TIANJIAO QIU Marketing Department College of Business Administration California State University, Long Beach Email: Tianjiao.Qiu@csulb.edu EDUCATION University of Illinois at Urbana-Champaign, Ph.D. in Marketing, 2007 University of Illinois at Urbana-Champaign, Ed.M. in Educational Psychology, 2002 Zhejiang University, B.A. in English, 1994 ACADEMIC EMPLOYMENT California State University, Long Beach, Associate Professor, 2013 present California State University, Long Beach, Assistant Professor, 2007-2013 Zhejiang University, P. R. China, Lecturer, 1994-2000 RESEARCH INTERESTS International Marketing Strategy Business-to-Business Marketing Strategy Entrepreneurship COURSES TAUGHT MKTG 494 Marketing Management Average Teaching Effectiveness 5.75/6 for the last four academic years MKTG 465 Business to Business Marketing Average Teaching Effectiveness 5.59/6 for the last four academic years MKTG 300 Principles of Marketing (large section) Average Teaching Effectiveness 5.32/6 for the last four academic years CBA 300 International Business (large section)
PEER-REVIEWED JOURNAL PUBLICATIONS Qiu, Tianjiao (2018), Dependence Concentration and Fairness Perceptions in Asymmetric Supplier-Buyer Relationships, Journal of Marketing Management, in press. Qiu, Tianjiao and Yaping Yang (2018), Knowledge Spillovers through Quality Control Requirements on Innovation Development of Global Suppliers, Industrial Marketing Management in press. Qiu, Tianjiao (2018), "Influence of Cultural Practices on Social Support of Women Entrepreneurs Startups, Journal of Developmental Entrepreneurship, in press. Qiu, Tianjiao and Pamela Miles Homer (2018), Cultural Fit and the Choice of International Market Entry Scale of Chinese Firms, Journal of Global Marketing, in press. Qiu, Tianjiao, (2017) Macroeconomic Environment and Globalization on Support of Women Entrepreneurship," Journal of Business Diversity, Volume 17 (3), pp. 23-33. Qiu, Tianjiao (2014), Product Diversification and Market Value of Large International Firms: A Macro-environmental Perspective, Journal of International Marketing, Vol. 22, No. 4, pp. 86-107. Qiu, Tianjiao and Vicki Scherwin (2014), The Relationship between Dispositional Positive Affect and Team Performance: An Empirical Study, Journal of Business and Management, Volume, Volume 20, No. 2, pp. 51-69. Qiu, Tianjiao and Benjamin S. Peschek, (2012) "The Effect of Interpersonal Counterproductive Workplace Behaviors on the Performance of New Product Development Teams," American Journal of Management, Volume 12, Issue 1, pp. 21 33. Qiu, Tianjiao (2012), Managing Boundary-Spanning Marketing Activities for Supply Chain Efficiency, Journal of Marketing Management, Volume 28, Issue 9-10, pp.1114-1131. Qiu, Tianjiao, William Qualls, Jonathan Bohlmann and Deborah Rupp (2009), Interactional Justice in Cross-Functional Product Development Teams: A Multilevel Mediated Model, Journal of Product Innovation Management, Volume 26, Issue 2, pp. 173-187. Qiu, Tianjiao, (2008), Scanning for Competitive Intelligence: A Managerial Perspective, European Journal of Marketing, Volume 42, Issue 7/8, pp. 814-835. Sullivan, Ursula, Tianjiao Qiu, and William Qualls (2008), "Managing Multiple Channels of Distribution in Industrial Markets," Review of the Electronic and Industrial Distribution Industries, Volume 7, No. 1, pp. 48-62.
CONFERENCE PROCEEDINGS & PRESENTATIONS Qiu, Tianjiao, Customer Trustworthiness on Supplier Long-term Orientation in Supplier- Customer Relationships, Academy of marketing Science World Marketing Congress, June 2018, Porto, Portugal. Qiu, Tianjiao, Culture and Government Policies on International Market Entry, INFORMS Marketing Science, May 2017, Los Angeles. Qiu, Tianjiao and Yaping Yang, The Effect of Isomorphism and Learning on Market Performance of Global OEM Suppliers, INFORMS International Conference, June 2016, Hawaii. Qiu, Tianjiao, The Effect of Marketing Capability on Firm Operational Capability, CORS/INFORMS Joint International Conference, June 2015, Montreal, Canada. Qiu, Tianjiao, Product Diversification and Cultural Alignment on the Success of International Marketing Alliances, Annual Marketing Science Conference, June 2014, Atlanta, GA. Qiu, Tianjiao, The Effect of Business Segment Strategy and Culture Values on the Market Performance of International Companies, Annual Academy of Marketing Science Conference, May 2013, Monterey Bay, CA. Qiu, Tianjiao, The Effects of Product Diversification and Globalization on the Performance of Large International Firms, 2012 Summer AMA Conference. (Best paper award in Global and Cross Cultural Marketing Issues Track). Qiu, Tianjiao, Performance Implications of Customer Relationships: A Compositional Approach, 2011 Summer AMA Conference. (Best paper award in Inter-organizational Issues in Marketing Track). Qiu, Tianjiao, The Effect of Interpersonal Counterproductive Behavior on the Performance of New Product Development Teams, Academy of Marketing Science Annual Conference, May 2011, Coral Gables, FL. Qiu, Tianjiao, The Impact of Cultural Dimensions on Market Segmentation of Transportation Corporations, Transportation Research Forum Annual Conference, March 2011, Long Beach, CA. Qiu, Tianjiao, Managing Boundary-Spanning Marketing Linkages for Operational Efficiency, Summer AMA Conference, August 2009, Chicago, IL.
