Proven Strategies For Language Learning

Proven Strategies For Language Learning 092514

Our Moderator Leyna Damico, Global Channel Partner Manager Rosetta Stone Harrisonburg, VA www.rosettastone.com

Our Panel Michelle Polchow, Electronic Resources Librarian Collection Development George Mason University Libraries Fairfax, VA http://library.gmu.edu/ Robert Burgess, Digital Resources Librarian Southwestern Baptist Theological Seminary Fort Worth, TX https://swbts.edu/

Our Panel Laura McKinley Huntington Public Library Huntington, NY http://thehuntingtonlibrary.org/ Hope Harms, Web Content Developer Johnson County Library Overland Park, KS https://www.jocolibrary.org/

A Few Housekeeping Items This presentation is scheduled for one hour with the last few minutes for Q&A. Finally, please use the chat box (not the Q&A box) if you have any technical or other questions during the session. Please submit your questions at any time into the Q&A box on the right-hand side of your screen. This session is being recorded, and the recording will be made available to you in the next few days. We have muted all audio lines to avoid feedback or interruption during the discussion please keep your line muted throughout the event.

Defining The Language Learning Need While most of the U.S. population speaks only English at home or a handful of other languages like Spanish or Vietnamese, the American Community Survey reveals the wide-ranging language diversity of the United States, said Erik Vickstrom, a Census Bureau statistician. more than a third of the population speaks a language other than English at home, and close to 200 different languages are spoken. Knowing the number of languages and how many speak these languages in a particular area provides valuable information to policymakers, planners and researchers.

Language Learning is Personal

Johnson County Library HOPE HARMS

Who We Are

Selecting a Resource

Integrating Rosetta Stone

Promotion and Marketing

Promotion and Marketing Like you need another reason to make me LOVE my local library!

Promotion and Marketing

George Mason University Libraries MICHELLE POLCHOW

DISCOVERING LANGUAGE LEARNING AT THE LIBRARY Michelle Polchow, Electronic Resources Librarian Discovering Language Learning at the Library: Rosetta Stone Marketing EBSCO Webinar: Proven Strategies for Language Learning April 12, 2017 G E O R G E M A S O N U N I V E R S I T Y L I B R A R I E S

George Mason University International community in Washington DC metro area 2,900 community college transfers annually First-generation college graduates Enrollment growth from international student recruitment G E O R G E M A S O N U N I V E R S I T Y L I B R A R I E S

MARKETING transferable skills National Meeting Planner 10,000 + attendees Plan 5 years in advance Citywide gathering with local host committee Rosetta Stone Campus-wide campaign May start planning July- train the trainers August launch publicity Fall semester programming G E O R G E M A S O N U N I V E R S I T Y L I B R A R I E S

PROJECT PLAN G E O R G E M A S O N U N I V E R S I T Y L I B R A R I E S

POWER OF CONNECTION Original Library Team Technical Services Language Librarian Information Services Digital Services/web PR Department Online Learning Synergy across campus Languages Department University Life International Student Life Study abroad Human resources Staff Senate Career Services G E O R G E M A S O N U N I V E R S I T Y L I B R A R I E S

LAUNCH PAD LIBRARY.GMU.EDU/ROSETTA G E O R G E M A S O N U N I V E R S I T Y L I B R A R I E S

POSTCARDS, BOOKMARKS, FLYERS Website content preceded publicity Initial brief announcement but evolved as critical FAQs The initial team created in May was continually kept up-to-date on website changes to support troubleshooting throughout campus. G E O R G E M A S O N U N I V E R S I T Y L I B R A R I E S

EVOLUTION OF WEBSITE CRITICAL SUPPORT G E O R G E M A S O N U N I V E R S I T Y L I B R A R I E S

LIBRARY MARKETING ON A ROLL October Language emersion Highlight library collection Languages Breadth of languages Database features Highlight formats Music Video Journals Newspapers E-books Rosetta Stone -- unique, well-recognized and universal appeal. Collection Development - value created by new social connections. E-resources highlights now a standard column in many newsletters. G E O R G E M A S O N U N I V E R S I T Y L I B R A R I E S

For more information Michelle Polchow, 703-993-3714, mpolchow@gmu.edu G E O R G E M A S O N U N I V E R S I T Y L I B R A R I E S

SOURCES SOURCES Kennedy, M. R., & LaGuardia, C. (2013). Marketing your library's electronic resources: A how-to-do-it manual for librarians. Chicago: Neal-Schuman. G E O R G E M A S O N U N I V E R S I T Y L I B R A R I E S

Southwestern Theological Seminary ROBERT BURGESS

Rosetta Stone Uses at SWBTS English tutoring Missions Theological language supplement

Problems before the Rosetta Stone/EBSCO partnership and PLUS software We were limited to only 30 users. We have over 2, 000 students at our school. I had to manually create and delete accounts along with switching accounts. There was a secret login and link that students kept forgetting about. No proxy authentication.

Rosetta then became the only on campus option for theological languages.

A New Hope

Benefits of the EBSCO/Rosetta Stone Partnership Offers more languages including another important language that we did not have before which was Latin. Proxy authentication was a huge plus instead of a super secret login and password. We have it linked on our database page, so it is easier seen. Students can easily create their own accounts and switch between languages. We are no longer limited to 30 users.

Future? Our school is the development stages of starting an English learning institute. The Rosetta tool could assist with this process. As more students learn about this, they will be able to engage with the cultures around them and the world.

Hungtington Library LAURA MCKINLEY

Rosetta Stone Library Solution Rosetta Stone Library Solution offers college students and library patrons a safe, supportive language learning environment 30 languages each featuring 50 hours of selfpaced language instruction (up to 1,500 hours in total)

Rosetta Stone Library Solution Multi-faceted, integrated approach to language learning Highly visual, contextual learning environment unlike any other computer-based program Image-based, immersive learning is especially beneficial for ESL learners

Rosetta Stone Library Solution Single product offering featuring all 30 Rosetta Stone languages: Arabic Chinese (Mandarin) Dari Dutch English (American) English (British) Filipino (Tagalog) French German Greek Hebrew Hindi Indonesian Irish Italian Japanese Korean Latin Pashto Persian (Farsi) Polish Portuguese (Brazil) Russian Spanish (Latin America) Spanish (Spain) Swahili Swedish Turkish Urdu Vietnamese

Rosetta Stone Library Solution Subscription-based, unlimited site license Online access includes remote access for individual patrons/users Dedicated mobile apps to support language learning on-the-go Detailed usage stats available for library administrators

Training & Support Register for an online training session: April 24, 2:00 p.m. EDT May 1, 2:00 p.m. EDT Find support materials in the Promotion Kit on EBSCO Help Contact your EBSCO representative to set up a free trial

Thank you for participating! Questions? Please type questions into the Q&A box on the righthand side of your screen.