BECOME A LEADER ON CAMPUS BECOME A BLOOMBERG BAT CAMPUS AMBASSADOR

JOIN AN ELITE TEAM The Bloomberg Aptitude Test (BAT) Campus Ambassador Program recognizes top young minds with a passion for marketing and an interest in finance. It s a once-in-a-lifetime opportunity to join a dynamic network of talented students from around the world and to develop management and leadership skills to help you succeed in your future career.

BLOOMBERG INSTITUTE Bloomberg Institute is the educational extension of Bloomberg L.P., the world s leading financial data and news provider. Bloomberg Institute has leveraged Bloomberg s expertise in financial information and contacts in the finance industry to develop the Bloomberg Aptitude Test (BAT) a test designed to help students and recent alumni connect with financial employers worldwide in a more efficient and fair way. THE BAT CAMPUS AMBASSADOR PROGRAM OVERVIEW The BAT has been taken by more than 100,000 students and recent graduates globally in lessthan two years making it one of the fastest growing standardized tests in the world. Individuals taking the test receive valuable feedback about their strengths and weaknesses in relation to a career in business and finance while simultaneously anonymously marketing themselves to more than 20,000 global employers via the Bloomberg Talent Search. BAT Ambassadors work as part of the Bloomberg Institute team to bring the BAT to their campus. Ambassadors are essential to enabling students to pursue their career goals by creating opportunities on campus while connecting with like-minded individuals and other future leaders from top universities around the world. 3

WHAT MAKES A GOOD AMBASSADOR? BAT Ambassadors are passionate and enthusiastic team players. With an eye for opportunity, they enjoy tackling new challenges and are eager to develop sales and marketing skills to enhance their future career prospects. ELIGIBILITY CRITERIA» Currently studying full-time at an officially recognized University/College» Advanced English and local language capabilities» Strong academic track record» Must have taken the BAT or be registered for the next BAT session in your area» Active involvement in university activities on campus a plus» Active member of student club/association a plus» Marketing and sales experience preferred 4

ROLES & RESPONSIBILITIES BAT Ambassadors are challenged to use their enthusiasm, knowledge and skills to lead and manage the process of hosting the BAT on campus. Ambassadors are responsible for organizing events, developing marketing strategies and connecting with key stakeholders on campus to promote the BAT and the value that it provides to students. BAT Ambassadors enhance their visibility and presence on campus by serving as the face of Bloomberg Institute and working with faculty and staff to coordinate BAT efforts. RESPONSIBILITIES FOR ONE ACADEMIC YEAR Having a thorough understanding of Bloomberg L.P., the Bloomberg Professional service and the Bloomberg Aptitude Test Training will be provided on all topics. BAT Ambassadors will have the chance to attend exclusive trainings at Bloomberg offices to enhance their skills and knowledge of the Bloomberg Professional service. Developing sustainable marketing strategies to increase participation in the BAT on a local, national and international scale As a BAT Ambassador, you will create and manage marketing campaigns for BAT sessions held on your campus. You will also be asked to give presentations to varied audiences, host information sessions and attend career events. Serving as the face of Bloomberg Institute on campus BAT Ambassadors are expected to dress and conduct themselves professionally while representing Bloomberg Institute on campus. Proctoring all BAT sessions on campus BAT Ambassadors demonstrate the functionality of the Talent Search at the start of every session and proctor the session from start to finish. You are responsible for creating an encouraging testing environment for students taking the exam. 5

BENEFITS ENLARGE YOUR NETWORK DEVELOP KEY COMPETENCIES BAT Ambassadors have the opportunity to interact and network with Bloomberg employees from various departments. In addition, they will be part of a unique, global team of ambassadors from top universities around the world. Being part of the Bloomberg BAT Campus Ambassador Program will enable you to develop transferable skills that will help you get ahead in the competitive job market. Top ambassadors have the opportunity be promoted to Regional Ambassador positions and work alongside the Bloomberg Institute team to develop business strategies. CERTIFICATION Every BAT Ambassador will be awarded a certificate upon completion of the program. COMPENSATION You will be eligible to receive a lucrative flatrate payment per successful BAT session that you run on your campus. 6

