Communication Studies 309 Advanced Public Speaking Class # 11037 Fall 2012 Fridays 2:00-4:45 Instructor: Bridget Sampson Websites: BridgetSampson.com / SampsonCommunicationConsulting.com Classroom: MZ111 Box for messages: Department Office, MZ 220 Phone: (818) 888-3162 Office Hours: Thurs. 2:00-4:00 pm, Fri. 1:00-2:00 pm, MZ 348 Email: bspeech@gmail.com Office phone: (818) 677-2112 (office hours only, no messages) Course Objectives: This course is designed to teach you to: 1. Demonstrate and understand the functioning of public communication messages to affect the behavior, attitudes, values and beliefs of audiences. 2. Demonstrate an understanding of the similarities and differences between a variety of public communication contexts. 3. Demonstrate knowledge of process of speech preparation, organization, and delivery. 4. Critique various forms of persuasive appeal. 5. Demonstrate the ability to criticize public communication practices using principles of rhetorical and communication theory. 6. Design and execute a public communication campaign. 7. Access, evaluate and use information effectively and appropriately. Required Materials: 1. Textbook: Hostetler and Kahl. (2012). Advanced Public Speaking: A Leader s Guide. First Edition. Boston: Pearson. 2. COMS 309 Reader/Supplements: Available at Sunstar Copy, 9514 Reseda Blvd. #3, 718-6151 * Please bring your reader to class every week! Assignments: 5 points: Speech of Introduction (2-3 minutes) 10 points: Professional Speech and Outline (4-5 minutes) 10 points: Two Impromptu Speeches (2-3 minutes each, no preparation required outside of class) 15 points: Group Advocacy Campaign Packet and Presentation with Outline (5-7 min.) 15 points: Team Community Informative Presentation, Outline, and Packet (15-30 min.) 20 points: Public Policy Speech and Outline (6-8 minutes, plus up to 5 minute Q & A session) 5 points: Commemorative Speech (2-3 minutes) 5 points: Peer and Self Evaluations 5 points: Participation and Attendance 10 points: Quizzes (2) Final Grades: Grading is based on a 100 point scale. The final grades will be computed using a plus/minus system based on the following table: 92-100 = A 80-81 = B- 67-69 = D+ 90-91 = A- 77-79 = C+ 62-66 = D 87-89 = B+ 72-76 = C 60-61 = D- 82-86 = B 70-71 = C- 0-59 = F 1
Speeches: Typed outlines in the required format must be turned in for professional, persuasive policy, and group advocacy campaign speeches. You always need to bring TWO copies of your outline: one to turn in prior to your delivery and the other for you to glance at, not read from, during the speech. The outline format will be covered in class. Speeches must be delivered on assigned dates. If you are absent when you re scheduled to give a speech, there may be a chance to make up the speech for half credit, only if there is available class time. Speeches will be graded based on organization of the outline, information, sources, audience analysis, an extemporaneous delivery, and originality. The required outline format is on the last page of this syllabus. Attendance/Participation: Attendance and participation will affect your final grade in this course. Group activities and exercises will occur in class on a regular basis and each student is expected to participate. Penalties for absence will begin after the first absence from class. For each additional absence, two points will be deducted from the overall course grade. The instructor will take attendance at the beginning of each class and if you are not there at that time, you will be considered absent. Tardiness is very disruptive to the instructor and to the entire class. Every time you are late to class, it will be recorded as one third of an absence. Please do not enter class during a speech. If you are late, it is your responsibility to inform the instructor that you were late when class is over otherwise it will count as an absence since you were not present when attendance was taken. Quizzes: There will be two quizzes to make sure you are keeping up with the reading. Each quiz is worth 5% of the course grade and will cover all assigned reading material up to and including assigned reading for the date of the quiz. The second quiz will not be cumulative, it will only include reading assigned after the first quiz. Academic Honesty: Students are responsible for understanding and adhering to university policies regarding academic honesty, as specified in the current CSUN Catalog and schedule of classes. If you are caught cheating in any form or plagiarizing any part of a speech or written assignment, you will receive a failing grade for the course and a report will be filed with the Dean of Students office for further possible action. Course Schedule: Reading due for this week: 8/31 Course Introduction True Colors Icebreaker 9/7 Speeches of Introduction (1-2 min.) Text Introduction ix-xii, Ch. 1, Powerful Presentations Workshop Appendix pgs. 193-199 Form community speech teams of 2-4 *Bring the reader to every class starting today! 9/14 Speech of Introduction Self Evaluation Due Professional Speech Topics Due Organization and Outlining Ch. 7 pgs. 57-61, Ch. 8 pgs. 94-97 Audience Analysis / Professional speeches Reader Section 1: Course Information 9/21 Quiz One Ch. 10, Ch. 12 pgs. 176-181, Ch. 13 Language and Delivery Advanced Listening Skills / Evaluating speeches 2
