MGMT5609 Global Business Operations and Management. Course Outline Semester 2, 2012

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Australian School of Business Management MGMT5609 Global Business Operations and Management Course Outline Semester 2, 2012 Part A: Course-Specific Information Please consult Part B for key information on ASB policies (including those on plagiarism and special consideration), student responsibilities and student support services. [MGMT5609 Global Business Operations and Management] 1

Table of Contents PART A: COURSE-SPECIFIC INFORMATION 3 1 STA FF CONTACT DETAILS 3 2 COURSE DETAILS 3 2.1 Teaching Times and Locations 3 2.2 Units of Credit 3 2.3 Summary of Course 3 2.4 Student Learning Outcomes 3 3 LEARNING AND TEACHING ACTIVITIES 4 3.1 Approach to Learning and Teaching in the Course 4 3.2 Learning Activities and Teaching Strategies 4 4 ASSESSMENT 5 4.1 Formal Requirements 5 4.2 Assessment Details 5 4.3 Late Submission 7 5 COURSE RESOURCES 7 6 COURSE EVALUATION AND DEVELOPMENT 8 7 COURSE SCHEDULE 9 [MGMT5609 Global Business Operations and Management] 2

PART A: COURSE-SPECIFIC INFORMATION 1 STAFF CONTACT DETAILS Lecturer : Dr Jane Qiu Room : ASB 552 Telephone : 9385-7140 Email : janeq@unsw.edu.au Consultation Hours : Wednesday 4-5 pm Tutor : Ms. Chanyoung Seo Telephone : 9385-7158 Email : c.seo@student.unsw.edu.au 2 COURSE DETAILS 2.1 Teaching Times and Locations (To be Confirmed) Lecture 5713 Civil Engineering 101 (K-H20-101) Tue 18:00-19:30 Seminar 5715 Old Main Building 145A (K-K15-145A) Tue 13:00-14:30 Seminar 5717 Quadrangle 1045 (K-E15-1045) Tue 15:00-16:30 Seminar 5716 Australian School Business 207 (K-E12-207) Tue 16:30-18:00 Seminar 5714 Australian School Business 107 (K-E12-107) Tue 19:30-21:00 2.2 Units of Credit The course is worth 6 units of credit. 2.3 Summary of Course Global Business Operations and Management provides conceptual tools and insights to analyse how multinational corporations (MNCs) manage operations and business activities worldwide. Key topics of study include: the evolution and development of MNCs, the internationalization process of firms and their entry modes, MNC operations such as marketing, manufacturing, research and development (R&D), human resource management, financial management and partnership management. 2.4 Student Learning Outcomes Learning Outcomes By the end of this course, you should be able to: 1. Explain managerial issues in the context of international business (IB) 2. Analyse, evaluate and construct arguments employing different types of evidence 3. Apply tools and frameworks to evaluate and critically analyse IB issues 4. Conduct basic research in the context of IB 5. Communicate research results in a professional report 6. Collaborate effectively to conduct and present research relevant to this course [MGMT5609 Global Business Operations and Management] 3

ASB Graduate Attributes This course contributes to your development of the following Australian School of Business Graduate Attributes, which are the qualities, skills and understandings we want you to have by the completion of your degree: Learning Outcomes ASB Graduate Attributes ASB GA No. 2, 3, 4. Critical thinking and problem solving 1 1, 5, 6 Communication 2 6 Teamwork and leadership 3 3, 4 Social, ethical and global perspectives 4 3, 4 In-depth engagement with relevant disciplinary 5 knowledge 6 Professional skills 6 To see how the ASB Graduate Attributes relate to the UNSW Graduate Attributes, refer to the ASB website (Learning and Teaching >Graduate Attributes). 3 LEARNING AND TEACHING ACTIVITIES 3.1 Approach to Learning and Teaching in the Course This course is based on the most recent research and practice regarding business and management issues related to MNCs. It combines multiple theoretical perspectives with practical cases, enabling students to understand how the conceptual tools work in practice. The course is taught with a participant-centred approach. The core of the course is student participation in both lectures and seminars. Throughout group work, case studies, and class discussion, students will be able to bring in their existing knowledge and contextualize their theoretical analysis. Students with practical experience will be invited to share their experience with the class. The course sets clear expectations, goals, and learning outcomes for students. These are centred on the expectation that students for their future careers will want to equip themselves with the skills to deal with corporate challenges in an international context. Students will therefore be encouraged to develop analytical and presentation skills through individual research effect and as part of a team. Continuous assessment during the course is done with the aim to support students in developing these skills. Feedback from both instructor and peer students will be provided. 3.2 Learning Activities and Teaching Strategies The modes of teaching for this course are: Lectures which introduce theoretical and analytical concepts, and link the course content to current business practice. [MGMT5609 Global Business Operations and Management] 4

