LAURA M. BUCHHOLZ Contact Information Email: lbuchhol@indiana.edu Phone: 812.856.5533 Office: HH2144 1309 E. 10th Street Bloomington, IN 47405 Teaching Philosophy In a phrase: Be Creative My teaching philosophy is an extension of the two topics I teach - creativity and communication. Specifically, I believe people learn best when information is presented in an engaging and creative manner. To consistently have access to resources necessary to produce materials that garner attention, one must live a creative life. This requires being flexible, fluent, elaborative, empathetic, synthetic, and future oriented. It requires resisting premature closure when a project is good but could be better, inviting constructive criticism and then actually listening to it, and admitting that you are not always right - even to your students. To me, a successful teaching career is one that is challenging but fun, personally rewarding while being fairly compensated, and a true reflection of one s core values. be divergent. be relevant. be fair. be patient. be challenging. be understanding Education Master of Business Administration 1992 Major: Marketing Unofficial Minor: Environmental Science Bachelor of Science 1989 Major: Marketing/Advertising
Employment Senior Lecturer in Marketing IU Kelley School of Business (2008-present) Performance Promotion Promoted to Senior Lecturer status based on quality, rigor, and innovation of teaching, research, and service activities completed as a Lecturer. Lecturer in Marketing IU Kelley School of Business (1996-2008) Teaching, Research, & Service Taught creativity, communication, design, and computer programs to junior and senior marketing majors. Conducted and participated in research projects. Served as advisor to various student organizations, chaired and participated in multiple department and school committees. Student Advisor Work with junior and senior marketing students on creative use of color and design in creative resumes and other career related projects. Help with layout and design, visual appeal, and effective use of copy for various media. Alumni Mentor Worked with business students on interview skills and resume layout and design. Counseled business students on career paths and course selection. Instructional Development TEXT & WEB SITE DEVELOPMENT Produced a custom text, Creativity & Communication, and a complimentary web site that includes topics such as the history of creative research, life cycles and barriers to creativity, as well as creative techniques for overcoming said barriers. Original readings, assignments, examples, and activities are included. Web site includes examples, questions, links, quotes, images, and activities.
Research PUBLICATIONS Creativity in Advertising: Modeling Determinants and Effects, with Robert E. Smith, Scott B. MacKenzie, William K. Darley, and Xiaojing Yang, Journal of Marketing Science, 2007, 26 (6), 819-833. The Role of Consumer Involvement in Determining Cognitive Response to Broadcast Advertising, with Robert E. Smith, Journal of Advertising, 1991, 20 (1), 4-17 (lead article) Multiple Resource Theory and Consumer Processing of Broadcast Advertisements: An Involvement Perspective, with Robert E. Smith, Journal of Advertising, 1991, 20 (3), 1-7 (lead article) CONSUMER RESEARCH WTIU Viewer Donation Study Survey Research Analyzed differences between donating and non-donating viewers. Made recommendations concerning how to increase overall donation levels. Hearthstone Village and Holtzman Originals Studies Market Evaluations Analyzed business and identified marketing niches. Developed marketing plan including industry analysis, research, advertising strategies, and budgets. Monroe County Building Association Project Manager Worked in an advisory capacity with undergraduate students to identify, rate, and recommend improvements to the Association s current member services. Service Women s Club Volleyball Advisor (2005-2010) Consulted with club officers regarding fundraising and tournament marketing. Reviewed and approved club expenditures.
Teaching Excellence Committee Service KELLEY SCHOOL OF BUSINESS Reviews candidates' submissions and makes selections for Trustee's Teaching Award. Kelley Scholars Selection Committee (2013-present) (2007-present) Interview and review applicants for the prestigious Kelley Scholar program. Make recommendations and participate in functions related to the selection process and award requirements. Also participate in functions related to Kelley Scholar alumni support and appreciation. Undergraduate Assessment Committee (2013-2014) Leading the development of the assessment to measure the Undergraduate Program Goal 10: Creativity & Innovation. Academic Fairness Committee (2009-2013) Hear cases related to academic fairness. Make recommendations based on evidence presented. Environmental Policy Committee (2003-2007) Chair of the Environmental Policy Committee 2005 to 2006. Committee member since 2003. Performed an analysis of environmental issues related to business and the Kelley School. Developed and promoted Kelley Green Awards Ceremony and Earth Day Art Expo. Activities include brainstorming with students to develop innovative environmental ideas, organizing student promotional activities and producing Earth Day events and awards ceremony. Also worked to expand and develop faculty involvement and awards for environmental research and service. M344 - Course Community Service (2007-2013) Became the first Kelley course to receive the Service Learning (SL) designation for performing class activities that benefit the local community. Work with ten to twelve local agencies each year on marketing related projects. Past clients include Boys & Girls Club, Caldwell EcoCenter, Feral Cat Friends, Foster Care Select, Middleway House, and the Monroe County Public Library to name a few. Kelley Marketing X (2007-2009) Serve as the faculty advisor to the Kelley Marketing X (KMX) student organization. Organize and advise on client acquisition, marketing activities, club projects, and event planning. Oversee and approve club expenditures, and lead, advise, support, and attend club events and activities. Dean s Advisory Council Booklet (Fall 2005-Spring 2006) Worked with students to produce a 50 page booklet for the Dean s Advisory Council Members.
Service MARKETING DEPARTMENT Undergraduate Policy Committee (2002-2006; 2009-2012) Member. Activities include developing alumni surveys, brainstorming for future courses, and updating and integrating existing marketing courses. Student Faculty Relations Committee (2009-2010) C0-chair of the Student Faculty Relations Committee 2009-2010. Activities include developing, administering, and analyzing quality control questionnaire. Worked with marketing majors and responded to wants and needs. Marketing Department External Relations Committee (2004-2009) Chair of the Marketing Department External Relations Committee 2006-2009. Member since 2004. Activities include producing department newsletters and updating marketing materials. Awards (2015) Trustee s Teaching Award Awardee (2014) Trustee s Teaching Award - Nominee (2013) Trustee s Teaching Award - Nominee (2004) Instructional Development Summer Fellowship The Office of the Vice Chancellor for Academic Affairs and Dean of Faculties awards fellowships university wide for innovative curriculum development.
Awards KELLEY SCHOOL OF BUSINESS (2012) (2011) Student Choice Award - Nominee The Student Alumni Association recognizes instructors university wide that are formally nominated by students based on their experiences in the classroom. (2010) (2009) Outstanding Teaching and Positive Impact Award The Kelley School of Business Senior Class of 2009 recognized instructors for outstanding teaching, mentoring, and enduring positive impact on their lives. Awards are determined by student voting. Trustee s Teaching Award - Nominee Student Choice Award - Nominee The Student Alumni Association recognizes instructors university wide that are formally nominated by students based on their experiences in the classroom.
Awards KELLEY SCHOOL OF BUSINESS (2008) (2007) Outstanding Teaching and Positive Impact Award The Kelley School of Business Senior Class of 2007 recognized instructors for outstanding teaching, mentoring, and enduring positive impact on their lives. Awards are determined by student voting. (2004) Innovative Teaching Award creative innovation and curriculum design in the classroom. Student Choice Award - Nominee The Student Alumni Association recognizes instructors university wide that are formally nominated by students based on their experiences in the classroom.