School of Resort & Hospitality Management PGA Golf Management Intro to Golf Management- HFT 1382 (CRN 11486) Spring 2013 (3 Credits) Tara McKenna M.S., PGA/LPGA Tue. 2:00pm-4:45pm Office: Sugden 238C Classroom: Sugden 240 Phone: 239-590-7717 Office hours: Mondays: 1:30p -3:30p Email: tmckenna@fgcu.edu Required Course Materials: Approved access to PGA of America PGA Level 1 Kit materials. Access to a computer for materials and video links using the PGALinks Knowledge Center. It is recommended that you bring the pre-seminar text to class each week. Regular calculator NOT on your phone for testing and classwork A. PROGRAM MISSION: The FGCU PGA Golf Management program is dedicated to promoting professionalism, cultivating industry and community networks and providing meaningful experiential learning to prepare our students to excel in leadership roles in the golf industry and beyond. B. PROGRAM LEARNING OUTCOMES (PLOs) Upon successful completion of the program students will be able to: I. Identify and demonstrate content/discipline, proficiencies and skills relevant to the operational areas of PGA Golf Management II. Choose experiential learning opportunities in the field of PGA Golf Management that can develop professional judgments and leadership skills. III. Communicate effectively to stakeholders, community and fellow industry professionals. IV. Evaluate information and make decisions using critical thinking and problem solving skills. V. Develop an awareness of the importance of community service, ethical values, and life-long learning. Overview: The Business Planning Model is the foundation for successful business planning and operations. Using two case studies, this course will introduce you to the basic principles, common practices and terminology associated with developing a business plan and monitoring financial performance of a facility. Work experience activities will be completed that reinforce and apply the concepts presented in class. Fundamental concepts in developing and maintaining a profitable and well managed golf car fleet will be introduced. Essential knowledge regarding maintenance and rental policies, financing a fleet and staffing the fleet will be covered. Course Objectives: Business Planning- 1. Describe the business planning process and PGA Business Planning Model. 2. Understand the difference between long-term and short term planning 3. Use case studies to apply business planning concepts to real world facilities. 4. Assess the current state of your business and conduct a SWOT analysis. 5. Develop business goals and strategies based on facility profile and SWOT. 6. Analyze financial history and create financial forecasts by preparing a 12 month operating budget 1 Intro to Golf Mgt - HFT 1382
7. Monitor performance and modify your strategies and goals if required. 8. Successfully pass the PGA Knowledge Test Golf Car Fleet- 1. Describe the importance of golf car to facility, customer and golf professional. 2. Identify characteristics of a well-managed golf car fleet and describe the role of a fleet manager. 3. Identify essential policies and procedures that are the foundation of a safe and efficient rental program. 4. Describe fleet staffing requirements and golf car needs based on facility mission, customers and profile. 5. Identify the benefits and components of an effective maintenance program and proper storage of golf cars. 6. Complete a business plan for a golf car fleet operation. 7. Successfully pass the GCAR PGA Knowledge Test Prerequisites: PGA Prep 1 PEL3120 Attendance Policy: Regular attendance and completing reading assignments is necessary to attain the objectives of HFT1382. Missing classes may setback a student in understanding the concepts and gaining knowledge necessary to interpret more advanced class information given throughout the semester. A student may miss up to 2 classes per semester. If you are absent for a class, it is your responsibility to obtain all information from the instructor or fellow student. If you come substantially late - 5 minutes), or leave early/after the break, you will be counted as absent. Once a student has accrued 3 total unexcused absences, your final grade will be reduced by a letter grade. We reserve the right to withdraw the student from the course for excessive absence in accordance with the university s withdrawal policy. Thirty-five (35%) of your participation grade comes from attendance of PGM Club events and meetings. Examples of behaviors that contribute to a high mark in class participation are: Active and interested involvement in classroom case discussions Helpful and effective responses to questions and issues raised in class Contributions that help the learning of other students and the class as a whole Contributions that demonstrate good preparation for class and mastery of course material Assistance to the instructor in class activities when requested Behaviors that will result in significant loss of participation marks include (but are not limited to): Obvious lack of preparation for class Regularly arriving late to class (and/or leaving early) Consistently failing to be involved in classroom discussions and activities Needless surfing of the Internet, instant or text messaging Disrespect for contributions made by other students Disruptive and distractive behaviors (e.g. side conversations and rudeness) Evident lack of preparation for class and classroom activities Failing to assist the instructor in maintaining a positive learning atmosphere in class Cell Phone Policy: NO Cell Phone Calls Allowed in Class! Please turn them off or ringer silent and store them away. Dress Code: FGCU PGA/PGM students represent both the University and the PGA of America. As such, it is mandatory to dress and behave professionally while in class, practicing and playing and while on internship. Professional dress refers 2 Intro to Golf Mgt - HFT 1382