Seminars which allow students to link their own experience to new conceptual tools and modes of analysis. Individual assignment which allows students to develop skills to conduct indepth research on a selected topic. Group presentations which allow students to present their work to other students and gain feedback from the class and instructor. 4 ASSESSMENT 4.1 Formal Requirements In order to pass this course, you must Achieve a composite mark of at least 50; and Make a satisfactory attempt at all assessment tasks 4.2 Assessment Details Assessment Task Weighting ASB Graduate Attributes assessed Length Due Date 1. Exam 35% 1, 4, 5 120 min Week 8 2.Individual term paper 30% 1, 4, 5 3000-4000 words Week 12 3. Group presentation 20% 1, 2, 3, 4, 5, 6 60 min Weekly 4. Participation 15% 2, 3, 4, 5, 6 N/A Weekly Details of each assessment task: 1. Exam (35%) A 120 min exam will be held in Week 8 during the lecture/seminar time (18:00-20:00, Sept 11, 2012). The questions will be fact-based and may include recent business news or cases. Details about the exam and sample questions will be communicated in due course. 2. Individual term paper (30%) For the individual term paper, students are required to write an essay related to a contemporary issue faced by MNC managers/entrepreneurs/consultants. Students have two options to choose their topic: [MGMT5609 Global Business Operations and Management] 5

Option one is to use the following topic Discuss the reasons for success or failure of a MNC s operation in a region/country other than its home country. Use a well-known MNC that is engaged in rapid foreign expansion in the past 15 years as your case study. Write a comprehensive report. Option two is to come up with your own topic, but it should be related to the weekly topic(s) in the lectures of this course, and substantially different from topics used in other courses (e.g., MGMT 5601, 5606 and etc.). In the paper, students have to show that they have read the relevant literature and are aware of the major views held on their chosen topic. They will then apply this knowledge to a business setting (company/case/business scenario). Clear references in Harvard style should be included in the individual paper. The minimum length is 3000 and maximum length is 4000 words excluding references and figures/tables. A one-page abstract about the selected topic and the structure of the paper is due on Week 7 seminar. The abstract is a compulsory item, but will not be marked. The individual paper is due on Week 11 lecture. More details will be communicated in due course. 3. Group presentation (20%) Students will be randomly divided into teams of three (number of members in each team is subject to change according to the number of students in each seminar). Each team should perceive themselves as consultants of the company, and are asked to provide analysis and recommendation on the business of the company/industry in the weekly case. Teams will be asked to give a 20-minute presentation of their case analysis and facilitate a minimum 40-minute class discussion. Each member of the team will have to take part in the presentation. It is recommended that each main point in the presentation to be followed by a 5 to 15 min discussion section. Skills and methods to encourage class discussion are communicated in Week 2 seminar. High quality class discussion and audience engagement is the centre of the presentation. Presenters of each week should effectively lead and manage class discussion, the most important assessment item of the presentation. About 50% of the issues discussed in the presentation should be related to the case questions given to the whole class by the lecturer the week before the presentation. Another 50% of the issues can be new questions and issues identified by the presentation group. The early presentation groups will get first mover bonus points. The bonus points are 3% for the first group (week 3), 2% for the second group (week 4), and 1% for the third group (week 6). For example, if the first group got a mark of 70/100, the final mark with bonus points should be 72/100 (=70+70*3%) 4. Participation (15%) Because much of the learning in this class comes from in-class interaction, students are expected to prepare for the seminar sessions by reading the case material thoroughly for each seminar. [MGMT5609 Global Business Operations and Management] 6

