The Evolving Lynchburg MSA Economy. Dr. Joe Turek School of Business and Economics Lynchburg College October 9, 2013

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The Evolving Lynchburg MSA Economy Dr. Joe Turek School of Business and Economics Lynchburg College October 9, 2013 turek@lynchburg.edu

Distribution of Regional Employment, July 2012 vs. July 2013 Lynchburg, 32,244 28.5% 32,465 28.5% Bedford City, 2,269 2.0% 2,285 2.0% Campbell, 25,424 22.5% 25,598 22.5% Amherst, 13,871 12.3% 13,966 12.3% Appomattox, 6,607 5.8% 6,652 5.8% Bedford County, 32,803 29.0% 33,028 29.0%

Resident Employment % Change (7/12 7/13) Change (7/12 7/13) Labor Force Employment Unemployment Unemployment Unemployment Rate July 2012 July 2013 Amherst 0.1 0.7-7.6-0.5 7.4 6.9 Appomattox -0.5 0.7-18.0-1.1 7.3 6.2 Bedford County 0.3 0.7-5.9-0.3 6.0 5.7 Campbell 0.6 0.7-0.5-0.1 6.3 6.2 Bedford City 0.0 0.7-8.0-0.6 8.2 7.6 Lynchburg 0.0 0.7-6.9-0.6 9.0 8.4 Lynchburg MSA 0.2 0.7-6.0-0.4 7.2 6.8 Virginia -0.9-0.2-12.3-0.6 6.2 5.6 US (1000s) -0.4 1.0-16.9-1.3 8.6 7.3

Metropolitan Statistical Areas % Change (July 2012 July 2013) Change (July 2013 July 2013) Labor Force Employment Unemployment Unemployment Winchester 5.4 6.2-7.8-0.7 Harrisonburg 2.5 3.4-9.0-0.8 Blacksburg- Christiansburg-Radford 2.2 3.1-9.2-0.9 Virginia Beach-Norfolk- Newport News 2.0 2.7-8.0-0.7 Danville 0.6 1.6-8.8-0.8 Washington-Arlington- Alexandria 1.4 1.5-0.3-0.1 Roanoke 0.8 1.2-4.7-0.3 Kingsport-Bristol 0.3 1.0-7.1-0.6 Richmond 0.3 0.8-7.0-0.5 Lynchburg 0.2 0.7-5.7-0.4 Charlottesville - 2.7-2.5-5.9-0.2

EMPLOYMENT BY PLACE OF RESIDENCE 1.50E+08 MSA Employment 125000 120000 115000 110000 105000 1.40E+08 1.30E+08 1.20E+08 US Employment 100000 1.10E+08 95000 90 92 94 96 98 00 02 04 06 08 10 12 LYNCHBURG MSA NATION

EMPLOYMENT BY PLACE OF RESIDENCE 122000 1.480E+08 120000 118000 116000 114000 112000 110000 108000 1.460E+08 1.440E+08 1.420E+08 1.400E+08 1.380E+08 1.360E+08 1.340E+08 03 04 05 06 07 08 09 10 11 12 13 LYNCHBURG MSA NATION

1.480E+08 NATIONAL EMPLOYMENT, 2003:07 2013:07 1.460E+08 1.440E+08 1.420E+08 1.400E+08 1.380E+08 1.360E+08 04 05 06 07 08 09 10 11 12 13

LYNCHBURG MSA EMPLOYMENT, 2003:07 2013:07 122000 120000 118000 116000 114000 112000 110000 108000 04 05 06 07 08 09 10 11 12 13

Climbing Out of Recession I 122000 120000 118000 116000 114000 112000 110000 108000 1.500E+08 1.480E+08 1.460E+08 1.440E+08 1.420E+08 1.400E+08 1.380E+08 1.360E+08 2008 2009 2010 2011 2012 2013 LYNCHBURG MSA NATION

Climbing Out of Recession II 1.480E+08 1.460E+08 MSA EMPLOYMENT 124000 120000 116000 112000 1.440E+08 1.420E+08 1.400E+08 1.380E+08 1.360E+08 US EMPLOYMENT 108000 2008 2009 2010 2011 2012 2013 LYNCHBURG MSA NATION

Regional Dependence on the National Economy, 1990:01 2013:07 124000 120000 116000 REGION 112000 108000 104000 100000 96000 1.10E+08 1.20E+08 1.30E+08 1.40E+08 1.50E+08 NATION 0.81

