KANTAR SUPPLIER STANDARDS SURVEY

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KANTAR SUPPLIER STANDARDS SURVEY Welcome Welcome to the Kantar Supplier Accreditation Survey. You will be asked questions regarding data collection capabilities within your company. A copy of the questionnaire has been previously circulated for your reference. The questionnaire will repeat itself for each market in which there are data collection capabilities. It will take approximately 45 minutes per market to complete. You are able to exit the questionnaire and come back to it at a later time to complete. Please press the > button to begin the survey. Q1 Name Q1a Name of company Q2 Role in Organisation Q3 Country main company is located Q4 Countries of Operation. Please enter one country per line (1) (2) (3) (4) (5) (6) (7) (8) (9) (10) Q4details Details: Address of main office location(1) Main tel./ mobile no. (2) Email address of main contact (4) WWW address (5) For each country listed at Q4, the below questions will loop so they are answered for each country separately. The following questions are regarding data collection in country 1. CAPIMethod Does your organisation have the capability to conduct Face to Face data collection? F2F Section Q4COCapi For Country1 please specify whether operations and fieldwork for F2F are your own or are subcontracted. 1

The following questions are regarding F2F in Country1 Operations Fieldwork Own (1) Subcontracted (2) Own (1) Subcontracted (2) Country1 o o o o Q4capi How many face to face interviewers do you have? No. of interviewers Paper only (1) No. of interviewers Paper and CAPI (2) No. of interviewers CAPI only (3) If Q4Capi is >=1, then ask Q4totsCapi, rest go to Q4num Q4totsCapi And of these how many are... No. of interviewers employed (salaried / headcount) (1) No. of interviewers casual (2) Q4num Please enter the information for: Full Time Equivalent (FTE) staff - for example: 1 FTE= 1 Full time employee or 2 half time persons Total Number of FTE staff (1) Number of DP/ IS FTE staff (2) Number of Client Service/ Research FTE staff (3) Number of Qualitative FTE staff (4) Number of field FTE staff (5) Number of IT FTE staff (6) Number of Management/ Admin FTE staff (7) Q4New Please enter the information for F2F: Please list the IT software used for electronic delivery (8) Please list the IT software and hardware used for F2F data collection (9) Please list the IT software used for data processing (10) Please indicate the sampling method(s) (e.g. random walk, quota etc) used? (11) Please indicate what type of Internet connection you have and the speed? (12) Names of other research agencies you have worked with in the past? (13) Names of other research agencies you are working with presently? (1) Q5 Which of these formal quality standards are you certified to? ISO 9001 (1) ISO20252 (2) Other national standard (3) If Other national standard, which? [Other] Not Certified Q6 Does your country have a Market Research Trade Organisation? 2

Don t know (3) Q7a Do you keep completed questionnaires and related materials with respondent and Client information secure? Always (1) Sometimes (2) Never (3) Q7b Do you encrypt files to keep client/ respondent details confidential? Always (1) Sometimes (2) Never (3) Q8a Is your internal network secure? Do not have an internal Network (3) Q8b - Q8b Are your electronic devices secure when you are not connected to the internet network i.e. encrypted, password protected, etc.) Yes all are secure(1) Yes some are secure (2) No (3) Do not have electronic devices (4) Q9 Do you subcontract Face to Face data collection work commissioned by Kantar to third party suppliers? All work commissioned by Kantar is subcontracted (1) Some work commissioned by Kantar is subcontracted (2) No work commissioned by Kantar is subcontracted (3) iq14 The following section is about interviewer standards including interviewer recruitment and training... Q16 What methods are used to screen interviewers? Multicode Phone (1) Face to face interview (2) Interviewer application form (3) None, interviewers are not screened or interviewed (4) [Exclusive] 3

