Table of Contents: ICE Infographic. Page 3 Course Syllabi: ICE Prep: Elements of Successful Consulting Page 4 & 5 ICE Immersion Paths: Immersion I & II Start Your Own Company Path.... Page 6 & 7 Immersion I & II Bring NASA Technology to Market Path.... Page 8 & 9 Immersion I & II Leadership Path.... Page 10 Immersion I & II Domestic Consulting Path.... Page 11 & 12 Immersion I & II International Consulting Path.... Page 13 & 14 ICE Summit: Advanced Strategy Applications. Page 15 & 16 Additional ICE Information. Page 17
The Ascension From Knowledge To Wisdom The Integrated Capstone Experience (I.C.E.) at the Rollins College Crummer Graduate School of Business is a 32-week Experience for Early Advantage MBA students. Traditional capstone classes provide a summary at the end of the student s education, while I.C.E. is designed to provide experiences and knowledge, within four unique paths. I.C.E. SUMMIT Weeks 25 32: You and your guides gather at the summit. Time to reflect on your experiences and look back down the mountain to share your accomplishments. You share your experiences and gained wisdom. TO SU M MIT ENTREPRENEURSHIP Start your own business TH A P O} T COMMERCIALIZE NASA TECHNOLOGY TH A P O} T TH A P O} T LEADERSHIP EXPERIENCE DOMESTIC OR GLOBAL CONSULTING PROJECT I.C.E. IMMERSION Weeks 9 24: You will be guided and immersed in your chosen path with interim check-ins at base camp. Begin your ascent from knowledge to wisdom using acquired tools, techniques, and tactics. I.C.E. PICK CHOOSE YOUR PATH. Step 1: Program Orientation: Overview of 4 paths. Step 2: Assessment: Identify your preferred path via assessment tools. Step 3: Assignment to Path and Team I.C.E. PREP WEEKS 1 8: PREPARE FOR YOUR JOURNEY. Weeks 1 6: Gather the tools needed for the journey from your Guide (Professor) & establish common knowledge for all paths. Weeks 7 and 8: Guides help you plan your unique path and teach tactical knowledge to navigate your journey successfully. H T PAO } T
ICE COURSE SUMMARY Course Title Elements of Successful Consulting (I.C.E. Prep) Course Number CAP 601 Number of Credits 2 Course Description Integrated Capstone Experience (I.C.E.) courses are culmination of the MBA program and offer comprehensive application of MBA curriculum during second year. Managers and leaders in today s organizations need to understand not just how individual function of organization works (which is covered by disciplinary business core courses), but also understand the organization as a whole and in particular how interrelated parts of organization work together. Elements of Successful Consulting is an introductory capstone course to prepare students for practical, hands on experience during the next two I.C.E. modules (CAP 602 - Immersion 1 and CAP 602 - Immersion 2). The objective is to equip students with necessary skills to manage project, consult, grow entrepreneurial leadership mindset and empower students to pursue multidisciplinary projects. The course consists of 8 classroom sessions: 6 common classroom sessions that include: Introduction to Consulting process and skills Elements of Project Management Entrepreneurial Leadership Mindset Introduction to Corporate Social Responsibility 2 focused classroom sessions in three sections: 1. Start Your Own Company and Bring NASA Technology to Market ( ) 4
Course Learning Objectives Required Textbook/ Readings Ensure students demonstrate knowledge and skills in areas of project management, consulting process, entrepreneurial mindset and corporate social responsibility Demonstrate effective oral and written communication skills. Demonstrate understanding of a deliberate methodology to scope, task, measure, close, and deliver a successful consulting, entrepreneurship or leadership project Demonstrate understanding of functional business disciplines, and their integration, necessary to successfully execute a consulting, entrepreneurship or leadership project Ensure that students taking the International Consulting track understand cross cultural issues (presentations, team dynamics, handling Q&A, contextual awareness, and communication) The Practice of Professional Consulting, Edward G. Verlander The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses, Eric Ries Start with Why: How Great Leaders Inspire Everyone to Take Action (paperback), Simon Sinek 5
ICE COURSE SUMMARY Course Title Immersion I and II (Start your own company) Course Number CAP 602 & 603 Number of Credits 4 Course Description This course examines the entrepreneurial process of starting and scaling an enterprise from an idea and business model into a company. Such a process covers a wide variety of activities, philosophies and skills, all centered on recognizing and seizing opportunities and creating and growing new ventures. Students will work in teams to fully flesh out a business model and business plan for a specific business concept originated by the team. This course also recognizes the importance of the real world of successful entrepreneurship, and therefore uses advanced entrepreneurs as both guest speakers and business model and business plan coaches. The course is directed toward turning a business model and plan into a high growth company. A key deliverable of the course will be a Course Learning Objectives Over the course of the ICE program, students will learn to: Effectively plan and execute a start up Analyze and synthesize ambiguous start up information Evaluate opportunities to identify and analyze business problems Recognize market opportunity Articulate a compelling business concept and value proposition Develop a business model around an opportunity Analyze and identify viable markets and marketing opportunities Identify sources and uses for financing Achieve excellence in product development, marketing, sales, and operations without completely exhausting limited budgets Develop marketing, operations and organizational plans focused on execution Deliver effective investor presentations Build a team of employees, partners, and investors Understand the stages of launching an entrepreneurial venture and how to manage growth from launch to a more advanced stage of business Identify and prepare exit strategies 6
