Faculty of Arts, Business and Law School of Business Teaching Session: Semester 1 Year: 2018 Course Coordinator: Dr Lisa Daniel Phone: 07 5456 5696 Office: FC.A1.13E Email: ldaniel@usc.edu.au Course outline Code: BUS211 Title: Strategic Management 1. What is this course about? 1.1 Course description Organisations face increasing environmental uncertainty with shortening product and technology life cycles and increasing competition. Managers need to develop an understanding of their organisation s industry structure, external environment as well as its internal strengths and weaknesses. It is also important that managers are able to think creatively in formulating and implementing their strategies to ensure their organisation s success in its industry. This course, therefore, focuses on providing future managers with relevant strategic management concepts to advance their skills and abilities so that they can contribute towards an organisation s competitive advantage. 1.2 Course content Introduction to course and the strategic management process External analysis Internal analysis Functional level strategy Business level strategy and industry environment I and II Corporate strategy Strategy in the global environment Strategy implementation I and II Stakeholders, corporate governance, and business ethics Strategic entrepreneurship, managing strategic change, and strategic management in public/ not-for-profit organisations 2. Unit value 12 units
Page 2 3. How does this course contribute to my learning? Specific Learning Outcomes Assessment Tasks Graduate Qualities On successful completion of this course you should be able to: Analyse and evaluate business/industry issues and cases using appropriate analytical processes, models and techniques to identify, recommend and solve business problems. Search, plan and develop a strategic management report for a supplied case study. Identify, describe, analyse and communicate key business strategic management techniques, concepts and theories. You will be assessed on the learning outcome in task/s: Completing these tasks successfully will contribute to you becoming: 1 and 2 Creative and critical thinkers. 1 and 2 Engaged. 1, 2 and 3 Knowledgeable. 4. Am I eligible to enrol in this course? Refer to the Coursework Programs and Awards - Academic Policy for definitions of pre-requisites, corequisites and anti-requisites 4.1 Enrolment restrictions 4.2 Pre-requisites BUS104 4.3 Co-requisites 4.4 Anti-requisites 4.5 Specific assumed prior knowledge and skills 5. How am I going to be assessed? 5.1 Grading scale Standard High Distinction (HD), Distinction (DN), Credit (CR), Pass (PS), Fail (FL)
5.2 Assessment tasks Task Assessment Tasks No. Page 3 Individual or Group Weighting % What is the duration / length? 1 Class participation Individual 10% Every week in the 2a Assignment Strategic Management Report - Component 1: Project 2b 2c Plan Assignment Strategic Management Report - Component 2: Main Written Report Assignment Strategic Management Report - Component 3: In-class Presentation When should I submit? Week 2-13 Where should I submit it? In tutorial Group 10% 750 words Week 5 In tutorial Group 30% 2500 words Week 12, Wednesday 3:30pm AEST Group 10% 15 minutes Weeks 10, 11, and 12 3 Final examination Individual 40% 2 hours Central examination period 100% SafeAssign In your tutorial room In exam venue Assessment Task 1: Class participation Goal: You will develop and demonstrate leadership abilities through active participation in the through engagement with questions on various strategic management issues and your application of relevant concepts/theories in analysing case studies/answering discussion questions. It will be important to read the relevant materials before you attend the to ensure you gain the most from this interactive learning environment. Product: Participation in discussion Format: This is an individual assessment. Criteria analysis and evaluation of the relevant tutorial materials communicate business management theory and content identify and describe strategic management concepts How marks will be allocated will be available on blackboard. Collaboration Problem solving Assessment Task 2a: Assignment Strategic Management Report Component 1: Project Plan Goal: The purpose of this component is to help you familiarise and build relationships with your team members, clarify the roles of team members and ensure that each member makes a worthwhile contribution in producing a high quality report and to be able to submit the report on time (time management). You are required to submit this component to your
