John Massey School of Business Assurance of Learning Process Manual

Introduction John Massey School of Business Assurance of Learning Process Manual The Curriculum Management and Assurance of Learning (CMAoL) committee will be comprised of at least seven faculty members with at least one member from each of the following areas: accounting, finance, management, and marketing. At a minimum, four of the members will be graduate faculty. This will ensure that the committee has sufficient technical expertise in each undergraduate degree area and in the MBA. The Executive Dean of Academic Affairs will ensure that all CMAoL committee members stay current with AACSB Assurance of Learning standards through attending AACSB sponsored training. The CMAoL process is intended to ensure that our students meet the unique goals and standards established by the John Massey School of Business (JMSB). These goals and standards reflect the missions of both Southeastern (SE) and the JMSB. As the University revises its mission, the JMSB must review and potentially revise its mission as well. As these missions evolve, the goals and standards of the JMSB will be reviewed. At the macro level, the Executive Dean of Academic Affairs will present any recommended revisions of the BBA and MBA goals to the Business Advisory Board to engage the local business community. Once approved, the course curriculum map (presented later) will be reviewed by each department chair to ensure that programs in each department support the JMSB goals. At the micro level, each discipline will review their degree program to ensure that JMSB goals are supported. Any program level goal changes should be presented to the appropriate advisory board (accounting, finance, management, and marketing) to continue to engage the local business community. Our CMAoL process is an end of program assessment of the knowledge, skills and abilities that our students developed during the entire course of the educational experience. Our final product (graduating student) quality is determined by many factors. We view this as a production process where output quality is function of raw material quality (incoming student), process quality (curriculum) and workmanship (faculty quality and sufficiency). Many components of the final skill set are introduced in one course and reinforced in one or more other courses before being assessed. Moreover, because final quality is a result of many Last Updated 11-5-15 1

factors external to a specific course of instruction, it would not be appropriate to use the CMAoL process to evaluate the performance of a faculty member. Rexeisen and Garrison (2013) report that the biggest concern about CMAoL is faculty ownership of the process (71%) and closing the loop (25%). To overcome potential faculty resistance with the CMAoL process, the CMAoL committee will strive to: (1) engage all faculty in the CMAoL process, (2) provide a report at least once per semester to the dean and faculty on results of CMAoL data analysis, and (3) consult with faculty on how to best close the loop through appropriate curriculum interventions. To remove concern that CMAoL results could be inappropriately used to adversely affect a faculty members career, CMAoL results will not be used for any faculty evaluation process including, but not limited to, appointment, reappointment, promotion, tenure, annual evaluations, or merit pay. The final quality of our students is acknowledged to be a joint effort of faculty and administration. Because the CMAoL process is designed to ensure that our graduates meet the goals of the JMSB, the majority of the evaluation will be conducted in the BBA and MBA capstone courses. Both programs use multiple direct and indirect measures to measure student knowledge and skills. Moreover, both internal and external assessments are used. While all measures are considered important in identifying the strengths and weaknesses of our students, and provide a picture that can be used to facilitate continuous improvement, emphasis is placed on measures that can be benchmarked relative to a national or international norm. The process for measuring goals for the BBA and MBA programs are detailed separately below. However, before describing the process, background information on the measures that we use in each program is provided below. BBA Assessment Methods The BBA program uses seven direct and one indirect measure to engage faculty, students, the local business community and administration to assess and continually improve student achievement. Of these measures, seven are internal and one is external. The seven internal direct measures are the ETS Major Field Test in Business (MFT-B), the Comp XM exam, the oral communications rubric, the written communications rubric, the problem solving rubric and peer evaluations. Internships are an external direct measure. Our Last Updated 11-5-15 2

indirect measure is the senior exit survey. Copies of rubrics and surveys are presented in Appendix A. Because comparison to a national or international benchmark can be a very important tool in evaluating students, information concerning our two nationally normed direct methods is provided below. Major Field Test in Business (MFT-B) The MFT-B is given to all graduating seniors enrolled in the capstone course (MNGT 4633 Business Policy) each fall and spring semester. The MFT-B is a nationally normed, objective, near end-of-program assessment for the Business disciplines. The content of the test reflects the basic knowledge and skills gained in the core undergraduate curriculum. The test covers assessment indicators in nine areas: Accounting, Economics, Management, Quantitative Business Analysis, Finance, Marketing, Legal and Social Environment, Information Systems, and International Issues. To mitigate the problem of students not taking the MFT-B seriously, students are informed that they must score 130 (out of 200) to pass the capstone course. Moreover, if a student scores less than 130, the student must retake the MFT-B at their own expense until they achieve the 130 benchmark to pass the business capstone course. Comp XM exam The Comp XM exam is conducted as part of the experience in the capstone course (MNGT 4633 Business Policy) each fall semester to all students. The Comp- XM exam in the Capstone Simulation is designed with CMAoL in mind. The following is a description of the Comp-XM exam and how it is able to assist schools in measuring student skills. Comp-XM is an examination tool for assessing business acumen and analysis skills in individuals, and providing data to support assurance of learning goals in business education programs. In Comp-XM each student is promoted to CEO and given a company to run in an industry with a similar interface, but different parameters, to either Capstone or Foundation. Competitors are managed by the computer. As students run their companies, their board of directors presents them with a set of questions after each round. The questions are drawn from all business domains, from accounting to marketing to strategy. Those questions are designed to enable: Last Updated 11-5-15 3