Q17 Are interviewer references obtained before they are added to your panel? Always (3) Mostly (1) Sometimes (2) Never (4) Don t know (5) Q18a Are interviewers trained? If Q18a is Yes (code 1), then ask Q18, rest go to Q20new Q18 How many hours classroom training (not including project briefings) are interviewers given? Please estimate the number of hours on average. Put 0 if not classroom trained. If Q18a is Yes (code 1) or Yes (code 1) at Q20new, then ask Q19 Q19 How many hours internet training do interviewers receive? (Estimated time to get through all the course materials). Put 0 if not trained via internet. Q20new Are interviewers monitored / observed / accompanied (interviewing with a supervisor present) on their first working project? If Q18a is Yes (code 1), then ask Q20a Q20a Which of the following combinations of training would an interviewer new to market research receive? Classroom only (1) Classroom and internet (2) Classroom and on the job (3) Classroom, internet and on the job (4) Internet only (5) Internet and on the job (6) On the job only (7) None (9) [Keep position Exclusive] If Q18a is Yes (code 1), then ask Q22 Q22 Do you keep records of the dates on which interviewers were trained? 4

If Q18a is Yes (code 1) or Yes (code 1) at Q20new, then ask Q23 Q23 Do you issue interviewers with a training manual after training or allow them access to training manuals after they have completed training? Yes issue training manual (1) Yes give access to training manual (2) Interviewers do not have access to manuals following interviewer training (3) If Q18a is Yes (code 1), then ask Q25 Q25 Which of the following topics are included in interviewer training? Yes (1) Not applicable (3) General principles of market, opinion and social research (1) o o Respondent confidentiality (2) o o Other ethical requirements (e.g. respondent safeguards, data protection) (3) o o Interviewing skills (4) o o Use of computers (where relevant) (5) o o o Administering Sampling techniques (7) o o o Trial interviews (practice asking questions) (8) o o o B2B training (where relevant) (9) o o o Q14new Are interviewers issued with a code of conduct? Q24 Are interviewers issued with ID cards? 5

iq29 Please read the following definition of SUPERVISORS: "Definition: A supervisor is an individual who on behalf of data collection undertakes at least one of the following data collection tasks: - selecting and interviewing new recruits; - training; - appraisals/validation; - allocating work, progress chasing and/or project and quota control. NOTE 1. If an individual ONLY validates/back checks data collection work they are NOT deemed to be a supervisor. NOTE 2. An individual employed full or part-time as a member of staff is not deemed to be a supervisor unless the vast majority of their work is undertaking supervisory tasks as defined above" Q29 Which of the following training do your supervisors receive? (This can include formal classroom training and on the job training). All supervisors (1) Only supervisors who have the relevant area of responsibility (2) Not in supervisor training (3) Not applicable (4) All elements of interviewer training (1) o o o o Validation checks (2) o o o o Role of the supervisory team and head office (4) o o o o Feedback training/ coaching (5) o o o o Visual Edits (7) o o o o Presentation skills (8) o o o o Q29a How many interviewers did you train last year? (Please give a number) Q29aDK Don t know (1) Q29b How many interviewers were removed from the interviewer panel last year due to poor performance and / or quality issues? (Please give a number) Q29bDK Don t know (1) iq30capi The following section covers interviewer appraisal, accompaniment and observation for face to face interviewing. Q30 Are interviewers appraised, accompanied or observed by a senior interviewer, supervisor or manager? Multi code Yes appraised at least once per year (1) Yes accompanied/ observed whilst interviewing at least once per year (2) Interviewers are not appraised, accompanied, or observed at least once per year (3) If Q30 is Yes (code 2), then ask Q31capi 6