THE INTERNATIONAL BAT TEAM CHALLENGE At Bloomberg, we believe that innovation arises from a collaborative approach to working. Learning through other people s mistakes and successes is a crucial step in securing your own success. Our Bloomberg BAT Campus Ambassador network spans five continents and consists of more than 300 smart, driven and ambitious individuals. To give you the opportunity to grow your professional network exponentially and meet your fellow ambassadors from around the globe, we will place you into international teams with BAT Ambassadors from universities in different countries. Together, you will be challenged to test more students collectively than any other team, work together to overcome challenges and even launch cross-country/ continental marketing campaigns. The 2013 2014 International Team Challenge starts August 1, 2013 and ends June 30, 2014. The BAT has recently been launched in an e-proctored version, thereby making it available online 24/7 from home alongside the regular physical sessions in the office or on campus. Each ambassador will be given a personal referral link that candidates who opt for an e-proctored BAT session can use to register. The Take the BAT Now is in beta until December 31, 2013. During this time, access to an online exam is complimentary. Each BAT Ambassador is eligible to receive compensation per test taker whom they refer to an e-proctored session (test must be completed before credit is given). All teams that reach:» 300 Test Takers: Bloomberg swag bag filled with Bloomberg premium items» 600 Test Takers: Mock interview/resume review and soft skills training» 1,000 Test Takers: Basic Bloomberg terminal training OR training on sales/negotiation skills First 3 teams to reach:*» 1,500 Test Takers: Invitation to one Bloomberg event or $100 USD dinner voucher.» 1,800 Test Takers: Team call with CEO of Bloomberg Institute» 2,500 Test Takers: ipad Minis for each team member*» 6,000 Test Takers: 2-day trip to BBG Regional Office, department shadowing, meeting with manager of department, office tour and dinner with local team member, if applicable.* * Individual Targets, as predefined in individual Performance Plan, must be met to remain active as an ambassador and be eligible to receive team incentives. 7

AMBASSADOR TESTIMONIALS THE WAY OF THE WORLD IS MEETING PEOPLE THROUGH OTHER PEOPLE. I first heard about the BAT Ambassador program through my business school. Considering my interests in finance and my involvement with the finance society, it looked like a great opportunity. RALPH HAGE I took the BAT myself because the feedback enabled me to benchmark myself versus other students worldwide and see where my strengths and weaknesses lay. The recruitment aspect was only an added bonus and upon completion of taking the BAT, I was receiving connection requests from numerous multinational companies. Jed and I were given the opportunity to lead our own team during the 2013 BAT Team Challenge. Our team consisted of 12 ambassadors from 7 different countries such as Portugal, Ukraine, Bulgaria and Iceland and we were competing against 14 other teams to get the greatest number of test takers. The Team Challenge was a lot of fun and allowed us to meet other BAT Ambassadors with similar interests whom we will undoubtedly stay in touch with in the years to come. London-based BAT Ambassadors also met regularly to develop strategies together and network at exclusive Bloomberg employee events (speakers, art exhibitions, etc.). 8

AMBASSADOR TESTIMONIALS WE ARE PROUD OF THE LEGACY WE HAVE LEFT BEHIND AT OUR UNIVERSITY JED DEAN We worked closely with our university to build awareness around the BAT and Bloomberg. Constant communication, both electronic and personal, is paramount in keeping the ball rolling and using the university s resources to their full potential. Over time, more and more faculty members got involved to support us and the BAT because, after all, if your university wants to be taken seriously as a business school, they must embrace the Bloomberg brand. I would highly recommend getting involved in the BAT Ambassador program, because it not only connects you with the Bloomberg brand, it also gives you notoriety among your colleagues, something for which they can remember you. The program teaches you how to capture an audience, communicate with important people and manage your time. I m very grateful for having been given the opportunity and would do it again without hesitation. 9

HOW TO APPLY Think you ve got what it takes and want to join the team? APPLICATION PROCESS Applicants from universities in the United States and South & Central America, please visit: http://bit.ly/batambamericas Applicants from universities in Canada, please visit: http://bit.ly/batambcanada Applicants from universities in Europe, Middle East and Africa, please visit: http://bit.ly/batambemea Applicants from universities in Hong Kong, please visit: http://bit.ly/batambhongkong Applicants from universities in Australia, please visit: http://bit.ly/batambau 10

CONTACT US GET IN TOUCH If you have further questions or concerns, do not hesitate to get in touch. Email ambassadors@bloomberginstitute.com AMERICAS Monica Lopez mlopez102@bloomberg.net +1-646-3242138 EUROPE, MIDDLE EAST, AFRICA Katharina Gromotka kgromotka1@bloomberg.net +44-20-35257011 ASIA-PACIFIC Summy Kataria skataria5@bloomberg.net +91-11-41792023 11