Linking individual learning to educational goals Providing customized assessment Providing objective data for assurance of learning Identifying areas for program improvement ( closing the loop ) Building data reports for use in accreditation documentation Enhancing course embedded measures with standardized assessment data Moreover, the questions are applicable to both undergraduate and graduate students Senior Exit Survey The senior exit survey is administered in the MNGT 4633 Business Policy course to engage our students. The survey is an anonymous survey that is given each semester to all students. The survey provides the unique perspective that only the student can provide as to how well the program that they completed has prepared them in various areas. Specifically, survey results are used to examine oral and written communication skills, analysis and problem solving skills, technology and computer skills, ethical sensitivity, and teamwork skills. Internships Internship evaluations engage the local business community and let us know whether we are meeting their needs. Internship providers evaluate students in the areas of oral and written communications, problem solving. Peer evaluations Peer evaluations engage students and provide the perspective of what our students think about the knowledge, skills and abilities of their classmates. Peer evaluations are used to measure teamwork attributes that cannot be measured on a national normed exam or witnessed by faculty. However, these attributes can be witnessed by classmates in group work. The peer evaluation is administered each semester to all students enrolled in MNGT 4633 Business Policy. BBA Goals The BBA program has five goals: communications, problem solving, ethics, teamwork, and business knowledge. An overview of the process is provided in figure 1 and the detailed process for measuring, evaluating, and documenting the attainment of each of these goals and how continuous improvement in our learning process is achieved is explained below. Last Updated 11-5-15 4

BBA AoL Matrix BBA Learning Goals, Objectives, Assessment Plan and Standards Learning Goal Objective Method of Assessment Course Sample Communication: JMSB graduates will be effective communicators with the ability to prepare and deliver oral and written presentations using appropriate technologies. Problem Solving: JMSB graduates can apply critical thinking skills, quantitative methods and technology to problem solving. a. Students will create well written documents on a business topic. b. Students will deliver an effective oral presentation on a business topic. a. Students will demonstrate a working knowledge of the problem solving method. b. Students will demonstrate the ability to use appropriate Direct (observation using Written Communication Rubric). Indirect (senior exit survey, question 20 (d) The courses and faculty in the JMSB helped develop my writing skills. ). Direct (Internship evaluation item verbal and written communication ). Direct (observation using Oral Communication Rubric). Indirect (senior exit survey question 20 (e) The courses and faculty in the JMSB helped develop my presentation skills. ). Direct (Internship evaluation item verbal and written communication ). Indirect (senior exit survey question 20 (a) & (b) The courses and faculty in the JMSB helped develop my ability to analyze a complex situation. ) and The courses and faculty in the JMSB helped develop my capacity for critical thinking. ) Direct (Internship evaluation item Problem Solving ). Direct (CompXM exam in capstone simulation "critical thinking skills"). Direct (observation using Problem Solving Rubric). Direct (CompXM exam in capstone simulation "quantitative learning skills"). MNGT 4633 - Business Policy MNGT 4633 - Business Policy Internships (ACCT 4953, FIN 4953, MNGT 4953, MKT 4953). MNGT 4633 - Business Policy MNGT 4633 - Business Policy Internships (ACCT 4953, FIN 4953, MNGT 4953, MKT 4953). MNGT 4633 - Business Policy Internships (ACCT 4953, FIN 4953, MNGT 4953, MKT 4953). MNGT 4633 - Business Policy MNGT 4633 - Business Policy MNGT 4633 - Business Policy All students All students All students that complete internships All students All students All students that complete internships All students All students that complete internships All students All students All students Frequenc y Standard Status Every spring semester Every fall and spring semester As completed Every spring semester Every fall and spring semester As completed Every fall and spring semester As completed Every fall semester Every oddyear spring semester starting Sp 17 Every fall semester 80% of students will score acceptable or higher 80% of students will score acceptable or higher and the average should exceed 3.7 90% of students will score acceptable or higher 80% of students will score acceptable or higher 80% of students will score acceptable or higher and the average should exceed 3.7 90% of students will score acceptable or higher 80% of students will score acceptable or higher and the average should exceed 3.7 90% of students will score acceptable or higher The class average must be greater than 70% 80% of students will score acceptable or higher The class average must be greater than 70% Ongoing Ongoing Spring 2014 Ongoing, but used smaller and less frequent sample. Sample will be enlarged beginning spring 2014. Ongoing Spring 2014 Ongoing Spring 2014 Ongoing Ongoing Ongoing Last Updated 11-5-15 5

