Universities within the Innovation Global Market: Ranking and internationalization ti ti as triggers of change 18 oct 2010 CASTELLO DEL VALENTINO TURIN 1
Agenda Introduction Ranking: the merits and the limits Internationalization and universities as marketable projects Vision s Proposal The innovation of Vision s Ranking 2010 A survey of international students buying factors 2
Rankings 3
Framework for Classification i Source: Vision 4
Rankings Map Source: Vision 5
Transparency of Rankings RANKING Elementary Elementary Rti Rationale for Rti Rationale for Number of Performance data data Indicators weights Indicators Orientation availability accessibility THE Low Low High Low Low High ARWU High High High Low High High US News and World Report Low Low High High Medium Medium FT Absent Absent Low Low Low Low RAE Low Low High Medium Medium High CHE University Ranking Low Low High High Medium Medium Leiden Low Low High High Low High HEEACT Low Low High High High High SCImago institutions tut s Low Low High Medium High High ranking QS-World university Low Low High High High Medium ranking Vision High Medium High Medium High High Source: Vision processing of Rankings websites information 6
Dynamism and Country Bias Shangai THE FT MBA Ranking Top 500 Fortune (by revenues) Top brand Interbrand Car Producer (Top 50) Countries Competitiveness (WEF) FIFA ranking Last winner # of times current winner ended in 1 st position in the previous 6 years Harvard University Harvard University London Business School Wall mart Stores Coca Cola Toyota Switzerland Spain 6 6 2 5 6 1 2 1 # of times current top 10 ended in the top 10 60 57 48 28 50 49 51 35 in the previous 6 years # of countries represented in the top 20 2 4 7 8 6 7 n. a. n. a. % of organizations that belongs to the top 2 countries (top 20) Source: Vision processing of Rankings websites information 100% 90% 55% 45% 75% 50% n. a. n. a. 7
Internationalization 8
Economic Value The Net Present Value of Attracting ti a foreign student Illustrative (Not EU student, London, in Euro, per year) Source: Vision analysis on Vision, The Economist, University of London data 9
The Market of Internationalization 204.9% = Growth rate between 1998 and 2008 3.34 Million international students 15,000 Estimated value per student, 1 year 40 50 Billion = total market Source: Vision processing OECD and UNESCO data 10
Current strategies on internationalization New comers Stars 250% Russia te Students Incom ming 2004 2008 Growth rat 100% Italy Spain Outgoers India Japan Leaders France? UK Germany USA Brazil 0% 10% 20% Cina 50% Source: Vision Market Share on Students Incoming 2008 11
The Future of Internationalization #1 Priority #2 Priority Geographic priority attributed to Overall ranking Africa Asia Pacific Europe Europe Latin America & Carribean Middle East North America Europe 37% 28% 23% 44% 33% 33% 26% Asia Pacific 24% 7% 44% 22% 3% 10% 26% North America 19% 13% 23% 18% 27% 20% 12% Latin America & Carribean 9% 10% 2% 6% 37% 7% 17% Africa 7% 39% 2% 6% 0% 8% 9% Middle East 5% 3% 6% 3% 0% 27% 10% Sources: Vision on IAU, Global Survey Data (2005) 12
The more you go the more people will come Source: Vision processing MIUR data (Italian Ministry for the Education, University, and Research) 13
Vision s s Proposal 14
Vision s Ranking 2010 Priority on transparency, outcomes and clients Three Kind of Rankings: 1.Absolute 2.Dynamic 3.Normalized The Indicators: 1. International students 2. Students coming from other regions 3. Students with full mark 4. Placement 5. Students satisfaction 6. Pi Private funding for research 7. Citations on Google-Scholar 8. Media Coverage 15
The Idea Marketing Tool The marketing in global markets of innovation - Identify competitive advantages 16
www.visionwebsite.eu 17