SPONSORSHIP OPPORTUNITIES CONTACTS: MALCOLM SMITH Senior Vice President of Business Development 202.408.2141 msmith@ustravel.org KRISTA ROEPKE Manager, Exhibitions and Sponsorships 202.408.2149 kroepke@ustravel.org 1
EDUCATIONAL SEMINAR FOR TOURISM ORGANIZATIONS (ESTO) ESTO is the definitive destination marketing conference in the United States. This U.S. Travel Association signature event combines high-quality, unique, travel-focused content and indispensable industry networking to create an unforgettable experience. This immensely popular annual event routinely draws more than 800 attendees, representing nearly every state and U.S. territory tourism office, along with local and regional destination marketing organizations. An ESTO highlight is the awards dinner, where we honor marketing excellence: The Destinations Council Destiny Awards honor creative and results-driven marketing programs and special projects by destination marketing organizations. The National Council of State Tourism Directors (NCSTD) Mercury Awards honor outstanding state tourism office programs. TARGET AUDIENCE PROFILE More than 800 attendees are expected. Attendee makeup includes seasoned industry veterans with 45 percent having worked in the travel industry for more than 10 years, roughly 31 percent holding management or executive roles and about 40 percent working directly in marketing. Based on ESTO attendee survey feedback, more than 80 percent of attendees say they enjoy meeting with vendors at ESTO. DATES AND LOCATION August 11-14, 2018, in Phoenix, AZ at JW Marriott Phoenix Desert Ridge Resort & Spa Luncheon Branding Signage Hotel Key Cards 2
NOTE: 2017 SPONSORS HAVE FIRST RIGHT OF REFUSAL THROUGH NOVEMBER 30, 2017 ESTO LEARNING LABS ESTO has a unique option available to showcase your organization s talents and cutting-edge knowledge. For 2018, ESTO is once again expanding the concurrent Saturday Learning Labs into four offerings. Your organization will have the opportunity to conduct two back-to-back presentations to the ESTO attendees on Saturday, August 11, from 2:00-3:30 p.m. and again from 3:45-5:15 p.m. (time subject to change) While these sessions are optional for the attendees, approximately 300 attendees are expected to register for the afternoon sessions. Attendees are looking for hands-on education and marketing insights that they can implement in their home destination. Topics such as branding, digital marketing, content analysis, analytics, research, social media, advertising and public relations are among the many topics the attendees are seeking. Includes seven (7) complimentary registrations OPPORTUNITY - Only four sponsorships available at $31,250 each* Learning Lab 1 Learning Lab 2 Learning Lab 3 Learning Lab 4 PLATINUM Includes seven (7) complimentary registrations Awards Dinner Recognition throughout the awards dinner with signage and logo on screen. An opportunity to welcome and address the audience and play promotional video for up to five minutes. Two reserved tables (10 seats each). May include sponsor s registered representatives and other registered attendees. Logo added to the ESTO email template for all promotional and logistical emails. Branded menu cards at each seat. Luncheon(s) Opportunity to address the audience and play promotional video for up to five minutes. Recognition from the podium and distribution of collateral materials and signage. Logo added to the ESTO email template for all promotional and logistical emails. 3
PLATINUM (CONTINUED) Includes seven (7) complimentary registrations Opening Reception Opportunity to brand reception with pop-up displays, napkins and glasses, video loop and banners (cost responsibility of sponsor and subject to U.S. Travel approval). Opportunity to address the audience during Welcome Remarks on Monday morning for approximately three minutes. Network with attendees and distribute materials from six-foot table at reception. Logo added to the ESTO email template for all promotional and logistical emails. PENDING GOLD Includes four (4) complimentary registrations Keynote Session Opening Keynote session on Monday with recognition from the podium. Opportunity to play a promotional video under two minutes in length prior to speaker coming onstage. Monday Reception Network with attendees and distribute materials from six-foot table at reception. Recognition of sponsorship from podium. Opportunity to brand reception with pop-up displays, napkins and glasses, video loop and banners (cost responsibility of sponsor and subject to U.S. Travel approval). $17,500 NCSTD and Destinations Council Dinners Opportunity to attend and address the National Council of State Tourism Directors at the exclusive Saturday-night dinner. Opportunity to attend and address the Destinations Council at the exclusive Friday-night dinner. Signage and branding opportunities at both dinners. High-boy table on Sunday, August 12, from 2:30 to 3:00 in close proximity to the Professional Development Network sessions (time subject to 4
