Consumer Behavior 5200 Dr. Nancy Spears Office hours: Please call or e-mail for an appointment. Office phone: 940-565-3127 e-mail: Nancy.Spears@unt.edu Office: BLB 319D Course Overview This course applies precepts from psychology, sociology, anthropology, and business to examine the behavior of consumers. Course topics will include both external and internal influences of consumer behavior and the consumer decision process. Required Text Title: Consumer Behavior; Authors: Hawkins, Mothersbaugh; Edition: 12th; Publisher: McGraw-Hill Irwin. Other readings as provided by instructor. Evaluation System Special Topics Presentations (3 @ 50each) Individual 150 points Quizzes - Individual 10@10 points each 100 points 2 Tests - Individual 2 @ 100 each 200 points Total 450 points THE FINAL IS NOT GIVEN EARLY OR LATER UNLESS BY SPECIAL PERMISSION FROM THE DEAN S OFFICE. Special Topics Presentations Individual Effort Students will be given a grade on their presentations. Presentations should be clear, concise, and highlight the major points. Please make these interesting! The special topic MUST pertain to the chapters we have studied or are currently studying. I WILL GIVE MORE PRECISE INSTRUCTIONS AS THE SEMESTER PROGRESSES ON TOPICS. You should select the topic and read 3 or more articles about your special topic. Then, prepare an executive summary of the special topic to hand out to your classmates. Please provide complete citations at the end of this executive summary
of the material you have read. The executive summary should highlight the major points you are presenting. The length should be 3 pages or more. Presenting individuals will be expected to tie in concepts from the textbook in their presentations. Also, presenting individuals should make at least 3 well developed managerial recommendations based on the topic. In other words, if you just make a one-line statement about each recommendation, you will receive no credit for your recommendations. You need to demonstrate that you have given the recommendations thought and effort. Class involvement in your presentation is NICE. For example, you could ask the class questions as you present to stir class discussion. I also encourage you to use props if they fit with your topic. However, they are not required. Presentations MAY be done in PowerPoint, but this is not necessary. The presentation should last no longer than 20-25 minutes. If your presentation goes beyond that, I will ask you to end your presentation. Presentations that last less than 15 minutes are not acceptable and significant points will be deducted. SIGNIFICANT POINTS WILL BE DEDUCTED FOR READING YOUR NOTES TO US. PRACTICE YOUR PRESENTATION BEFOREHAND. YOU WILL RECEIVE NO CREDIT AT ALL IF YOU MERELY SUMMARIZE PARTS OF THE CHAPTER FOR US. THAT IS MY JOB DURING LECTURE. Exams and Quizzes: Individual Effort The exams will include short essay, multiple choice, and/or true/false questions. As to the final exam, NO exceptions will be granted for early or late final without the dean s approval. Make-up exams are permitted only with my PRIOR consent. You must provide WRITTEN documentation as to the need to miss an exam. You should obtain my consent to miss exams in writing as well. In the event of an emergency, such as accident or illness and you miss the exam without prior notice, you should contact the professor within 72 hours or have someone else contact the instructor with information regarding your condition. Then, as soon as possible, submit in writing the reasons for missing the exam along with relevant supporting documents. Makeup exams may be entirely essay questions. I do not release grades until the Registrar does I do not release grades over the phone or by e-mail. The legitimate reasons for missing the tests include the following: documented hospitalization, documented contagious disease, religious holiday, documented court ordered appearance, or documented death in the family you MUST produce a
funeral program AND proof of travel (e-ticket, gasoline receipts, etc.). Business trips, job-related activities, and trips with family/friends are not excused absences. If proper documentation is not provided, no make-up exam will be given. If you are absent without a legitimate excuse, no make-up exam will be administered. Students with Disabilities The COBA complies with the Americans with Disabilities Act in making reasonable accommodations for qualified students with disability. If you have an established disability as defined in the Americans with Disabilities Act and would like to request accommodation, please see me as soon as possible. My office hours and office number are on the syllabus. Scholastic Dishonesty/Cheating Policy Student dishonesty, including cheating or plagiarism, will result in an automatic F in the course and immediate reporting of the student s actions to the Office of the Dean of Students and to the Office of the Dean of the College of Business Administration. Cheating includes, but is not limited to: (1) use of any unauthorized assistance in taking tests; (2) dependence upon the aid of sources beyond those authorized by the instructor in writing papers, preparing reports, or carrying out other assignments; or (3) the use of unauthorized notes for use on examinations, looking at another student s exam answers, allowing another student to look at your own exam answers, or the requesting or passing of information during an exam. The term plagiarism includes, but is not limited to, the use, by paraphrase or direct quotation, of the published or unpublished work of another person without full and clear acknowledgement. It also includes the use of papers and materials prepared by students in previous semesters or unacknowledged use of materials prepared by another person or agency engaged in the selling of papers or other academic materials. Source: UNT Code of Student Conduct and Discipline and COBA Guidelines).
Tentative Schedule (I reserve the right to change the sequence and pacing of the course to meet class needs.) Week 1 January 19 Introduction Chapter 1 Quiz over Chapter 1 January 20, 8 a.m. until Tuesday, January 26, Week 2 January 26 Chapter 2 Week 3 February 2 Chapter 12; Article(s) to be assigned. Week 4 February 9 Chapter 3 Chapter 4 Quiz over Chapter 12 February 3, 8 a.m. until Tuesday, February 9, Quiz over Chapter 4 February 10, 8 a.m. until Tuesday, February 16, Week 5 February 16 Chapter 7 Quiz over Chapter 7 February 17, 8 a.m. until Tuesday, February 23, Week 6 February 23 Chapter 8 Quiz over Chapter 8 February 24, 8 a.m. until
Tuesday, March 1, 11:59p.m. Week 7 March 1 Midterm Test Week 8 March 8 Chapter 9 SPRING BREAK Week 9 March 22 Chapter 10 Quiz over Chapter 11 March 23, 8 a.m. until Tuesday, March 29, Week 10 March 29 Chapter 11 Quiz over Chapter 13 March 30 1, 8 a.m. until Tuesday, April 5, 11:59 p.m. Week 11 April 5 Chapter 13 Quiz over Chapter 14 April 6, 8 a.m. until Tuesday, April 12, Week 12 April 12 Chapter 14, 15 Quiz over Chapter 17 April 13, 8 a.m. until Tuesday, April 19, Week 13 April 19 Chapter 17 Quiz over Chapter 18 April 20, 8 a.m. until Tuesday, April 26, Week 14 April 26 Chapter 18; Review Week 15 May 3 Study/preparation for final exam
Final Exam: Tuesday, May 10 during regularly scheduled class time