Regional Dependence on the National Economy, 2003:07 2013:07 122000 120000 118000 REGION 116000 114000 112000 110000 108000 1.360E+08 1.400E+08 1.440E+08 1.480E+08 NATION 0.69

Regional Dependence on the National Economy, 2007:12 2013:07 122000 120000 118000 REGION 116000 114000 112000 110000 108000 1.360E+08 1.400E+08 1.440E+08 1.480E+08 NATION 0.65

Unemployment Rates Dec 2007 July 2013 11 10 9 8 7 6 5 4 3 2007 2008 2009 2010 2011 2012 2013 VIRGINIA LYNCHBURG NATION

124000 The Lynchburg MSA Labor Market MSA UNEMPLOYMENT RATE 10 8 6 4 2 127000 126000 120000 116000 112000 108000 2008 2009 2010 2011 2012 2013 UNEMPLOYMENT RATE EMPLOYMENT MSA EMPLOYMENT 125000 124000 123000 122000 121000 120000 119000 2008 2009 2010 2011 2012 2013 MSA LABOR FORCE

MSA Unemployment Rates July 2013

Number of Unemployed per Advertised Job Opening* July-12 June-13 July-13 Blacksburg-Christiansburg-Radford MSA 1.40 1.25 1.13 Charlottesville MSA 0.79 0.88 0.78 Danville MSA 2.44 2.26 2.15 Harrisonburg MSA 1.56 1.55 1.35 Lynchburg MSA 1.89 1.72 1.48 Richmond MSA 1.03 0.97 0.73 Roanoke MSA 1.20 1.17 0.92 Virginia Beach-Norfolk-Newport News MSA 1.36 1.35 1.11 Winchester, VA-WV MSA 1.63 1.43 1.22 * Advertised online

Number of Unemployed per Advertised Job Opening* July-12 June-13 July-13 Amherst County 3.85 4.02 3.14 Appomattox County 8.21 5.60 4.66 Bedford City 33.67 53.50 37.40 Bedford County 4.33 3.21 2.82 Campbell County 6.46 5.82 5.91 Lynchburg City 0.89 0.81 0.71 REGION 1.89 1.72 1.48 * Advertised online

ACCRA Cost of Living Index (2013 Q2) MSA Composite Grocery Housing Utilities Transport Health Misc Charlottesville 103.2 94.2 115.1 89.0 94.5 100.6 105.4 Richmond 101.5 96.7 88.2 106.7 100.2 104.2 113.1 Winchester 100.9 98.9 94.5 98.7 95.2 101.7 109.9 Hampton Roads 99.9 93.2 92.6 108.0 98.6 102.7 106.4 Harrisonburg 99.8 94.0 106.4 100.4 89.7 103.4 99.9 Blacksburg 96.3 92.3 92.4 97.7 94.5 104.5 100.5 Lexington 94.4 93.6 96.5 98.6 95.7 89.0 91.8 Staunton 94..1 89.3 94.5 102.3 91.7 94.7 94.0 Danville 93.9 93.8 91.9 109.3 93.7 88.2 91.6 Roanoke 89.9 89.3 85.5 97.9 89.8 94.8 90.7 Lynchburg 89.3 85.7 77.0 108.9 88.0 96.7 94.1

Percent by which cost of living exceeds Lynchburg MSA in 2013 Q2 Composite Grocery Housing Utilities Transport Health Misc Charlottesville 115.6 109.9 149.5 81.7 107.4 104.0 111.8 Richmond 113.7 112.8 114.5 98.0 113.9 107.8 119.9 Winchester 113.0 115.4 122.7 90.6 108.2 105.2 116.5 Hampton Roads 111.9 108.8 120.3 99.2 112.0 106.2 112.8 Harrisonburg 111.8 109.7 138.2 92.2 101.9 106.9 105.9 Blacksburg 107.8 107.7 120.0 89.7 107.4 108.1 106.6 Lexington 105.7 109.2 125.3 90.5 108.8 92.0 97.3 Staunton 105.4 104.2 122.7 93.9 104.2 97.9 99.7 Danville 105.2 109.5 119.4 100.4 106.5 91.2 97.1 Roanoke 100.7 104.2 111.0 89.9 102.0 98.0 96.2

