STID Statistics and Business Intelligence

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STID Statistics and Business Intelligence IUT Roubaix Lille 2 University France Sylvia CANONNE Description of teaching modules. September 2014 3

Course descriptions subject to change Term 1 M1101A -Mathematics Mathematics Elective term 1 Coefficient 2 30h With this module (aimed at those from non-scientific background) the students level of Mathematics will be brought to the required level needed for this University s training. The content of the course enables students to study functions and to calculate integrals. M1101A -Economics Economics Elective (only for those who did not study Economics in high school) term 1 Coefficient 2 30h The aim of this class is to introduce students to economics and provide them with common knowledge in the domain. The first part of the course aims at defining economics and the role of economists in society. History of economic thought will be addressed. Micro and macroeconomics will be introduced and studied by the means of case studies. M1102 - Statistics Univariate Statistics term 1 Coefficient 2 30h Provide students with the required tools to describe a variable distribution of one or more populations. Use of spreadsheet programs (and their specialized macros) for the exploration, presentation and calculation of statistical indicators, the visualization of categorical and quantitative data in the form of appropriate tables and graphs. M1103 Project Personal and Professional Project term 1 Coefficient 1-20h PPP sessions are designed to accompany students in the elaboration of a project which deals with both their motivations and skills and the perspectives offered by the professional world. To help students get a better grasp of the job market, students elaborate job descriptions, visit companies and attend as well as organize conferences to which actors of the professional world participate. M1201 - Statistics Bivariate Statistics term 1 Coefficient 2 30h Provide students with the tools necessary for the description of the distribution of two variables observed in one same population. Use of spreadsheet programs (and their specialized macros) for the presentation and visualization of data by crossing two variables (categorical and/or quantitative) in the form of double entry tables and graphs and the calculation of appropriate measures of association. 4

M1202- Statistics Probability and Simulation 1 term 1 Coefficient 3 40h The purpose is to consolidate the concept of univariate random variable. Beginning with the background theory of sets, the notions of random event, inclusion, disjunction and independence are thoroughly studied and discerned in the context of conditional probabilities. The discreet and continuous random variables are then carefully designed through simulations provided by software such as R and Excel. The density and the distribution functions are intensively used and graphically illustrated. Everything is systematically provided with numerous concrete examples. M1203 - Statistics Statistical surveys and case studies term 1 Coefficient 2 30h Acquisition of the methodology needed to carry out a statistical study implementing the basic methods of descriptive statistics on a real life case (simple survey type) and to present its results. Use of specialized software (survey study, spatial data) M1204- Mathematics Mathematics for Probability and Statistics term 1 Coefficient 3 45h Continuing from M1202, couples of random variables are introduced both in the context of discreet and continuous random variables. The links with statistical bivariate analysis are underlined. Expanding the study to random vectors, the operations on multiple random variables are studied. Sum of independent random variables are used to reach the building of some usual laws of random variables and some important results as the law of large numbers and the central limit theorem are finally put in evidence. UE13/M1301- Computer Science Basics of Programming term 1 Coefficient 3 45h This course covers the basics of computer science and programming. It aims at providing students with an understanding of the role computation can play in solving problems. It first covers the common data structures and algorithms used to solve these problems. Topics include variables, arrays, conditional statements, loops, functions, etc. It also focuses on planning and organizing programs, as well as the grammar of the VBA programming language. UE13/M1302 Computer Science Data Exploitation term 1 Coefficient 3 40h In this course, students first learn to understand the way a data file (spreadsheet) is structured and how to exploit its content using spreadsheet program functions. Then, they are introduced to the foundations of relational databases. The relational data model and the relational algebra are presented as well as the SQL (Structured Query Language) syntax for accessing databases. The DBMS (Databases Management Systems used are ACCESS and/or MySQL). 5

