ENROLLMENT MANAGEMENT REPORT Otterbein University: Fall semester 2013 The division of Enrollment Management is grateful to the Otterbein community for the work that you do helping to recruit, enroll, retain and graduate our students. While you are used to hearing about the entering freshman class, we believe understanding some of the key demographic information about our entire student body helps all of us serve our students better. This new annual enrollment report will be distributed every fall and is intended to share important information about our students. change % change TOTAL ENROLLMENT 2,919-65 -2.2% Full-time 2,411-24 -1.0% Part-time 508-41 -7.7% UNDERGRADUATE 2,479-58 -2.3% Continuing 1,524-36 -2.3% Freshmen 575 +11 +2.0% Transfer 128-22 -14.7% GRADUATE 440-7 -1.6% RETENTION FRESHMAN PROFILE ACT (median) 24 Average High School GPA: 3.5 Racial/Ethnic minority: 11.3% Pell grant Eligible: 27.5% first year retention* 4 year graduation rate** 6 year graduation rate*** Total Retention 76.4% 48.5% 59.8% *Fall 2012 start **Fall 2009 start ***Fall 2007 start ACT (middle 50%) 21 TO 26 (25% of class has ACT <= 20; 25% has >= 27) Average rank: 73% (of those reporting rank) TRADITIONAL FRESHMAN APPLICATION FUNNEL Applications 3,176 Completed 2,620 82.5% of applicants completed the application process Admitted 2,342 89.4% of completed applicants were admitted. Enrolled 571 24.4% of admits enrolled Census Info Although overall enrollment dropped slightly (-2.2%, -65) from 2012, there are many positive factors in this year s census data. Remember that we entered this recruitment cycle before the enrollment plan was finalized, so enhancements to our recruitment efforts came from reallocating existing resources. We saw growth in the 2013 freshman class (+11, + 2.0%), especially among domestic non-residents, which is an important component of the strategic enrollment plan. The loss in continuing students (-36, -2.3%) isn t what we want to see. However, considering that the 2012 freshman class was down 85 students, the drop in continuing students isn t as steep as we might have predicted. Academic Profile The academic profile of the 2013 freshman class looks very similar to the 2012 class, but the distribution of ACT scores is different. A smaller number of students enrolled with ACT scores below 18 or above 28, while more students enrolled with ACT scores in the 21 26 range. The benefit of this change? Fewer students required academic support courses this fall. Traditional Freshman Application Funnel This is a 2% increase from 2012. Our goal is to see 30 32% of admitted students enroll. 1
GENDER MALE FEMALE UNIVERSITY 64.6% 1,887 35.3% 1,030 UNDERGRAD 61.2% 1,518 37.8% 926 77.7% 342 GRAD 22.3% 98 UNDERGRADUATE DEPARTMENTS WITH HIGHEST MALE ENROLLMENTS GENDER INEQUALITY IN HIGHER EDUCATION IS A NATIONAL ISSUE. By 2010, 57% of all college students were women. Although our undergraduate students have more gender diversity than our graduate students, almost 60% of undergraduate male enrollment is found in just four departments. In fact, over 40% of undergraduate male enrollment is driven by just two departments: Business and Health and Sport Sciences. The addition of Engineering will help further gender diversity on campus; once four cohorts are enrolled we would expect undergraduate enrollment to be around 40-42% men. department % of total male enrollment Business, Acing & Economics 198 21.4% Health and Sport Sciences 199 21.5% Nursing 82 8.9% Undeclared 70 7.6% UNDERGRADUATE DEPARTMENTS WITH BEST GENDER BALANCE department male % female % Chemistry 34 47.9% 37 52.1% Health and Sport Sciences 199 56.9% 151 43.1% History and Political Science 32 42.1% 44 57.9% Music 47 