to approved golf attire, collared shirts, no ball caps, athletic/gym wear or jeans, and no visible earrings for men. This class will require golf slacks during the segment. For women, appropriate length shorts or skorts are permissible. Refer to the PGM Policies and Procedures Manual for specific questions. Project/Reading Exercises: Unless otherwise noted on the syllabus, all project exercises are due on the date specified for completion by me after assignment. No credit for that project will be awarded if you do not turn it in. Project exercises, presentations made and participation in class will be graded. Students are expected to be familiar with the textbook material as assigned and to keep up with the schedule of readings. Not all topics in each textbook chapter will be covered in class lectures or discussions due to time limitations. Students are individually responsible for becoming familiar with all assigned materials. Field trip(s)/ Guest Speakers: If a field trip occurs during this class, attendance for that field trip is mandatory. You are expected to keep notes of your observations during the field trip. If a guest speaker attends class, you are also directly responsible for information presented by the speaker or at a field trip. You are responsible for your own transportation to/from a venue. Grading Policy: Assignments are to be turned in at the beginning of class on the day it is due. No late assignments will be accepted. Exams must be taken on the day it is scheduled. If you cannot make an exam, you must furnish valid proof as to why you will miss it. If there is a conflict with respect to any scheduled exam, please inform me of those before NOT after class. If the request is reasonable, I will work with you. If no attempt is made to communicate with me regarding a missed exam or project in a 24 hour period, you will receive a zero (0) for that exam or assignment. Your class grade will be based on homework, group projects, PGA exams and quizzes, and class room participation. Class participation includes attendance, participation in class discussions, PGM Club attendance record, field trips, and any pop-quizzes. Class participation is strongly encouraged and expected. The student is expected to read the relevant chapter information before he/she comes to class and be prepared to participate in the discussions and answer questions. Grading Quizzes (6) @ 50 pt 250 * point values are subject to (lowest quiz will be dropped) change with advance notice PGA Knowledge Tests 200 (2@ 100 ea.) Homework 100 Group Presentation 100 BPlan Activity in WEP 100 * rubrics will be provided GCAR Activity in WEP 100 * Class participation/pgm Club 150 1000 Point Chart Grade Range % Grade % Grade 92 A 75 C+ 89 A- 68 C 86 B+ 61.5 D 80 B 0 F 3 Intro to Golf Mgt - HFT 1382
PGA Knowledge Testing Two PGA knowledge tests will be administered in the class: and GCAR (Business Planning and Golf Car Fleet). Successful completion of these tests is required by the PGA before segueing to the next PGA level. 1. Your initial testing session must be completed on campus. All registered students will be placed on the testing roster on the date indicated in the syllabus. a. Testing rosters can only be created once (1x)/month per Level. 2. Failure to show for the initial test will result in forfeiture of testing fees paid. Students will be responsible for paying for another on-campus test at the current testing fee rate. 3. Students are responsible for registering and paying for all re-take fees associated with these tests if needed. 4. Students will receive full credit for each passing grade achieved (including re-takes completed before semester end). WEA Portfolio Projects (WEP) (100 Pts. each) The Business Plan WEA in its entirety is due on- line in the PGM Portal on March 19 th. The Golf Car Fleet Business Plan is due in the portal on April 23 rd. The WEP are required activities to be completed on-line using the PGA Knowledge Center and your PGA ID#. These activities reinforce the learning outcomes presented in this course. They must be successfully approved by the instructor on-line. 1. You must follow the PGA directions completely. 2. You must select a CASE Study Facilities for this assignment either Saguaro Sands or Pine Valley CC. 3. It is recommended that you start this earlier in the semester with each related homework assignment and incorporate graded projects and classroom work to assist you with completing this task. 4. You may receive a satisfactory grade for the class but still have details to clean up in your Portfolio to meet submission PGA standards. Please monitor your portfolio comments that are made and make any and all corrections and resubmit if not approved the first time. 5. Follow professional guidelines, reference graded homework assignments, use proper grammar, punctuation, etc. to complete your business plan. 6. This is a large project. All parts and sections must be completed satisfactorily for this class and project to be approved. Worksheets: Case Studies: Refer to activity sheets in the Seminar Manuals and in Angel. Please print up and bring to class to complete when referenced on the syllabus or bring your computer to class. Are provided in the back of