Ethics: School of Business students possess the knowledge and understand the significance of making ethical business decisions. quantitative methods to inform data driven decision making. c. Students will demonstrate the ability to use current technology to aid managerial decision making. a. Students will demonstrate an understanding of the process of making ethical decisions. Direct (quantitative business analysis portion of MFT). Direct (CompXM exam in capstone simulation "management use of information"). Direct (information systems portion of MFT). Indirect (senior exit survey question 20 (h) The courses and faculty in the JMSB helped develop the computer and technological skills to be competitive in the job market ). Indirect (senior exit survey question 20 (c) The courses and faculty in the JMSB helped develop my ethical sensitivity. ). Direct (CompXM exam in capstone simulation "ethics plug-in" MNGT 4633 - Business Policy MNGT 4633 - Business Policy MNGT 4633 - Business Policy MNGT 4633 - Business Policy MNGT 4633 - Business Policy MNGT 4633 - Business Policy All students All students All students All students All students All students Every fall and spring semester Every fall semester Every fall and spring semester Every fall and spring semester Every fall and spring semester Every fall semester JMSB students will average scores at or above the norm group average The class average must be greater than 70% JMSB students will average scores at or above the norm group average 80% of students will score acceptable or higher and the average should exceed 3.7 80% of students will score acceptable or higher and the average should exceed 3.7 80% of students must score greater than 70% Ongoing Ongoing Ongoing Spring 2014 Ongoing Ongoing Teamwork: JMSB graduates will possess the skills necessary to work effectively as a member of a team. Business Knowledge: JMSB graduates will have an understanding of the functional areas of business and how they relate to each other. a. Students will demonstrate the ability to initiate and carry out projects in a group setting. a. Students will demonstrate a working knowledge of each functional area of business. Indirect (senior exit survey question 20 (g) ( The courses and faculty in the JMSB helped develop my ability to work effectively in teams. ) Indirect (peer evaluations for group simulation project). Direct (MFT) in the area of accounting Direct (MFT) in the area of economics Direct (MFT) in the area of finance Direct (MFT) in the area of international issues Direct (MFT) in the area of legal and social environment Direct (MFT) in the area of management Direct (MFT) in the area of marketing MNGT 4633 - Business Policy MNGT 4633 - Business Policy MNGT 4633 - Business Policy MNGT 4633 - Business Policy MNGT 4633 - Business Policy MNGT 4633 - Business Policy MNGT 4633 - Business Policy MNGT 4633 - Business Policy MNGT 4633 - Business Policy All students All students All students All students All students All students All students All students All students Every fall and spring semester Every fall and spring semester Every fall and spring semester Every fall and spring semester Every fall and spring semester Every fall and spring semester Every fall and spring semester Every fall and spring semester Every fall and spring semester 80% of students will score acceptable or higher and the average should exceed 3.7 80% of students will score acceptable or higher JMSB students will average scores at or above the norm group average JMSB students will average scores at or above the norm group average JMSB students will average scores at or above the norm group average JMSB students will average scores at or above the norm group average JMSB students will average scores at or above the norm group average JMSB students will average scores at or above the norm group average JMSB students will average scores at or above the norm group average Ongoing Ongoing Ongoing Ongoing Ongoing Ongoing Ongoing Ongoing Ongoing Last Updated 11-5-15 6

1. Communications the communications goal is broken into two parts, written communication and oral communication. Written communication is measured and evaluated in three ways. First, it is measured in the MNGT 4633 Business Policy course. This measurement involves the instructor assigning a written project/paper for all students to complete near the end of the course each spring semester. Each student is required to analyze two rounds of cases. A sample case analysis will be used in the second in-class meeting. Each student must prepare a 10-12 page report for each case following the case outline presented on Blackboard. Cases are evaluated by the instructor using the written communications rubric and provide feedback to the students. The case analysis scores and the completed written communications rubrics will be sent to the CMAoL committee for evaluation by the end of the semester. The CMAoL committee will complete the written communication summary and send it to the Executive Dean of Academic Affairs for signature and comment. The Executive Dean of Academic Affairs will retain the original signed document and send copies of the signed document to the CMAoL and AACSB Oversight committees. A copy of the written evaluation summary is presented in Appendix B. The second source of measurement is the senior exit survey that is given every semester to all students enrolled in MNGT 4633 Business Policy. The survey will be administered on Assessment day concurrent with the administration of the ETS MFT. The results will be sent to the CMAoL committee for evaluation within one week of administration. The CMAoL committee will complete the senior exit survey summary and send it to the Executive Dean of Academic Affairs for signature and comment. The Executive Dean of Academic Affairs will retain the original signed document and send copies of the signed document to the CMAoL and AACSB Oversight committees. A copy of the senior exit survey evaluation summary is presented in Appendix B. The third source of measurement is from employers that accept students for an internship. The evaluation of the student that the internship provider completes includes written communications Last Updated 11-5-15 7