Relative labor cost in Lynchburg MSA needed to provide the same purchasing power to employees in: Charlottesville 86.5 Richmond 88.0 Winchester 88.5 Hampton Roads 89.4 Harrisonburg 89.5 Blacksburg 92.7 Lexington 94.6 Staunton 94.9 Danville 95.1 Roanoke 99.3

Housing Market Conditions 2012:2 2013:2 % Change Median Sales Price % Change Sales Roanoke/Lynchburg/Blacksburg 5.1 16.2 Central Virginia (Greater Richmond) 7.8 9.0 Northern Virginia 8.5 12.4 Hampton Roads 3.4 9.0 Southside Virginia -6.8 7.8 Southwest Virginia -0.9 15.6 All of Virginia 7.8 11.0

Foreclosures 2013:1 2013:2 % Change Roanoke/Lynchburg/Blacksburg 67 65-3.0 Greater Richmond 302 377 24.8 Northern Virginia 650 595-8.5 Hampton Roads 498 494-0.8 Southside Virginia 37 27-27.0 Southwest Virginia 24 16-33.3 All of Virginia 1,640 1,632-0.5

Number of Building Permits (annual totals, 2001 through Aug 2013) 800 700 600 500 400 300 Bedford Campbell Lynchburg 200 100 0 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 % Change Bedford County Campbell Lynchburg Jan-Aug 2012 to Jan-Aug 2013 75.0 15.4-0.9

Taxable Retail Sales 2012-Q1 2013:Q1 % Change Amherst 52,574,585 61,413,744 16.8 Appomattox 29,560,358 28,680,125-3.0 Bedford County 87,006,285 81,528,259-6.3 Campbell 100,764,950 105,105,434 4.3 Bedford City 18,460,624 18,470,186 0.1 Lynchburg 318,529,485 327,154,416 2.7 REGION 606,896,286 622,352,164 2.5 Virginia 22,586,198,769 22,839,125,640 1.1

LYNCHBURG MSA TAXABLE RETAIL SALES, 2010:4 2013:1 630,000,000 620,000,000 610,000,000 600,000,000 590,000,000 580,000,000 570,000,000 560,000,000 III IV I II III IV I II III IV I II III 2010 2011 2012 2013

LYNCHBURG MSA Industry (NAICS Code) 2002 2012 Shift-Share Analysis MSA % chg VA % chg Actual Change State Growth Industry Mix Agriculture, Forestry, Fishing and Hunting 250 333 33.2-9.3 83 16-39 106 Mining, Quarrying, and Oil and Gas Extraction 66 65-1.5 5.5-1 4 0-5 Utilities 393 311-20.9-1.8-82 25-31 -75 Construction 7340 5558-24.3-18.4-1782 458-1811 -429 Manufacturing 19812 14629-26.2-26.3-5183 1236-6446 26 Wholesale Trade 2805 3669 30.8-2.4 864 175-242 931 Retail Trade 13346 12918-3.2 0.0-428 833-829 -431 Transportation and Warehousing 2944 2463-16.3-5.3-481 184-339 -326 Information 1116 1109-0.6-30.2-7 70-407 330 Finance and Insurance 3192 3228 1.1-0.5 36 199-215 52 Real Estate and Rental and Leasing 973 1003 3.1-5.4 30 61-114 83 Professional, Scientific, and Technical Service 3014 5164 71.3 38.4 2150 188 971 991 Management of Companies and Enterprises 1575 1881 19.4 12.6 306 98 100 108 Administrative and Support and Waste Mgmt 4319 4240-1.8 4.2-79 270-87 -262 Educational Services 8547 9321 9.1 19.1 774 533 1103-863 Health Care and Social Assistance 12711 15738 23.8 30.2 3027 793 3040-806 Arts, Entertainment, and Recreation 1091 1149 5.3 11.3 58 68 55-65 Accommodation and Food Services 6502 8186 25.9 19.2 1684 406 843 435 Other Services (except Public Administration) 3229 2975-7.9 7.2-254 201 32-488 Public Administration 2819 3268 15.9 15.2 449 176 253 20 Unclassified establishments 1 0-100.0-7.1-1 0 0-1 Total, All Industries 96043 97208 1.2 6.2 1165 5993-4162 -666 Shift

