2 week courses 100% in English Classes+workshops+activities! UPF Barcelona School of Management SUMMER SCHOOL Spanish course included! 5 different summer schools 4 15 July 2016 Barcelona > International Marketing > Global Business > International Finance > Technology & Business > Sports Management
{01} BARCELONA Page 01 {02} UPF Barcelona School of Management Page 02 {03} Welcome to our Summer School! Page 03 {04} A different Summer School International Marketing Global Business International Finance Technology & Business Sports Management Pages 04-14 {05} Common Courses and Activities Pages 15-16 {06} THE CAMPUS Page 17-18 {07} Travelling to Barcelona Pages 19-20 (2)
{01} BARCELONA More than a learning experience With 8 universities, over 15,000 lecturers and 200,000 students from all over the world, Barcelona is home to one of the biggest university communities in Europe. Its internationally-minded, multicultural student life attracts both young, creative spirits and a growing range of international companies and start-up projects. The city's 100 galleries and 66 museums and exhibition spaces also represent its lifelong passion for culture. The Mobile World Congress, the World Smart City Forum, the 080 Barcelona Fashion Week, the Formula 1 Grand Prix... Barcelona has become a reflection of its society: multidisciplinary, multi-dimensional and multilingual. > 6th best European city for international students (QS Best Student Cities) > World s top smart city (Forbes) > 1st European innovation capital (European Commission) {02} UPF Barcelona School of Management A school with a global perspective At UPF Barcelona School of Management we look for students who set challenges. Who provide ground-breaking solutions and who want to be the protagonists of their learning process. We learn by doing. Our methodology combines an analytical approach, creative solutions and human values. With handson training, at our school experience is the springboard for observation, reflection and action. We make an impact on managerial practice. Our mission is to provide the market with brave, passionate, innovative managers that will transform society by challenging the norms with science and social awareness. Welcome to UPF Barcelona School of Management! > +1,000 international students > 100 nationalities represented > 1 out of 4 students comes from outside Spain (1) (2)
{03} At a glance {04} Welcome to our Summer School! A glimpse into the professional world UPF Barcelona School of Management features an innovative summer school based on the acquisition of business and technology abilities in an entertaining and multicultural atmosphere. Taught 100% in English, our specialized summer school provides young students with an international outlook that will make their summer turn into a stimulating, mentallychallenging education experience. UPF Barcelona School of Management is backed up by the quality and excellence of Pompeu Fabra University, Spain s best University (2015 Times Higher Education Ranking). 2 weeks (4-15 July 2016) 100% in English 5 specializations Who is it for? Recent graduates with less than two years of working experience, Undergraduate students from different education backgrounds. with a good command of English > 1st Spanish University (2015 Times Higher Education Ranking) > 1st Spanish university in productivity in the areas of teaching and research (U-Ranking, BBVA Foundation and 2015 Ivie) > 5th best European university (2015 Times Higher Education Ranking) > 12th best university in the world under 50 years old (2015 Times Higher Education Ranking) > 10th best university in Europe (2015 U-Multirank) A different Summer School Study in English in Barcelona UPF Barcelona School of Management s Summer School is not like any other conventional summer school you will find. Designed to convey both cultural and technical training, our summer school provides students with an enriching learning experience that will positively impact the student s future career. UPF Barcelona School of Management s summer school is offered in 5 different specializations: > International Marketing > Global Business > International Finance > Tech Business > Sports Management Choose your best fit! (3) (4)
INTERNATIONAL MARKETING SUMMER SCHOOL This Summer School will open the doors for you to the world of global marketing. You will learn the foundations of developing a marketing plan and other strategies applicable to the international arena. Top it up with... Afternoon workshops Analytics & Big Data for Decision Making Creativity, Innovation and Entrepreneur Skills Language and Culture Barcelona company visits Moritz Brewery Mango FC Barcelona Marketing Plan Learn the foundations for developing an international marketing plan oriented to business targets. This includes brand positioning and the message to consumers, product adaptation and packaging, determining prices and product distribution. Marketing in a Digital World Go over the basic concepts of digital marketing, specifically for e-commerce, and international positioning on search engines and social networks. What will you learn? Global Brand Management Discover the importance of brands and the way they create value. Learn about the process to define a brand strategy and the fundamentals for managing an international brand that is aligned with the target markets. Principles of Finance Learn to work with essential accounting and financial concepts so that you can make the right decisions both inside and outside your company. week 1 week 2 9:00 10:15 Marketing Plan 9:00 10:15 Marketing Plan 10:15 11:30 Marketing in a Digital World Special Activity 10:15 11:30 Marketing in a Digital World Presentations 11:30 13:00 Global Brand Management 11:30 13:00 Principles of Finance 17:30 18:00 End of Academic Activities 17:30 18:00 End of Academic Activities (5) (6)