Q31capi Do you generally organise/plan accompaniments/observations by interviewer or by project? Accompaniments planned by interviewer monthly, quarterly, annually (1) Accompaniments planned by projects/ project requirements (2) Don t know (3) If Q31capi is code 1, then ask Q32capi Q32capi How many hours does an average accompaniment / observations last? hours (1) Don t know (2) If Q31capi is code 1, then ask Q33capi Q33capi How many times is each interviewer accompanied / observed whilst interviewing (after training) on average per annum (only include interviewers who have worked on 5+ assignments of work)? hours (1) Don t know (2) If Q31capi is code 2, then ask Q34capi Q34capi On average what proportion of interviewers are accompanied on projects? (1) % (1) If Q30 is code 1 or 2, then ask Q35capi Q35capi Do your interviewers have annual performance appraisals? Don t know (3) If Q35capi is code 1 or 3, then ask Q36capi Q36capi What communication methods are used for interviewer appraisals? Face to face (1) Telephone (2) In writing (3) Don t know (4) [Exclusive] Q41 What is the % number of additional interviews usually calculated for oversample (contingency)? 0-3% (1) 4-5% (2) 6-8% (3) 9-10% (4) 11+% (5) 7

iq44 The following question explores interviewer briefing practices for face to face... Q44 Please note method of briefing interviewers for Kantar projects % of projects should add up to 100% of projects commissioned by Kantar Face to Face (1) In writing paper only (2) In writing online (3) Video (4) Telephone (5) Not briefed (6) Q49 Does your organisation carryout a usability check on questionnaires (check questionnaire for wording flow, routing, etc.)? Yes for all surveys (1) Most surveys (2) Some surveys (3) No (4) Q50 Does your organisation require that all interviewers conduct a mock interview prior to starting a new survey? Yes for all surveys (1) Most surveys (2) Some surveys (3) No (4) Q51 Do you have a project progress system? (monitoring project progress whilst in field)? Yes, part computer system mostly paper system (1) Yes, mostly on computer system part paper (2) Yes, fully computerized system (3) Full paper system (4) No system (5) Q52 Which of the following ways does your organisation check interviews? Multi code Listen to recorded interviews (1) Validate/backcheck by recontacting respondents (2) Visual edits of the questionnaire (3) None of the above (4) If Q52 is code 1, then ask Q52capia Q52capia What percentage of interviews are recorded? % (1) If Q52 is code 1 or 3, then ask Q56 8

Q56 On average what percentage of interviews does your organization Please estimate Listen to from recordings (1) (1) Carry out visual edits (2) (2) If Q52 is code 2, then show iq52 iq52 The following section covers validation/backchecking. Validation/ backchecking means recontacting respondents to check the interview was carried out by the interviewer. If Q52 is code 2, then ask Q53capi Q53capi What percentage of questionnaires are validated by re-contacting respondents? % If Q52 is code 2, then ask Q54capi Q54capi For respondents that are re-contacted, what methods are used to validate data? All methods should add up to 100% % of validations carried out by method should add to 100% If you do not use one of the methods, please enter 0 for that method Postal/ email (1) % (1) Telephone (2) % (2) Face to Face (3) % (3) Total (%) 100% If Q52 is code1, 2 or 3, then ask Q67capinew 9

Q67Capinew When validating interviews by recontacting respondents and/ or listening to recorded interviews, which of the following are checked? Yes on over 80% projects (1) Sometimes (2) Never (3) Don t know (4) If checked, is this formally documented? Not Yes documented / documented not (1) applicable(2) Whether the interview took place (1) o Date of interview (2) o Subject matter of interview (3) o Length of interview (4) o Key demographics (6) o Re-ask word for word screening and eligibility questions to check the o respondent is eligible (7) Re-ask word for word key filter questions within the questionnaire which lead t o o questionnaire being shortened (8) Use of showcards/ visual material (9) o If applicable, whether parental permission has been o obtained (10) Conduct of interviewer (11) o Where applicable if an incentive was given (12) o If Q52 is code 1, 2 or 3, then ask Q68Capi Q68Capi Do you document the validator s name? If Q52 is code 1, 2 or 3, then ask Q68bCapi Q68bCapi Do you document the validation method? Q68a1Capi Which of the following documents do you retain for projects? Interview records: 10