2020 MSA PROJECTIONS Population, Labor Force, and Jobs Census State Demog. 2010 Pop 2020 Pop Census BLS % chg 2012 pop 2012 LF 2012 LFPR Winchester 104,508 125,159 19.76 107,198 57,861 54.0 Washington- Arlington- Alexandria 2,623,079 3,017,815 15.05 2,752,499 1,534,096 55.7 Richmond 1,258,251 1,422,719 13.07 1,282,305 665,397 51.9 Harrisonburg 125,228 140,545 12.23 128,372 67,013 52.2 CharloMesville 201,559 225,775 12.01 205,772 108,921 52.9 Blacksburg- ChrisPansburg- Radford 162,958 176,161 8.10 163,543 81,949 50.1 Lynchburg 252,634 271,131 7.32 255,342 120,835 47.3 Virginia Beach- Norfolk- Newport News 1,648,136 1,746,577 5.97 1,670,823 813,086 48.7 Roanoke 308,707 326,759 5.85 310,118 158,173 51.0 Kingsport- Bristol 95,888 98,771 3.01 95,633 45,883 48.0 Danville 106,561 106,306-0.24 105,803 51,064 48.3

2020 MSA PROJECTIONS Population, Labor Force, and Jobs 6% RU 2012 LFPR 2020 LF 2020 Emp 2012 Emp New jobs needed Needed job growth Jobs Needed Per Year 2004 Emp Job Added Winchester 54.0 67,556 63,502 54,571 8,931 16.4 1,116 49,820 4,751 Washington, DC 55.7 1,681,969 1,581,051 1,465,317 115,734 7.9 14,467 1,291,804 173,513 Richmond 51.9 738,259 693,963 622,968 70,995 11.4 8,874 585,981 36,987 Harrisonburg 52.2 73,368 68,966 63,070 5,896 9.3 737 59,711 3,359 CharloMesville 52.9 119,509 112,339 103,410 8,929 8.6 1,116 92,155 11,255 Blacksburg 50.1 88,272 82,975 76,672 6,303 8.2 788 73,637 3,035 Lynchburg 47.3 128,307 120,608 112783 7,825 6.9 978 110,408 2,375 Virginia Beach 48.7 849,951 798,954 759,840 39,114 5.1 4,889 744,415 15,425 Roanoke 51.0 166,661 156,661 148,560 8,101 5.5 1,013 143,511 5,049 Kingsport 48.0 47,389 44,545 42,429 2,116 5.0 265 41,442 987 Danville 48.3 51,307 48,228 46,710 1,518 3.3 190 49,340-2,630

Summary Employment growth in the Lynchburg MSA slowed to 0.7 percent during the period July 2012 to July 2013. This is above the average for the state but below the national average. Our 0.7 percent employment growth is slower than the employment growth of all other MSAs in the state except for Charlottesville (-2.5 percent). The extent to which the Lynchburg MSA economy follows the national economy appears to be weakening. Since emerging from the recession, we have regained jobs at a far slower rate than has the national economy. We are less dependent on the national economy than in the past, probably as a result of structural changes in the regional economy.

Summary In July 2013, the Lynchburg MSA unemployment rate of 6.8 percent was higher than in all other Virginia MSAs except for Kingsport- Bristol and Danville. The cost-of-living (COL) in the Lynchburg MSA is 89.3 percent of the average COL of all communities participating in the ACCRA COL project, placing us 10.7 percent below average. Our COL was the lowest of all Virginia MSAs in the second quarter of 2013. Locally, the cost of housing was 23 percent below average and the cost of utilities was 8.9 percent above average. The relatively low COL in the Lynchburg MSA means that area businesses can compete more successfully with other MSAs. A low COL translates into lower production costs, not only in terms of direct expenses (such as health and transportation costs) but also in terms of labor costs.

Summary The housing market is showing signs of improvement, with both median sales price and sales on the rise. Foreclosures are down in our region and building permits in Bedford and Campbell counties are on the rise. Shift-share analysis shows that an unfavorable industry mix (an employment base more heavily weighted toward slow-growing industries) has contributed to slower job growth during the last decade. A negative shift effect indicates that a decline in relative regional attractiveness has also contributed to slower job growth. Between 2012 and 2020, approximately 7,800 new jobs will need to be created to push the Lynchburg MSA unemployment rate down to 6 percent. Given the rate of job creation during the period 2004 2012, this seems unlikely to happen. If insufficient new jobs are created, the MSA unemployment rate will remain above 6 percent.