Wolverhampton Business School BA(Hons) Marketing and Events Management with Foundation Year Course Guide 2017-18
About this guide This is your course guide. It provides the basic but fundamental information about your course of study. This guide is yours for the duration of the course, we don t re-issue it annually and if any information contained within were to change then we will write to you to explain so. In particular, if any important aspects relating to your modules were to change then we will inform you in accordance with the Code of Practice for the Management of Changes to Modules and Courses. The teaching and support teams which you will get to know over time will refer to this guide it will be useful to you and we advise you to make good use of it throughout your studies. The Course Guide should be read in conjunction with the more general sources of information which relate to all students at the University. The Student Handbook is a very detailed reference point for all issues relating to your studies which aren t specific to just your particular course. You might also want to refer to the Student Charter; the University s Policies and Regulations and the University Assessment Handbook documents which will provide you with all of the information that we think you will need for your period of study here. If you need additional information, or you simply want to discuss elements of any of these documents or other aspects of your course, find that there is something you need to know, please contact your Faculty Student Services: Faculty Student Services We can help with the administration and organisation of your time at University from enrolment and module registration, tuition fee enquiries, attendance support, course management and lifecycle queries, extenuating circumstances, leave of absence, transfers and changes, assignment submission, SAMs appointments, assessment and result queries, right through to Graduation. You can also come and talk to us for impartial advice and support if things are starting to go wrong and you re not sure who else to talk to. The main thing to remember is that you are not alone. We see large numbers of students over the course of a year on a variety of issues, so please don t be afraid to approach us. We are here to ensure that your transition into Higher Education is as smooth as possible. Normal office opening hours are Monday-Friday 08:45-17:00. You can contact us through the e:vision help desk, by phone or in person or by e-mail: Faculty of Social Sciences Help and Advice is also available from Student Support & Wellbeing The Lord Paul Swraj Building MU 202 (01902) 321789 (01902) 321515 Contact us at the Alan Turing Building MI 001 for all enquiries and referrals Services operate at all campuses by appointment. (01902) 321074 (01902) 321070 FoSSStudentServices@wlv.ac.uk ssw@wlv.ac.uk money@wlv.ac.uk Welcome from the Course Leader On behalf of the teaching and support teams from BA(Hons) Marketing and Events Management with Foundation Year course, I would like to extend to you a very warm welcome to the University of Wolverhampton, and in particular your campus. My name is Debra Wale and I am the course leader for your BA(Hons) Marketing and Events Management with Foundation Year course and alongside your personal tutor, will be your main point of contact over the duration of your studies. My contact details are below please don t hesitate to get in touch if you need any support or guidance. The successes which you will achieve whilst at the University are based upon a partnership between the
expertise and support from the staff here and the effort you put into learning. We welcome students who are eager to think for themselves, to take control of their own learning and who are ready to get involved in developing the skills required in a highly competitive job market. Make the most of the wide range of opportunities available to you. Studying at University can be difficult, and for many of you the transition into University life will be challenging. However we will support you throughout your course, particularly whilst you develop into an independent learner over the course of your first year with us. We believe it is important that you are encouraged to make your own contribution to the effective operation and development of your chosen course. We hope that you might consider acting as a Course Representative during some of your time with us to help the University continue to improve your experience. I would like to wish you every success with your studies. We look forward to working with you and hope that you enjoy your time with us. Debra Wale Course Management and Staff Involvement Role Name Specialism email Tel. Ext. Room Head of Department Dr Peter Robinson P.Robinson@wlv.ac.uk 3893 MN009 Course Leader Ms Debra Wale D.Wale@wlv.ac.uk 2842 MN117 Educational Aims of the Course Increasingly, marketing and events are closely related, with events forming a key element of the marketing strategies of a number of organisations. Trade shows, product launches, conferences fundraising, public relations, are all evidence of external and internal marketing where event management (and the management of venues) are key responsibilities for marketing managers and illustrate the need for marketing managers to be competent and skilled in both marketing and event management. BA (Hons) Marketing & Events Management will equip graduates with an events and marketing management portfolio of knowledge and skills so that they can consider the diverse work opportunities available in the events industry regionally, nationally and internationally. They will learn about the dynamic global marketplace within which the marketing and events operate, gain a working understanding of digital technologies and develop entrepreneurship and business skills that will help them to plan, organise, market and stage events. What makes this programme distinctive? The Marketing, Innovation, Leisure and Enterprise (MiLE) department has strong reputations in the subject disciplines of event management and marketing, based on a combination of the industry expertise and experience of MiLE department staff who have delivered a number of consultancy projects on behalf of organisations such as The NEC Group, further demonstrating our expertise around the management of venues. Courses are informed and endorsed by our research, publications, and engagement with professional bodies such as the Association for Events Management Education (AEME) and Chartered Institute of Marketing (CIM). The University is an Institute of Travel and Tourism (ITT) Centre of Excellence which recognises leading universities who working particularly closely with the Institute to develop and maintain high professional standards throughout the travel and tourism industry. The University receives support in organising
industrial placements, access to high level industry speakers, access to senior industry figures for research purposes and will grant an annual ITT Centre of Excellence Student of the Year award to a student identified by the university. Our relationship with university venues: The Arena Theatre and The Performance Hub provide an alternative classroom which you will access as part of your course. Learning with us, you will engage with industry through application of learning to live events, field trips and guest lecturers. These resources and developments place MiLE in a very strong position to provide both practical experiences which underpin theoretical understanding and prepare you for the challenges of working in the dynamic event marketing environment. Whilst studying with us in our new business school at the Wolverhampton Campus, you will learn about the global marketplace within which event venues operate, gain a working understanding of digital technologies, and develop entrepreneurship and business marketing skills that will help you to plan, organise, and market events. You can develop the skills and knowledge that you need to study at undergraduate level, building on your strengths and working on your weaknesses, so that you can feel confident that by the end you are ready to commence a degree course, and to apply the skills to undertake the directed and independent learning which will help you to achieve your potential. This will allow you to embark on Level 4 study in an appropriate undergraduate discipline or combined award, confident that you have developed the skills and chosen the most relevant subject area(s) to specialise in, which will allow you to perform strongly at degree level and enhance your career aims. Course Structure September (Full-Time) Part time students study alongside full time students. However, they do not study more than 80 credits in each academic calendar year.
Module Title Credits Period Type Module Leader 3GK003 Academic Skills 20 SEM1 Core Sally Bartholomew 3GK005 Critical Thinking 20 SEM1 Core Jodie Withers 3MG001 Introduction to Management 20 SEM1 Core Peter Robinson 3GK004 The World at Work: Careers and Personal Development 20 SEM2 Core Jodie Withers 3GK006 Extended Project 20 SEM2 Core Sally Bartholomew 3IM001 Business Decision Making 20 SEM2 Core Gurmak Singh 4MK002 Marketing Principles 20 SEM1 Core William Mott 4LI011 Academic Skills 20 SEM1 Core Debra Wale 4LI001 Introduction to Events and Venues 20 SEM1 Core Debra Wale 4LI009 Venue Design and Management 20 SEM2 Core Steven Gelder 4MK005 Marketing Performance Management 20 SEM2 Core Roy Broad 4MK006 Introduction to Brand Communication 20 SEM2 Core Hajrija Dergic 5MK006 Marketing Planning 20 SEM1 Core Mohammed Mahdi 5LI018 Services Marketing 20 SEM1 Core Mohammed Mahdi 5LI007 Functions and Special Events 20 SEM1 Core Peter Robinson 5LI017 Research Themes in Events 20 SEM2 Core Peter Robinson 5MK011 Customer Acquisition and Retention 20 SEM2 Core Roy Broad 5MK012 Integrated Marketing Communications 20 SEM2 Core Sarah Williams Group 13 Min Value: 20 Max Value: 20 20 SEM1 Core Option 6LI024 The Wedding Experience 20 SEM1 Core Option Hajrija Dergic Peter Robinson 20 SEM1 Core Elizabeth Heyworth- Thomas 6LI022 Research, Interpretation and Analysis 20 SEM1 Core Sammy Li 20 SEM2 Core Peter Robinson 20 SEM2 Core Sarah Williams 20 SEM2 Core Lee Crofts Course Learning Outcomes Learning Outcome Foundation Year Course Learning Outcome 1 (UCCLO1) Contributing Modules 3GK003 Academic Skills 3GK004 The World at Work: Careers and Personal Development