Q68a2Capi Fieldworker records: Q68a3Capi Copies of project materials; including questionnaires and show materials: Q68a4Capi Sampling records: N/A (3) Q68a5Capi Validation records: N/A (3) Q68a6Capi Accompaniments, observations and monitoring documents: N/A (3) Q68a7Capi Manual edits including errors found: N/A (3) Q68a8Capi Briefing records including lists of interviewers briefed and content of briefing: Q68a9Capi Fieldwork progress (throughout fieldwork) 11

Q68a10Capi Subcontract details: N/A (3) If Q68a2capi is code 1, then ask Q68laCapi (include all fieldworker questions) Q68laCapi How long do you keep your fieldworker records for (in )? Fieldworkers on current panel. (1) (1) Q68laDKCapi Duration of time on panel (1) If Q68a2capi is code 1, then ask Q68lbCapi (include all fieldworker questions) Q68lbCapi Fieldworkers no longer on panel (1) after leaving the panel (1) Q68lbDKCapi Don t know (1) For all remaining documents answered Yes at Q68a, the following question is asked: Q68lCapi How long do you keep your **x document** for country1? Q68lCapi_2 Fieldworker records Q68lCapi_1 Interview records number Q68lCapi_3 Copies of project materials; including questionnaires and show materials Q68lCapi_4 Sampling records Q68lCapi_5 Validation records Q68lCapi_6 Accompaniments, observations and monitoring Q68lCapi_7 Manual edits including errors found Q68lCapi_8 Briefing records including lists of interviewers briefed and content of briefing Q68lCapi_9 Fieldwork progress (throughout fieldwork) Q68lCapi_10 Subcontract details 12

Q693dCapi Which of the following documents do you maintain for interviewers and supervisors? Interviewer Supervisor 1 Application form/ dates screened o o o o 2 Dates trained (not project briefings) o o o o 3 Work history o o o o 4 Payment history details o o o o 5 Quality checks o o o o 6 Date of last accompaniment/ appraisal o o o o Q4NewCAPIKey Staff Please list the names, position and contact details (phone, email) of the CAPI key staff contacts at your company? Name Job title Phone Number Email Address Do they work with bids? Yes / No end1capi Which of the following fieldwork capabilities follow the same practices for F2F as completed in the previous survey? If a market follows different processes then the questionnaire must be completed again for each market. If the practices are the same then you will not be required to complete the questionnaire again for those markets as we will assign the previous processes to these markets. You must be sure than you can demonstrate in an audit situation that they follow the same processes. Yes, follow same process (1) No, do not follow same process (2) Don t know (3) Country 1 o o o Country 2 o o o Country 3 o o o Country 4 o o o Country 5 o o o Country 6 o o o Country 7 o o o Country 8 o o o Country 9 o o o Country 10 o o o End2capi will be asked for all other markets with response No, do not follow same process or Don t know at question end1cati end2capi You will need to complete the survey for each of the following fieldwork capabilities: Country1, country 2. If data is not provided for any market then your company will not be provided with the opportunity to conduct fieldwork for Kantar in that market. Please confirm that you will complete the questionnaire for the following markets: Will complete (1) Will not complete (2) Country 1 o o Country 2 o o 13

Will complete (1) Will not complete (2) Country 3 o o Country 4 o o Country 5 o o Country 6 o o Country 7 o o Country 8 o o Country 9 o o Country 10 o o CATI Section All of the following questions relate to CATI practices in country 1 CATIMethod Does your organisation have the capability to conduct CATI data collection? If Yes (code 1) at CATIMETHOD, then ask CATI section below Q4COCati For Country1 please specify whether operations and fieldwork for CATI are your own or are subcontracted. The following questions are regarding CATI in Country1. Operations Fieldwork Own (1) Subcontract (2) Own (1) Subcontract (2) Country 1 o o o o Q4cati How many CATI stations do you have? No. of CATI stations in call centre(s) (1) If you have CATI at home, how many interviewers working from home can SIMULTANEOUSLY log into the system WITHOUT taking up call center capacity (2) Q4totalsCati How many of your CATI interviewers are... No. of interviewers employed (salaried / headcount) (1) No. of interviewers casual (2) Q4Catinum Please enter the information for: Full Time Equivalent (FTE) staff - for example: 1 FTE= 1 Full time employee or 2 half time persons 1 Total Number of FTE staff 2 Number of DP/ IS FTE staff 3 Number of Client Service/ Research FTE staff 4 Number of Qualitative FTE staff 5 Number of field FTE staff 6 Number of IT FTE staff 14

