ENTREPRENEURSHIP & CREATIVITY ENT 3004 CRN: 82058 Fall 2017 Syllabus T TH 4:30 5:45 PM Room: Lutgert 2201 Credit Hours: 3 Instructor: Jason Lortie, PhD Office Hours: T/TH: 12:45 1:30 PM Email: JLortie@fgcu.edu T/TH: 2:45 4:30 PM Cell #: (954) 288-8341 Office: 3340 Lutgert Hall A. COURSE DESCRIPTION A broad overview of the principles, theories, and practice of entrepreneurship, together with a focus on understanding the key tasks, skills and attitudes required. Opportunity recognition and evaluation is also included. Prerequisite: MAN 3025 with a minimum grade of C or ENT 2000 with a minimum grade of C or ENT 2010 with a minimum grade of C B. KEY TOPICS COVERED IN THIS COURSE The class will focus on the following topics: 1) Entrepreneurial cognition; 2) The feasibility of new ventures; 3) Business models The class will review the following topics: 4) The foundations of entrepreneurship; 5) Entrepreneurial opportunities; 6) Communication skills; 7) Customer discovery; 8) Integrity and ethics C. TEXTBOOK AND READINGS and other required materials Required: Cracking Creativity: The Secrets of Creative Geniuses, by Michael Michalko ISBN: 978-1-58008-311-9 Note: This e-book is available via Amazon ($12.99) and can be read using the Kindle Cloud Reader in any web browser
D. CLASS OVERVIEW Students will develop creative thinking skills through engaging and interactive classroom experiences. Students will apply their learning to form, analyze, and present new business ideas. A strong emphasis is placed on the written and oral presentation of ideas. E. GRADING, ASSIGNMENTS AND COURSE REQUIREMENTS The grade in this course will be based on a combination of individual and team grades. The weighting is comprised of the following elements: Exams: 30% (15% midterm; 15% final) Team-based paper and presentation: 20% Individual (out-of-class) Homework: 20% Individual (in-class) Assignments*: 30% Total: 100% * This is a highly interactive course that requires daily attendance. Many assignments will be given in class with no opportunity for make-up points. Grading scale: A 90-100% B 80-89.99% C 70-79.99% D 60-69.99% F 0-59.99% Assignment completion deadlines All homework is due at the start of class. You are responsible for knowing the deadlines as posted on the schedule. Late assignments may be accepted for partial credit. F. ATTENDANCE POLICY: As previously stated, this is a highly interactive course that requires daily attendance. Many assignments will be given in class with no opportunity for make-up points. These in-class assignments will total to 30% of the course grade. G. LEARNING OUTCOMES & ASSESSMENT Entrepreneurship Program The Entrepreneurship Program fosters a culture of innovation and creativity from every department and discipline at Florida Gulf Coast University. The Institute for Entrepreneurship provides a highly applied and student-centered interdisciplinary degree, which instills in our students an entrepreneurial mindset to become leaders by creating value for others, either in existing organizations or by developing new companies. Student Learning Outcomes:
The Institute for Entrepreneurship creates an environment that enables students to develop the entrepreneurial knowledge and mindset, both individually and collaboratively, to: (1) recognize, comprehend and apply the entrepreneurial process from across the disciplines; (2) enthusiastically and credibly communicate ideas, individually and in teams; and (3) analyze select and implement an integrated business model to solve real-world problems. Learning Goal Entrepreneurship Program: Learning Outcomes Course Learning Objectives (measured) Assessment Method Entrepreneurial Content/Discipline Knowledge and Skills Comprehend the process of entrepreneurship 1) Understand and apply entrepreneurial theory using lean startup principles. 2) Recognize and evaluate opportunities. 3) Propose viable solutions to opportunities. 4) Lead the development of new ventures. Describe the stages of the creative process. Explain why creativity is central to entrepreneurship. Identify the factors that promote and/or hinder creativity. Generate new business ideas and record them in a journal. A A A B Communication Skills Be enthusiastic and credible communicators Critical Thinking Skills Be effective at creatively solving realworld problems 5) Apply oral communication skills with a range of stakeholders. 6) Write clearly and concisely using proper entrepreneurship terminology. 7) Demonstrate effective networking capabilities. 8) Prepare evidence-based written and oral reports. 9) Work effectively in diverse interdisciplinary teams. 10) Analyze evidence for decisionmaking. 11) Select and implement appropriate technologies. 12) Evaluate ethical issues when making decisions. 13) Develop an integrated business model. 14) Gather and apply financial data for projections and decision-making. Work in teams to brainstorm new business concepts. Effectively pitch creative solutions to others. Explain the go-to-market strategy for new ventures in comparison to existing ventures. Conduct customer interviews and analyze the results. Use data from customer interviews to design a MVP. Recognize creative blocks imposed by you, others, or the environment. Select and apply different thinking strategies to creatively solve problems. Develop integrated business models and defend their financial, organizational, market, and technical feasibility. D D C B C D C C Assessment Method Legend: A) Exams; B) Individual homework; C) Group homework; D) Quizzes 3