Page 4 tutor in week 5. This assignment will be based on a case study which will be posted on Blackboard in week 1. It has 3 different components. Product: Project Plan - Strategic Management Report Format: This is a group assessment. The length of this assignment should be approximately 750 words. In this component you are required to provide an outline of the project plan which should cover the following aspects: names of the team members and their roles in the assignment as to who is going to do what and when how often you are going to meet as a group and what you are going to discuss in the meeting list of references including the industry reports if any that you are going to use in completing your assignment project activity schedule for progress monitoring to ensure that you are able to submit your assignment on time your strategy for addressing the conflict if any in your group Criteria level of comprehensiveness of the project plan roles and responsibilities clearly outlined appropriateness of research materials clearly defined and achievable scheduling Information literacy Collaboration Assignment Task 2b: Assignment Strategic Management Report - Component 2: Main Written Report Goal: This task is an opportunity to develop your strategic management skills through the production of an authentic report for a business/industry case study. The case study will be made Product: Strategic Management Report Format: This is a group assessment. The length of this assignment should be approximately 2500 words. See WORKBOOK on Blackboard for tentative structure and further details of this assessment. Criteria Marks will be allocated using the marking guide which will be made available on Blackboard (please check your WORKBOOK on blackboard for marking criteria). The assessment criteria are: application of relevant strategic management concepts, frameworks and theory critical evaluation and logical development of arguments identification of critical issues and the generation of recommendations error free writing with appropriate formatting use of relevant credible sources and appropriate referencing style Peer evaluation - collaboration among group members For marking consistency, a marks moderation meeting will be held with all markers. Information literacy Collaboration
Page 5 Assessment Task 2c: Assignment Strategic Management Report - Component 3: In-class Presentation Goal: The purpose of this task is to enable you to develop your presentation skills a key skill in business. Product: In-class presentations Format: 15 minute presentation of what you did, how you did, what you found in your project and what your recommendations are. Please note that all students in the tutorial are expected to attend all presentations and be prepared to ask questions. Everyone in the group should be involved in the presentations in weeks 10, 11 and 12. You need to provide a hard copy of your presentation material (eg PowerPoint slides) to your tutor before starting your presentation. Criteria The following criteria will be used for marking your presentation: team involvement - introduction of group members, their roles, project objectives, and the method used in collecting information professional disposition use of audio visual material content, structure and application of relevant strategic management concepts key findings from your study conclusions and recommendations interaction/q&a Information literacy Collaboration Assessment Task 3: Final examination Goal: This exam will be a cumulative assessment and will allow you to demonstrate your understanding of the strategic management concepts developed in this course. Product: Exam Format: This is an individual assessment. Criteria The marks for each question will be indicated in your exam paper. For marking consistency, a marks moderation meeting will be held with all markers. The following criteria will be used for assessment: demonstration of good understanding of the key strategic management concepts covered in the course ability to apply relevant strategic management concepts in addressing the relevant management problems ability to think critically about the question and to convey this in the written answer Information literacy 5.3 Additional assessment requirements Plagiarism In order to minimise incidents of plagiarism and collusion, this course may require that some of its assessment tasks, when submitted to Blackboard, are electronically checked through SafeAssign. This software allows for text comparisons to be made between your submitted assessment item and all other work that SafeAssign has access to.