9/28 Impromptu Speech #1 Reader Section 4: Advocacy Campaigns Team Community Informative Presentation Proposals Due Advocacy Campaigns Form Advocacy Campaign Groups of 4-5 10/5 Professional Speeches 10/12 Professional Speeches 10/19 Professional Speech Self Evaluation Due Persuasive Policy Speech Topics Due Persuasion, Arguments, Fallacies, Chs. 2, 3, 4, 6, Appendix pgs. 199-205 Policy Speeches / Audience Analysis for Policy Speeches 10/26 Impromptu Speech #2 Group meeting time Advocacy Campaign Topics Due 11/2 Persuasive Policy Speeches 11/9 Persuasive Policy Speeches 11/16 No Class - Thanksgiving 11/23 Persuasive Policy Speeches 11/30 Quiz Two Ch. 5, Ch 9 pgs. 130-133 Persuasive Policy Speech Self Evaluation Due Team Community Informative Speech Packets due Brief Reports on Community Speeches (not graded) 12/7 Advocacy Campaign Assignment Group Packets Due Advocacy Campaign Assignment Group Presentations 12/14 Final Exam 3:00-5:00 pm Commemorative Speeches Make up Speeches ASSIGNMENT DESCRIPTIONS Speech of Introduction: In this speech, you will introduce yourself to the class in the 3 rd person. Imagine that you are a speaker for some important event. What do you have experience or expertise in that would result in you being asked to be a keynote speaker? Come up with a hypothetical topic for your talk and then develop a speech of introduction about you that would be given by the person who is asked to introduce you to the audience. You will deliver the speech as if you are the person introducing you, not as yourself. Please make sure your speech includes some biographical information about you as well as your accomplishments in the area of your hypothetical talk. This will help us get to know you a little while also giving you practice in delivering a speech of introduction. The speech should be two to three minutes long and no outline is required. This speech will be evaluated by the instructor so that you receive feedback but it will be a credit/no credit assignment rather than being graded. 3
Impromptu Speeches: There are many occasions in life that require us to speak in an organized and eloquent manner even though we haven t prepared a formal speech. Examples are responding to questions during a job interview, telling a story to a group of friends, or being asked to say a few words at a wedding, retirement party, or other celebration. Impromptu speeches that occur in class will prepare you for these occasions and will not require any preparation outside of class. You will be given your topic and then have 2 minutes to prepare a 2-3 minute speech that you ll deliver for the class. The presentation outline included in the reader will be used for impromptu speeches. Professional Speech and Outline: This assignment will give you the opportunity to teach the audience about a subject relevant to your current job or future career. The class will play the role of your coworkers (either peers, employers, or new hires). Keep in mind, however, that you should select a subject that would be interesting and informative to your actual classmates. You will be informing your audience on a work related topic or providing training on a policy, product, procedure, etc. This should be a 4-5 minute informative speech. The basic outline format must be used including a bibliography with at least 3 sources of information. Two copies of the outline (one for you to use and one for me to review during the speech) are required on the day of the speech. Some type of visual aid to accompany your speech is required. If you plan to use PowerPoint or videos, they must be emailed to me at lest 2 days prior to your speech. Your proposed topic is due in advance of the speech (see course schedule) and is subject to instructor approval. Team Community Informative Presentation and Outline Packet: This speech allows you to prepare and deliver an informative presentation to an audience outside of class. In teams of 2-4, you will propose, prepare, and present an informative presentation to your chosen audience. All audiences must have a minimum of 15 members present. Topics must be approved by the instructor. Visual aids and a minimum of 4 sources are required. This assignment is worth 15% of the course grade. The reader includes a more detailed