7 Number of Management/ Admin FTE staff Q4newCati Please enter the information for CATI: 8 Please list the IT software used for electronic delivery 9 Please list the CATI platform(s) you have 10 If you have a dialler, list the brand and how many 11 Please indicate the sampling method(s) (e.g. RDD, B2B, etc.) used? 12 Please indicate what type of Internet connection you have and the speed? 13 Names of other research agencies you have worked with in the past? 1 Names of other research agencies you are working with presently? Q5CATI only to be asked if CAPI section was not completed Which of these formal quality standards are you certified to? ISO 9001 (1) ISO20252 (2) Other national standard (3) If Other national standard, which? [Other] Not Certified Q7bCati Do you encrypt files to keep client/ respondent details confidential? Always (1) Sometimes (2) Never (3) Q8aCati Is your internal network secure Do not have Network (3) Q8bCati Are your electronic devices secure when you are not connected to the internet network i.e. encrypted, password protected, etc.) Yes all (1) Yes some (2) No (3) Do not have electronic devices (4) Q9Cati Do you subcontract quantitative CATI data collection work commissioned by Kantar to third party suppliers? All work commissioned by Kantar is subcontracted (1) Some work commissioned by Kantar is subcontracted (2) No work commissioned by Kantar is subcontracted (3) Q16Cati What methods are used to screen interviewers? 15

Phone (1) Face to Face interview (2) Interviewer application form (3) None interviewers are not screened or interviewed (4) [Exclusive] Q17Cati Are interviewer references obtained before they are added to your panel? Always (3) Mostly (1) Sometimes (2) Never (4) Don t know (5) Q18aCati Are interviewers trained? If Q18aCati is code 1, then ask Q18CATI Q18Cati How many hours classroom training (not including project briefings) are interviewers given? Please estimate the number of hours on average. Put 0 if not classroom trained. If Q18aCati is code 1, then ask Q19CATI Q19Cati How many hours internet training do interviewers receive? (Estimated time to get through all the course materials). Put 0 if not trained via internet. Q20newCati Are interviewers monitored (listened to when interviewing with a supervisor present) on their first working project? Q20aCati Which of the following combinations of training would an interviewer new to market research receive? Classroom only (1) Classroom and internet (2) Classroom and on the job (3) Classroom, internet and on the job (4) Internet only (5) Internet and on the job (6) On the job only (7) None (9) 16

If Q20aCati is code 1 to 7, then ask Q22CATI Q22Cati Do you keep records of the dates on which interviewers were trained? Q23Cati Do you issue interviewers with a training manual after training or allow them access to training manuals after they have completed training? Yes issue training manual (1) Yes give access to training manual (2) Interviewers do not have access to manuals following interviewer training (3) If Q18Acati is code 2 and Q20aCati is code 9 (None), then go to Q25CATI Q25Cati Which of the following topics are included in interviewer training? Not applicable (3) General principles of market, opinion and social research (1) o o Respondent confidentiality (2) o o Other ethical requirements (e.g. respondent safeguards, data protection) (3) o o Interviewing skills (4) o o Use of computers (where relevant) (5) o o o Trial interviews (practice asking questions) (8) o o o B2B training (where relevant) (9) o o o Q14newCati Are interviewers issued with a code of conduct? iq29cati Please read the following definition of SUPERVISORS: "Definition: A supervisor is an individual who on behalf of data collection undertakes at least one of the following data collection tasks: - selecting and interviewing new recruits; - training; - appraisals/validation; - allocating work, progress chasing and/or project and quota control. NOTE 1. If an individual ONLY validates/back checks data collection work they are NOT deemed to be a supervisor. NOTE 2. An individual employed full or part-time as a member of staff is not deemed to be a supervisor unless the vast majority of their work is undertaking supervisory tasks as defined above" Q29Cati Which of the following training do your supervisors receive? (This can include formal classroom training and on the job training). 17