GLOBAL BUSINESS SUMMER SCHOOL Obtain a global vision of the world of business, as well as the theoretical and practical means to establish sustainable businesses in the international arena. Find out how to identify business opportunities and learn global negotiation techniques to start them up. Top it up with... Afternoon workshops Analytics & Big Data for Decision Making Creativity, Innovation and Entrepreneur Skills Language and Culture Barcelona company visits Moritz Brewery Mango FC Barcelona International Opportunities Study the tools required so you can analyze the markets that let companies take advantage of business opportunities and reach the targets they establish. Business Operations Work with the concepts of project planning and control, considering logistics and information system issues for managing international operations. What will you learn? Negotiation and Sales Techniques Learn the methods and tools used in the sales process, as well as basic negotiating strategies. Principles of Finance Learn to work with essential accounting and financial concepts so that you can make the right decisions both inside and outside your company. week 1 week 2 9:00 10:15 Negotiation and Sales Techniques 9:00 10:15 Negotiation and Sales Techniques 10:15 11:30 International Opportunities Special Activity 10:15 11:30 International Opportunities Presentations 11:30 13:00 Business Operations 11:30 13:00 Principles of Finance 17:30 18:00 End of Academic Activities 17:30 18:00 End of academic Activities (7) (8)
INTERNATIONAL FINANCE SUMMER SCHOOL Dive into the fascinating world of stock investing and learn to apply basic accounting and finance principles to your decisions. Top it up with... Afternoon workshops Analytics & Big Data for Decision Making Creativity, Innovation and Entrepreneur Skills Language and Culture Barcelona company visits Moritz Brewery Mango FC Barcelona International Finance Study the tools required so you can analyze the markets that let companies take advantage of business opportunities and reach the targets they establish. Investment Banking Attend a conference given by a specialist in international investments. What will you learn? International Accounting Check out the tools available so you can understand and analyze companies financial statements. Strategic Analysis of Firms Using a case study, learn how to perform a comprehensive analysis of a company, debating different topics with your classmates. week 1 week 2 9:00 10:15 International Accounting 9:00 10:15 International Accounting 10:15 11:30 International Finance Special Activity 10:15 11:30 International Finance Presentations 11:30 13:00 Investment Banking 11:30 13:00 Strategic Analysis of the Firm 17:30 18:00 End of academic Activities 17:30 18:00 End of academic Activities (9) (10)
TECH BUSINESS SUMMER SCHOOL Learn both the theory and applications of the latest technological trends and how to measure the impact they have on business today. Top it up with... Afternoon workshops Analytics & Big Data for Decision Making Creativity, Innovation and Entrepreneur Skills Language and Culture Barcelona company visits Moritz Brewery Mango FC Barcelona The Video Game Business Find out how video games have been adapted to the changes in a constantlyevolving sector by studying the main video-console manufacturers and software companies. Drones for Marketing and Delivery Get to know the different fields in which drones are being employed for delivering products to customers. What will you learn? Wearable Industry Learn about the scope of wearable devices and the fundamentals for developing an app for these devices. Multimedia in Business Discover how to use techniques, technologies and processes to produce audiovisual contents to publicize and popularize different products and services. week 1 week 2 9:00 10:15 Drones for Marketing and Delivery 9:00 10:15 Drones for Marketing and Delivery 10:15 11:30 The Video Games Business Special Activity 10:15 11:30 The Video Games Business Presentations 11:30 13:00 Multimedia in Business 11:30 13:00 Wearable's Industry 17:30 18:00 End of Academic Activities 17:30 18:00 End of academic Activities (11) (12)
Sports Management SUMMER SCHOOL Dive in to the world of sports management and its related sectors, such as entertainment, tourism and culture. Discover how sponsorships work and learn to view the world of sports from an economic and management perspective. Top it up with... Afternoon workshops Analytics & Big Data for Decision Making Creativity, Innovation and Entrepreneur Skills Language and Culture Barcelona company visits Moritz Brewery Mango FC Barcelona Sports Economy Learn to understand the economics of sports involving performances, attendance figures and audiences of sports fans. Know more about the world of betting on sports. FCB: A Unique Sports Business Model Study the past, present and future of the Fútbol Club Barcelona and its future challenges and its unfinished business. What will you learn? Managing Major Sporting Events Learn how to manage an international sporting event, by defining a strategic and operational plan. Sports Sponsorship Be ready to develop a sport sponsorship strategy and learn how to build good working relationships between the sponsor and the team or person sponsored. week 1 week 2 9:00 10:15 FCB: A Unique Sports Business Model 9:00 10:15 FCB: A Unique Sports Business Model 10:15 11:30 Sports Economy Special Activity 10:15 11:30 Sports Economy Presentations 11:30 13:00 Management Major Sporting Events 11:30 13:00 Sports Sponsorship 17:30 18:00 End of Academic Activities 17:30 18:00 End of Academic Activities (13) (14)