your text for quick reference. Academic Dishonesty/Cheating Policy: All written assignments completed out of class are to be written in your own words and that work is to be done independently, unless assigned as a collaborative project with your peers. EVEN A COLLOBORATIVE PROJECT MUST BE WRITTEN IN YOUR OWN WORDS. Any duplication in written works and plagiarism from published works (yes, this includes web-based publications) will result in an automatic F for that assignment and possible recourse through the university. Please refer to your FGCU Student Guidebook Code of Conduct section for details on what is considered acceptable academic behavior and ramifications for academic dishonesty. Class announcements/communication: The class-wide email-list will be used for disseminations of any information relevant to this class not announced during class hours. Your email address listed in this class-wide email-list is your official FGCU email address @eagle.fgcu.edu. If you use an email account by another ISP provider, it is your responsibility to have your FGCU email forwarded to that email account. 4 Intro to Golf Mgt - HFT 1382
There will be no excuse for missing any important announcements. Please send all class correspondence to email listed on first page. Please email both professors when communicating an issue regarding this class. Open door and communication policy: We will do our best in involve every student in class discussion. I encourage all of you to participate in discussions during the class. In addition to office hours, either instructor will be glad to meet you at a mutually convenient time. ACADEMIC HONESTY AND CHEATING POLICY: All students are expected to demonstrate honesty in their academic pursuits. The university policies regarding issues of honesty can be found in the FGCU Student Guidebook under the Student Code of Conduct and Policies and Procedures sections. All students are expected to study this document which outlines their responsibilities and consequences for violations of the policy. The FGCU Student Guidebook is available online at http://studentservices.fgcu.edu/judicialaffairs/new.html Any student discovered cheating on a PGA Test will be immediately removed from the testing situation and given a 0 for that test. Dismissal from the PGM program will be considered and Re-take will be necessary if that student continues in the program. DISABILITY ACCOMODATIONS SERVICES: Florida Gulf Coast University, in accordance with the Americans with Disabilities Act and the university s guiding principles, will provide classroom and academic accommodations to students with documented disabilities. If you need to request an accommodation in this class due to a disability, or you suspect that your academic performance is affected by a disability, please contact the Office of Adaptive Services. The Office of Adaptive Services is located in Howard Hall 137. The phone number is 239-590-7956 or TTY 239-590-7930. ANGEL LEARNING MANAGEMENT SYSTEM AND DEMONSTRATION SITE: Information on ANGEL is available online at http://elearning.fgcu.edu/frames.aspx and http://elearning.fgcu.edu/section/default.asp. Assignments listed on Angel will have to be submitted in the appropriate drop box on time for grading. Do not use the Angel email tool for class correspondence. STUDENT OBSERVANCE OF RELIGIOUS HOLIDAYS: The full policy can be accessed in the FGCU General Counsel Policies at: http://www.fgcu.edu/generalcounsel/policies-view.asp 5 Intro to Golf Mgt - HFT 1382
Intro to Golf Mgt. HFT 1382 2013 Spring Class Schedule (CRN 11486) Detailed Information is available in Angel Topics Material Covered & Required Reading Due Assessments Due Select a Case study p. 1-26 Date Tues 1/8 Syllabus Preview Go over TOPS WEA Portal submissions Discuss the business planning process and PGA Business Planning Model - A 5 Step Approach. Distinguish the difference between long term and short term planning Using Case studies provided, adapt and apply business planning concepts to a golf operation 1/15 Define the Business Define and describe the elements that comprise defining a business - the first phase of developing a business plan Recognize and define the Core Values essential to each case study facility. Summarize and describe the elements that make up a Facility Profile for the case study facility of choice. Understand how the information from the facility profile will aid in developing the Mission statement and Vision statements for respective Case study facilities. p. 27-35 Lesson 2 Phase I of 5 Bring Case Studies to class via computer or text Bring worksheets #2- Core values #3 Facility Profile (25 pts) Learning Outcomes I, IV I, IV 1/22 Mission Statements and Assess the current state of your business Develop Mission statement and Vision statements for your selected facility Using data provided in the case studies, identify the Strengths, Weaknesses, Opportunities and Threats at your selected facility and understand how they impact the business planning process. Conduct a comprehensive SWOT analysis of the Case studies provided in the text. p.36-40 Mission p. 41-49 SWOT Phase II ON-line Quiz #1 Due Wed @1155pm (50pts) Bring in Activity worksheets #4 Mission #5 SWOT I, IV 1/29 Developing Goals, Objectives and Strategies Distinguish between Long term goals and short term objectives related to the business planning process Develop appropriate business goals and objectives based on facility profile and SWOT analysis. Understand how strategies relate to the overall goals of a business plan. p. 50-59 Phase III Completed SWOT (#5) and Mission (#4) due in Angel before class (25pt) III, IV 2/5 Develop and Present Action Plans and strategies in class Formulate appropriate business strategies that are designed to accomplish your short term objectives, align with the mission and meet the criteria. Be able to identify the necessary resources, staffing and systems that must be in place to accomplish your goals. Activity #7 Due in class. ON-line Quiz #2 Due Wed @ 1155pm (50pts) I, II, III 6 Intro to Golf Mgt - HFT 1382