All supervisors (1) Only supervisors who have the relevant area of responsibility (2) Not in supervisor training (3) Not applicable (4) All elements of interviewer training (1) o o o o Validation checks (2) o o o o Feedback training/ coaching (4) o o o o Training skills (for trainers) (5) o o o o Briefing a project (7) o o o o Quota control (8) o o o o Q29aCati How many new interviewers joined your panel last year? Q29aDKCati Don t know (1) Q29bCati How many interviewers were removed from the interviewer panel last year due to poor performance and / or quality issues? Q29bDKCati Don t know (1) Q41Cati What % of your interviews are monitored / validated? less than 5% (1) 5 9% (2) 10 14% (3) 15 19% (4) 20%+ (5) iq44cati The following question explores interviewer briefing practices for Telephone interviewing... Q44Cati Please note method of briefing interviewers for Kantar projects % of projects should add up to 100% of projects commissioned by Kantar Face to Face (1) In writing paper only (2) In writing online (3) Video (4) Telephone (5) Not briefed (6) Total (%): 100 18

Q49Cati Does your organisation carryout a usability check on questionnaires (check questionnaire for wording flow, routing, etc.)? Yes for all surveys (1) Most surveys (2) Some surveys (3) No (4) Q50Cati Does your organisation require that all interviewers conduct a mock interview prior to starting a new survey? Yes for all surveys (1) Most surveys (2) Some surveys (3) No (4) Q51Cati Do you have a project progress system? (Monitoring project progress whilst in field)? Yes part computer system mostly paper system (1) Yes mostly on computer system part paper (2) Yes, fully computerized system (3) Full paper system (4) No system (5) Q52cati As a reminder, earlier you stated that <insert answer in Q41) of your interviews are monitored / validated What % of the interviews are validated / monitored in the following ways? Please give as a % of all interviews Listening in live (1) % (1) Listening to recordings (2) % (2) Supervisors only observing interviewer while on a call WITHOUT % (3) the ability to hear both sides of the conversation (3) Re-contacting respondents after interview (4) % (4) If Q52cati code 1 to 4 is >=1, then ask Q52CATIa Q52catia What percentage of interviews are recorded? (1) % If Q52cati code 1 >=1, then ask Q53CATI Q53cati When monitoring (listening in) interviews live, can you listen to interviewers live on the call and view what they are coding within the CATI script? Can listen live only (1) Can see coding only (2) Can listen live and see coding live (3) 19

If Q52cati code 1 >=1, then ask Q55CATI Q55cati When monitoring (listening in) interviews live,how much of the total interview length is listened to? Most of the interview length is listened to 75+ % (1) A lot of the interview length is listened to 51-74% (2) Some of the interview length is listened to 25-50% (3) A little of the interview length is listened to <25% (4) If Q52cati code 1 >=1, then ask Q56CATInew Q56Catinew When validating interviews by recontacting respondents and/ or listening to recorded interviews, which of the following are checked? Routing / filter questions (1) Open- ended questions (checking responses are typed word for word)(2) Spontaneous questions (3) Demographic / classification questions (4) Screening questions (5) Asking questions verbatim (6) Always (1) Sometimes (3) If Q52cati code 1 >=1, then ask Q56aCATI Q56aCati Never (2) If checked, is this formally documented Not Yes documented / documented(1) not applicable (2) Do you give feedback to interviewers after listening in? Yes >80% of the time (1) Sometimes (2) Never (3) If Q52cati code 2 >=1, then ask Q57CATI Q57cati When monitoring from recordings, can you listen to the interview AND view what the interviewer has marked within the CATI script? Can listen only (1) Can listen to recording and compare responses to data entered by interviewer (2) 20