42.0% 65 58.0% Sociology 20 58.8% 14 41.2% GENDER BY RESIDENCY area male % female % Ohio 931 35.8% 1,669 64.2% Non-Ohio 83 30.9% 186 69.1% RETENTION BY GENDER first year retention* 4 year graduation rate** 6 year graduation rate*** Men 68.8% 41.2% 54.6% Women 81.2% 52.4% 63.0% *Fall 2012 start **Fall 2009 start ***Fall 2007 start Gender by Residency Students from Ohio are more likely to be male than students from out-of-state. Retention by Gender Not only do we enroll fewer men than women, our male students retain and graduate at significantly lower rates. 2
OHIO RACIAL/ETHNIC DIVERSITY TOTAL UNIVERSITY White 80.1% FEEDER HIGH SCHOOLS Westerville North 66 Westerville South 47 Westerville Central 45 Olentangy 43 Gahanna Lincoln 42 Thomas Worthington 33 Big Walnut 32 DeSales 32 Pickerington North 29 Dublin Scioto 29 Hilliard Darby 27 Non-resident alien 1.2% 36 Not reported/other 6.5% 189 2338 Students of Color 12.2% 355 DEPARTMENTS WITH MOST RACIAL/ETHNIC DIVERSITY Over 50% of diverse students are enrolled in 5 departments. department % of diverse students % of Dept Nursing 67 18.9% 12.7% Education 41 11.5% 11.8% Health and Sport Sciences 41 11.5% 11.7% Business 40 11.3% 12.4% Communications 26 7.3% 16.7% RETENTION BY RACE/ETHNICITY COLUMBUS CITY Mifflin 15 Whetstone 14 Centennial 13 CAHS 10 RACE/ETHNICITY BY GENDER WHITE STUDENTS OF COLOR NON-OHIO Robert E. Lee (TX) 6 Avon (IN) 5 Peters Township (PA) 4 Mount Lebanon (PA) 3 McDowell (PA) 3 Bethel Park (PA) 3 15 high Schools in 11 states 2 OUTSIDE U.S. 66.1% 1,545 33.9% 793 59.7% 212 40.3% 143 first year retention* 4 year graduation rate** 6 year graduation rate*** African American 56.3% 24.0% 47.7% Hispanic 71.4% 58.3% 66.7% White 78.2% 50.3% 61.7% *Fall 2012 start **Fall 2009 start ***Fall 2007 start RURAL/SMALL TOWN Big Walnut HS 32 Buckeye Valley 20 Rutherford B. Hayes 19 Canal Winchester 15 Licking Heights 15 Newark Catholic 15 Tri-Valley 15 Johnstown-Monroe 14 Jonathan Alder 13 Beijing Royal (China) 1 Kaiserslautern American HS (Germany) 1 MALE FEMALE Diversity Students of color are more likely to be male than Caucasian students. Increasing diversity within the class, and the success rates of our diverse students will require the engagement of the entire campus. We look forward to partnering with you to help diverse students understand how Otterbein might help them meet their educational goals. The retention data for Hispanic students is reflective of very small enrollment numbers, so be cautious drawing conclusions from the data. Historical retention and graduation data for Hispanic students at Ohio colleges and universities would more closely resemble the data for African Americans than Caucasian students. Feeder Schools It should come as no surprise that our largest feeder schools are all located in central Ohio, with the largest enrollments coming from Westerville City Schools. The admission staff works very hard to create meaningful relationships with counselors; even more important in developing a flow of students to Otterbein is the student experience on campus. 3
GEOGRAPHY area total % freshman % Franklin & Contiguous Counties 1,789 61.3% 269 46.8% Rest of Ohio 803 27.5% 221 38.4% Non-Ohio 327 11.2% 85 14.8% DOMESTIC NON-RESIDENTS BY STATE Otterbein enrolls 282 students from 38 states outside Ohio. The top five are: PENNSYLVANIA 49 students 15% of non-residents * MICHIGAN 31 9.5% TEXAS 26 7.9% INDIANA 22 6.7% INTERNATIONAL BY COUNTRY OF CITIZENSHIP Otterbein enrolls 45 students from 12 ries outside the US: ILLINOIS 16 4.9% International Students If you treat international students like a state, this cohort would be the second largest on the list with 45 enrollees! CHINA 18 students 40% of international SOUTH KOREA 7 15.6% GERMANY 5 11.1% JAPAN 4 8.9% NETHERLANDS, SIERRA LEONE, SWEDEN 2 each 4.4% each BRAZIL, CANADA, GREECE, SRI LANKA, VENEZUELA 1 each International numbers don t include students in the ESL program. ESL students come from Saudi Arabia, Japan, China, and Argentina. DEPARTMENTS WITH MOST NON-RESIDENT ENROLLMENT Almost 60% of non-ohioans are enrolled in 6 departments. department % of non-residents (incl. Int l) Theatre 54 16.5% Equine Science 32 9.8% Business 29 8.9% Health and Sport Sciences 28 8.6% Music 24 7.3% Nursing 24 7.3% 4