. To be eligible for the participation mark, students are required to hand in a onepage answer to the case questions available on Black Board. Each student should read and answer the questions independently. The answer sheet should be handed in to the tutor at the beginning of each seminar. The weekly onepage answer will not be marked, but it is a compulsory item to demonstrate an adequate level of preparation. The Students are assessed by their contribution to the discussion sections in weekly case presentations. The consistency and quality of their contributions will be reflected in the marks for participation. 4.3 Late Submission No late submission is accepted.. Quality Assurance The ASB is actively monitoring student learning and quality of the student experience in all its programs. A random selection of completed assessment tasks may be used for quality assurance, such as to determine the extent to which program learning goals are being achieved. The information is required for accreditation purposes, and aggregated findings will be used to inform changes aimed at improving the quality of ASB programs. All material used for such processes will be treated as confidential and will not be related to course grades. 5 COURSE RESOURCES Blackboard The Blackboard course module contains essential resources for students. Please check regularly for updates. Textbook MGMT 5609 Text book (available in UNSW bookshop) or Chapter 12 to 20, International Business: Competing in the Global Marketplace (8E, McGraw-Hill) Supplementary reading Available in the Supp Reading folder on Black Board from Week 1 Recommended reading You should read widely in order to get through the course material successfully. However, students may find the following materials relevant: Journals Journal in International Business Studies [MGMT5609 Global Business Operations and Management] 7

Journal of World Business Management International Review Harvard Business Review California Management Review Long Range Planning Internet resources Economist (www.economist.com) Financial Times (http://www.ftchinese.com/) BBC (news.bbc.co.uk/2/hi/in_depth/asia_pacific/2004/china/default.stm) Knowledge@Wharton (knowledge.wharton.upenn.edu) McKinsey Quarterly (www.mckinseyquarterly.com/home.aspx) 6 COURSE EVALUATION AND DEVELOPMENT Each year feedback is sought from students and other stakeholders about the courses offered in the School and continual improvements are made based on this feedback. UNSW's Course and Teaching Evaluation and Improvement (CATEI) Process is one of the ways in which student evaluative feedback is gathered. In this course, we will seek your feedback through end of semester CATEI evaluations. [MGMT5609 Global Business Operations and Management] 8

7 COURSE SCHEDULE Week Lecture Topic Tutorial Topic Week 1 17 July Week 2 24 July Week 3 31 July Week 4 7 August Week 5 14 August Week 6 21 August Week 7 28 August Course introduction NO TUTORIALS / Multinational Company: Why and how? Setting up foreign operation: Practice of MNC managers Global expansion: Managerial challenges Global marketing Global production and R&D Global human resource management Form presentation group. Class discussion skill. Case 1: BRL Hardy: Globalizing an Australian wine company Case 2: AMD Dresden: Copy inexactly! Case 3: Resuming Internationalization at Starbucks Case 4: Louis Vuitton in Japan Case 5: Design strategy at Samsung electronics Supplementary Reading Article: Play it safe at home or take a risk abroad?/ Is the bottom of the pyramid really for you? Article: Making it overseas/have you restructured for global success Article: Distance still matters/globalization penalty Article: How global brands compete/ Marketing meets Web 2.0 Article: Beyond offshoring /How GE is disrupting itself Article: Developing your global know-how/ Beyond expats Other Activities/ Assessment Presentation mark (20%, weekly) / Participation mark (15%, weekly) Abstract of individual term paper due in seminar Week 8 11 Sept Week 9 18 Sept Week 10 25 Sept Week 11 2 October Week 12 9 October Week 13 16 October Global financial management Global partnership management MNCs from the emerging economies Course overview NO LECTURES Mid-Session Break: Week 3-9 September Exam Exam (35%) Consultation of individual paper Case 6: Global talent management at Novartis Case 7: Fiat's Strategic Alliance with Tata Case 8: Huawei: Cisco's Chinese Challenger General feedback General discussion of course content Article: HSBC Holdings/The CEO s guide to finance Article: Breaking up is never easy/improving environmental performance of your supply chain Article: Is your emerging market strategy local enough?/ R&D strategies in emerging markets/ The next growth market: Africa \ \ Mid-term exam feedback at seminar Individual term paper due in lecture (30%) *Access to the cases available in the Case folder on Black Board [MGMT5609 Global Business Operations and Management] 9