skills. Thus, when a student completes the internship, the SE internship supervisor will send a copy of the evaluation to the Chair of the CMAoL committee. This will engage the business community and provide valuable feedback to let us know if we are meeting the requirements of the businesses that employ our students. The CMAoL committee will tabulate and evaluate the results. The CMAoL committee will complete the internship evaluation summary and send it to the Executive Dean of Academic Affairs for signature and comment. The Executive Dean of Academic Affairs will retain the original signed document and send copies of the signed document to the CMAoL and AACSB Oversight committees. A copy of the internship evaluation summary is presented in Appendix B. Oral communication is measured and evaluated in three ways. First, it is measured in the MNGT 4633 Business Policy course. This measurement involves the instructor assigning an oral presentation for all students to complete near the end of the course each spring semester. Each student participates on a team to analyze a case. The case is presented in class using PowerPoint slides and each team member s presentation is judged using the oral communication rubric. A two member judging panel is used in the assessment and the completed rubrics will be sent to the Chair of the CMAoL committee for tabulation and evaluation before the end of the semester. The CMAoL committee will complete the oral communication evaluation summary and send it to the Executive Dean of Academic Affairs for signature and comment. The Executive Dean of Academic Affairs will retain the original signed document and send copies of the signed document to the CMAoL and AACSB Oversight committees. A copy of the oral communication evaluation summary is presented in Appendix B. The second source of measurement is the senior exit survey. The survey will be administered on Assessment day to all students enrolled in MNGT 4633 Business Policy concurrent with the administration for the ETS MFT. The results will be sent to the CMAoL committee for evaluation within one week of administration. The CMAoL committee will complete the senior exit survey summary and send it to the Executive Dean of Academic Affairs for signature and comment. The Executive Dean of Academic Affairs will retain the original signed document and send copies of the signed document to the CMAoL and AACSB Oversight committees. Last Updated 11-5-15 8

The third source of measurement is from employers that accept students for an internship. The evaluation of the student that the internship provider completes includes oral communications skills. Thus, when a student completes the internship, the SE internship supervisor will send a copy of the evaluation to the CMAoL committee within one week of the completion of the internship. This will engage the business community and provide valuable feedback to let us know if we are meeting the requirements of the businesses that employ our students. The CMAoL committee will complete the internship evaluation summary and send it to the Executive Dean of Academic Affairs for signature and comment. The Executive Dean of Academic Affairs will retain the original signed document and send copies of the signed document to the CMAoL and AACSB Oversight committees. 2. Problem solving The problem solving goal is broken into three parts; knowledge of the problem solving method, using quantitative methods, and using information systems. Knowledge of the problem solving method is measured and evaluated in four ways. The first source of measurement is the online senior exit survey. The survey is anonymous but is required for successful completion of the MNGT 4633 course. The survey will be administered online to all students enrolled in MNGT 4633 Business Policy. Results will be sent to the CMAoL committee for evaluation within one week of administration. The CMAoL committee will complete the senior exit survey and send it to the Executive Dean of Academic Affairs for signature and comment. The Executive Dean of Academic Affairs will retain the original signed document and send copies of the signed document to the CMAoL and AACSB Oversight committees. The second source of measurement is from employers that accept students for an internship. The evaluation of the student that the internship provider completes includes problem solving skills. Thus, when a student completes the internship, the SE internship supervisor will send a copy of the evaluation to the CMAoL committee within one week of the completion of the internship. This will engage the business community and provide valuable feedback to let us know if we are meeting the requirements of the businesses that employ our students. The CMAoL committee will complete the internship evaluation summary and send it to the Executive Dean of Academic Last Updated 11-5-15 9

Affairs for signature and comment. The Executive Dean of Academic Affairs will retain the original signed document and send copies of the signed document to the CMAoL and AACSB Oversight committees. The third source of measurement is the Comp XM exam. The Comp XM simulation is used by all students enrolled in the MGNT 4633 Business Policy course. At the end of the fall semester, the instructor will generate a report using the critical thinking skills option and provide it to the committee within one week after completion of the exam for evaluation. The CMAoL committee will send a memo to the Executive Dean of Academic Affairs detailing the results and provide recommendations for curriculum interventions. The Executive Dean of Academic Affairs will sign the document and provide comments (if required). The Executive Dean of Academic Affairs will retain the original signed document and send copies of the signed document to the CMAoL and AACSB Oversight committees. The fourth source of measurement is in the MNGT 4633 Business Policy course which is our undergraduate capstone course. This measurement involves the instructor assigning a written project/paper for all students to complete near the end of the course each odd-year spring semester. Each student is required to analyze two cases. A sample case analysis will be used in the second in-class meeting. Each student must prepare a 10-12 page report for an individual case following the case outline presented on Blackboard. The instructor will provide the cases to the CMAoL committee and the cases will be scored by the committee members using the problem solving rubric. The results will be given to the instructor to provide feedback to the students. The completed problem solving rubrics will be sent to the CMAoL committee for evaluation by the end of the semester. The CMAoL committee will complete the problem solving summary and send it to the Executive Dean of Academic Affairs for signature and comment. The Executive Dean of Academic Affairs will retain the original signed document and send copies of the signed document to the CMAoL and AACSB Oversight committees. A copy of the written evaluation summary is presented in Appendix B. Last Updated 11-5-15 10

