Tourism Management School of Enterprise, Management and Leadership Your community, your University 1
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Our BA (Hons) Tourism Management degree has a distinctively applied focus and our approach to learning and teaching is fuelled by the practical and industry-based expertise of our excellent staff members. BA (Hons) Tourism Management is one of our wide range of undergraduate honours degree programmes in business and management related areas. Honours degrees can be studied in: Accounting and Finance Business Studies Business Studies and Economics Event Management Finance and Economics Human Resource Management IT Management for Business Marketing Software Development for Business In addition you can choose to undertake a joint honours route across areas within the School s degree portfoli, for example, BA (Hons) Tourism Management and Marketing. Whilst the scope of honours programmes available within the School offers you a wide choice of specialist subject areas, all of our degree routes share a number of common features. Central to our provision is the focus on your learning experience. This is reflected in our approach to learning, assessment and work-based opportunities. 3
What makes the School of Enterprise, Management and Leadership different? We believe a hands-on, interactive and participative workshop approach to learning with modest group sizes is the most effective way to develop the types of skills that employers look for in graduates. Each module you ll undertake is usually supported by a weekly tutor-facilitated workshop of approximately 2.5-3 hours. Group sizes are typically 20-25 students. At the end of the workshop, you ll normally be tasked to undertake intersession work that then feeds into the next workshop. Our approach encourages you to be proactive and offers an environment that s well suited to enabling you as a student to share your thinking and explore different ideas. If you choose to come here, you ll find our team approachable, encouraging and accessible. 4
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Tourism Management BA (Hons) BA (Hons) Professional Placement With a focus on sustainable tourism and sustainable destination management, this course is designed around industry recognised and endorsed frameworks for sustainable tourism management. We engage with the local tourism industry and offer a supportive learning environment, primarily based on active and experiential workshop activity. This approach ensures that the skills and knowledge you ll develop during your time with us will be useful in a real-life management or destination context after graduation. Joint routes available: Business Studies and Tourism Management Business Studies and Tourism Management Professional Placement Event Management and Tourism Management Event Management and Tourism Management Professional Placement Human Resource Management and Tourism Management Professional Placement IT Management for Business and Tourism Management IT Management for Business and Tourism Management Professional Placement Marketing and Tourism Management Marketing and Tourism Management Professional Placement Tourism Management Tourism Management Professional Placement Tourism Management and Finance Tourism Management and Finance Professional Placement Tourism Management and Human Resource Management Tourism Management and International English Studies Tourism Management with International English Studies 7
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Here is an indication of the type of modules that are available each year: Year One Module Information Management and Organisations This module aims to provide students of various backgrounds and experiences with an introductory knowledge of management and organisational behaviour. You ll become aware of your personal and inter-personal skills and capabilities when learning about management issues, and stimulate an interest and enthusiasm for further learning of this subject area. Business Decision-making Here, you ll receive a practical introduction to business decision-making. The interplay between decisions around the organisation and its operations, finance, sales and marketing is explored. This is done through engaging with a business start-up simulation. A key focus of the module is the role that financial literacy plays in supporting effective business management. Scenarios will be used as the basis for supporting the understanding of key financial statements and techniques used to inform business planning and decision-making. In addition, the module provides a hands-on introduction to the use of financial modelling as a tool to support the business planning process. The Contemporary Tourism and Event Environment Through this module, you ll gain an introduction to the characteristics of the contemporary tourism and event environment. The module provides a foundation unit for the study of tourism and events at a local, regional, national and international level. Introduction to Marketing This introductory marketing module explores the role of marketing in the modern business environment and will familiarise you with the core tools and concepts of marketing. The module provides a foundation for later marketing based courses which might be taken either as core modules or optional level two and three modules. Tourism, Events and Destinations: Impacts and Sustainability The aim of this module is to introduce you to the economic, social, cultural and environmental impacts of tourism and events within the context of specific destination environments. The module will also introduce you to the concept of sustainable tourism, considering factors influencing the development of the sustainability agenda within the tourism and events industry. Working with Others and Developing Self Working effectively with others requires skills in communicating and thinking collaboratively. Getting the most out of your degree course requires that you develop skills in reflective thinking and selfmanagement, as well as specific study skills. This module aims to help develop skills in presenting to an audience and collaborating with others face-to-face and in writing. It will encourage you to reflect on and plan for your own personal development with an emphasis on learning from and teaching one another. 9