Name of Student (1) (2) (3) (4) Group presentation assessment sheet MGMT 5609 RATING Weak Satisfactory Good Very good Outstanding Class discussion and engagement (50%) Overall design of class discussion sections (20%) Stimulating audience involvement (20%) Responding to questions/issues raised (10%) Delivery/Style (30%) Organisation (including observing time limits) (10%) Use of visual aids (5%) Style (clarity, enthusiasm, eye contact, etc.) (5%) Creativity Content/Analysis (20%) Quality of analysis (5%) Comprehensiveness (5%) Use of evidence/support (5%) Research effort (5%) Mark: /20 Comments: [MGMT5609 Global Business Operations and Management] 10

Individual paper assessment sheet MGMT 5609 Name of Student Criteria Weak Satisfactory Good Very good Outstanding Originality (25%) Quality of analysis (25%) Application of theories (15%) Structure and organization (10%) Literature support (10%) Writing style (5%) Grammar and spelling (5%) References (5%) Mark: /30 Comments: [MGMT5609 Global Business Operations and Management] 11

School of Management ASSIGNMENT COVER SHEET Course: MGMT5609 Student Number: Name: Lecturer Tutor : DR JANE QIU : Seminar Info: Day: Time: Classroom: Word count: words (Please provide word count) Date Due: Oct, 2012 I declare that this assessment item is my own work, except where acknowledged, and has not been submitted for academic credit elsewhere, and acknowledge that the assessor of this item may, for the purpose of assessing this item: a. Reproduce this assessment item and provide a copy to another member of the University; and/or, b. Communicate a copy of this assessment item to a plagiarism checking service (which may then retain a copy of the assessment item on its database for the purpose of future plagiarism checking). c. I certify that I have read and understood the University Rules in respect of Student Academic Misconduct. Signed:...date: [MGMT5609 Global Business Operations and Management] 12

Australian School of Business Management MGMT5609 Global Business Operations and Management Course Outline Semester 2, 2012 Part B: Key Policies, Student Responsibilities and Support

Table of Contents PART B: KEY POLICIES, STUDENT RESPONSIBILITIES AND SUPPORT 1 1 ACADEMIC HONESTY A ND PLAGIARISM 1 2 STUDENT RESPONSIBILITIES AND CONDUCT 1 2.1 Workload 1 2.2 Attendance 1 2.3 General Conduct and Behaviour 2 2.4 Occupational Health and Safety 2 2.5 Keeping Informed 2 3 SPECIAL CONSIDERATION AND SUPPLEMENTARY EXAMINATIONS 2 4 STUDENT RESOURCES A ND SUPPORT 3

PART B: KEY POLICIES, STUDENT RESPONSIBILITIES AND SUPPORT 1 ACADEMIC HONESTY AND PLAGIARISM The University regards plagiarism as a form of academic misconduct, and has very strict rules regarding plagiarism. For UNSW policies, penalties, and information to help you avoid plagiarism see: http://www.lc.unsw.edu.au/plagiarism/index.html as well as the guidelines in the online ELISE and ELISE Plus tutorials for all new UNSW students: http://info.library.unsw.edu.au/skills/tutorials/infoskills/index.htm. To see if you understand plagiarism, do this short quiz: http://www.lc.unsw.edu.au/plagiarism/plagquiz.html For information on how to acknowledge your sources and reference correctly, see: http://www.lc.unsw.edu.au/onlib/ref.html For the ASB Harvard Referencing Guide, see the ASB Referencing and Plagiarism webpage (ASB >Learning and Teaching>Student services> Referencing and plagiarism) 2 STUDENT RESPONSIBILITIES AND CONDUCT Students are expected to be familiar with and adhere to university policies in relation to class attendance and general conduct and behaviour, including maintaining a safe, respectful environment; and to understand their obligations in relation to workload, assessment and keeping informed. Information and policies on these topics can be found in the A-Z Student Guide : https://my.unsw.edu.au/student/atoz/a.html. See, especially, information on Attendance and Absence, Academic Misconduct, Assessment Information, Examinations, Student Responsibilities, Workload and policies such as Occupational Health and Safety.. 2.1 Workload It is expected that you will spend at least ten hours per week studying this course. This time should be made up of reading, research, working on exercises and problems, and attending classes. In periods where you need to complete assignments or prepare for examinations, the workload may be greater. Over-commitment has been a cause of failure for many students. You should take the required workload into account when planning how to balance study with employment and other activities. 2.2 Attendance Your regular and punctual attendance at lectures and seminars is expected in this course. University regulations indicate that if students attend less than 80% of scheduled classes they may be refused final assessment. [MGMT5609 Global Business Operations and Management] 1

