Gender and the Media : Challenges and Opportunities

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Department of Media Sciences CEG Campus, Anna The Network of Women in Media (NWMI) Chennai Chapter, India National Conference ON Gender and the Media : Challenges and Opportunities (NCGM 18) 4 th 6 th January 2018 Category - I Time : 12:00 pm 1:30 pm Venue : Alumni Hall, Anna University Details of Presentations Day 1-04.01.2018 Panel team members : Dr. P. Uma Maheshwari, Dr. D. Sunitha, Ms. P. Thenmozhi, Dr. Susan Sridhar Ref. No Title of the paper Presenter(s) 1-01 AN ANALYSIS OF #Me too THE VOICE OF THE HARASSED DEEPA MAKESH Department of Visual Communication, Shri Shankarlal Sundarbai Shasun Jain College for Women, Chennai. N. SUGANTHI Page 1 of 11

1-02 QUEER BODY AND MEDIA DISCOURSE : COUNTERING GENDER STEREOTYPE AND DISCRIMINATION MALAY MANDAL PhD Research Scholar, Department of Gender Studies, University of Hyderabad 1-03 CREATING NEW EQUATIONS IN GENDER EQUALITY : THE ROLE OF MEDIA ANJANA GEORGE Senior Correspondent, The Times of India, Kochi 1-04 MEDIA LACKS IN COMMUNICATING GENDER DISPARITY IN CULTURAL STEREOTYPING WOMEN FOR FEMALE STERILIZATION M. SAMANDHA SMITH Sathyabama Institute of Science & Technology, Chennai 1-05 WOMEN JOURNALISTS IN ELECTRONIC MEDIA - A CASE STUDY OF NEWS CHANNELS IN KARNATAKA Dr. M. S.SAPNA DOS in Communication and Journalism, University of Mysore, Mysore, Karnataka, India M. KALPANA 1-06 BREAKING OF GENDER STEREOTYPES IN INDIAN ADVERTISING : A REVIEW OF A FEW TELEVISION COMMERCIALS POSTED IN YOUTUBE WITH OVER A MILLION VIEWS Dr. NIKHIL KUMAR GOUDA Department of Media & Communication, Central University of Tamil Nadu, Thiruvarur AMALA T CHACKO Research Scholar, Department of Media and Communication, Central University of Tamil Nadu, Thiruvarur, 1-07 1-08 PEACE JOURNALISM AND ROLE OF INDIAN WOMEN INDIAN ADMIRATION FOR HALLYU RIDALINE DHAR Mass Communication, Assam University Silchar PRIYAVADHANI Assistant Professor Department of Visual Communication M O P Vaishnav College for Women(Autonomous) Chennai Page 2 of 11

Category - II Time : 2:00 pm 4:00 pm Venue : Alumni Hall, Anna University Panel team members : Dr. S. Arulchelvan, Dr. C. Velayutham, Mr. J. Dinesh Kumar, Dr. Sapna Naik Ref. No Title of the paper Presenter(s) ALAN MARIA JOSE M.Phil. Scholar, PSG College of Arts and Science, Coimbatore 2-01 WOMEN AND DEVELOPMENT : A CRITICAL EXAMINATION ON ROLE OF WOMEN FEATURE SERVICE R. SONALI M.Phil. Scholar, PSG College of Arts and Science, Coimbatore ASNA K. SALIM M.Phil. Scholar, PSG College of Arts and Science, Coimbatore 2-02 A GENDER BASED STUDY OF DISTRIBUTION OF BYLINES IN PUBLICATIONS SATHYABAMA OPPILI Department of Journalism, M.O.P. Vaishnav College for Women, Chennai VIDYA PADMANABHAN Department of Journalism, M.O.P. Vaishnav College for Women, Chennai Page 3 of 11

2-03 OMNIPRESENCE AND EXPANDING ENVELOPE CALLED COMMITMENT AND CHALLENGES IN JOURNALISM S. CHANDRA SHEKAR C. S. Major ASHWYN 2-04 INTERVENING ROLE OF MEDIA IN POLITICAL PROPAGATION IN KERALA: A PERSPECTIVE DR. K. KARNAMAHARAJAN U. T. MUTHU Research scholar, Madurai Kamraj University TAMILSELVI Assistant Professor & Head Quaide Milleth International Academy of Media Studies. 2-05 GENDER REDEFINED : A FINKBEINER TEST ON GENDER STEREOTYPES IN NEWSPAPERS K. NIRMALA DEVI Department of Visual Communication, Shri Shankarlal Sundarbai Shasun Jain College for Women, Chennai GUNA GRACIAL Research Scholar, Mother Teresa Women s University, Kodaikanal. Page 4 of 11

2-06 GENDER CONSTRUCTION IN PRINT MEDIA : A SPECIAL REFERNCE STUDY WITH TWO INDIAN WOMEN POLITICIANS D. RAJAVEL Cinematographer, Centre for Film and Electronic Media Studies, Madurai Kamaraj University, Madurai. Dr. V. ILAMPARITHI Centre for Film and Electronic Media Studies, Madurai Kamaraj University, Madurai. 2-07 WOMEN'S MOVEMENTS AND PRINT MEDIA : A CASE STUDY OF MADRAS PRESIDENCY (1900-1947) S. SURIYA PhD Scholar, Madras Institute of Development Studies 2-08 A STUDY ON GENDER SENSITIVITY IN CRIME NEWS REPORTAGE : A CASE STUDY OF THE HINDU AND THE TIMES OF INDIA V. R. RASHMI RAJA Ph.D. Scholar, Dr. C. VELAYUTHAM Page 5 of 11