"Have factual, procedural and theoretical knowledge and understanding of a subject or field of work to complete tasks and address problems that while well-defined, may be complex and nonroutine." Foundation Year Course Learning Outcome 2 (UCCLO2) Can interpret and evaluate relevant information and ideas Foundation Year Course Learning Outcome 3 (UCCLO3) Are aware of the nature of the area of study or work Foundation Year Course Learning Outcome 4 (UCCLO4) Are aware of different perspectives or approaches within the area of study or work. CertHE Course Learning Outcome 1 (CHECLO1) "Demonstrate knowledge of the underlying concepts and principles associated with your area(s) of study, and an ability to evaluate and interpret these within the context of that area of study" CertHE Course Learning Outcome 2 (CHECLO2) "Demonstrate an ability to present, evaluate and interpret qualitative and quantitative data, in order to develop lines of argument and make sound judgements in accordance with basic theories and concepts of your subject(s) of study." DipHE Course Learning Outcome 1 (DHECLO1) "Demonstrate knowledge and critical understanding of the well-established principles of your area(s) of study, and of the way in which those principles have developed with an understanding of the limits of your knowledge, and how this influences analyses and interpretations based on that knowledge." DipHE Course Learning Outcome 2 (DHECLO2) "Demonstrate the ability to apply underlying concepts and principles outside the context in which they were first studied, including, where appropriate, the application of those principles in an employment context" DipHE Course Learning Outcome 3 (DHECLO3) "Demonstrate knowledge of the main methods of 3GK005 Critical Thinking 3GK006 Extended Project 3IM001 Business Decision Making 3MG001 Introduction to Management 3GK003 Academic Skills 3GK004 The World at Work: Careers and Personal Development 3GK005 Critical Thinking 3GK006 Extended Project 3IM001 Business Decision Making 3MG001 Introduction to Management 3GK003 Academic Skills 3GK004 The World at Work: Careers and Personal Development 3GK005 Critical Thinking 3GK006 Extended Project 3IM001 Business Decision Making 3MG001 Introduction to Management 3GK003 Academic Skills 3GK004 The World at Work: Careers and Personal Development 3GK005 Critical Thinking 3GK006 Extended Project 3IM001 Business Decision Making 3MG001 Introduction to Management 4LI001 Introduction to Events and Venues 4LI009 Venue Design and Management 4LI011 Academic Skills 4MK002 Marketing Principles 4MK003 Marketing Research 4MK004 Marketing in Action 4MK005 Marketing Performance Management 4MK006 Introduction to Brand Communication 4LI001 Introduction to Events and Venues 4LI009 Venue Design and Management 4LI011 Academic Skills 4MK002 Marketing Principles 4MK003 Marketing Research 4MK004 Marketing in Action 4MK005 Marketing Performance Management 4MK006 Introduction to Brand Communication 5LI007 Functions and Special Events 5LI017 Research Themes in Events 5LI018 Services Marketing 5MK005 Entrepreneurial Marketing 5MK006 Marketing Planning 5MK009 Marketing Communications Theory and Practice 5MK011 Customer Acquisition and Retention 5MK012 Integrated Marketing Communications 5LI007 Functions and Special Events 5LI017 Research Themes in Events 5LI018 Services Marketing 5MK005 Entrepreneurial Marketing 5MK006 Marketing Planning 5MK009 Marketing Communications Theory and Practice 5MK011 Customer Acquisition and Retention 5MK012 Integrated Marketing Communications 5LI007 Functions and Special Events 5LI017 Research Themes in Events 5LI018 Services Marketing
enquiry in the subject(s) relevant to the named award, and ability to evaluate critically the appropriateness of different approaches to solving problems in the field of study" DipHE Course Learning Outcome 4 (DHECLO4) "Use a range of established techniques to initiate and undertake critical analysis of information, and to propose solutions to problems arising from that analysis" Ordinary Course Learning Outcome 1 (ORDCLO1) "Understand the role and scope of the events sector and critically analyse events and venues impact upon their environments and on regional, national and global culture." Ordinary Course Learning Outcome 2 (ORDCLO2) "To acquire industry knowledge and develop operational and entrepreneurial skills, relevant to employability and to the marketing, operation and management of events and venues. " Ordinary Course Learning Outcome 3 (ORDCLO3) Critically appraise the changing trends in the event and venue industry and their ability to attract and retain consumers and develop markets. Ordinary Course Learning Outcome 4 (ORDCLO4) "Evaluate problem solving techniques to analyse challenges and appropriate theoretical concepts and models to the marketing and management of venues, artists, performers, staff and consumers." Ordinary Course Learning Outcome 5 (ORDCLO5) Develop critical awareness of and utilise digital technologies in learning environments and in the context of managing marketing for events and venues. Ordinary Course Learning Outcome 6 (ORDCLO6) "Critically evaluate the role of regional, national and global stakeholders and their impact on the structure and organisation of the events industry and on the management of venues." Honours Course Learning Outcome 1 (DEGCLO1) "Understand the role and scope of the events sector and critically analyse events and venues impact upon their environments and on regional, national and global culture." 