2.3 General Conduct and Behaviour You are expected to conduct yourself with consideration and respect for the needs of your fellow students and teaching staff. Conduct which unduly disrupts or interferes with a class, such as ringing or talking on mobile phones, is not acceptable and students may be asked to leave the class. More information on student conduct is available at: https://my.unsw.edu.au/student/atoz/behaviourofstudents.html 2.4 Occupational Health and Safety UNSW Policy requires each person to work safely and responsibly, in order to avoid personal injury and to protect the safety of others. For more information, see http://www.ohs.unsw.edu.au/. 2.5 Keeping Informed You should take note of all announcements made in lectures, tutorials or on the course web site. From time to time, the University will send important announcements to your university e-mail address without providing you with a paper copy. You will be deemed to have received this information. It is also your responsibility to keep the University informed of all changes to your contact details. 3 SPECIAL CONSIDERATION AND SUPPLEMENTARY EXAMINATIONS You must submit all assignments and attend all examinations scheduled for your course. You should seek assistance early if you suffer illness or misadventure which affects your course progress. General Information on Special Consideration: 1. All applications for special consideration must be lodged online through myunsw within 3 working days of the assessment (Log into myunsw and go to My Student Profile tab > My Student Services channel > Online Services > Special Consideration). You will then need to submit the originals or certified copies of your completed Professional Authority form (pdf - download here) and other supporting documentation to Student Central. For more information, please study carefully the instructions and conditions at: https://my.unsw.edu.au/student/atoz/specialconsideration.html. 2. Please note that documentation may be checked for authenticity and the submission of false documentation will be treated as academic misconduct. The School may ask to see the original or certified copy. 3. Applications will not be accepted by teaching staff. The lecturer-in-charge will be automatically notified when you lodge an online application for special consideration. [MGMT5609 Global Business Operations and Management] 2

4. Decisions and recommendations are only made by lecturers-in-charge (or by the Faculty Panel in the case of UG final exam special considerations), not by tutors. 5. Applying for special consideration does not automatically mean that you will be granted a supplementary exam or other concession. 6. Special consideration requests do not allow lecturers-in-charge to award students additional marks. 4 STUDENT RESOURCES AND SUPPORT The University and the ASB provide a wide range of support services for students, including: ASB Education Development Unit (EDU) http://www.asb.unsw.edu.au/learningandteaching Academic writing, study skills and maths support specifically for ASB students. Services include workshops, online and printed resources, and individual consultations. EDU Office: Room GO7, Ground Floor, ASB Building (opposite Student Centre); Ph: 9385 5584; Email: edu@unsw.edu.au ASB Student Centre http://www.asb.unsw.edu.au/requests Advice and direction on all aspects of admission, enrolment and graduation. Ground Floor, West Wing, ASB Building; Ph: 9385 3189 Blackboard elearning Support: For online help using Blackboard, follow the links from www.elearning.unsw.edu.au to UNSW Blackboard Support / Support for Students. For technical support, email: itservicecentre@unsw.edu.au; ph: 9385 1333 UNSW Learning Centre (www.lc.unsw.edu.au ) Academic skills support services, including workshops and resources, for all UNSW students. See website for details. Library training and search support services: http://info.library.unsw.edu.au/web/services/services.html IT Service Centre: Technical support for problems logging in to websites, downloading documents etc. https://www.it.unsw.edu.au/students/index.html UNSW Library Annexe (Ground floor) UNSW Counselling and Psychological Services (http://www.counselling.unsw.edu.au) Free, confidential service for problems of a personal or academic nature; and workshops on study issues such as Coping With Stress and Procrastination. Office: Level 2, Quadrangle East Wing; Ph: 9385 5418 Student Equity & Disabilities Unit (http://www.studentequity.unsw.edu.au) Advice regarding equity and diversity issues, and support for students who have a disability or disadvantage that interferes with their learning. Office: Ground Floor, John Goodsell Building; Ph: 9385 4734 [MGMT5609 Global Business Operations and Management] 3