Complete Activity 7 Worksheet to be transferred into the PGA portal in the section Present in small groups (assigned) Activity 7 Goals/ objectives/strategies for your respective case studies selected 2/12 Phase IV: Performance Metrics and Financial Analysis Define and understand important performance metrics as it relates to golf industry.(cost of goods Sold, Gross Margin, Net profit/income, Yield) Apply formulas to calculate performance metrics and analyze trends in data. - Linear Trend and Base Year analysis and Ratio analysis Analyze financial histories and develop financial forecasts for selected case studies Prepare an operating budget (next lesson) based on strategies devised in Phase III. 2/19 Preparing an Operational Budget Distinguish and define the three types of budgets and terms most commonly used. Used Excel and become familiar with basic, common formulas used in spread sheets. Create an Operational budget for your case study selected based on your objectives and strategies developed earlier Use financial data and trend analysis to formulate assumptions for creating a forecasted budget. p. 60-67 p. 68-83 ON-line Quiz #3 Due Friday (50pt) Bring Calculator to class. Bring Text with Case study financials in back section. Bring Linear Trend Worksheet to class. Have Available PGA 12mo. Budget Template in class. I, I,III, IV 2/26 Monitor Performance, Testing Assumptions and adapt your business plan. Develop a greater understanding of the budget process as it relates to business planning objectives and strategies Work in detail with excel spreadsheets to produce an efficient, working budget document. Have a working knowledge of what performance metrics must be monitored and how often to gauge success of your business operation and adapt as needed. 7 Intro to Golf Mgt - HFT 1382 p. 82-87 3/5 SPRING BREAK NO CLASSES Enjoy! 3/12 Review for KTest and Executive Summary Writing Practice writing an executive summary of your business plan for portfolio submission. Review material for test and WEA Portfolio submission Bring in 5 questions for Business Planning and submit at the beginning of class in writing with name on it. ON-line Quiz #4 Due Wed @ 1155pm (50pt) Submit completed PGA Budget Template for review Friday 3/1 by 5pm in Ang. Dropbox-- 25 pts. PGA Knowledge Test on Friday 3/15 at 3pm Holmes Hall 202 Bring Calculator I,IV I
Bring computer and access to the PGA Portal for WEA submission 3/15 EXAM Holmes Hall- Rm 202 3/19 GOLF CAR FLEET OPERATIONS - GCAR Understand and describe the importance of the fleet to the READ facility, the golfer and the professional GCAR: Identify the characteristics of a well-managed fleet. p. 1-9 Describe the responsibilities of the Fleet Manager 3/26 FLEET OPERATIONS - GCAR Understand what components are included in a proper Policy and Procedure manual for running a safe and cost effective golf car fleet. Account for safety and insurance measures needed to ensure adequate liability. Differentiate the rental policies essential for fleets at different facility types. Identify the different car rotation sequences and their purpose. Describe the various staffing levels needed at facility types and their respective responsibilities. Understand how the procedures and staffing needs align with facility mission. Describe the various fleet related technologies available and how they may impact the facility's mission and fiscal viability 4/2 GOLF CAR FLEET MAINTENANCE Identify the components of an effective fleet maintenance program. Describe the responsibilities of staff versus leasing company (if used) and liability Understand the connection between fleet insurance components and fleet maintenance schedules. Explain the components and importance of adequate record keeping for golf car fleets. 4/9 ~ MASTERS WEEK ~ Fleet Planning & Acquiring a fleet Examine the golf car needs of a facility based on mission, customers, budget and physical characteristic of grounds, access to storage and power source. Outline the process of acquiring fleet - staff utilized, # of cars, who to consult. Be able to estimate fleet revenue, costs, profit and identify how budgeting changes will impact facility bottom line. Perform lease versus purchase analysis and identify the benefits of each process. Determine rental fees and develop strategies that promote ridership. READ GCAR p. 10-34 GCAR Lesson 3 Pg. 35-45 GCAR Lesson 4 (46-57) Acquiring a fleet Lesson 5 (58-72) Financing a new fleet 3pm 4pm Business Plan is due in W.E.Portfolio Bring questions to class. --100 pts. On-Line QUIZ # 5 Due Wed. @1155p (50pts) I, 1,IV 1 I, III, IV 8 Intro to Golf Mgt - HFT 1382
4/16 Lesson 5 - Financing a GCAR Fleet - con t Work on Activity 1 GCAR Business Plan in class 4/23 Review GCAR material Go over Review questions Bring questions on Activity 1 to class 4/25 Thur Bring in GCAR Activity 1 WEP Review Questions due in Portal prior to class. QUIZ #6 (50 pts) due Thur At 12pm Turn in GCAR Biz Plan ON-Line by 4/25 (100 pts) GCAR PGA Test Holmes Hall 202 430p -530p Holmes 202 9 Intro to Golf Mgt - HFT 1382