description of the guidelines for this assignment. Advocacy Campaign Group Assignment: You will work with the same group as your Community Presentation team to design an advocacy campaign. The week before the final, each group will turn in their campaign packet and deliver a 5-7 minute presentation for the class explaining their campaign. This assignment counts for 15% of the course grade. The packet will determine 10% of the grade and the presentation will be worth 5%. The reader includes a more detailed description of the guidelines for this assignment. Public Policy Persuasive Speech and Outline: This speech will provide you with the chance to make a case in support of a change in a current issue or problem on campus, in your community, in the nation, or in the world. You must research your subject thoroughly and present a relevant, wellreasoned proposal for the class to consider. An audience analysis of the class is required as part of the pre-work for selecting your persuasive policy proposal so that your arguments will be effectively adapted to your audience. The speech should be 6-8 minutes long and following the speech, you will facilitate a question and answer session for up to 5 minutes. The basic outline format must be used including a bibliography with 5 sources of information. Two copies of the outline (one for you to use and one for me to look at during the speech) are required on the day of the speech. Your proposed topic is due in advance of the speech (see course schedule) and is subject to instructor approval. 4
Self Evaluations: For each speech you deliver in class (except for impromptu and campaign speeches), the following week you will be required to turn in a one half page to one page selfevaluation. The evaluation should identify what went well and what you feel you could improve upon. The self-evaluation for your speech of introduction can include general reflections about how you think you did. Self-evaluations for all the other speeches may include general reflections as well but must also address all required elements of the introduction and conclusion and at least 3 elements of organization and 3 aspects of delivery. For example, your evaluation of your introduction should answer the following questions: How effective did your attention grabber seem in drawing your audience in quickly? Do you feel you worded the statement of your topic in a clear and interesting manner? How well did you establish your credibility and goodwill toward the audience? Did you remember to preview each of the specific main points you were about to cover before diving into the body of the speech? Peer Evaluations: You must complete peer evaluations for the professional and policy speeches. Since there are two evenings of professional speeches, you will evaluate all speakers on the day you don t speak. Because there are three evenings of persuasive policy speeches, you will be assigned to evaluate all speakers on one of the two days that you are not speaking. Peer evaluation forms for informative and persuasive speeches are included in your reader. It is your responsibility to come to class prepared with the correct amount of evaluation forms. You can tear the forms out of the reader or make copies of them to use in class. Commemorative Speech: In place of a final exam, you will deliver a commemorative speech paying tribute to yourself. Your commemorative speech may be an after dinner speech, an award presentation or acceptance speech, a eulogy, a retirement speech, or some other special occasion speech. Your speech may be delivered in first person (as in an award acceptance) or in third person (as in a eulogy) but it must be about you. You do not need to turn in an outline for this speech but it is recommended that you prepare an outline or manuscript for your own purposes. It is optional to deliver the speech extemporaneously or from a manuscript, as described in chapter 9 of the textbook. If you choose to speak from a manuscript, you should have your manuscript memorized so that you can make eye contact with your audience and speak naturally rather than reading from your manuscript. 5
Required Outline Format for Speeches INTRODUCTION I. Attention grabber II. State your topic III. State your credibility and goodwill towards the audience IV. Preview the main points in the body of the speech BODY I. Main point one A. Supporting point B. Supporting point II. Main point two A. Supporting point B. Supporting point C. Supporting point III. Main point three A. Supporting point B. Supporting point (You may have 2-5 main points in the body of the speech. There should be a relatively equal amount of supporting material under each main point.) CONCLUSION I. Signal the end of the speech II. Reinforce the central idea / Summarize 1. 2. 3. 4. 5. Bibliography 6