Year Two Module Information Competitive Advantage in the Contemporary Service Environment Here, you ll discover the importance of competitive strategy in securing a position of competitive advantage in the contemporary service environment. The module s designed to introduce you to basic management principles and contextualise approaches to competitive strategy and competitive advantage by examining indicative sectors across the service environment, such as: tourism, events, retail, and hospitality. You ll also look at how competitive advantage is influenced by key issues such as entrepreneurship particularly in relation to micro-business and SMEs, and how wider forces of globalisation are impacting on business strategy. Sustainable Business Management Businesses are increasingly having to recognise the importance of considering the widest range of stakeholders who may be affected by or have an influence over them, giving rise to calls for greater social corporate responsibility. The wide impact of businesses on the environment has also highlighted their need to ensure the longterm viability of resources used. The purpose of this module is to enable you to become familiar with the ideological underpinnings, principles and practices relating to sustainable business management. You ll gain a coherent and functional understanding of this concept within a range of business and operational environments. Data Analysis for Research The acquisition, manipulation, interpretation and presentation of data are important skills for graduates. The aim of this module is to introduce you to the use of computer-based statistical techniques for the analysis and presentation of quantitative data sources. You ll gain an appropriate link to business research, where more qualitative research methodologies will be discussed. The module s designed to reflect the lack of confidence and anxiety felt by students when dealing with statistical techniques, especially for the first time. You ll go on a structured and applied journey, starting at an introductory level looking at the rationale and contextualisation for the use of quantitative research methodologies. From here, consideration will be given to the generation and use of descriptive statistics through to the application of more advanced statistical techniques. Business Research This module will contribute to your preparation for final year project work. It introduces a range of approaches available to choose from when identifying and carrying out a business research project. While it s expected that you ll engage with the philosophical issues in research, the emphasis will be on the relationship between credibility of business proposals and well-constructed research. This module focuses more on qualitative research applications in business. 10
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Managing Customer Service Customer service continues to be a core element of business and management strategy; businesses, agencies, promoting institutions and destinations seek to maintain and improve the quality and competitiveness of their products and services. Businesses also place emphasis on market segmentation and meeting the needs of an increasingly quality-conscious consumer market. The aim of this module is to introduce you to the principles and practices related to the development and management of customer service strategies highlighting the need to consistently and creatively exceed the expectations of the customer. Managing Mega Event Destinations The staging of large-scale mega events is now regarded as a key catalyst for regeneration and development strategies in cities. The aim of this module is to introduce you to the challenges and opportunities faced by destinations that use mega events as part of their development strategies. This will provide you with: a detailed understanding and appreciation of the range of urban tourism environments that have applied this approach; the inherent management challenges that these destinations face; and the strategic responses that have ensued in response. Field trips to and case studies from the national and international tourism environment will be used to emphasise the distinctive nature of mega event destinations. Year Three Module Information Rural Tourism Rural areas have undergone a rapid and profound social and economic transformation in the last 25 years. Amid economic restructuring processes, tourism s emerged as a vital component within the rural economy. Rural tourism therefore has considerable economic, social, cultural, political and environmental significance. The aim of this module s to examine the development, character, operation, impact and management of tourism in rural areas. Sustainable Destination Management We ll encourage you to reflect on the management principles and practices identified in earlier modules at Levels one and two. You ll capitalise on your knowledge and expertise when thinking about the operational dimensions of preparing a sustainable and integrated destination management plan. This module specifically focuses on the practical realities of creating and managing a sustainable destination environment, and its links to other policy areas. Nature, Ecotourism and Adventure Tourism This module introduces you to the diversity of the Nature, Eco and Adventure Tourism (NEAT) industry and develops the practical skills required to audit NEAT resources and create packages focused on NEAT products. You ll learn how this industry has developed particularly in relation to the emergence of the Nature, Eco and Adventure Tourist and consider the distinctive characteristics of nature-based tourism, ecotourism and adventure tourism. The module will highlight the operational and management issues 12
