MSc MARKETING
JOIN A WORLD-LEADING BUSINESS SCHOOL #3 BUSINESS SCHOOL WORLDWIDE (Times Higher Education, Alma Mater Index 2017) #2 MASTER IN MANAGEMENT WORLDWIDE (FT ranking 2016) #1 MASTER IN FINANCE WORLDWIDE (FT ranking 2016) 99 NATIONALITIES ON CAMPUS 52.300 ALUMNI IN 132 COUNTRIES 340 ACRE WOODED CAMPUS HEC Paris is a world-leading business school, renowned for the quality of its degrees, faculty, and research. For more than a century, our history of academic excellence and selectivity has enabled us to train innovative and responsible leaders, capable of meeting and inspiring the numerous challenges of our ever-evolving world.
10 MONTH PROGRAM 8 CERTIFICATES 100% ENGLISH MSc MARKETING 2 LUXURY CHAIRS: KERING, LVMH 90 ECTS CREDITS 5 MAJOR CAREER FAIRS
ORIGIN OF MSC MARKETING STUDENTS MSc Marketing student background: AVERAGE AGE: 23 21% ENGINEERING 13% HUMANITIES 50% BUSINESS ADMINISTRATION, MANAGEMENT 60% INTERNATIONAL STUDENTS 8% ECONOMICS 8% POLITICAL SCIENCES Former University location of MSc Marketing students: 15 NATIONALITIES 20% AMERICA 46% EUROPE 30% ASIA, PACIFIC 670 MEDIAN GMAT 4% REST OF THE WORLD CLASS PROFILE
September January June CORE COURSES CERTIFICATE PROFESSIONAL EXPERIENCE ELECTIVES COURSES PRE-TERM MODULES HANDS-ON SEMINARS JOB MARKET WORKSHOPS MEETINGS WITH ALUMNI NETWORKING EVENTS CAREER FAIRS... MASTER S THESIS BE A MARKETING LEADER IN TOMORROW S DIGITAL WORLD HEC Paris has always boasted a strong expertise in the field of marketing and has built privileged connections with world-renowed brands. These trust-based relationship has led to the creation of chairs with LVMH (General Management and Retail Excellence), Kering (Luxury Strategies), L Oréal Paris («Intrapreneurship»), Pernod Ricard (Leadership) and many others. HEC Paris has therefore constantly produced talented individuals with innovative ideas who have gone on to fuel the marketing success of leading global companies. PRE-TERM MODULES Mandatory for non-business profiles HEC provides students with online and on-campus courses, related to the following fields: Strategy Finance / Accounting Marketing. CORE COURSES Big Data Business 4 Business Business Plan Consumer Behavior Consumer Intelligence Corporate Social Responsibility and Marketing Digital Marketing Plan Managing a Career in International Marketing and Sales Managing Innovation for Growth Marketing Fundamentals Marketing Methodology and Plan Marketing through Social Media Pricing Strategy Retail Marketing and Distribution Sales Excellence Strategic Brand Management Strategic Marketing Simulation. All core courses are taught in English. ELECTIVE COURSES Data Analytics Health Marketing Inbound Marketing: Evolution or Revolution Luxury Brand Neuroscience and Marketing NPISIM (New Product Introduction Simulation) Conseil en Marketing et Vente* La Communication des Marques au 21 e siècle : Nouvelle Vague* *Taught in French. HANDS-ON SEMINARS Students will dedicate themselves to group-based studies. They will be asked to defend their analysis of a concrete, current issue raised by a company. The group proposals will be presented in front of company managers and faculty members. Examples: DigiAd Marketing Business Model Reinvention Capturing New Frontiers in close partnership with L Oréal Paris, EDF, DDB, AXA, Capgemini Consulting, Orange A COMPREHENSIVE SUPPORT FOR YOUR CAREER The program gives major importance to field work and maximizes career opportunities through: HANDS-ON SEMINARS STUDY TRIP CONFERENCES WITH LEADERS FROM THE INDUSTRIAL AND SERVICE SECTORS JOB MARKET WORKSHOPS MASTER S THESIS NUMEROUS CHALLENGES (L Oréal Paris Next Billion Challenge, LVMH Challenge, DDB Challenge...) 8 CERTIFICATES TO ENHANCE YOUR EXPERTISE Sponsored by companies, Certificates are a set of interdisciplinary courses that include 100 contact hours and a wide range of fieldwork. ENERGY AND FINANCE MERGERS AND ACQUISITIONS EXCELLENCE IN CLIENT EXPERIENCE SOCIAL BUSINESS DIGITAL TRANSFORMATION DIGITAL ENTREPRENEURSHIP LUXURY LEADERSHIP
98% FOUND EMPLOYMENT WITHIN 3 MONTHS 6 RECEIVED MORE THAN 2 FIRM JOB OFFERS after graduation KEY PLACEMENT DATA Post-MSc Marketing job functions: PROJECT MANAGEMENT CONSULTANT SALES OTHER 7% COMMUNICATION SECTORS 5% BUSINESS DEVELOPMENT 52% MARKETING DEPARTMENT AVERAGE STARTING SALARY: 36K 55% WORK OUTSIDE THEIR HOME COUNTRY* Post-MSc Marketing job sectors: CONSUMERS GOODS 25% HEALTH 18% CONSULTING 16% LUXURY 12% INFORMATION TECHNOLOGY 6% ADVERTISING, COMMUNICATION 5% MEDIA, ENTERTAINEMENT 4% FINANCIAL SERVICES 2% PUBLIC SECTOR 2% *Post-MKG job location: America 8%; Asia 17%; Europe 75% (France 50%; other European countries 25%). Source: Graduation Survey 2017 CAREER PATHS OTHER 10%
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