Day 2-05.01.2018 Category - III Time : 10:30 am 1:00 pm Venue : Alumni Hall, Anna University Panel team members : Dr. R. Lavanya, Dr. K. Venkatalakshmi, Ms. S. Suganya, Ms. Indira Priyadharshini, Mr. Christopher, Prof. Payal Kumar, Dr.Vijay Devdas Ref. No Title of the paper Presenter(s) 3-01 A WORKFORCE DEVELOPMENT MODEL USING SYSTEMS APPROACH TO MANAGEMENT FOR MEDIA INDUSTRY IN THE MODERN WORLD DR. S. KRISHNAKUMAR Department of Management Studies, Anna University, Chennai 600 025, 3-02 ONLINE SOCIAL MEDIA AS AN OPPORTUNITY TO TACKLE THE PROBLEM OF HARASSMENT LILIYA ZENINA Page 6 of 11

Dr. B. SENTHILNAYAKI and Technology, College of Engineering, Anna University, Chennai 3-03 USER AUTHENTICATION TECHNIQUES FOR SECURING COMMUNICATIONS IN SOCIAL MEDIA I. EDALI JASMINE CLETICIA and Technology, College of Engineering, Anna University, Chennai Dr. A.KANNAN and Technology, College of Engineering, Anna University, Chennai S. VISWANATHAN and Technology, College of Engineering, Anna University, Chennai-25 3-04 BODY SHAMING IN SOCIAL MEDIA - A CRITICAL ANALYSIS P. REKHA Research Scholar, Dr. BANDITA KUMARI PANDA 3-05 POLITICS OF MEDIA AND MEDIA IN POLITICS Dr.MANSI KHANNA Freelance Writer & Media Educator MANJU KHANNA MBICEM Page 7 of 11

3-06 FUZZY BASED TRUST MANAGEMENT SCHEME FOR SECURE ROUTING AND EFFECTIVE COMMUNICATION IN WIRELESS SENSOR NETWORKS P. NANCY Department of Electronics and Communication Engineering, Thiagarajar College of Engineering, Madurai, India. Dr. T. ARUNA Department of Electronics and Communication Engineering, Thiagarajar College of Engineering, Madurai, India. 3-07 ROLE OF SOCIAL MEDIA IN HEALTHCARE Dr. P. VELVIZHY Department of Computer Science and Engineering, Anna. C. REKHA Department of Computer Science and Engineering, Anna. V. SWEDHA Department of Computer Science and Engineering, Anna. S. KEERTHANA Department of Computer Science and Engineering, Anna. M. SELVI and Technology, Anna. Dr. A. KANNAN and Technology, Anna. 3-08 WATCHDOG Vs DICTATOR K. S. DIVYA M.A. Mass Communication & Journalism, Kristu Jayanti College, Bangalore 77 Page 8 of 11

Category - IV Time : 2:00 pm 4:30 pm Venue : Alumni Hall, Anna University Panel team members : Dr. V. R. Revathy, Dr. K. Sunitha, Dr. M. Neelamalar, Dr. Mahendra Padhy, Mr. S. Shanmuga Nathan, Mr. M. Vaageessan, Dr. Sundaresvaran, Ref. No Title of the paper Presenter(s) Dr. A. DEIVASREE ANBU Assistant Professor (contract), Department of Media and Communication, Central University of Tamil Nadu, Thiruvarur. 4-01 THE ROLE OF TELEVISION MEDIA IN REPRESENTING WOMEN: A REVIEW Dr. SHAMALA. R Assistant professor, Department of Media and Communication, Central University of Tamil Nadu, Thiruvarur. Dr. DEVADAS M.B Jr.Producer, DECU/ISRO, Ahmedabad 4-02 WOMEN IN RADIO: A STUDY IN GENDER FRIENDLINESS Dr. K. PARAMESWARAN Deputy Director (NEWS ), All India Radio, Tiruchirappalli. Dr. R. SHAMALA Department of Media and Communication, Central University of Tamil Nadu, Thiruvarur. Dr. M. B. DEVDAS Jr Producer, DECU/ISRO, Ahmedabad Page 9 of 11

4-03 MANN KI BAAT NUDGING THE NARI SHAKTHI TOWARDS NATION BUILDING M. RAJARAJESHWARI PhD Research Scholar, Dr. C. VELAYUTHAM 4-04 4-05 ANALYSIS OF VIOLENCE AND ABUSE IN VISUAL CULTURE OF NATIONAL AWARDED TAMIL CINEMA : A SPECIAL REFERENCE TO HEROINES BEAUTY AND THE BEAST A STUDY ON AUDIENCE ACCEPTANCE M. R. MAHALAKSHMI Research Scholar, Dr. R. LAVANYA N. ARCHANA Department of Visual Communication, Women s Christian College, Chennai 4-06 PORTRAYAL OF WOMEN IN INDIAN TELEVISION ADVERTISEMENTS: CONTENT ANALYSIS DEVIKA RANI School of Media Studies, M.O.P. Vaishnav College for Women, Chennai. Page 10 of 11

4-07 INSTAGRAM USE AND SELF- ESTEEM : A CASE STUDY ON THE INSTAGRAM USAGE AMONG WOMEN UNDERGRADUATE STUDENTS Dr. P. V. SANGEETHA PG Department of Journalism and Communication, Shasun Jain College for Women, T Nagar, Chennai Ms.RACHEL JACOB Assistant Professor & Head, Department of Journalism, Madras Christian College, Chennai 4-08 CONSTRUCTING GENDER EQUALITY THROUGH STRONG WOMEN PORTRAYAL IN TAMIL CINEMAS S. ASWINI CHITHRA Department of Visual Communication, Faculty of Science and Humanities, SRM Institute of Science & Technology, Kattankalathur, Tamil Nadu Page 11 of 11