If Q52cati code 2 >=1, then ask Q59CATI Q59cati When monitoring from recordings, approximately what %of the total interview length is listened to? Most of the interview length is listened to 75+ % (1) A lot of the interview length is listened to 51-74% (2) Some of the interview length is listened to 25-50% (3) A little of the interview length is listened to <25% (4) If Q52cati code 2 >=1, then ask Q60CATI3D Q60Cati3D - Q60Cati3D When monitoring from recordings, which of the following aspects of the questionnaire are checked? Yes on over 80% Sometimes Never If checked, is this formally documented of projects (1) (2) (3) Routing / filter questions (1) Open- ended questions (checking responses are typed word for word) (2) Spontaneous questions (3) Demographic / classification questions (4) Screening questions (5) Asking questions verbatim (6) If Q52cati code 3 >=1, then ask Q62CATI Q62cati When monitoring in a way where the supervisor only observes an interviewer while on a call WITHOUT the ability to hear both sides, what % of the total interview length is listened to? Most of the interview length is listened to 75+ % (1) A lot of the interview length is listened to 51-74% (2) Some of the interview length is listened to 25-50% (3) A Little of the interview length is listened to <25% (4) If Q52cati code 3 >=1, then ask Q63CATInew Q63Catinew - Q63Catinew Which of the following aspects of the questionnaire is monitored/checked whilst supervisor is observing Interviewer? Yes on over 80% of projects (1) Sometimes (2) Never (3) If checked, is this formally documented Routing / filter questions (1) o o o o O Open- ended questions (2) Spontaneous questions (3) Demographic / classification questions (4) Screening questions (5) Asking questions verbatim (6) 21

If Q52cati code 4 >=1, then ask Q64 Q64 What % of interviews/ respondents are re-contacted after interview? Please enter usual % validated. Q64a Validation/ backcheck percentages varies significantly by project (1) If Q64a code 1 is selected (ticked), then ask Q64b Q64b What is the average percentage? If Q52cati code 4 >=1, then ask Q65 Q65 When validating via recontacting respondents after the interview, what methods are used? All methods should add up to 100% Postal (1) % (1) Telephone (2) % (2) Face to Face (3) % (3) Total (%) 100 If Q52cati code 4 >=1, then ask Q67catinew Q67Catinew When validating by recontacting respondents and/ or listening to recorded interview, which of the following are checked? Yes on over 80% of projects (1) Sometimes (2) Never (3) If checked, is this formally documented Yes Not documented documented / (1) not applicable (2) Whether the interview took place (1) Date of interview (2) Subject matter of interview (3) Length of interview (4) Key demographics (6) Re-ask word for word screening and eligibility questions to check the respondent is eligible (7) Re-ask word for word key filter questions within the questionnaire which lead to 22

If checked, is this formally documented questionnaire being shortened (8) If applicable, whether parental permission has been obtained (10) Conduct of interviewer (11) Where applicable if an incentive was given (12) If Q52cati code 1 is 0, then ask Q30cati1 Q30cati1 Are interviewers appraised or monitored by a senior interviewer, supervisor or manager? Multi code Yes appraised at least once per year (1) Yes monitored whilst interviewing at least once per year (2) Interviewers are not appraised or monitored at least once per year (3) If Q30cati1 code 2, then ask Q31cati1 Q31cati1 Is monitoring generally done by interviewer or project? By interviewer (1) By project (2) Both (3) If Q31cati1 code 1 or 3, then ask Q32cati1 Q32Cati1 When an interviewer is being monitored, for how long does such monitoring last at a time, on average (is it half an hour, one hour, half a shift, etc.)? Please give your answer in hours equivalent. If Q31cati1 code 1 or 3, then ask Q33cati1 Q33Cati1 How many times are interviewers monitored on average per year? If Q30cati1 code 1 or 2, then ask Q35cati1 Q35cati1 Do your interviewers have annual performance appraisals? Don t know (3) If Q35cati1 code 1 or 3, then ask Q36cati1 Q36cati1 What communication methods are used for interviewer appraisals? 23