Using quantitative methods is measured and evaluated in two ways. The first source of measurement is the Comp XM exam. The Comp XM simulation is used in the MGNT 4633 Business Policy course which is our undergraduate capstone course. At the end of the fall semester the instructor will generate a report using the quantitative learning skills option and provide it to the committee within one week after completion of the exam for evaluation. The CMAoL committee will send a memo to the Executive Dean of Academic Affairs detailing the results and provide recommendations for curriculum interventions. The Executive Dean of Academic Affairs will sign the document and provide comments (if required). The Executive Dean of Academic Affairs will retain the original signed document and send copies of the signed document to the CMAoL and AACSB Oversight committees. The second source of measurement comes from the ETS MFT. Each fall and spring semester, all students enrolled in the MGNT 4633 Business Policy course take ETS MFT on Assessment day. Results from the quantitative business analysis section of the MFT will be provided to the CMAoL committee by the end of the semester for evaluation. The CMAoL committee will evaluate the MFT-B results for each area and send a memo to the Executive Dean of Academic Affairs detailing their findings and recommendations for each measured area for signature and comment. The Executive Dean of Academic Affairs will retain the original signed document and send copies of the signed document to the CMAoL and AACSB Oversight committees. Using information systems is measured and evaluated in three ways. The first source of measurement is the Comp XM exam. The Comp XM simulation is used by all students enrolled in the MGNT 4633 Business Policy course. At the end of the fall semester the instructor will generate a report using the management use of information option and provide it to the committee within one week after completion of the exam for evaluation. The CMAoL committee will send a memo to the Executive Dean of Academic Affairs detailing the results and provide recommendations for curriculum interventions. The Executive Dean of Academic Affairs will sign the document and provide comments (if required). The Executive Dean of Academic Affairs will retain the original signed document and send copies of the signed document to the CMAoL and AACSB Oversight committees. Last Updated 11-5-15 11

The second source of measurement comes from the ETS MFT. Each fall and spring semester, all students in the MGNT 4633 Business Policy course take ETS MFT on Assessment day. Results from the information systems section of the MFT will be provided to the CMAoL committee by the end of the semester for evaluation. The CMAoL committee will evaluate the MFT-B results for each area and send a memo to the Executive Dean of Academic Affairs detailing our findings and recommendations for each measured area for signature and comment. The Executive Dean of Academic Affairs will retain the original signed document and send copies of the signed document to the CMAoL and AACSB Oversight committees. The third source of measurement is the online senior exit survey. The survey is anonymous but is required for successful completion of the MNGT 4633 course. The survey will be administered online to all students enrolled in MNGT 4633 Business Policy. Results will be sent to the CMAoL committee for evaluation within one week of administration. The CMAoL committee will complete the senior exit survey summary and send it to the Executive Dean of Academic Affairs for signature and comment. The Executive Dean of Academic Affairs will retain the original signed document and send copies of the signed document to the CMAoL and AACSB Oversight committees. 3. Ethics ethics is evaluated in two ways. The first source of measurement is the online senior exit survey. The survey is anonymous but is required for successful completion of the MNGT 4633 course. The survey will be administered online to all students enrolled in MNGT 4633 Business Policy. Results will be sent to the CMAoL committee for evaluation within one week of administration. The CMAoL committee will complete the senior exit survey and send it to the Executive Dean of Academic Affairs for signature and comment. The Executive Dean of Academic Affairs will retain the original signed document and send copies of the signed document to the CMAoL and AACSB Oversight committees. The second source of measurement is the Comp XM exam. The Comp XM simulation is used by all students enrolled in the MGNT 4633 Business Policy course which is our undergraduate capstone course. At the end of the fall semester the instructor will generate a report using the ethics plug-in and provide it to the committee within one week after completion of the exam for Last Updated 11-5-15 12

evaluation. The CMAoL committee will send a memo to the Executive Dean of Academic Affairs detailing the results and provide recommendations for curriculum interventions. The Executive Dean of Academic Affairs will sign the document and provide comments (if required). The Executive Dean of Academic Affairs will retain the original signed document and send copies of the signed document to the CMAoL and AACSB Oversight committees. 4. Teamwork teamwork will is be evaluated in two ways. The first source of measurement is the online senior exit survey. The survey is anonymous but is required for successful completion of the MNGT 4633 course. The survey will be administered online to all students enrolled in MNGT 4633 Business Policy. Results will be sent to the CMAoL committee for evaluation within one week of administration. The CMAoL committee will complete the senior exit survey evaluation summary and send it to the Executive Dean of Academic Affairs for signature and comment. The Executive Dean of Academic Affairs will retain the original signed document and send copies of the signed document to the CMAoL and AACSB Oversight committees. The second source of measurement is an online peer evaluation that all students enrolled in the MGNT 4633 Business Policy course complete near the end of the semester. Results will be sent to the CMAoL committee for evaluation within one week of administration. The CMAoL committee will complete the peer evaluation summary and send it to the Executive Dean of Academic Affairs for signature and comment. The Executive Dean of Academic Affairs will retain the original signed document and send copies of the signed document to the CMAoL and AACSB Oversight committees. 5. Business knowledge business knowledge is measured using the ETS MFT. Each fall and spring semester, students in the MGNT 4633 Business Policy course take ETS MFT on Assessment day. Results from the accounting, economics, finance, international issues, legal and social environment, management, and marketing sections of the MFT will be provided to the CMAoL committee by the end of the semester for evaluation. The CMAoL committee will evaluate the MFT-B results for each area and send a memo to the Executive Dean of Academic Affairs detailing our findings and recommendations for signature and comment. The Executive Last Updated 11-5-15 13

