Press release April 2018 ARE YOU READY TO PARTICIPATE? THE WORLD S LEADING ARTS COMMUNICATION CONFERENCE LANDS IN BRUSSELS After a successful 19 th edition in Los Angeles in November 2017, the Communicating the Museum (CTM) conference is coming to Brussels from 27 to 31 May 2018. The 20 th edition of CTM, the rendez-vous for communication professionals working in the cultural sector, will be hosted by Brussels leading cultural institutions. Brussels Centre for Fine Arts, BOZAR, is the main host of the conference. BOZAR will welcome the participants, share its expertise and open the doors to its temporary exhibitions on 28 and 29 May. Paul Dujardin, CEO & Artistic Director; Sophie Lauwers, Head of Exhibitions; and Johan Van Roy, Head of Marketing and Communication, will step on stage to share the Centre s mission and visitor strategy. The Royal Museum of Fine Arts, the House of European History, Wiels, KANAL Centre Pompidou and many other cultural institutions will host social events, visits and workshops from 27-31 May. Across a five-day programme of debates, workshops, talks and tours, participants will discover the best museum participation initiatives, the most challenging collaborations, and the most insightful successes (and failures) in the fields of communications, education and audience engagement. Media enquiries: Matthieu Nicol mnicol@communicatingthemuseum.com Clémence Ferry cferry@communicatingthemuseum.com T +33 1 49 95 08 06 www.communicatingthemuseum.brussels 1
THEME The theme for CTM BRU is Are you ready to participate?. Today s museums are working towards being more inclusive, encouraging participation and a greater diversity of audiences, ideas and perspectives. For visitors to feel empowered, cultural institutions must be safe spaces to meet and engage with the art but also with the community. From community-oriented small museums to large-scale hands-on exhibitions in larger institutions, we are witnessing a heightened importance in active engagement with audiences. Challenges remain as museums strive to meet with their audiences in genuinely participatory ways. The pressure is on museums to be more representative and to embrace community involvement. Read Jan Boelen s interview on participation www.agendacom.com/news/participation-social-design-resilient-institutions-jan-boelen SPEAKERS Agenda has selected a panel of 50+ local and international speakers including leaders from the museum and art sector such as Daphné Blouet, Audience Development Manager, Louvre Abu Dhabi, UAE; Jan Boelen, Artistic Director of Atelier Luma, France; Lauren Hesse, Social Media Producer, The Met, USA; James Brandon, Diversity and Inclusion Manager, Tate, UK; Kajsa Hartig, Business Developer and Digital Strategist, Nordiska Museet, Sweden; and Thomas Bastien, Director of Education and Wellness, Montreal Museum of Fine Arts, Canada. The directors of Brussels leading cultural institutions will step on stage to present their engagement strategies and best practices including Paul Dujardin, CEO & Artistic Director of BOZAR; Constance Itzel, Director of the House of European History; Yves Goldstein, Head of Mission at KANAL Centre Pompidou; Isabelle Douillet, Head Curator of Brussels City Museum and Raphael Cruyt, Co-Founder of MIMA, the Millennium Iconoclast Museum of Art. From outside industries, Hans Renman, Founder and CEO of LS GROUP and Scandinavian Education will present transformative schooling models. Wietse Van Ransbeeck, co-founder of CitizenLab will help CTMBRU participants become more participatory. View the list of speakers www.agendacom.com/communicating-the-museum-2018-brussels/speakers PARTICIPANTS CTM BRU will bring together over 300 senior staff from visual, performing arts and heritage organisations. They include directors, head of communications, marketing, education, public engagement, PR & digital, curators and businesses. They come from Europe, North America, Australia and the Middle East. View the list of participants www.agendacom.com/communicating-the-museum-2018-brussels/participants 2
