AMERICA RODRIGUEZ Departments of Radio-TV-Film and Journalism College of Communication University of Texas Austin, TX 78712 512-471-6645 arodriguez@mail.utexas.edu EDUCATION Ph.D., University of California, San Diego Department of Communication (July, 1993), M.A. (June, 1989). B.A., Swarthmore College, English and Spanish Literature, (May, 1978). POSITIONS HELD Associate Professor Departments of Radio-TV-Film and Journalism (August, 1999 to present). Producer/ Substitute Host Latino/USA (NPR) (August, 2003 to present). Director Senior Fellows (Honors) Program, UT College of Communication (August, 1994-May, 1999). Faculty Associate Institute for Latin American Studies (ILAS), UT (current). Faculty Associate Center for US-Mexican Studies (CMAS), UT (current). Assistant Professor Department of Radio-TV-Film, UT, (August, 1993-May, 1999). Reporter National Public Radio (NPR), Los Angeles Bureau (January, 1982-December, 1986).
PUBLICATIONS Books New Agendas in Communication: Social Identity and Communication Co-editor with Nick Lasorsa. Taylor and Francis (in press, 2010) Made in the USA: Nationalism and Transnationalism in the Contemporary Ethnic News (pending). Making Latino News: Race, Language, Class Sage, 1999. Journal Articles Reinventing Minority Media for the 21 st Century A Report by the Aspen Institute Communication and Society Program (July, 2000). Making Latino News: Race, Language, Class, Aztlan, Vol.4, No.2, 1999. Creating an Audience, Remapping a Nation: A History of US Spanish Language Broadcasting, 1930-1980, Quarterly Journal of Film and Video, Vol.16, (3-4), pp. 357-374, 1999. Commercial Ethnicity: Language, Class and Race in the Marketing of the Hispanic Audience, Communication Review, Vol. 2, no.3, pp.-283-311, 1997. Objectivity and Ethnicity in the Production of the Noticiero Univision, Critical Studies in Mass Communication, Vol. 13, No.1, pp59-82, 1996. Reprinted in Television: The Critical View, Horace Newcomb ed., Oxford University Press, 1996. 2
Book Chapters Racialization, Language and Class in the Construction and Sale of the Hispanic Audience, Reflexiones, 1997: New Directions from the Center for Mexican American Studies at the University of Texas, Neil Foley, ed., University of Texas Press, pp. 29-54, 1998. Cultural Agendas: the Case of US Latino Oriented Media, Communication and Democracy: Exploring the Intellectual Frontiers of Agenda Setting Theory, Maxwell McCombs, Donald Shaw and David Weaver, eds. Lawrence Earlbaum Associates, pp. 183-195, 1997. Televisa North: Spanish Language News in the United States, in Culture of Collusion: An Inside Look at the Mexican Press, Bill Orme, editor, North-South Center Press, University of Miami, pp. 71-89, 1997. Control Mechanisms of National News Making: Britain, Canada, Mexico and the United States in Questioning the Media: A Critical Introduction, John Downing, Ali Mohammadi and Anabelle Sreberny-Mohammadi, eds., Sage Publications, pp. 128-147, 1995. Reviews, Encyclopedia and Textbook Articles Latino/Hispanic Journalism Sage Handbook of Journalism, forthcoming Fall, 2007. Hispanic Radio Museum of Broadcast Communications, Vol.2, 2004. The Tidal Wave of Immigration, The Rebordering of North America, Peter Andreas and Thomas Bierstker, Political Communication, From the Other Side (video), Chantal Ackerman, 2003). US Latinos and Class, in Encyclopedia Latina, Ilan Stavans, editor, (2002). Radical Radio, review of Active Radio by J. Land, Journalism and Mass Communication Quarterly, Vol. 76:3, Spring, 2000. Hispanic Radio, Encyclopedia of Radio, Fitzroy Dearborn Publishers, Spring, 2000. 3
Reviews, Encyclopedia and Textbook Articles (cont d) Hispanic Media, History of Mass Media in the United States: An Encyclopedia, Margaret Blanchard, ed., 1998. The Hispanic Press, People to People: Mass Communication in America, American Heritage Publishers, Kathleen Fearn-Banks and Tony Chan, eds., 1997. Univision, Spanish International Network (SIN), Emilio Azcárraga, Encyclopedia of Television, Horace Newcomb, ed., Fitzroy Dearborn Publishers, 1997. Awards Journalism & Mass Communication Leadership Institute, AEJMC 2005-2006. Diversity Leadership Forum for Journalism and Mass Communication Administrators, The Freedom Forum & Ford Foundation, San Francisco, CA, 2000. University Cooperative Society research Award (UT), 2000. Subvention Grant, UT, 1999. Special Research Grant (UT), 1995, 1997. Faculty Research Grant (UT), 1996. Conference Travel Grant, ILAS (UT), 1996, 1997. University Research Institute (UT), Summer Research Award, 1995. Mellon Research Award (ILAS, UT), 1994. Spencer Dissertation Fellowship, Woodrow Wilson Foundation, 1991-1992. 12 journalism awards including: Major Armstrong, Pennsylvania Associated Press, Corporation of Public Broadcasting (CPB) 4
Reviewer Routledge Press Pine Forge Press Ford Foundation Media, Arts, Politics Group Sage Publications University of Texas Press Critical Studies in Mass Communication Journalism History Journalism and Mass Communication Monographs Association for Education in Journalism and Mass Communication International Communication Association Courses taught Graduate Race, Class and Media Media Economics Immigrant Media Communication Theory and Literature Critical Theories in Mass Communication Ethnographic Methods History of US Latino Media and Audiences Mass Communication Theory 5
Courses taught (cont d) Undergraduate Issues in Contemporary Latino Media Race, Class and Media Qualitative Research Methods Media Economics Immigrant Media Making Latino News History of US Latino Media and Audiences Narrowcasting: Media for Specialized Audience 6