Required Textbook /Readings Prepare and deliver a persuasive argument to an audience including angel investors, board members, and potential customers Understand the critical stages successful technology startups go through Further develop their soft skills, including creative thinking, writing, and presenting. Disciplined Entrepreneurship: 24 Steps to a Successful Startup by Bill Aulet and other readings and videos as assigned. 7
ICE COURSE SUMMARY Course Title Immersion I and II (Bringing NASA Technology to Market) Course Number CAP 602 & 603 Number of Credits 4 Course Description NASA patents are available for licensing (and exclusive licensing in certain cases) and it is up to the students to decide what to do with it. They can integrate the NASA technology into the companies they work for or build their own startup. Students will learn how to assess and build a business, or business opportunity, around NASA patented technology. NASA engineers are available for consultation throughout the course. As such, students will gain the necessary knowledge and learn of tools to build minimum viable products and begin the iterative process of how to assess market needs. The course will use the Lean Startup principles and methodologies in this process. The intended educational and societal impacts are two fold and are inextricably coupled: 1) To give students real world entrepreneurial experience in innovating for the company for whom they work, or creating a startup in a high technology environment, and 2) Offer society more innovative products, including a host of technologies developed by world class scientists and startup student teams. Course Learning Analyze NASA patented technology for commercialization readiness Objectives Analyze and synthesize market information Develop the skill to tolerate ambiguity Develop sound recommendations based on data driven analysis Effectively plan and execute innovation as a business opportunity Prepare and deliver a persuasive argument to an audience including angel investors, venture capitalists, board members, and potential customers Learn the suite of tools and techniques that successful technology companies employ to develop their markets and products Get out of the classroom and engage fully with real technology entrepreneurs; customers, NASA engineers, and others Understand the critical stages successful technology startups go through Interact with multiple guest lecturers who have started their own companies or successfully integrated innovation into other organizations Engage classmates with thoughtful comments and real world experiences 8
Required Textbook /Readings Create opportunities to develop further their soft skills, including creative thinking, writing, and presenting. Lean Startup by Eric Ries and other readings and videos as assigned. 9
ICE COURSE SUMMARY Course Title Immersion I and II (Leadership Path) Course Number CAP 602 & 603 Number of Credits 4 Course Description Course Learning Objectives The Certificate of Leadership Business Experience immerses the student in conceptual and applied leadership: 1) leadership of self; 2) leadership of others and; 3) leadership of organizations. A Certificate of Leadership will be awarded with demonstrated conceptual leadership proficiency, the completion of a Leadership Project working through and with other people without resources or authority, and acceptance of a Leadership Reflection and Development Plan Becoming proficient in the application of Advanced Leadership Concepts and Principles, by completing a Leadership project working through and with other people without resources or authority; these include: o The Emotional Intelligent Leader (self) 360 Assessment and Interpretation Effective Communications Diversity and Inclusion o Negotiation and Collaboration (others) Negotiation Building and Fostering Relationships o Strategic Leadership (organization) Strategic Thinking Organizational Leadership Execution Complete of a Leadership Reflection and Development Plan Participate in (3) Executive Coaching Sessions 10
ICE COURSE SUMMARY Course Title Immersion I and II (Domestic Consulting) Course Number CAP 502 & 503 Number of Credits 4 Course Description For steps 2 and 3 of the Domestic Consulting ICE path, students will work as part of a consulting team of 4 to 6 students assigned to analyze a problem and lead strategic change in a domestic corporation or non profit organization. Each team will have a faculty member assigned to provide oversight. The organizations, who have been previously vetted for having appropriate internal resources and a project that is multi disciplinary and hands on, will all approved by the ICE committee. Teams will work from formalization of project scope with the client through delivery of a final report and presentation to executives with client organization. During the 16 weeks, individuals and teams will prepare various documents supporting individual and team learning reflections (uploaded to portfolio) and will deliver interim reports at key milestones. The course will have a dedicated classroom and meeting time that will be utilized for interim team reporting and possible sessions featuring industry practitioners. A final presentation and report will be delivered during the final week of segment 3. Feedback from client organization, faculty member and peers will be utilized for determining final grade and will be utilized during the ICE Cap step (Advanced Strategy Applications). 11
Course Learning Objectives Required Textbook/ Readings Will include: Being able to identify and analyze business problems Analyzing and synthesize information Defining the plan of work using project management tools and methodologies for a consulting engagement Planning, evaluating and managing a client meeting Tolerating ambiguity Ability to have difficult conversations Developing sound recommendations based on data driven analyses Demonstrating ability to deliver client solutions that are on time and meet client needs Effectively planning and executing a project Preparing and delivering persuasive arguments to audiences including senior executives, board members and customers Identifying key learnings from project and understanding how to apply them in personal and professional life going forward In principle, no textbook will be assigned but readings and videos as assigned. 12
