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Coordinating unit: Teaching unit: Academic year: Degree: ECTS credits: 2017 205 - ESEIAAT - Terrassa School of Industrial, Aerospace and Audiovisual Engineering 732 - OE - Department of Management BACHELOR'S DEGREE IN INDUSTRIAL DESIGN AND PRODUCT DEVELOPMENT ENGINEERING (Syllabus 2010). (Teaching unit Compulsory) 6 Teaching languages: Catalan, Spanish, English Teaching staff Coordinator: Others: Pedro Monagas Asensio Pedro Monagas Asensio Opening hours Timetable: To schedule Prior skills Basic desing engineering and business knowledge. Degree competences to which the subject contributes Specific: 5. DES: Knowledge of design tools for their use in design projects and product redesign. 6. DES: Knowledge of the design methodology 7. DES: Ability to detect changes in society. 8. DES: Ability to identify the language of shapes, their values and their relations with the cultural setting. 9. DES: Ability to design and project in different situations, effectively and efficiently with different agents involved in the process of design and industrial development. 10. DES: Capability for packaging design. Transversal: 1. EFFECTIVE USE OF INFORMATI0N RESOURCES - Level 3. Planning and using the information necessary for an academic assignment (a final thesis, for example) based on a critical appraisal of the information resources used. 2. TEAMWORK - Level 3. Managing and making work groups effective. Resolving possible conflicts, valuing working with others, assessing the effectiveness of a team and presenting the final results. 3. SUSTAINABILITY AND SOCIAL COMMITMENT - Level 3. Taking social, economic and environmental factors into account in the application of solutions. Undertaking projects that tie in with human development and sustainability. 4. ENTREPRENEURSHIP AND INNOVATION - Level 3. Using knowledge and strategic skills to set up and manage projects. Applying systemic solutions to complex problems. Devising and managing innovation in organizations. 11. EFFICIENT ORAL AND WRITTEN COMMUNICATION - Level 3. Communicating clearly and efficiently in oral and written presentations. Adapting to audiences and communication aims by using suitable strategies and means. 12. SELF-DIRECTED LEARNING - Level 3. Applying the knowledge gained in completing a task according to its relevance and importance. Deciding how to carry out a task, the amount of time to be devoted to it and the most suitable information sources. 1 / 5

Teaching methodology Theory Slides will used as a guide, strengthen and expand its content both exposures to face classes as notes available to students and recommended books. The student will have at disposal questionnaires concerning the theoretical content of each of the topics, exercises and exams from previous years will serve not only for the study and assimilation of the contents, but also for the exam preparation and practice. Practice The Action Plan will be developed in the classroom as well as cases and exercises of reflection regarding the theoretical contents, for the assimilation and application of such content. The exercises are available to the student in good time to be prepared at home and devote class time in his analysis and comments by students and the teacher. The bulk of the practices will be aimed in order to perform work on the launch of an industrial design included in a business plan are considered necessary for the preparation of the student regarding the development on his part of practical classes in mandatory group. Learning objectives of the subject Study load Total learning time: 150h Hours large group: 45h 30.00% Hours medium group: 15h 10.00% Hours small group: 0h 0.00% Guided activities: 0h 0.00% Self study: 90h 60.00% 2 / 5

Content PART 1: STRATEGY AND PLANNING Learning time: 6h Theory classes: 2h Guided activities: 2h Self study : 2h 1. INTRODUCTION 2. PRODUCT DEVELOPMENT PROCESS PART 2: CONCEPTUAL DEVELOPMENT Learning time: 96h Theory classes: 10h 40m Practical classes: 10h 40m Guided activities: 10h 40m Self study : 64h 3. CONSUMER NEEDS. INDUSTRIAL CONSUMERS 4. MARKET SEGMENTATION 5. MARKETING 6. LIFECYCLES 7. INDUSTRIAL DISSSENY 8. PRODUCTS SPECIFICATIONS AND CONCEPT GENERATION 9. PROTOTYPING 10. CONCEPT SELECTION PART 3: PRODUCT DEVELOPMENT Learning time: 30h Theory classes: 3h 20m Practical classes: 3h 20m Guided activities: 3h 20m Self study : 20h 11. INNOVATION AND CREATIVITY 12. PRODUCT POLICY 13. PRODUCT ARCHITECTURE. ROBUST DESIGN 14. DEMAND FORECASTING OF NEW PRODUCTS 15. PRICING POLICY 3 / 5