UE13/M1303 Computer Science and Management This modules aims at helping students : Reporting Tools 1 term1 Coefficient 3-45h Get acquainted with the professional world, with companies in general. Understand financial and accounting information systems by analyzing documents such as balance sheets and income statements Learn about accounting and financial reporting UE14/M1401- Economics and Management General Economics and company organisation term1 Coefficient 2 35h This course is organized along two main themes. The first one is the origin of different existing economic information measurements (unemployment rate, Gross National Product, etc.). The second one is an introduction to company organization. UE 14 / M1402 - Expression Basis of Communication term1 Coefficient 2 30h The aim of the class is to explain how communication functions on a theoretical and practical level and the functions of language in order to become more comfortable in writing and orally and to see how language is used in surveys and polls. After having discovered the theories of communication, students learn how to better communicate in their domain, by adapting their discourse to their public and to the nature of their support (oral or written). They will see how an email is written, how a questionnaire is worded, how to transform figures into words or in graphs in a statistical report. They will also have to know how to make a statistical presentation using PPT. UE 14 / M1403- English Introduction to English for Special Purposes term1 Coefficient 2 30h Students will become aware of the existence of the specific English used in their scientific field and will develop their capacity to communicate using it (orally and in writing). They will be brought to present tables and graphs and comment on statistical studies. 6

Term 2 UE 21 / M2101 -Statistics Introduction to inferential statistics Term 2 Coefficient 2,5 45h This course gives a first introduction to the sampling distributions of a mean, a variance or a proportion when calculated on Gaussian samples. The Chi-square, Student and Fisher distributions are defined and then applied to the construction of the classical parametric one-sample and two-sample statistical tests. UE 21 / M2102 -Statistics Curve fitting and time series Term 2 Coefficient 2 30h In this class, students will be provided with the necessary tools for curve fitting (linear adjustment and adjustment of curves with two quantitative characteristics) and for time series description (smoothing of addition and multiplication decomposition models so as to calculate trends and components, seasonally adjusted series, exponential smoothing (single and double). UE 21 / M2104 - Mathematics Mathematics for data analysis Term 2 Coefficient 3 60H To prepare data analysis, the basic concepts of linear algebra are introduced. Matrix tools are used to study linear systems, diagonalization of matrices and orthogonality in conjunction with formal computing software and dynamical geometric software. Examples are extracted from concrete and real situations. UE 22/M2201 Computer Science This module is twofold. Software engineering and Web technologies Term 2 Coefficient 2,5-45h One course introduces the basis of software engineering methods. Starting from an analysis of requirements, students are introduced to analytical techniques and processes essential for specifying, designing and implementing a software system. One course gives students an insight into web technologies. Aspects covered include: historic development of the Web; client server architecture; protocols; content markup (XHTML and CSS) and JavaScript and PHP programming activities. This module includes by a case study to specify, design and implement a simple web application. UE 22/M2202 Computer Science Data Structuring Term 2 Coefficient 1,5 30h This course focuses on the development of a database to meet specified requirements. Students learn the steps involved in modeling, developing and implementing a database. It examines tasks and techniques appropriate for each step in the development process. Topics include Entity Relationship model, schema normalization, SQL (data definition instructions of the language). 7

UE 22 / M2203 Statistics and Computer Science Statistical Programming 1 Term 2 Coefficient 1,5 30h 1. 2. 3. 4. 5. UE 22 / M2204 Statistics and Management Reporting Tools 2 Term 2 Coefficient 1,5 30h Here students will : Understand the various methods of cost calculations (accounting management) especially full-costing and variable costing methods (direct costing), Learn how to choose the key performance indicators by using reporting tools (classic spreadsheets and balance scoreboards) so as to make them good decision-making tools Follow and analyze these data in order to know how well a company is doing UE 23 / M2301 Economics and Management General economics and Organisation Management Term 2 Coefficient 2 45h Students will first be asked to further their knowledge of macro-economy: economic growth, income distribution, consumption and investment. Then students will be introduced to strategic decision making in an organization. UE 23 / M2302 - Expression Expression Communication 2 : communication, information and argumentation Term 2 Coefficient 2 30h The aim of this class is to enrich students general knowledge and their knowledge of socio-economic aspects. Students learn how to choose, find, present and synthetize quality information. They will be brought to write long essays, in particular the report of their supervised student project (PPP). In small groups and in the library, students learn how to use document databases, to carry out online research and read the national press. We also focus on the visualization of graphs and complex data (infographics). They also write and orally present their report of their PPP projects, thus seeing how office software applications can be used in a professional environment. 8