ICE COURSE SUMMARY Course Title Course Number CAP 502 & 503 Number of Credits 4 Course Description Course Learning Objectives Immersion I and II (International Consulting) ICE Experience course in International Consulting track aims at equipping students with deep, experiential understand of the consulting process and applying this process to real, multidisciplinary business situations in an international context. Students will be assigned to consulting teams. From this starting point, teams will actively work together to conduct research (internal company and external market based) on the client, the industry and the issue at hand. Throughout the semester, communication should be maintained with the client by following the consulting process protocol that has been taught in ICE Prep course. The outcome of this work will be four deliverables to both the client and instructor: Pre Travel Secondary Data Research Report (1) Logistical Preparations Status report: what has been done to date and a timeline for project completion In Country Preliminary Report and Presentation (2) Post Travel WebEx Update with Client (3) Demonstrate ability to apply analytical thinking skills for business tasks (e.g., apply problem solving skills using data analysis) Demonstrate ability to apply problem solving skills to business tasks (e.g., interpreting the results of the analysis and making recommendations related to business tasks) Demonstrate ability to apply a systematic problem solving and/or design process to eliminate a problem or fulfill a critical customer need Identify the strategic and international context of consulting Define and apply the consulting process in a structured manner Gain credibility as a consultant Utilize the tools and techniques of consulting 13
Required Textbook/ Apply consulting skills to various business processes, including relationship development and management Demonstrate effective written and oral skills required of successful consultants No textbook required Readings assigned 14
ICE COURSE SUMMARY Course Title Course Number CAP 607 Number of 2 Course Description Advanced Strategy Applications (I.C.E Summit) This course culminates the Integrated Capstone Experience (I.C.E.) course series for the EAMBA students. It is designed to serve three broad purposes: (1) provide an opportunity for demonstration and expansion of student learning drawing on their specific Immersion projects; (2) offer a forum for broader, integrative end-of-program application of capabilities gleaned across their Crummer course experiences; and (3) serve as an end-of-program exit bookend to the DBC 508 Strategy Essentials course the students took in the first module of their MBA program. Students will work within their Immersion teams to take the deliverable carried forward from the first three I.C.E. modules (CAP 601 - Elements of Successful Consulting, CAP 602 - Immersion 1, and CAP 602 - Immersion 2) to a more professional, polished level, using each project and its progress as a shared learning opportunity for consult and cross- pollination of learning by other students in the course. In addition, advanced business strategy topics will be central within the learning mix at a broad level with a primary goal of each student gaining a greater command of the concept of an overall business model. Experiential applications of various business strategy elements provide the opportunity for students to better master the big picture of a business and especially to appreciate the art and science of strategy and its fundamental role in organizational success. 15
Course Learning Objectives Required Textbook/ Readings Provide a shared learning experience across several of the team projects from the previous three I.C.E. modules (CAP 601-603), focused heavily on project and process improvement Ensure that graduating EAMBA students understand at a deep level what an overall business model is and how the functional business areas contribute to it Introduce advanced topics in organizational strategy through a series of applied, cross-functional, and experiential exercises and demonstrations Enhance student capability to formulate strategy, execute strategy, and think strategically as leaders and managers Make linkages between effective strategy and leadership issues (note however that this is not a leadership course in the sense that it s not focused on individual leadership skills but rather big picture strategy capabilities -- however, be assured that natural connections will be made between the individual and the organizational aspects of strategy) Systematically connect prior student learning across the core functional areas of business with the knowledge and skill demanded for overall strategic success of a firm Connect the dots of a firm s business model and organizational strategies to a broader set of issues in ethics, social responsibility, and sustainability. Allow students to take advantage of their own specializations derived from concentrations to serve as internal specialist consultants within the course, providing value-added for students with other specialties as well as enhancing the course experience as a whole Provide a natural end-of-program gathering of our EAMBAs that ensures students leave Crummer on a high note and are able to articulate and walk the walk of an MBA graduate in terms of potential strategic contribution to a firm Afford the opportunity at the end of the EAMBA student experience for both AACSB and SACS assurance (demonstration) of learning data collection A combination of book, other readings, and sourced experiential exercises that are specially developed or chosen specific to the objectives above are the required materials. 16
Let your ascension begin! 17