{05} Common Courses and Activities What s included? At our summer schools, students are introduced to analytical thinking and real business case studies in small-group morning classes. In the afternoon, they top up their learning experience with a series of professional workshops that will introduce them to the reality of today's labour market. 1 Morning lessons Analytical thinking and real business case studies taught by a hand-picked body of UPF s best faculty. 2 Afternoon workshops Students complete their learning experience with a series of professional workshops that will introduce them to the reality of today s labour market. Analytics & Big Data for Decision Making: Learn how to use tools that help us interpret huge volumes of information (BigData) in order to make strategic company decisions. Creativity, Innovation and Entrepreneur skills: Discover how to come up with creative and innovative projects. Maximize your entrepreneurial outlook and skills. Language and Culture: Learn or improve your knowledge of Spanish language and culture through our beginning (A1-A2), intermediate (B1) and advanced (B2) courses. Besides learning the language, you will also study a range of other topics about Spain, becoming familiar with some of its most important cultural issues: popular customs, cuisine, history and politics. 3 Company visits Gain first-hand knowledge of companies that showcase the Barcelona brand Moritz Brewery MANGO F.C.BARcelona (15) (16)
{06} THE CAMPUS A talent meeting point Located less than 100 metres from the sea in Ciutadella Park, one of the city's green lungs. An international campus, with multiple resources within reach of your hands. Ciutadella Campus UPF Libraries Library resources of more than 500,000 volumes and 14,800 publications. For consultation and loan. Some of them stored at one of Gaudi's most impressive works. Language school Spanish, Catalan, French, German, Chinese Courses at all levels offered by UPF s Language School. Easy, interesting and located right on the campus....and much more! (17) (18)
{07} Travelling to Barcelona We help you out! Arriving to Barcelona Accommodation Health coverage Visa 2 airports AT YOUR DISPOSAL. Barcelona El Prat Airport Main airport with top airlines and international transfers. Located 25 minutes away from Barcelona and within easy reach to the city center. Girona Airport Secondary airport with low-cost airlines. Located 1 hour away from Barcelona and with hourly bus connections to the city center. book the best option!* Residence accommodation In most residences you can rent a room (shared or individual) or an individual studio just for you. Our recommended option! Residència Universitària Classified advertisements You can find an apartment or room on the following classified advertisement websites: bolsadealquiler.com, buscopiso. com, lloguerjove. com, loquo.com, etc. Our recommended option! Idealista cover your medical needs WITH A health insurance OPTION. EU-students Before coming to Barcelona you should apply for the European Health Card in your home country. Non-EU students You will need to take out private health insurance. Our recommended option! Cobertis UPF non-eu students need a tourist visa for a minimum stay of 2 weeks. Hotels and Youth Hostels For options on where to sleep check the Barcelona Tourism Website. Our recommended option! Generator Hostel Barcelona (*) Accommodation and flight tickets are not included in the course fee and you should book your options individually Join us for a thriving summer experience! (19) (20)
B for Business B for Be welcome BARCELONA. A CITY. A PHILOSOPHY. LIVING WELL. Barcelona/ Living, working or studying in Barcelona is not like living, working or studying anywhere else in the world. Barcelona is a very special place, a spontaneous city open to whatever comes and whoever comes. It is a city where living well are not just two words, but a philosophy of life. A capital that s 100% Mediterranean, Barcelona is privileged, with its long beaches and mild climate. It is a place where culture, art and wisdom collide, on every street and every corner. Where what s old does not crumble but is protected, pampered, and where the most Roman, medieval and art nouveau rub shoulders with the most modern and avant-garde. Barcelona is an ideal meeting place, where doing business is a tradition, a pleasure. It is a magnet drawing talent, a source of inspiration, thought and ideas. It is here, in this particular city, that UPF Barcelona School of Management is located. B for Barcelona multidisciplinary approach global environment analytical decision-making language & culture a different summer Summer School (21) (22)
Aina Poch Summer School Program Advisor aina.poch@bsm.upf.edu +34 93 542 27 76 Mario Fornieles Summer School Program Advisor mario.fornieles@bsm.upf.edu +34 93 542 25 27 Ciutadella Campus Ramon Trias Fargas, 25 27 08005 Barcelona Tel. +34 93 547 81 82 info@bsm.upf.edu www.barcelonaschoolofmanagement.upf.edu (23)