H. ACADEMIC BEHAVIOR STANDARDS AND ACADEMIC DISHONESTY All students are expected to demonstrate honesty in their academic pursuits. The university policies regarding issues of honesty can be found under the Student Code of Conduct and Policies and Procedures sections in the Student Guidebook. All students are expected to study this document, which outlines their responsibilities and consequences for violations of the policy. The FGCU Student Guidebook is available online at http://studentservices.fgcu.edu/judicialaffairs/new.html. I. UNIVERSITY NONDISCRIMINATION STATEMENT Florida Gulf Coast University is committed to ensuring equity and fairness for all University employees, students, visitors, vendors, contractors and other third parties. As such, the University prohibits discrimination on the bases of race, color, national origin, ethnicity, religion, age, disability, sex (including sexual harassment/assault), gender identity/expression, marital status, sexual orientation, veteran status or genetic predisposition with regard to admissions, employment, programs or other activities operated by the University. This prohibition extends to enforcement of Title IX of the Education Amendments of 1972. Questions or complaints should be directed to the Office of Institutional Equity and Compliance (OIEC). The OIEC s phone number is (239)745-4366; the OIEC email address is OIEC@fgcu.edu. J. DISABILITY ACCOMMODATIONS SERVICES Florida Gulf Coast University, in accordance with the Americans with Disabilities Act and the university s guiding principles, will provide classroom and academic accommodations to students with documented disabilities. If you need to request an accommodation in this class due to a disability, or you suspect that your academic performance is affected by a disability, please see me or contact the Office of Adaptive Services. The Office of Adaptive Services is located in the Wellness Building. The phone number is 239-590-7956 or Video Phone (VP) 239-243-9453. In addition to classroom and campus accommodations, individuals with disabilities are encouraged to create their personal emergency evacuation plan and FGCU is committed to providing information on emergency notification procedures. You can find information on the emergency exits and Areas of Rescue Assistance for each building, as well as other emergency preparedness materials on the Environmental Health and Safety and University Police Department websites. If you will need assistance in the event of an emergency due to a disability, please contact Adaptive Services for available services and information. K. STUDENT OBSERVANCE OF RELIGIOUS HOLIDAYS All students at Florida Gulf Coast University have a right to expect that the University will reasonably accommodate their religious observances, practices, and beliefs. Students, upon prior notification to their instructors, shall be excused from class or other scheduled academic activity to observe a religious holy day of their faith. Students shall be permitted a reasonable amount of time to make up the material or activities covered in their absence. Students shall not be penalized due to absence from class or other scheduled academic activity because of religious observances. Where practicable, major examinations, major assignments, and University ceremonies will not be scheduled on a major religious holy day. A student who is to be excused from class for a religious observance is not required to provide a second party certification of the reason for the absence. 4
L. E-MAIL COMMUNICATIONS During the course of the semester, I will communicate with students via e-mail (quite often, in order to help keep you up to date). All FGCU students have FGCU e-mail addresses. I will assume that any e-mail that I send to your FGCU address is received. It is your responsibility to have a working FGCU e-mail and check it regularly. M. CANVAS Assignments, course documents, and PowerPoint presentations of class lectures will be posted on Canvas. It is expected that you will regularly check Canvas for these documents, information on assignment due dates, and any other announcements. 5
L. COURSE SCHEDULE (subject to change with notice) Class Meeting Date Content 1 8/22 Course overview 2 8/24 Entrepreneurship & opportunity Assigned Readings (Due Before Class) ** Syllabus CC: Introduction Reading #1 Homework Due (Due Before Class) Introductory discussion (Attendance verification) 3 8/29 Entrepreneurial mindset 4 8/31 Cognition Reading #2 Homework #1 5 9/5 Cognition; Foundations of creativity Reading #3 9/7 **No class** IRMA 9/12 **No class** IRMA 9/14 **No class** IRMA 9/19 **No class** IRMA 6 9/21 Foundations of creativity 7 9/26 (Re)framing CC: Part 1 & Strategy 1 Homework #2 8 9/28 Stimulating creativity I Reading #4 9 10/3 User entrepreneurship Reading #5 Homework #3 10 10/5 Stimulating creativity II CC: Strategy 4 11 10/10 Customer discovery Reading #6 Homework #4 12 10/12 Stimulating creativity III 13 10/17 Creativity in teams; Managing creative people; Exam review CC: Strategy 9 Reading #7 14 10/19 Exam 1 15 10/24 Business models I 16 10/26 Business model innovation Reading #8 17 10/31 Business model simulation Homework #5 18 11/2 Business model simulation 19 11/7 Feasibility Reading #9 20 11/9 Feasibility Homework #6 21 11/14 Industry analysis Reading #10 22 11/16 Market sizing Reading #11 23 11/21 Pitching creative ideas 24 11/23 **No class** Thanksgiving 25 11/28 Stimulating creativity IV CC: Strategy 7 Homework #7 26 11/30 Prototyping: creating an MVP 27 12/5 Stimulating creativity V CC: Strategy 8 12/7 Intellectual Property Homework #8 28 12/12 Broader perspectives: Ethics & creativity 29 12/14 Presentations 30 12/19 Presentations Homework #9 & #10 31??? Final Exam:??? **NOTE: CC Cracking Creativity book. Other readings provided by instructor. 6