Qiu, Tianjiao and William Qualls, Dependence Structures and Market Performance, The Institute for the study of Business markets (ISBM) Academic Conference, August, 2008, San Diego, CA. Qiu, Tianjiao, The Effect of Scanning Behaviors on Marketing Managers Representations of Competitive Advantage, Annual Academy of Marketing Science Conference, May 2006. Qiu, Tianjiao, Deborah Rupp, and William Qualls, The Effect of Interactional Justice and Work Attitudes on the Performance of Cross-Functional Product Development Team, Winter AMA Conference, February 2005. Qiu, Tianjiao, A structural Model on Marketing Managers Boundary Spanning Ability and Multi-foci Commitments, 20004 Summer AMA Conference, August 2004. AWARDS AND HONORS Presentation: Influence of Cultural Practices on Social Support of Women Entrepreneurs Start-ups, PCSW (President s Commission for the Status of Women) 2018 Women s Research Colloquium, CSULB, April 2018 Invited talk Performance Implications of Asymmetric Supplier-Customer Relationships, Jinan University, Guangzhou, China, December 2017 Professors around the World Award, 2016 2017 California State University, Long Beach Scholarly and Creative Activities Committee Assigned Time Award, 2013, 2014, 2015, 2016, 2017, 2018 California State University, Long Beach Summer Marketing Educators Conference, Best paper award in Global and Cross- Cultural Marketing Issues Track, 2012 Summer Marketing Educators Conference, Best paper award in Inter-organizational Issues in Marketing Track, 2011 Scholarly and Creative Activities Committee Summer Stipend Award, California State University, Long Beach, 2008, 2009, 2011 Faculty Registration Award to 24th annual Asia/Pacific Business Outlook (APBO) conference, Center for International Business Education & Research (CIBER) University of Southern California, 2011 Incomplete List of Teachers Ranked as Excellent by Their Students, University of Illinois at Urbana-Champaign, 2006. IRWIN Fellowship, University of Illinois at Urbana-Champaign, 2005 2006
INFORMS Doctoral Consortium Fellow, Emory University 2005 Albert Haring Symposium, invited presenter, Indiana University J. M. Jones Fellowship, University of Illinois at Urbana-Champaign, 2002 2005 Graduate College Conference Travel Award, University of Illinois at Urbana- Champaign, 2003 2006 Sheth Research Funds, University of Illinois at Urbana-Champaign, 2003 University Fellowship and Enhancement Fellowship, University of Illinois at Urbana- Champaign, 2000 UNIVERSITY, COLLEGE, DEPARTMENT AND COMMUNITY SERVICE University-Level Chair, University Mini-Grant, Summer Stipend Committee (UMGSSC), 2017 Associate Chair, University Mini-Grant, Summer Stipend Committee (UMGSSC), 2016 2017 Chair, University Curriculum and Educational Policies Council, 2014 2015 University Curriculum and Educational Policies Council, 2012 2014 University Award Committee (substitute), 2017-2018 University CFA Faculty Representative for College of Business Administration, 2016 present Ukleja Center for Ethical Leadership, Ethics Ambassador, 2016 present Mentor CSULB Innovation Challenge, 2010 present University Resource Planning Process, 2014 2015 Visiting Scholar Sponsor, Dr. Jinguo Tao from School of International Economics and Trade, Nanjing University of Finance and Economics, China, 2014 2015
College-Level Chair, College Strategic Planning Committee, 2017 - Present Chair, Honored Program Student Task Force, Spring 2017 Awards, Development and Ethics Committee 2017 Present Associate Dean of Accreditation Search Committee, 2017 Honored Program Student Task Force, 2015 Present College Strategic Planning Committee, 2015 2017 College Undergraduate Curriculum Committee, 2011 2015 Chair, CBA Faculty Activities Committee, 2012 Department-Level Chair, Master of Science in Marketing Task force, 2016 Chair, Department Activities Committee, 2015 Present Department RTP Committee, 2015 2017 Department Peer Review Committee, 2017 2018 Department Chair Search Committee, Spring 2017 Department Tenure-Track Faculty Recruitment Committee, 2016, 2017 Course assessment for accreditation, MKTG 300 Principles of Marketing, 2008 - present Department Grade Appeal Committee, 2015 Present Faculty Hearing Panel, 2014 Chair, Undergraduate Curriculum Committee, 2008-2011