM MARKET ACTORS II Hotel Management The students learn about the German hotelier market and its past developments, from both - demand and supply - perspective. This includes the role of hotelier in the overall tourism business as well as the basic structure of the hospitality industry. The course looks at the types of accommodation and management from an economic perspective. Furthermore, the students refresh their knowledge of the specificities of hotel service, focusing on investment and financing, controlling, marketing, human resources and quality management. This is done using the current state of the German hospitality business as an example. Airline Management This course imparts the students with a basic knowledge of airlines that allows them to understand the air transport business in general. The students learn about the business management of air travel companies and their interactions with other elements of the aerospace industry. With this knowledge, the students are able to understand and complete a wide range of operational and strategic tasks in the airline business. SL7: COMPULSORY ELECTIVE COURSE (1 OUT OF 3) 12 SL7-1: CASE STUDIES DESTINATION MANAGEMENT Methods in Academic Work II The students learn and practice the correct use of scientific sources. They moreover learn to apply, in a reflective manner, the methods and concepts of scientific theory. Case Study Destination Management The aim of this course is to apply the theoretical knowledge the students have gained in other courses, such as 'Destination Management' and 'Tourism Market Actors I'. The students work on case studies in groups in order to gain a better understanding of the difficulties faced when managing destinations and coordinating with other market actors. As part of the course, they reflect on the applicability and utility of theoretical models and use this insight to develop practical solutions. The students apply their knowledge of market research, planning, administration and control methods and learn to work in a team effectively. Furthermore, they learn to present results in a manner adapted to their audience while still fulfilling the demands of scientific work. SL7-2: CASE STUDIES LEISURE TRAVEL Methods in Academic Work II The students learn and practice the correct use of scientific sources. They moreover learn to apply, in a reflective manner, the methods and concepts of scientific theory. Case Study Leisure Travel This course gives the students a deeper understanding of the theoretical knowledge gained during the 'Tourism Market Actors I' module. By working on case studies, the students gain an understanding for the problems of business practice and the applicability of theoretical models to real-world situations. The students apply their knowledge of market research, planning, administration and control methods and learn to work in a team effectively. Furthermore, they learn to present results in a manner adapted to their audience while still fulfilling the demands of scientific work. 9 9 * spw: number of 45 minute sessions per week page 5 of

SL7-3: CASE STUDIES BUSINESS TRAVEL Methods in Academic Work II The students learn and practice the correct use of scientific sources. They moreover learn to apply, in a reflective manner, the methods and concepts of scientific theory. Case Study Business Travel This course gives the students a deeper understanding of the theoretical knowledge gained in previous courses. By working on case studies, the students 9 gain an understanding for the problems of business practice and the applicability of theoretical models to real-world situations. The Students work in teams and take part in moderated workshops. AL14-2: BUSINESS ENGLISH 3 Business English V The Students develop a basic business English vocabulary and practice situations relevant to a business environment (telephone and communication, YEAR 3 / SEMESTER THIS MODULE CANNOT BE TAKEN BY STUDY ABROAD STUDENTS SPM11: INTERNSHIP AND THESIS FOR BACHELOR S DEGREE 30 Internship The internship should be designed in a way that students work on a or, preferably, are assigned a specific part of one. The first weeks should be used by students to acquaint themselves with their new environment. The work completed as part of the internship should generally be related to the subject of the student s bachelor thesis. This is coordinated with the student s supervisor. Once the examination office releases the subject, the continuous process of writing a bachelors thesis begins. In general, this should happen during the last third of the internship. The thesis supervisor should preferably be the same person who coordinates the students' internship. Bachelor Thesis/ Colloquium The students demonstrate their ability to phrase in a specific amount of time the issues and tasks of their specific theme as well as to work according academic guidelines. - / - work / oral examination at least 3 months 3 months / 30-45 minutes 15 12/3 * spw: number of 45 minute sessions per week page of