PART 4: IMPLEMENTATION Learning time: 18h Theory classes: 3h Practical classes: 3h Self study : 12h 16. PRODUCTION DESIGN 17. SUPPLY CHAIN. CONCURRENT ENGINEERING 18. TRENDS AND TOOLS FOR THE DEVELOPMENT OF PRODUCTS Qualification system Evaluation Final Note = Mid term Exam 20% + Final Exam 20% + 60% Nep NF: Final Note N1p: Note 1 partial (mid term Exam) Nef: FINAL EXAM Nep: Note practical exercises Note exercises, is the arithmetic sum of the following works: Individual work 15% + collective 30% + attendance 10% + 5% classroom practices Note: 30% by collective practical exercises, it is calculated in verse to the following conditions: 25% by teacher assessment + 5% peer evaluation, assessment companions as specific instructions ATENEA Rubrics. Note: 10% for class attendance, it is calculated in verse to the following conditions: 10 if attendance 100%, 8 if attendance 80%, 6 if attendance 60%, 4 if attendance 40%, 2 if attendance 20%, 0 if assistance <20%. Regulations for carrying out activities Compliance is essential supplies 80% of all the work in the classroom, and 100% of individual and collective. The work group assignment for collective work are required. Reevaluation and Resumption of the Course Review of assessment tests In accordance with the UPC examination claim regulations and in the calendar presented by the Professor at the end of each test. Minimum requirements to qualify for reevaluation In order to qualify for the reevaluation of this subject, it is essential to be enrolled in the subject and have obtained a final grade between 3.5 and 4.9. In addition, it is necessary to obtain a minimum of 4 out of 10 of the overall grade of the practical exercises with the weighting established in this teaching guide. The final grade of the subject is calculated with these weights indicated, both in the ordinary test and in the reevaluation. If passed in the ordinary test, since the student will not appear in the minutes as a suspense, it will not be possible to reevaluate. However, if someone wants to stand up for a reevaluation note, they should talk to the teachers in the regular test review. The reevaluation of any test requires the presentation on the day / time of the reevaluation test in the classroom indicated in the test calendar proposed by the teacher. 4 / 5

Bibliography Basic: Ulrich, K.T.; Eppinger, S.D. Product design and development. 3rd ed. New York: McGraw-Hill, cop. 2004. ISBN 9780072471465. Pugh, Stuart. Total design: integrated methods for successful product engineering. Wokingham, England [etc.]: Addison- Wesley Pub. Co, cop. 1990. ISBN 9780201416398. Orlov, P. Ingeniería de diseño. 2ª ed. Moscú: Mir, 1985. Complementary: Viñolas Marlet, J. Diseño ecológico: hacia un diseño y una producción en armonía con la naturaleza. Barcelona: Blume, 2005. ISBN 8495939088. Asensio, Oscar. Packaging design. Reditar, 2008. ISBN 9788496449404. López-Pinto, B.; Mas, M.; Viscarri, J. Los pilares del marketing [on line]. Barcelona: Edicions UPC, 2008 [Consultation: 10/07/2017]. Available on: <http://hdl.handle.net/2099.3/36833>. ISBN 9788483019498. Kotler, Philip [et al.]. Dirección de marketing. Madrid: Prentice Hall, 2000. ISBN 8483222086. Torrent, R.; Marín, Joan M. Historia del diseño industrial. Madrid: Cátedra, 2005. ISBN 8437622670. García, M.; Cloquell, V.; Gómez, T. Metodología del diseño industrial. Valencia: Editorial de la UPV, 2001. ISBN 849705024X. Others resources: 5 / 5