Multi code Face to face (1) Telephone (2) In writing (3) Don t know (4) [Exclusive] Q68Cati Do you document the validator s name? Q68bCati Do you document the validation method? Q68a1Cati Which of the following documents do you retain for projects? Interview records: Q68a2Cati Fieldworker records: Q68a3Cati Copies of project materials; including questionnaires and show materials: Q68a4Cati Sampling records: N/A (3) Q68a5Cati Monitoring / validation records: N/A (3) Q68a6Cati Appraisal Records 24

N/A (3) Q68a7Cati If you do NOT have computerized CATI and do paper only, manual edits including errors found: N/A (3) Q68a8Cati Briefing records including lists of interviewers briefed and content of briefing N/A (3) Q68a9Cati Fieldwork progress (throughout fieldwork) N/A (3) Q68a10Cati Subcontract details: N/A (3) If Q68a2cati is code 1, then ask Q68laCati (include all fieldworker questions) Q68laCati How long do you keep your fieldworker records for? Fieldworkers on current panel. (1) (1) Q68laDKCati Duration of time on panel (1) Q68lbCati Number of after leaving the panel (1) Q68lbDKCati Don t know (1) For all remaining documents answered Yes at Q68a, the following question is asked: Q68lCati How long do you keep your **x document** for country 1? Q68lCapi_1 Interview records Q68lCapi_3 Copies of project materials; including questionnaires and show materials Q68lCapi_4 Sampling records 25

Q68lCapi_5 Validation records Q68lCapi_6 Observations and monitoring assesments Q68lCapi_7 Manual edits Q68lCapi_8 Briefing records including lists of interviewers briefed and content of briefing Q68lCapi_9 Fieldwork progress Q68lCapi_10 Subcontract details The following questions are asked in general, and are not specific to face to face or telephone practices Q693d Which of the following documents do you maintain for interviewers and supervisors? Interviewer Supervisor Application form/ dates screened (1) o o o o Dates trained (not project briefings) (2) o o o o Work history (3) o o o o Payment history details (4) o o o o Quality checks (5) o o o o Date of last appraisal (6) o o o o Q4NewCATIKey Staff Please list the names, position and contact details (phone, email) of the CATI key staff contacts at your company? Name Job title Phone Number Email Address Do they work with bids? End1cati will be asked for all other markets listed at Q4 to see if they follow the same process as described. If they do not then the questionnaire is repeated for those markets so that an accurate assessment of their processes can be made. end1cati Which of the following fieldwork capabilities follow the same practices for CATI as completed in the previous survey? If a market follows different processes then the questionnaire must be completed again for each market. If the practices are the same then you will not be required to complete the questionnaire again for those markets as we will assign the previous processes to these markets. You must be sure than you can demonstrate in an audit situation that they follow the same processes. Yes, follow same process (1) No, do not follow same process (2) Don t know (3) Country 1 o o o Country 2 o o o Country 3 o o o Country 4 o o o 26

Yes, follow same process (1) No, do not follow same process (2) Don t know (3) Country 5 o o o Country 6 o o o Country 7 o o o Country 8 o o o Country 9 o o o Country 10 o o o End2cati will be asked for all other markets with response No, do not follow same process or Don t know at question end1cati end2cati You will need to complete the survey for each of the following fieldwork capabilities: Country1, country 2. If data is not provided for any market then your company will not be provided with the opportunity to conduct fieldwork for Kantar in that market. Please confirm that you will complete the questionnaire for the following markets: Will complete (1) Will not complete (2) Country 1 o o Country 2 o o Country 3 o o Country 4 o o Country 5 o o Country 6 o o Country 7 o o Country 8 o o Country 9 o o Country 10 o o Q70 What was the total income your organization received from Kantar in last year? (Please answer in USD) Total Income received from Kantar in last year (1) USD (1) Q70DK Unable to breakdown information (1) 27