Page 6 Eligibility for Supplementary Assessment Your eligibility for supplementary assessment in a course is dependent of the following conditions applying: a) The final mark is in the percentage range 47% to 49.4% b) The course is graded using the Standard Grading scale c) You have not failed an assessment task in the course due to academic misconduct 5.4 Submission penalties Late submission of assessment tasks will be penalised at the following maximum rate: 5% (of the assessment task s identified value) per day for the first two days from the date identified as the due date for the assessment task. 10% (of the assessment task s identified value) for the third day 20% (of the assessment task s identified value) for the fourth day and subsequent days up to and including seven days from the date identified as the due date for the assessment task. A result of zero is awarded for an assessment task submitted after seven days from the date identified as the due date for the assessment task. Weekdays and weekends are included in the calculation of days late. To request an extension you must contact your course coordinator to negotiate an outcome. 6. How is the course offered? 6.1 Directed study hours On campus Lecture: 2 hours per week in weeks 1-13 On campus Tutorial: 1 hour per week in weeks 2-13 6.2 Teaching semester/session(s) offered Semester 1 6.3 Course activities Teaching What key concepts/content will I Week / learn? Module 1 Introduction to course and strategic management Course outline The concepts of strategy The strategic management process What activities will I engage in to learn the concepts/content? Directed Study Activities Independent Study Activities Case analysis Discussion questions Strategic management project Small group exercise Strategy in action Article file. 2 External analysis Identification of industry opportunities and threats - external analysis: Porter s Five Forces Model of competitiveness, the concept of strategic groups, industry life cycle model and the competitive environment. No tutorial
Page 7 3 Internal analysis Analysis of internal strengths and weaknesses resources, capabilities, competencies, and competitive advantage: the building blocks of competitive advantage, value chain and value creation, distinctive competencies, the issues relating to durability of competitive advantage. 4 Functional level strategy Achieving superior efficiency, superior quality, superior innovation and superior 5 Friday, 30 th March Good Friday Public Holiday customer responsiveness. Business level strategy and industry environment - I Competitive positioning, business model, generic business level-strategies, strategic groups and business-level strategy 6 Business level strategy and industry environment II Strategies in fragmented, embryonic, mature, decline and high tech industries 7 Corporate strategy Horizontal and vertical integration, diversification, strategic alliances, internal new venturing, acquisitions, joint ventures, and review of 8 Wednesday, 25 th April ANZAC Day Public Holiday corporate portfolio Strategy in the global environment The determinants of national competitive advantage (Porter s Diamond), profiting from global expansion, pressures for centralisation or local responsiveness, strategic choice, entry strategies, global strategic alliances. Submission of Assignment: Component 1 Mid Semester Break
Page 8 9 Strategy implementation I Organisational structure and design 10 Monday, 7 st May Labour Day Public Holiday Strategy implementation II Strategic control systems, culture and rewards systems, alignment of strategy and structure, and strategic leadership. 11 Stakeholders, corporate governance and business ethics 12 Strategic entrepreneurship, managing strategic change and strategic management in public / not-for-profit organisations 13 Revision Final exam format Component 3 In-class Presentation available on Blackboard Component 3 In-class Presentation Submission of Assignment: Component 2 Strategic Management Written Report and continuation of component 3 In-class Presentation Study Period Central Examination Period End of Semester Break Please note that the course activities may be subject to variation. 7. What resources do I need to undertake this course? 7.1 Prescribed text(s) Please note that you need to have regular access to the resource(s) listed below: Author Year Title Publisher Hill, C.W.L., Schilling, M.A., and Jones, G.R. 12 th edition of Hill, Schilling and Jones (2017) Strategic Management - Theory Cengage Learning: Boston. Please note that the weekly tutorial tasks (workbook) would be made 7.2 Required and recommended readings Lists of required and recommended readings may be found for this course on its Blackboard site. These materials/readings will assist you in preparing for and assignments, and will provide further information regarding particular aspects of your course.
7.3 Specific requirements Page 9 7.4 Risk management Health and safety risks have been assessed as low. It is your responsibility to research and understand risks of specific courses and to review the USC s health and safety principles by viewing the online induction training for students. 8. How can I obtain help with my studies? In the first instance you should contact your tutor, then the Course Coordinator. Additional assistance is provided to all students through Peer Advisors and Academic Skills Advisors. You can drop in or book an appointment. To book: Tel: +61 7 5430 2890 or Email: studentcentral@usc.edu.au 9. Links to relevant University policies and procedures For more information on Academic Learning & Teaching categories including: Assessment: Courses and Coursework Programs Review of Assessment and Final Grades Supplementary Assessment Administration of Central Examinations Deferred Examinations Student Academic Misconduct Students with a Disability http://www.usc.edu.au/university/governance-and-executive/policies-and-procedures#academic-learningand-teaching 10. General enquiries In person: USC Sunshine Coast - Student Central, Ground Floor, Building C, 90 Sippy Downs Drive, Sippy Downs USC SouthBank - Student Central, Building A4 (SW1), 52 Merivale Street, South Brisbane USC Gympie - Student Central, 71 Cartwright Road, Gympie USC Fraser Coast - Student Central, Student Central, Building A, 161 Old Maryborough Rd, Hervey Bay USC Caboolture - Student Central, Level 1 Building J, Cnr Manley and Tallon Street, Caboolture Tel: +61 7 5430 2890 Email: studentcentral@usc.edu.au