CTM BRU PROGRAMME Sunday 27 May MEET THE COLLECTORS Pre-conference day (optional) Tour of the Musée des Arts Contemporains Exclusive visit of private collections Private encounters with collectors Friendly Dinner at Villa Empain, Fondation Boghossian Monday 28 May CONFERENCE DAY Registration Visit of The Musée Magritte Museum Guided Visits of BOZAR s temporary exhibition Spanish Still Life and Fernand Leger Welcome to BOZAR Keynotes, Masterclasses and Panel Discussions Welcome Reception at The King s House: Guided tours and Reception Tuesday 29 May CONFERENCE DAY Open stage and keynotes Networking lunch in the Rotunda Guided Visits of BOZAR s temporary exhibition Fernand Léger Workshops and case studies Gala Reception at KANAL Centre Pompidou Wednesday 30 May CONFERENCE DAY Learning Safari at the Royal Museums of Fine Arts : Case studies, workshops and guided tours Lunch and visit at the House of European History Keynotes and case studies Farewell Evening at WIELS Thursday 31 May BEHIND THE SCENES At the Royal Belgian Institute of Natural Sciences, Les Musées royaux d'art et d'histoire and at Brussels Town Hall on the Grand Place. Meet the professionals in their working environment Gain exclusive access to collections and exhibitions Programme subject to change View the detailed programme www.agendacom.com/communicating-the-museum-2018-brussels 3
CTM BRU SPONSORS AND PARTNERS OFFICIAL PARTNERS CONFERENCE PARTNERS PARTNERS VENUES 4
ABOUT COMMUNICATING THE MUSEUM Since 2000, Communicating the Museum (CTM) is the world s leading arts communications conference. Each year CTM gathers communications professionals in a different cultural city. This unique conference features inspiring keynote speeches, engaging panel discussions and thought-provoking learning sessions addressing the latest trends in brand communications and digital strategies for the cultural sector. The event is widely recognized as a rare opportunity for peers from across the globe to meet, exchange ideas and be inspired by experts from industries outside the museum world. 21 EDITIONS IN 18 CITIES UPCOMING: 2018 Chicago Dare to be Fun @ Chicago History Museum & the Art Institute 24-27 September 2018 2018 Brussels Are you Ready to Participate? @ BOZAR & the Royal Museums of Fine Art 2017 Los Angeles - Museums beyond Walls @ Getty & LACMA 2017 Paris - The Power of Education @ Musée du Louvre & Grand Palais 2016 Québec - Engagement @ Musées de la Civilisation & Museum of Fine Arts 2016 Berlin - Dialogue @ Deutsches Historisches Museum 2015 Istanbul - The Art of Being Contemporary @ Hagia Eire, Topkapi & Military Museum 2014 Sydney - Optimism @ Art Gallery of New South Wales & Sydney Living Museums 2013 Stockholm - Creativity @ Moderna Museet 2012 New York - The world is changing : how will museums adapt? @ Metropolitan Museum & MoMA 2011 Düsseldorf - The Museum and You @ Museum Kunstpalast 2010 Vienna - Audiences - Keeping the Old, Finding the New @ Kunsthistorisches Museum 2009 Malaga - Networking Making the most of the connected world @ Picasso Museum 2008 Venise - Communication strategies How to make an impact @ Doges Palace 2007 Madrid - How to reach wider audiences and improve the visitor experience @ Museo del Prado & Reina Sofia 2006 Rotterdam - Building partnerships : how to enlarge audiences @ Wereldmuseum & Museum Park 2005 Turin - The ideal exhibition @ Palazzo Reale 2004 Valence - Marketing Permanent Collections @ IVAM 2003 Paris - The Museum in the 21st century @ Embassy of the United Kingdom 2001 Paris - New Spaces @ Musée des Arts Décoratifs 2000 Paris - Visual Identity @ Musée des Arts Décoratifs 5
PRESS VISUALS Available upon request at Clémence Ferry cferry@communicatingthemuseum.com CTMBRU VISUALS Agenda CTMBRU 2018 BOZAR BOZAR PAST CTM CTM Los Angeles Agenda 2017 - Mary Funsten
CTM Paris Agenda 2017 - Lucia Pasalodos CTM Quebec Agenda 2016 - Carole Cohen Photography Media enquiries Matthieu Nicol mnicol@communicatingthemuseum.com Clémence Ferry cferry@communicatingthemuseum.com T +33 1 49 95 08 06 www.communicatingthemuseum.brussels Follow us Twitter @AgendaParis Instagram @communicatingthemuseum LinkedIn @CommunicatingtheMuseum CTM is staged by Agenda, international agency for the arts 80 rue du faubourg Poissonnière 75010 Paris, France 7