Evgeniia Sinepol CONTACT 194354 Russia Saint Petersburg Engelsa 113-2-183; Quiring, Thomas- Dehler-Weg, 7; 51109 Köln e.sinepol@spbu.ru Skype: jsinepol +7 911 256 55 04 EDUCATION Global Communication and International Journalism & Saint Petersburg State University September 2014 September 2016 Double-degree Master program, language of instruction: English Thesis topic: Universities Communicating Internationalization: Strategies, Management and Outcomes (Saint Petersburg University and cases) Thesis supervisor: Professor Juliana Raupp, head of Organizational Communications department, Free University of Berlin Public Relations September 2000 July 2005 Saint Petersburg State Polytechnical University Awarded a specialist degree, diploma with distinction (mean grade - 5.0, the highest in Russian grading system). Translation in the sphere of professional communications (English) Saint Petersburg State Polytechnical University September 2000 July 2005 Academic Writing 06.12.2015 06.12.2015 Centre for German and European Studies Instructor: Dr. Verena Molitor, Bielefeld University, Germany Methods of Scientific Work for International Students June 4 2015 June 29 2015 Instructor: Sarah Hostmann Issues covered: literature research, reference management systems and reference styles; study organization: reading and writing techniques, self-organization and time management; identifying the research topic, evaluating the relevant literature, developing a research question, formulating hypotheses, giving the paper a clear structure, writing a synopsis and a first draft. Annual Workshop on Research Methods 12.03.2016 12.03.2016 Centre for German and European Studies Instructors: Dr. Tatiana Zimenkova, Technical University of Dortmund, Dr. Verena Molitor, Bielefeld University, Germany. Evgeniia Sinepol 1
RESEARCH PROJECTS Universities Communicating Internationalization: strategies, management and outcomes (Saint Petersburg State University and cases). MA thesis. Awarded a Potanin Foundation Scholarship for Master Students (2016) Russian and German Universities Reaching out for International Audiences in Social Media: Saint Petersburg University and Freie Universität Berlin in Facebook Social media qualitative content analysis Centre for German and European Studies research papers contest finalist (2015) Coverage of the Lampedusa Case in Russian Newspapers: Speakers Literature review, theoretical framework choice, methodology choice, codebook design, coding, results interpretation. Co-authored with Darina Gribova for Research Methods course, Global Communications and International Journalism Master program, Summer Semester 2015. Graded 1.3 by Professor Joachim Trebbe, head of the Media Analysis/Research Methods department,. Studying Journalism Cultures in Russia of 2010s Semi-structured interviews (Scientific practice, Winter Semester 2015). Agenda Setting Role of Twitter in Hybridized Media Systems Twitter content coding (Scientific practice, Winter Semester 2015). PUBLICATIONS In English: "Who Framed Higher Education Internationalization" in "Mass Media in the Modern World. Young Researchers" international conference proceedings, Saint Petersburg, 2016; "Internationalization of Higher Education: What to Communicate" in "Strategic Communications in Business and Politics" international conference proceedings, Saint Petersburg, 2015. "Science Communications for Universities" in "Mass Media in the Modern World. Young Researchers" international conference proceedings, Saint Petersburg, 2015. In Russian: "Person Relations" - in "Press-Service" professional journal, # 11, Moscow, 2012; "Social Media Content Management" - in "Online Campaigns for Non-Profits" brochure published by Osma3 project, Saint Petersburg, 2012; "Information Campaigns Management" - in a bilingual brochure of "Methodological Recommendations for Junior 8 Contest Management", published by Russian Ministry of Education and science, Moscow - St.Petersburg, 2011; "Notebooks" by Dovlatov as a Manual for PR managers" in "Russian Face of PR" conference proceedings, Nizhny Novgorod, 2003; "Verbal Communication Ability as One of the Reasons for PR to Emerge" in "Communications as Professional Activity" conference proceedings, Saint Petersburg, 2001. WORK EXPERIENCE Evgeniia Sinepol 2
Saint Petersburg State University, Russia December 2011 October 2015 Leading PR specialist Communication strategy design; 50+ events, including German-Russian Researchers Forum (July 2014, Leopoldina German National Academy of Sciences as a partner) and Science of the Future International Conference (September 2014, 1000 participants, Russian Ministry of Education and Science as a partner); 100+ PR and journalistic texts covering university projects and events; 20+ Workshops in communications for PR-students and non-profit projects managers Professional Award: International Public Relations Association PRoba Golden World Awards-2014, PR-specialist of the year: short-list Academic Publication: "Science Communication for Universities" in "Mass media in the modern world. Young researchers" Conference proceedings, Saint Petersburg, 2015, Germany June 2015 July 2015 PR Intern Editorial team activities: interviews and events announcements; editing and managing contents for the Moscow Office web pages. Web-audit: international section of the university web site. Saint Petersburg Polytechnical University, Russia Event manager May 2012 September 2012 Managing department anniversary celebration event as a communication tool: defining target audiences and messages; creative tasks: scenario, design, souvenirs; contractor relations, evaluation. Southern Federal University, Russia April 2010 September 2010 PR consultant An explorative study comprising media content analysis, target audiences surveys, expert interviews was carried out in order to suggest a strategy to enhance University communications in the sphere of research. Ministry of Education and Science, Russia March 2007 December 2011 Junior 8 Summit Information centre manager Planned communications; Trained Russia Junior 8 summit teams to communicate with international media; Managed media relations, web and social media communications. Awarded a Russian Ministry of Education and Science honorable mention (Order # 115 k-n, 06.08.2009). Publication: Information Campaigns Management (in a bilingual brochure of Methodological Recommendations for Junior 8 Contest Management, published by Russian Ministry of Education and science, 2011) "Crystal Orange" student PR contest Regional director August 2002 September 2005 Project management A to Z: team management, communications management, fundraising, Media relations, event Evgeniia Sinepol 3
management, copywriting. The team (only students on board) managed to involve over 100 PR students from every university that had PR as a major into the professional contest. Project-related events were covered by the city's major newspapers and TV channels. No social media available at that time and zero budget for communications. Herzen State Pedagogical University October 2015 January 2016 Lecturer Public Relations Campaign Management and Public Relations Department Management courses for the 4th year bachelor students majoring in PR with the focus on university communications. VOLUNTEERING July 2012 - Heading a group of volunteers to help the victims of the flood in the Southern Russia. Responsibilities: team management, media relations, partner relations, government relations, social media management. Team: over 25 volunteers. Results: over 100 tons of goods according to the list of requests from those who suffered from the flood gathered, checked, packed and transferred from Saint Petersburg to Nizhnebakanskaya village; over 2000 people participated. 2011-2015 Pro Bono workshops on Public Relations for the non-commercial organizations (teaching). INTERESTS Research interests: University international communications Science communications Professional aim: sustaining dynamic synergy of solid research insights and up-to-date practical experience in communications for quality teaching. REFERENCES Anna Litvinenko Researcher e-mail: anna.litvinenko@fu-berlin.de Lucian Brujan Programme Director and Senior Scientific Officer Leopoldina German National Academy of Sciences e-mail: Lucian.Brujan@leopoldina.org Christa Beckmann Head of the Office of News and Public Affairs e-mail: christa.beckmann@fu-berlin.de Alex Zavarzin Vice rector, press-secretary Saint Petersburg State University e-mail: a.zavarzin@spbu.ru Evgeniia Sinepol 4
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