Dean of Academic Affairs will retain the original signed document and send copies of the signed document to the CMAoL and AACSB Oversight committees. Last Updated 11-5-15 14

MBA AoL Matrix JMSB AoL Process Manual 1. JMSB MBA graduates will be able to effectively communicate, orally and in writing. a. To craft thoughtful solutions to business problems and communicate those solutions in executive-quality written documents. MBA Learning Goals, Objectives, Assessment Plan and Standards Learning Goal Objective Method of Assessment Course Sample Frequency Standard Status Direct (Written communication MNGT All Every 80% of students will meet rubric for JMSB MBA program) - Ongoing 5603 Students Spring or exceed expectations Analyze a case 2. JMSB MBA graduates will be effective analysts. 3. JMSB MBA graduates will be able to effectively participate as a member of a team. 4. JMSB MBA graduates will be critical thinkers. b. To craft and deliver executive-quality oral presentations and defend proposed solutions. a. To analyze a firms strategy and provide valuable insights to improve the firms operations. a. To work and communicate effectively with team members to accomplish a team goal. b. To complete individual assignments in support of a team goal in a timely manner. c. To work with individuals of diverse backgrounds to achieve team goals. a. To display critical thinking skills in solving complex, multifaceted business problems. Indirect (Written communication) - Online MBA Exit Questionnaire Indirect (Oral communication) - Online MBA Exit Questionnaire Direct (Oral communication rubric for JMSB MBA program) - 5-7 minute video presentation Direct (Analysis rubric for JMSB MBA program) - Analyze a case Indirect (Analysis) - Online MBA Exit Questionnaire (Direct) Peer Evaluations (Indirect) Online MBA Exit Questionnaire (Direct) Peer Evaluations (Indirect) Online MBA Exit Questionnaire (Direct) Peer Evaluations (Indirect) Online MBA Exit Questionnaire Direct (Critical thinking rubric for JMSB MBA program) - Analyze a case Indirect (Critical thinking) - Online MBA Exit Questionnaire MNGT 5603 MNGT 5603 MNGT 5603 MNGT 5603 MNGT 5603 MNGT 5603 MNGT 5603 MNGT 5603 MNGT 5603 MNGT 5603 MNGT 5603 MNGT 5603 MNGT 5603 All Students All Students All Students All Students All Students All Students All Students All Students All Students All Students All Students All Students All Students Every Spring Every Spring Every Spring - starting Spring 2015 Every oddyear Spring starting Sp 17 Every Spring Every Spring Every Spring Every Spring Every Spring Every Spring Every Spring Every oddyear Spring starting Sp 17 Every Spring 80% of students will meet or exceed expectations 80% of students will meet or exceed expectations 80% of students will meet or exceed expectations 80% of students will meet or exceed expectations 80% of students will meet or exceed expectations 80% of students will meet or exceed expectations 80% of students will meet or exceed expectations 80% of students will meet or exceed expectations 80% of students will meet or exceed expectations 80% of students will meet or exceed expectations 80% of students will meet or exceed expectations 80% of students will meet or exceed expectations 80% of students will meet or exceed expectations Ongoing Ongoing Spring 2015 Spring 2015 Spring 2014 Ongoing Ongoing Ongoing Ongoing Ongoing Ongoing Spring 2014 Spring 2014 Last Updated 11-5-15 15

MBA Assessment Methods Unlike the BBA program the MBA program relies heavily on internal direct measures from internally developed or adopted rubrics. Our indirect measure is the MBA exit survey. 1. JMSB MBA graduates will be able to effectively communicate, orally and in writing Communications is measured in three ways. First, each student in the MNGT 5603 Strategic Management course is required to analyze a case individually and use the case analysis outline posted on Blackboard. Case are evaluated by the instructor using the written communications rubric and provide feedback to the students. The completed rubrics are sent to the CMAoL committee for tabulation and evaluation. Secondly, students enrolled in the MNGT 5603 Strategic Management will take an online Exit Questionnaire that contains a question about oral communications and writing skills. The CMAoL committee will complete the MBA written communication summary and exit questionnaire summary and send them to the Executive Dean of Academic Affairs for signature and comment. The Executive Dean of Academic Affairs will retain the original signed document and send copies of the signed document to the CMAoL and AACSB Oversight committees. Finally, each student in the MNGT 5603 Strategic Management course also submits a 5-7 minute video presentation with PowerPoint slides on the case and submits it on Blackboard. The individual video presentations are viewed by the instructor and scored using the oral communications rubric posted on Blackboard. The completed rubrics are sent to the CMAoL committee for tabulation and evaluation. 2. JMSB MBA graduates will be effective analysts. Analysis is measured in two ways. First, every odd-year spring semester, each student in the MNGT 5603 Strategic Management course is required to analyze a case individually and use the case analysis outline posted on Blackboard. The individual cases are scored by various CMAoL committee members using the analysis rubric posted on Blackboard. The completed rubrics are sent to the CMAoL committee for tabulation and evaluation. Last Updated 11-5-15 16