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related to NEAT, with emphasis on their impacts and management approaches while drawing on examples from the domestic and international tourism industry to highlight best practice. Management Project This module has a crucial role within the programme of study as it provides the opportunity to research an area of particular interest within an appropriate business, public sector or third sector context. The module s designed to make a major contribution to your professional and intellectual development. The project provides a vehicle for you to demonstrate the extent to which you ve managed the final transition from a tutor-led approach to student-centred learning. Work placement You will have the opportunity to gain work-place experience working with local tourism-related business and organisations on live projects based on a one-day per week placement. What our students say Fieldtrips were a valuable tool to enable us to gather first-hand experience from people involved on the ground. It was helpful to meet so many visiting speakers. Seeing theory in practice puts the past three years in context and demonstrated the fragmented but very inter-related aspect of tourism. Dealing with the industry on projects is very helpful as we are going out into the industry in a few months time so getting prepared to deal with various industry members in a suitable professional manner is always beneficial. Having such experience to add to a CV will help us stand out in the jobs market. Using real attractions for assessments makes the experience more realistic. Being able to go to the site and experience the area first hand makes the module more interesting and challenging, and it also allows us to see the industry working which adds to our skills and experience for when we graduate. The areas our graduates have progressed into include: Hotel management Local and regional economic development Customer service Heritage management Experience management Events management Destination management Postgraduate study 14
Programme Co-ordinator for Tourism Management Dr Andrew Clegg Principal Lecturer for Learning and Teaching Andy Clegg started his academic career in 1989, registering for a BSc (Hons) Geography degree at the University of Plymouth. In 1993, Andrew returned to Plymouth to start his PhD, looking at the 'Recession as an Agent in the Restructuring of Tourist Accommodation in Torbay'. From this point Andy has established a track record of working with different sectors of the tourism industry, developing a specialist interest in Sustainable Destination Management, around which our degree programme is structured. Andy's teaching is informed by his external engagement as a tourism consultant, and by his role as the Chair of Visit Chichester, the Destination Marketing Organisation for Chichester. Within the last year Andy has completed work on the Destination Management Plans for Chichester District, and the Manhood Peninsula. I have been able to use my industry experience to really enhance and transform your learning experience at the University of Chichester. I put particular emphasis on merging theory with practice to deliver a very applied and action-based approach to learning and teaching which, underpinned by my industry experience, seeks to stimulate your interest, curiousity and engagement, and above all enhances your employability at the end of your degree. Andy is also an award-winning and highly respected trainer for the Regional Tourist Board Partnership, and the current national master trainer for Welcome Management. Andy has developed a specific interest in supporting sustainable tourism, and in 2009 he won a National Training Award for Education and Training delivery focusing on green business accreditation. The quality of Andy's teaching is recognised within the University through his position as a Principal Lecturer for Learning and Teaching, in which he has responsibility for helping to enhance the overall quality of the student experience. 15
Graduate view Having the opportunity to work with VisitChichester allowed me to gain a more practical understanding of how a destination management organisation is operated and has encouraged me to work for a tourist board. I am now working for Tourism South East, where I am responsible for building new relationships with tourism businesses and offering them marketing, training, and networking support. Holly Austen BA (Hons) Tourism Management, now working at Tourism South East 16
Destination of Leavers from Higher Education survey* * 92.5% of our students who graduated in 2012, after studying with us full time for their first degree, were in full-time employment or undertaking postgraduate studies. 17
About the School of Enterprise, Management and Leadership As well as our teaching commitments, our academic staff members are engaged in a broad range of research, knowledge transfer and consulting activities. This not only delivers real value to the organisations with which we work, it also ensures that our knowledge remains current and enhances the experiences that we convey to our students. It also helps the University to develop relationships from which students can benefit in terms of work placement and job opportunities. Within this context, we have three key priorities: 1. Business, management and leadership provision to support businesses and develop their expertise through research, consultancy and Continuous Professional Development (CPD) 2. New business generation, stimulated by the encouragement of enterprise and the nurturing of new start-ups 3. Employment support for businesses and graduates through the expansion of student and graduate placement services, with mentoring and coaching support Examples of projects that we ve undertaken include: Development of destination management strategies for local authorities Knowledge transfer projects in support of local businesses and social enterprises covering the preparation of business and marketing plans Investigation into the social and economic impact of Post Office closure across West Sussex Feasibility studies into the development of a water sports centre on the seafront at Bognor Regis Channel Arc Manche Integration Strategy programme (CAMIS), a substantial European Commission funded project 18 SEMAL is a friendly department and you can expect to be well supported throughout your studies.