FINANCIAL VARIABLES ESTIMATED FAMILY CONTRIBUTION [EFC] (UNDERGRADUATES) 9.6% 238 11.6% 287 14.8% 367 17.0% 421 28.6% 708 18.5% 458 Pell eligible < $10,000 $10,001 $20,000 $20,001 $40,000 > $40,000 Did not file Financial Variables Pell eligible students are our financially neediest students. Pell eligibility is determined by completing the Free Application for Federal Student Aid (FAFSA). This year, Pell eligible families have an Expected Family Contribution (EFC) of $5,081 or less. That would roughly translate into income of less than $55,000 (one child) to less than $70,000 (four children.) On the other end of the financial spectrum, families with an EFC of $40,000 or above, the family adjusted gross income would range from a minimum of $170,000 (1 child) to $190,000 (4 children.) WHERE DO PELL ELIGIBLE STUDENTS COME FROM? 44.0% 311 6.6% 47 18.5% 458 49.4% 350 Franklin and Contiguous Ohio Out of state THE MEDIAN HOUSEHOLD INCOME IN OHIO FOR 2012 WAS $46,829. Otterbein s average net cost of attendance for tuition, room and board, after all institutional aid has been applied, was $24,638 for the 2013-2014 school year, based on our average merit and needbased financial aid award. FIRST GENERATION STUDENTS population % of population All undergraduates 529 21.3% Freshmen 122 21.2% First Generation Students 55.8% of First Generation students are Pell eligible, compared to 21.2% on non-first Generation students. RETENTION BY STUDENT NEED first year retention* Pell eligible 65.7% 30.0% Non-Pell 81.4% 57.5% *Fall 2012 start 4 year graduation rate** **Fall 2009 start 5
DEBT LOAD 2013 GRADUATES (UNDERGRAD) MEAN DEBT: $22,862 Student Debt Load Otterbein student debt load compares very favorably to state and national averages for the 80% of our undergraduates who don t take out private loans. 20% 52% 28% ALL GRADUATES WITH DEBT: OHIO AVERAGE DEBT (2012)* $29,037 OTTERBEIN AVERAGE DEBT $31,896 graduate debt free graduated w/only federal loans ($23,766 avg.) grad w/ fed & private debt ($55,784 avg.) *Project on Student Debt ACCORDING TO THE PROJECT ON STUDENT DEBT, THE NATIONAL AVERAGE DEBT FOR 2012 WAS $29,400. 71% OF ALL COLLEGE GRADUATES HAD DEBT. IMPACT OF TIME TO DEGREE ON STUDENT LOAN DEBT % only fed loans % of grads with %debt free with fed/private loans 37 Graduated in <4 years 46% (avg. $21,112) 3% (avg. $31,440) 51% 359 Graduated in 4 years 55% (avg. $24,364) 20% (avg. $57,135) 25% 53 Graduated in 5 years 38% (avg. $31,048) 25% (avg. $46,083) 37% 10 Graduated in 6 years 0% (avg. $41,424) 40% (avg. $68,744) 60% LOAN DEBT BY EFC % only fed loans % of grads with %debt free with fed/private loans 39 with a $0 EFC 90% (avg. $26,255) 10% (avg. $45,685) 0% 82 EFC $10,001 $20,000 54% (avg. $24,277) 30% (avg. $64,062) 16% 108 EFC $20,001+ 52% (avg. $20,987) 14% (avg. $62,580) 34% Impact of Time to Degree The longer a student stays at Otterbein, the more likely they are to incur high debt. Loan Debt by EFC The highest student loan debts are held by families with higher EFCs and incomes QUESTIONS ABOUT THIS REPORT? Please contact Jefferson Blackburn-Smith at jblackburnsmith@otterbein.edu. Thank you for taking the time to review. 6