Secondly, students enrolled in the MNGT 5603 Strategic Management will take an online Exit Questionnaire that contains a question about analytical skills. The CMAoL committee will complete the MBA analysis summary and exit questionnaire summary and send them to the Executive Dean of Academic Affairs for signature and comment. The Executive Dean of Academic Affairs will retain the original signed document and send copies of the signed document to the CMAoL and AACSB Oversight committees. 3. JMSB MBA graduates will be able to effectively participate as a member of a team - Each student enrolled in the MNGT 5603 Strategic Management course participates in a team project to analyze a strategic management case. The team is responsible for analyzing a case and preparing a report on their analysis and completing a peer evaluation of each of the other team members using the peer teamwork evaluation form posted on Blackboard. The results of the peer teamwork evaluations are submitted to the CMAoL committee for tabulation and evaluation. In addition, students completing the program will take an online Exit Questionnaire that contains a question about teamwork skills. The CMAoL committee will complete the MBA Teamwork summary and exit questionnaire summary and send them to the Executive Dean of Academic Affairs for signature and comment. The Executive Dean of Academic Affairs will retain the original signed document and send copies of the signed document to the CMAoL and AACSB Oversight committees. 4. JMSB MBA graduates will be critical thinkers. Critical thinking is measured in two ways. First, every odd-year spring semester, each student in the MNGT 5603 Strategic Management course is required to analyze a case individually and use the case analysis outline posted on Blackboard. The individual cases are scored by various CMAoL committee members using the critical thinking rubric posted on Blackboard. The completed rubrics are sent to the CMAoL committee for tabulation and evaluation. Secondly, students enrolled in the MNGT 5603 Strategic Management will take an online Exit Questionnaire that contains a question about critical thinking skills. The CMAoL committee will Last Updated 11-5-15 17

complete the MBA Analysis summary and exit questionnaire summary and send them to the Executive Dean of Academic Affairs for signature and comment. The Executive Dean of Academic Affairs will retain the original signed document and send copies of the signed document to the CMAoL and AACSB Oversight committees. Engaging the Faculty and Initiating Continuous Improvement in the BBA and MBA Programs Every fall and spring semester, the CMAoL committee will formally present the results of all of the analysis for the previous semester to the faculty and dean. At that time, the dean and faculty will have the opportunity to suggest revisions to the CMAoL plan to continuously improve our goals, measures and processes. Additionally, any areas needing attention will be highlighted so that the CMAoL committee and faculty can use the course curriculum map to identify areas where curriculum interventions may be best implemented to address any shortcomings. Any faculty member making course changes, whether driven by CMAoL or other reasons, will send a brief note that details the changes made to the CMAoL and AACSB oversight committees for AACSB documentation purposes. This will permit cataloging the changes so that the impact of the changes on future performance can be assessed. Last Updated 11-5-15 18

BBA BBA Curriculum Curriculum Map Map Map Core Core Courses Courses - Continued - Continued JMSB AoL Process Manual Learning Goal Communication: JMSB graduates will be effective communicators with the ability to prepare and deliver oral and written presentations using appropriate technologies. Problem Solving: JMSB graduates can apply critical thinking skills, quantitative methods and technology to problem solving. Ethics: School of Business students possess the knowledge and understand the significance of making ethical business decisions. Teamwork: JMSB graduates will possess the skills necessary to work effectively as a member of a team. ECON 2113 Principles of Macroeconomics Think critically about how individuals are influenced by current and previous political, social, economic, and/or family institutions. Reason by deduction, induction, and analogy. Distinguish between cause and effect. Solve problems described verbally, graphically, symbolically, or numerically. Identify, analyze, and evaluate arguments. Solve problems using the principles of algebra or symbolic logic. Apply mathematical reasoning to analyze and interpret quantitative information. Use and interpret mathematical formulas. COMM 2213 Business & Professional Speaking Understanding the elements of the interactive model of communication Becoming a better listener BIM 1553 Business Computer Applications Create, design, and produce professional business documents using basic word processing and spreadsheet software. Collect data with Forms Developing a general purpose, specific Develop Reports purpose, and thesis statement Developing outlines for presentations Understand and Create Tables Forming well-developed arguments Organize data for effective analysis Distinguishing between informative and persuasive speaking Utilizing effective visual aids that support verbal presentations Developing themes for after-dinner speaking. Improving critical thinking by learning to classify and divide information Use a problem solving process to solve quantiative problems with spreadsheet software Apply fundamental spreadsheet skills to problem solving BUS 1133 Intro to Business Students will be able to evaluate business opportunities and describe how to exploit them Students will be able to describe the role of technologies business success Solve problems with statistical analysis tools in Students will be able to describe the major a spreadsheet factors that are considered in organizational structure and operations planning and control Apply spreadsheet logic operators in decision making Retrieve data for computation, analysis and reference Students will be able to explain to explain key standards and principles for reporting financial statements Students will be able to explain how individuals develop their personal code of ethics and why ethics are important in the workplace Students will be able to identify and summarize the most important models and concepts of employee motivation and leadership Business Knowledge: JMSB graduates will have an understanding of the functional areas of business and how they relate to each other. Last Updated 11-5-15 19