UE 23 / M2303 - English English for Specific Purposes II Term 2 Coefficient 2 30h This course aims at deepening students knowledge of the English of their field as well as their communication skills in a professional environment. Students will be able to develop their opinions about news items and business in general. UE 23 / M2304 Project Personal and Professional Project 2 Term 2 Coefficient 1 20h This class is geared toward the elaboration of students professional and personal project. Students will be asked to reflect on their motivations and career choices. They will be invited and helped to approach firms so as to find an internship that meets their expectations. UE 24 / M2401 Project Project Management Term 2 Coefficient 2 20h This course aims at giving students basic skills to be able to conduct their own project (see Project 1 M2402). The different steps of a project are reviewed on a theoretical viewpoint. Then, a great deal of emphasis is put on practical issues: students learn how to apply a number of tools to their project like the five Ws method, the Gantt and Pert charts, or the responsibilities matrix. UE 24 / M2402 - Project Project 1 Term 2 Coefficient 4-120h (of personal work) The supervised project is for the student the opportunity to put in practice, on real-life cases, the multidisciplinary knowledge acquired in Computer and Statistics classes from their training. It also aims at teaching the student group-work, making them follow the guidelines given by the supervisor (academic or professional) and applying project management techniques. 9

Term 3 E 31 / M3101 - Statistics Data analysis Term 3 Coefficient 3 45h Understanding the techniques of usual multivariate exploratory analyses (Principal Component Analysis, Correspondence Analysis, Clustering) and knowing how to interpret their results. Students will use professional software to illustrate the implementation of these methods on data taken from real-life issues. UE 31 / M3102 - Statistics Estimates and tests Term 3 Coefficient 3 40h This course deepens the introductory course Introduction to Statistical Inference held in the previous year. Various operational techniques of statistical inference are taught in a three-fold program : 1. Hypotheses testing : study of the classical one-sided or two-sided parametric tests ; concept of p- value ; classical nonparametric tests ; goodness-of-fit tests ; correlation tests ; independence chisquare test. 2. Estimate: the moment method, the maximum likelihood method, quality of an estimator. 3. Confidence intervals: pivot function, confidence interval for a population mean, a population variance or a proportion. UE 31 / M3103 - Statistics Linear models Term 3 Coefficient 3 45h This class will enable students to understand the concepts and master the tools of linear modelisation (simple and multiple linear regression). Choice of the model, sensitivity, performance and production, statistical inference and prediction: tests of hypothesis, ANOVA. UE 32 / M3201C Computer Science Introduction to Business Intelligence Systems Term 3 Coefficient 3 45h This course introduces students to Business intelligence (BI), a set of theories, methodologies, architectures, and technologies that transform raw data into meaningful and useful information for business purposes. The course then focuses on principles, concepts and tools involved in both the design and development of a data warehouse. The multidimensional model for instance will be presented. UE 32 / M3202 Computer Science Design and development of a decision-making software Term 3 Coefficient 2 30h In this course, student will be in charge of the design and development of small decision-making software according to tender specifications. 10

UE 32 / M3203 - Management Management for Decision Making Term 3 Coefficient 2 30h Students will be presented with budgetary management (provisional management of sales, supply and inventory management, cash management, etc.) A business game may enable students to manipulate these notions in a practical way. UE 33 / M3301 - Economics Economics Term 3 Coefficient1,5 30h In this class, students will go over the different economic policies enacted by the government: fiscal policies, monetary policies, growth policies, etc. These will be studied on an international level. The approach is mainly descriptive and aims at highlighting the disputes public decision-makers are confronted with. UE 33 / M3302 - Expression Expression communication 3 : Professional Communication The aim of this class is to prepare students to find a job internship. Term 3 Coefficient 1,5 30h Students learn how to write their CVs and cover letters, to read and reply to a job offer. Students discover how a professional meeting is organized and chaired. They are brought to defend their points of view and participate to debates that they may be asked to organize. UE 33 / M3303 - English Business English and International Cooperation Term 3 Coefficient 2 45h In this class students will use Business English, deepen their use of English for specific purposes, develop a critical mind and will be introduced to the issues of multiculturalism. They will write their CV and Cover Letter in English and learn how to communicate in English in a professional environment (telephoning, email, business letters, etc.) UE 33 / M3304 - Project Personnal and professional project 3 Term 3 Coefficient 1 20h Here, students apply on real data the statistical analysis methods and business intelligence software they have been working on. They carry out a case study, using clear specifications and requirements, thereby reacting to the demand of the person/organization who commissioned the project as they would in their job. UE 34 / M3401C Statistics and Computer Science To be determined (this is a new class). Case studies in statistics and BI Term 3 Coefficient 2,5 30h 11