5MK005 Entrepreneurial Marketing 5MK006 Marketing Planning 5MK009 Marketing Communications Theory and Practice 5MK011 Customer Acquisition and Retention 5MK012 Integrated Marketing Communications 5LI018 Services Marketing 5MK009 Marketing Communications Theory and Practice 5MK011 Customer Acquisition and Retention 5MK012 Integrated Marketing Communications 6LI022 Research, Interpretation and Analysis 6LI024 The Wedding Experience 6LI022 Research, Interpretation and Analysis 6LI024 The Wedding Experience 6LI024 The Wedding Experience 6BU001 Researching Business and Management Issues 6LI022 Research, Interpretation and Analysis 6MK006 Digital Marketing Communications and Social Media
Honours Course Learning Outcome 2 (DEGCLO2) "To acquire industry knowledge and develop operational and entrepreneurial skills, relevant to employability and to the marketing, operation and management of events and venues. " Honours Course Learning Outcome 3 (DEGCLO3) Critically appraise the changing trends in the event and venue industry and their ability to attract and retain consumers and develop markets. Honours Course Learning Outcome 4 (DEGCLO4) "Evaluate problem solving techniques to analyse challenges and appropriate theoretical concepts and models to the marketing and management of venues, artists, performers, staff and consumers." Honours Course Learning Outcome 5 (DEGCLO5) Develop critical awareness of and utilise digital technologies in learning environments and in the context of managing marketing for events and venues. Honours Course Learning Outcome 6 (DEGCLO6) "Critically evaluate the role of regional, national and global stakeholders and their impact on the structure and organisation of the events industry and on the management of venues." 6BU001 Researching Business and Management Issues 6LI024 The Wedding Experience 6MK006 Digital Marketing Communications and Social Media 6BU001 Researching Business and Management Issues 6MK006 Digital Marketing Communications and Social Media 6BU001 Researching Business and Management Issues 6LI022 Research, Interpretation and Analysis 6MK006 Digital Marketing Communications and Social Media 6LI024 The Wedding Experience 6MK006 Digital Marketing Communications and Social Media 6BU001 Researching Business and Management Issues 6LI024 The Wedding Experience PSRB None Employability in the Curriculum A degree in Marketing and Events Management will prepare you for career opportunities in the events sector where you will be able to use a portfolio of marketing expertise and skills to inform the management of events and venues. Upon graduation students can expect to enter a number of roles in the events marketing sector: public, private or voluntary, gain career progression or set up their own events business. Opportunities can be found in a diversity of venues worldwide from management of venues and stadia, conferencing in hotels to staging corporate, local authority or charity events, arts and music festivals, or business start-up such as Wedding planning. Graduates of this award may also progress to our Marketing and Events postgraduate programmes. Teaching, Learning and Assessment This will include:
Reading both core and supplementary reading from books, journals and electronic sources. Case Analysis to look at the application of theory and practice, to identify problems and recommend solutions. Group discussions on provided themes to draw out and share personal experiences and learning amongst the wider group. Student presentations/student led seminars. Problem-based learning approaches. Lectures and workshops. Group and individual tutorials Personal reflection. Group role play and project work. Assessment preparation and feedback. Individual and group presentations. Peer feedback. Learning and Teaching Methods This data indicates the proportion of time in each year of study that students can expect to engage in the following activities (expressed as a percentage for each level). Level Teaching Independent 3 24 76 0 4 24 76 0 5 24 76 0 6 20 80 0 Placement Assessment Methods This data indicates the proportion of summative assessment in each year of study that will derive from the following: (expressed as a percentage for each level). Level Written Exams Practical Exams 3 7 0 93 4 8 25 67 5 0 0 100 6 8 9 83 Coursework Reference Points FHEQ Level Descriptors QAA (FHEQ), (2001) Framework for higher education qualifications in England, Wales and Northern Ireland QAA -(HLST) (2008) Framework for higher education qualifications in England, Wales and Northern Ireland Equality Act 2010