Dr David Cooper Reader in Management and Economic Development Dave specialises in applied business and economic research, strategic consultancy and support for Knowledge Transfer Partnerships. He is interested in enterprise and its role in regional regeneration. He is also responsible for leading an EU funded INTERREG IV programme on innovation and clustering in the marine sector. This research-led project involves collaboration with a wide range of regional authorities and universities in France and England. Dave has been awarded research contracts associated with the Rampion Wind Farm, a local watersports centre, a variety of regeneration initiatives and a number of Knowledge Transfer Partnerships with local businesses. 19
List of other available courses Accounting course options Accounting and Finance Accounting and Finance Professional Placement Accounting and Finance with International English Studies Accounting and International English Studies Business studies course options Business Studies Business Studies Professional Placement Business Studies and Economics Business Studies and Economics Professional Placement Business Studies and Event Management Business Studies and Event Management Professional Placement Business Studies and Finance Business Studies and Finance Professional Placement Business Studies and Human Resource Management Business Studies and Human Resource Management Professional Placement Business Studies and International English Studies Business Studies and IT Management for Business Business Studies and IT Management for Business Professional Placement Business Studies and Marketing Business Studies and Marketing Professional Placement Business Studies and Tourism Management Business Studies and Tourism Management Professional Placement Business Studies with International English Studies Economics course options Business Studies and Economics Business Studies and Economics Professional Placement Finance and Economics Finance and Economics Professional Placement Event Management course options Event Management Event Management Professional Placement Event Management and Accounting & Finance Event Management and Accounting & Finance Professional Placement Event Management and Human Resource Management Event Management and Human Resource Management Professional Placement Event Management and IT Management for Business Event Management and IT Management Professional Placement Event Management and Tourism Management Event Management and Tourism Management Professional Placement Event Management with International English Studies 20
International English Studies course options Accounting and Finance with International English Studies Business Studies and International English Studies Business Studies with International English Studies Event Management with International English Studies Human Resource Management and International English Studies Human Resource Management with International English Studies IT Management for Business with International English Studies IT Management for Business and International English Studies Marketing and International English Studies Marketing with International English Studies Tourism Management and International English Studies Tourism Management with International English Studies IT course options IT Management for Business Software Development for Business IT Management for Business Professional Placement Software Development for Business Professional Placement Marketing course options Marketing Marketing Professional Placement Marketing and Events Management Marketing and Events Management Professional Placement Marketing and Finance Marketing and Finance Professional Placement Marketing and Human Resource Management Marketing and Human Resource Management Professional Placement Marketing and IT Management for Business Marketing and IT Management Professional Placement Marketing and Tourism Management Marketing and Tourism Management Professional Placement Tourism course options Tourism Management Tourism Management Professional Placement Tourism Management and Finance Tourism Management and Finance - Professional Placement Tourism Management and Human Resource Management Tourism Management and International English Studies Tourism Management with International English Studies 21
Postgraduate Programmes Our School of Enterprise, Management and Leadership (SEMAL) offers a suite of postgraduate programmes in international business. These are designed to suit the needs of students that have completed undergraduate degrees and now wish to develop knowledge and skills in the field of international business. MSc International Business MSc International Business and Marketing MSc International Business and Finance Our skilled departmental staff members have been teaching specialist business and management courses since 2002 and these courses boast the following features: Programme s delivered in the supportive learning environment that we take pride in offering our students Programme s delivered primarily through a workshop based, interactive, small group learning environment Additional academic and language support is available if English isn t your first language All of the courses offered are full-time and typically take 12-15 months to complete, dependent on the time required to complete the dissertation stage of your studies. Skills Acquired You ll develop the business knowledge, skills and cultural awareness to enable you to make an impact in an international commercial environment. After completing the course, you ll be well placed to pursue a career relating to international business within a range of organisations or business environments. 22
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Find out more Contact: 01243 816002 Email: admissions@chi.ac.uk Web: www.chi.ac.uk/semal Please recycle after use www.chi.ac.uk/semal