GOLD (CONTINUED) Includes four (4) complimentary registrations General Sessions Recognition from the podium. Opportunity to play a video up to two minutes long prior to speaker coming onstage. High-boy table on Sunday, August 12, from 2:30 to 3:00 in close proximity to the Professional Development Network sessions (time subject to Monday Afternoon Tuesday Morning - Tuesday Afternoon - $15,500 Afternoon Break(s) and Concurrent Sessions Network with attendees and distribute materials from six-foot table at Networking Break. Recognition from the podium during concurrent sessions. Signage at afternoon break and concurrent sessions. Opportunity to play a video up to two minutes long at the beginning of the concurrent sessions. Destiny and Mercury Awards Lounge Dedicated lounge area with furniture and screens to showcase creative of Destiny and Mercury Award finalists, with branding opportunities on screens. Opportunity to distribute materials in Lounge. Signage for lounge area with opportunity to also provide additional signage/pop-ups. High-boy table on Sunday, August 12, from 2:30 to 3:00 in close proximity to the Professional Development Network sessions (time subject to $13,500 SILVER Includes three (3) complimentary registrations Morning Concurrent Sessions Recognition from the podium during concurrent sessions. Opportunity to play a video up to two minutes long at the beginning of the concurrent sessions. $13,900 $13,900 Registration Signage and collateral distribution in close proximity to the on-site registration desk. 5
SILVER (CONTINUED) Includes three (3) complimentary registrations Breakfast(s) Signage during breakfast. Opportunity to play a promotional video under two minutes in length. Recognition from the podium during the breakfast, $13,900 Morning Networking Breaks Network with attendees and distribute materials from six-foot table at the morning Networking Break. Recognition from the podium prior to the morning Networking Break. Signage at the morning Networking Break. Sunday and Monday Room Drop(s) Opportunity to place a premium item in each attendee s room on Sunday or Monday evening to highlight your products and services. Sunday - Hotel Key Cards Logo imprinted on hotel room key cards. NCSTD Lunch and Destinations Council Boad of Advisors Breakfast Opportunity to address the National Council of State Tourism Directors at their Saturday lunch and Destinations Council Board of Advisors at their exclusive Saturday Board of Advisors Breakfast. Signage and branding opportunities. Opportunity to play a promotional video. Distribution of collateral materials. Charging Station Branded charging station placed in strategic location of conference center. Sunday General Session Opportunity to play a promotional video under two minutes in length. Distribution of collateral materials. 6
SILVER (CONTINUED) Includes three (3) complimentary registrations Mobile Sponsorship Ad on ESTO mobile site. Wi-Fi Sponsor Unique Wi-Fi network password on conference Wi-Fi. URL redirect to sponsor s Wi-Fi instructions with sponsor recognition displayed on the ESTO Ideas and Inspiration Session Opportunity to address attendees at this innovative Sunday session. Signage at the session. Sunday Refreshment Break Network with attendees and distribute materials from six-foot table at Break. New Attendee Lounge Sat - Sun Dedicated lounge area for first-time attendees open on Saturday and Sunday of ESTO (times TBD). Ability for sponsor to staff lounge with one representative. Distribute materials from a six-foot table in lounge. Signage for lounge area. $11,400 Learning Labs Break Network with attendees and distribute materials from six-foot table at Break $10,400 7
BRONZE Includes two (2) complimentary registrations Banner Opportunities Various banner opportunities in areas of high attendee foot traffic. Banners will be displayed Saturday, August 11, through Tuesday, August 14. Combine banner with a Silver, Gold or Platinum Level sponsorship and receive a discount on the banner price of 25, 50 or 75 percent, respectively. Size and dimensions are TBD. $7,500 and up Advertising Opportunities Advertise product and services in ESTO s Official Program. Sponsors are responsible for creating the ads based on our provided specifications. Ad 1 - $7,500 Ad 2 - $7,500 Ad 3 - $7,500 Ad 4 - $7,500 Ad 5 - $7,500 Ad 6 - $7,500 Inside Front Cover - $8,000 Back Cover $8,500 8
SPONSORSHIP OPTIONS Learning Lab Charging Station Attendee Badges ESTO s Official Program Destiny and Mercury Awards Lounge Custom Sponsorship Thank you for your interest in sponsoring at ESTO 2018. 9