BBA Curriculum Map Core Courses - Continued Learning Goal ACCT 2103- Fund Financial Accounting ACCT 2203 - Fund Managerial Accounting Communication: JMSB graduates will be effective communicators with the ability to prepare and deliver oral and written presentations using appropriate technologies. Problem Solving: JMSB graduates can apply critical thinking skills, quantitative methods and technology to problem solving. Ethics: School of Business students possess the knowledge and understand the significance of making ethical business decisions. Correctly apply the basic theories of Generally Accepted Accounting Principles (GAAP) to recordable business transactions Identify basic accounting equation; calculate the effect of monetary transactions on the equation. Understand the purpose of accounting books of entry and correctly demonstrate their use. Apply double-entry accounting by choosing correct accounting entries using proper accounts, debits, and credits. Make adjusting entries required for accurate presentation of the financial statements; be able to make appropriate closing entries. To provide a basic understanding of the control and decision making methodologies used by managers in large corporations BIM 3183 Business Information Management Document business processes using Data Flow Diagrams Students will become familiar with approaches to Display an understanding of system analysis, planning such as budget analysis, product costing design and implementation. schemes, cost-volume-profit analysis, variable costing, relevant costing decision making, quality management issues, and present value methods. Interpret cost reports and schedules. Understand various ways cost contributes to making successful managerial decisions Familiarity with the ethical issues surrounding cost analysis and managerial decision making. Correctly perform basic bank reconciliation, Technical proficiency with managerial cost and petty cash entries. analysis Apply basic concepts of internal control successfully. Make appropriate entries to account for special areas, such as: short-term investments, notes receivable, petty cash, credit sales, and bad debts. Make calculations and entries needed to precisely account for inventories including cost of goods sold and assigning costs to inventories Properly classify accounting transactions using entries and calculations relating to the acquisition, use, and disposition of operating assets. Students will become familiar with approaches to planning such as budget analysis, product costing schemes, cost-volume-profit analysis, variable costing, relevant costing decision making, quality management issues, and present value methods. Familiarity with the ethical issues surrounding cost analysis and managerial decision making. Display an understanding of management and control of information systems. BLAW 3123 Legal Environment of Business Case briefing, issue spotting, and legal fact finding, legal research, legal writing, critical thinking, and an oral presentation demonstrating understanding of a given legal topic or theory Case briefing, issue spotting, and legal fact finding, legal research, legal writing, critical thinking, and an oral presentation demonstrating understanding of a given legal topic or theory Teamwork: JMSB graduates will possess the skills necessary to work effectively as a member of a team. Business Knowledge: JMSB graduates will Last Updated have an understanding 11-5-15 of the functional areas 20 of business and how they relate to each other.

BBA Curriculum Map Core Courses -Continued JMSB AoL Process Manual Learning Goal BUS 2633 Business Statistics BUS 3333 Business Ethics ECON 2213 Principles of Microeconomics ENG 3903 Techinical & Professional Writing Communication: JMSB graduates will be effective communicators with the ability to prepare and deliver oral and written presentations using appropriate technologies. Problem Solving: JMSB graduates can apply critical thinking skills, quantitative methods and technology to problem solving. Ethics: School of Business students possess the knowledge and understand the significance of making ethical business decisions. Teamwork: JMSB graduates will possess the skills necessary to work effectively as a member of a team. Analyzes information; utilizes logic; recognizes patterns and forms conclusions; recognizes and evaluates assumptions, theses, and support of arguments. Apply basic statistical analysis to decision making Students will be able to apply ethical principles to particular cases or practices in business. Students will develop an understanding of the current and pressing moral issues in business to include stakeholders in any business decision. Students will be able to describe ethical principles in business. Discuss the application of these principles in the ethical decision making process where ethical dilemmas exist. Students will be able to recognize and understand the importance of sound ethics in the effective functioning of businesses with the knowledge that in effect every business decision has an ethical facet or dimension to it. Students will be able to evaluate and explain business ethics as it impacts the environment, consumer products and marketing. Students will be able to understand the issues of business ethics for internal constituencies of an organization. Apply critical thinking skills, quantitative methods and technology to problem solving. Understand the nature and characteristics of technical and professional writing. Plan effective documents by analyzing the audience and purpose of the documents and creating rhetorical strategies to achieve your writing objectives. Determine, locate, and incorporate the information needed for professional documents. Develop content fully to give all needed detail and explanation (while trimming unnecessary fat so that writing remains concise). Organize and format documents in a clear, efficient manner that adheres to professional norms and guides readers in locating and understanding the information provided. Use an appropriate professional tone and strong, active, precise writing style. Edit and revise documents to increase their effectiveness, accuracy, and professional image. Practice writing a variety of common workplace documents, especially correspondence (email, letters, and memoranda) and reports. Business Knowledge: JMSB graduates will have an understanding of the functional areas of business and how they relate to each other. Last Updated 11-5-15 21