Academic Regulations Exemptions None Support with your studies University Learning Centres are the key source of academic information for students providing access to: Physical library resources (books, journal, DVDs etc.) Study areas to allow students to study in the environment that suits them best: Social areas, quiet and silent areas. A wide range of online information sources, including ebooks, e-journals and subject databases Academic skills support via the Skills for Learning programme Students on campus can attend workshops or ask for one-to-one help on a range of skills such as academic writing and referencing. Dedicated Subject Pages to enable you to explore key online information sources that are recommended for their studies. Physical access to local libraries both in UK and overseas via SCONUL and WorldCat agreements We also strongly advise you to download to MyWLV student app. MyWLV is a single point of personalised access to the variety of systems the University offers. This includes pulling through relevant information (e.g. deadlines, timetables) and linking to underlying systems. Course Specific Support A core strand through this course is the development of skills appropriate to both general study at HE and for lifelong learning, and specific study in a chosen specialist subject. In some modules the development of these skills are explicit in others they are embedded within the curriculum. Students will be able to access the learning services of the University of Wolverhampton. For example: University Learning Centres provide general academic skills support to all students. Individual appointments are available with a study skills advisor. They can offer advice on areas such as, academic writing, assignment planning, exam preparation, and time management. In addition, there is a regular timetable of drop-in and bookable workshops covering information and digital literacy skills, including academic referencing. The MX student centre will be able to provide more generic international advice and guidance for example visa s. In addition, the Centre will be able to provide regulatory guidance and any such other support to signpost students to enhance their learning. You will receive support and guidance from personal tutors, so that you: can understand better your learning process, have the skills and understanding to act on the feedback, so as to become more effective and successful, collect evidence on your achievement to enhance your employability. Feedback - tutors provide personalised written feedback following all summative assessments. The mechanism for feedback from formative tasks varies between assessments, but will always be provided in some form. On occasions tutors may provide generalised verbal feedback to the whole group on points relating to an assessment. You may also be asked to give feedback to your peers and to your tutors. Contact Hours
In higher education, the term contact hours is used very broadly, to refer to the amount of time that you spend learning in contact with teaching or associated staff, when studying for a particular course. This time provides you with the support in developing your subject knowledge and skills, and opportunities to develop and reflect on your own, independent learning. Contact time can take a wide variety of forms depending on your subject, as well as where and how you are studying. Some of the most common examples are: lectures seminars tutorials project supervisions demonstrations practical classes and workshops supervised time in a studio/workshop fieldwork external visits work-based learning (including placements) scheduled virtual interaction with tutor such as on line, skype, telephone In UK higher education, you as the student take primary responsibility for your own learning. In this context, contact time with teaching and associated staff is there to help shape and guide your studies. It may be used to introduce new ideas and equip you with certain knowledge or skills, demonstrate practical skills for you to practise independently, offer guidance on project work, or to provide personalised feedback. Alongside contact time, private or independent study is therefore very significant. This is the time that you spend learning without direct supervision from, or contact with, a member of staff. It might include background reading, preparation for seminars or tutorials, follow-up work, wider practice, the completion of assignments, revision, and so on. Course Specific Health and Safety Issues No specific health and safety issues recorded. Course Fact File Hierarchy of Awards: Bachelor of Arts with Honours Marketing and Events Management with Foundation Year Bachelor of Arts Marketing and Events Management with Foundation Year Diploma of Higher Education Marketing and Events Management with Foundation Year Certificate of Higher Education Marketing and Events Management with Foundation Year University Statement of Credit University Statement of Credit Course Codes: MK017T01UV Full-time 4 Years MK017T31UV Part-Time 8 Years UCAS Code: Awarding Body / Institution: School / Institute: Category of Partnership: Location of Delivery: Teaching Institution: N500 University of Wolverhampton Wolverhampton Business School Not delivered in partnership University of Wolverhampton University of Wolverhampton
Published: 04-Oct-2017 by Raimond Melis