MARKETING OPTION Catalog Year: AY 2017-2018 FOUNDATIONS OF BUSINESS COURSES (14 UNITS): Total Marketing Option Units - 51 Minimum Total Units to Graduate - 120 BUS 300 Business Professional Development 2 BUS 302* Foundations of Business Environment 2 BUS 322*^ Introduction to Data Analytics 2 ^BUS 324 (4) FIN 302*^ Foundations of Finance 2 ^FIN 304 (4) MGMT 302*^ Foundations of Organizational Behavior 2 ^MGMT 305 (4) MIS 302*^ Foundations of Management Information Systems 2 ^MIS 304 (4) MKTG 302*^ Foundations of Marketing 2 Prerequisite for ALL MKTG Courses OM 302*^ Foundations of Operations Management 2 ^OM 305 (4) *Prerequisite for Capstone and Senior Experience. ^Equivalent 4-unit course can be substituted for these 2-unit courses. However, the excess units cannot count toward MKTG electives. MARKETING OPTION CORE COURSES (12 UNITS): MKTG 310 Personal Branding 2 MKTG 442 Marketing Research 4 Prerequisite: MKTG 302, BUS204 MKTG 445 Consumer Behavior 4 Prerequisite: MKTG 302 MKTG 448 Global and Cross Cultural Marketing 2 Prerequisite: MKTG 302 *Prerequisite for Capstone and Senior Experience. MARKETING OPTION ELECTIVES (18 UNITS): A minimum of 14 units must be selected from the list of electives below. The remaining 4 units may also be selected from the list below or from any 300- and 400-level course in the College of Business (ACCT, FIN, GBM, OM, MIS, or MGMT). Up to 4 units may be taken outside the College of Business with prior approval from the Marketing Department Chair. MKTG 315 Services Marketing 2 Prerequisite: MKTG 302 MKTG 433 Marketing Communications 4 Prerequisite: MKTG 302 MKTG 446 Sales Management 2 Prerequisite: MKTG 302 MKTG 452 Sports Marketing and Sponsorship 4 Prerequisite: MKTG 302 MKTG 454 Social Media and Marketing 4 Prerequisite: MKTG 302 MKTG 481-5 Selected Topics in Marketing 1-4 See Course Description MKTG 498 Independent Study in Marketing 1-4 See Course Description ENTR 420 New Venture Marketing 2 Prerequisite: MKTG 302
CAPSTONE (4 UNITS): Check course descriptions in General Catalog for prerequisites BUS 444 Strategic Management in Global Environments 4 Prerequisite: Courses above marked with * SENIOR EXPERIENCE (3 UNITS): Prerequisite: Courses above BUS 495 Senior Experience 3 marked with * Marketing Option marketing has been defined as an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders (American Marketing Association). Effective marketing is very important for the long-term success of any organization because it focuses the organization on attracting and retaining customers through its combination of product, pricing, distribution, and promotion strategies. All students in the Marketing Option will take a course that focuses on the foundational principles of marketing, and courses that explore the behavior of consumers, the process through which marketers conduct research to understand consumers, and the special challenges and opportunities marketers face in different cultures. In addition, students will take specialized elective courses that focus on developing appropriate strategies for targeting and serving customers. Through their coursework and other educational experiences, students can prepare for a variety of positions in areas such as marketing communication and advertising, sports marketing, customer relationship management, marketing research, sales, services marketing, and international marketing. Marketing Department Chair: Dr. Vassilis Dalakas (vdalakas@csusm.edu), MARK 358 Marketing Department Administrative Support: Casey Green (cgreen@csusm.edu), MARK 332 Students are held responsible for the information contained in the University Catalog. Failure to read and comply with the University Regulations will not exempt students from whatever penalties they may incur. Table of Contents, CSUSM General Catalog
Suggested Course Sequence for Marketing Option IMPORTANT NOTE: The following semester schedules are intended only for full-time students who do not have significant non-academic responsibilities. Semester 5 Course Units Prerequisites Type MKTG 302 Foundations of Marketing 2 Required MGMT 302 Foundations of Organizational Behavior 2 Required MIS 302 Foundations of Management Information Systems 2 Required OM 302 Foundations of Operations Management 2 Required MKTG 310 Personal Branding 2 Required BUS 300 Business Professional Development 2 Required Semester 6 Course Units Prerequisites Type BUS 302 Foundations of Business Environments 2 Required BUS 322 Introduction to Data Analytics 2 Required FIN 302 Introduction to Finance 2 Required MKTG 442 Marketing Research 4 See note 1 and 2 Required MKTG 445 Consumer Behavior 4 See note 1 Required Elective MKTG Electives 2 Elective Total Units 16 Semester 7 Course Units Prerequisites Type BUS 442 Business Strategy 2 All Foundation Courses Required MKTG 448 Global and Cross-Cultural Marketing 2 See note 1 Required Electives MKTG Electives 6 Elective Total Units 13 Semester 8 Course Units Prerequisites Type BUS 495 Senior Experience 3 All Foundation Courses Required Elective MKTG Electives 10 Elective Total Units 16 Note 1: MKTG 302 is a prerequisite for MKTG 442, 445, and 448 Note 2: MKTG 302 and BUS 204 is a prerequisite for MKTG 442 Marketing Electives MKTG 315 Services Marketing 2 MKTG302 MKTG 433 Marketing Communications 4 MKTG302 MKTG 446 Sales Management 2 MKTG302 MKTG 452 Sports Marketing and Sponsorship 4 MKTG302 MKTG 454 Social Media and Marketing 4 MKTG302 MKTG 481-5 Selected Topics in Marketing 1-4 See Course Description MKTG 498 Independent Study in Marketing 1-4 See Course Description ENTR 420 New Venture Marketing 2 MKTG302
Suggested Course Sequence for Pre-Business Marketing Option IMPORTANT NOTE: The following semester schedules are intended only for full-time students who do not have significant non-academic responsibilities. Semester 1 Course Units Prerequisites Type BUS 202 Introduction to Business Law 3 PBUS Core GEO 102 GE Area A1 3 GE GE GE Area A3 3 GE GEL 101 GE Area E 3 GE ECON 202 Principles of Macroeconomics (GE Area D) 3 PBUS Core and GE Semester 2 Course Units Prerequisites Type GEW 101 Principles of Written Communication 3 GE MATH 132 Survey of Calculus 3 PBUS Core GE GE Area B1 or B2 3 GE Language Language Course 201 GE Area C3 3 GE ECON 201 Principles of Microeconomics 3 PBUS Core Semester 3 Course Units Prerequisites Type ACCT 201 Introduction to Financial Accounting 3 PBUS Core BUS 203 Business Writing 3 PBUS Core Semester 4 Course Units Prerequisites Type ACCT 202 Introduction to Managerial Accounting 3 PBUS Core BUS 204 Business Statistics 3 PBUS Core GE GE Area B1/B3 or B2/B3 3 GE