UE 34 / M3402C - Statistics Fields of Application 1 Term 3 Coefficient 1,5 30h Objectives: Initiation to applications of statistics Contents: Presentation of specific problems and statistical methods used in fields such as: Management audit, Marketing, Surveys, etc. Survey (9 hours): specific statistical methods for multiple choice questions, for customer satisfaction surveys, for behavioral analysis, for open ended questions (introduction) Keywords: fields of application UE 34 / M3403 Computer Science and Statistics Statistics programming 2 Term 3 Coefficient 2 30h This course aims at presenting the SAS programming environment and the SAS language: data spreadsheets, statistical analysis, graphics automation of complex tasks. UE 34 / M3404 Project Project 2 Term 3 Coefficient 2 90H (of personal work) To be determined (this is a new class). 12

Term 4 UE 41 / M4101 Statistics and Computer Science Data Mining Term 4 Coefficient 3 45h This course will give students knowledge and skills to understand and apply data-mining methods. They will deal with the principles behind supervised classification (decision tree, logistic regression, discriminant analysis, the k-nearest Neighbors algorithm).this course will be associated with a course entitled Big data, where the students will deal with the notion of structured, unstructured data, etc. and they will see an overview of the architecture data and the methods used in Big data. UE 41 / M4102C - Statistics Surveys Term 4 Coefficient 2 35h Objectives To know the elementary principles of the theory of probability samples; to be capable of criticizing published survey; to be able to propose and implement a simple sample design and to ensure the quality control of the data collected. Contents: Basic principles concerning the theory of random surveys, the various sources of bias in surveys; simple random samples; stratified samples; cluster samples; post-stratification; practice in institutes : quota samples Keywords: Base survey, sample design, fair sample, estimation, bias, precision of a survey, stratification UE 41 / M4103C Computer Science Advanced Databases Term 4 Coefficient 2 30h This course covers many additional key database topics from the design and application-building perspective: indexes, views, transactions, authorization, integrity constraints, triggers, on-line analytical processing (OLAP). UE 42 / M4201C Economics, Management, Law Economics, Management, Law Term 4 Coefficient 3 40h In this class, students will be asked to think about the main issues of a global economy (globalization, foreign exchange, balance of payments, etc.) Students will also be introduced to law so as to be able to position themselves in their future professional environment. There will be an emphasis on digital copyright and labor law. Students will also deepen their knowledge of management: quality control, marketing, human resources management and budgetary and fiscal management. UE 42 / M4202 - Expression Expression communication 4 : communication in organisations Term 4 Coefficient 1,5 30h In this class, students are prepared for job interviews (by enacting individual and group mock interviews) and the writing of their job placement report. They study specialized articles from their scientific domain on which they have to prepare a critical presentation (oral and written) in which they highlight the methods used, the results and their limitations. UE 42 / M4203 - English Scientific English Term 4 Coefficient 2,5 45H 13

This course aims at introducing students to the different types of communication used in a professional environment (meetings, videoconferencing, teamwork). C1 level from the Common European Framework of Reference for Languages is aimed. Use and knowledge of Scientific English will be promoted through various activities (reading of scientific publications, conferences, abstracts, etc.). Students will also be trained for the TOEIC UE 42 / M4204C - Statistics Field of application 2 Term 4 Coefficient 2 35H Objectives: Initiation to some applications of statistics Contents: Presentation of specific problems and statistical methods used in fields such as: Biostatistics, Environment (SIG), reliability, etc. Survey (9 hours): specific statistical methods for multiple choice questions, for customer satisfaction surveys, for behavioral analysis, for open ended questions (introduction) Keywords: fields of application UE 43 / M4301 Project and Job Placement To be determined (this is a new class). Project 3 Term 4 Coefficient 2 90h UE 43 / M4302 Job Placement Internship Term 4 Coefficient 6 A minimum of 10 weeks To complete the professional bachelor s degree, an internship is required in a company for a period of 10 weeks. The key objectives of the internship are for students to : Familiarize themselves with the company's organization Be able to explain their position and responsibilities Apply knowledge and skills learned during the courses Help in the choice of future career This internship is to be considered a professional experience and performance will be assessed upon the following criteria: Ability to perform in a professional manner, as indicated by ability to arrive on time, ability to meet deadlines, ability to take initiative in learning, and ability to interact with supervisors and colleagues Evaluation of the supervisor in company An oral presentation and written report describing the learning experience and performed tasks 14