Three megatrends shaping the future of international student mobility Wednesday 19 October 2016 AIEC, Melbourne Dr. Rahul Choudaha Rahul@DrEducation.com DrEducationBlog USA
International Interdisciplinary Researcher Instructor Consultant Entrepreneur Doctorate (Higher Ed) US Bachelor s (Engineering) India Master s (Business) India
Megatrend? a long-term, transformational process with global reach, broad scope, and a dramatic impact (John Naisbitt, 1982)
Events shaping megatrends 2001 9/11 Attractiveness of UK and Australia 2007/08 Attractiveness of the US Global Financial Recession? 2016?
3 Trends Strategic Response Strategy 2020
3 Trends Response Shifting Demand/Supply of Global HigherEd
Demand for tertiary education Gross Enrollment Ration at Tertiary Level 2006 2014 67 74 41 14 22 25 Lower middle income countries India Indonesia Kenya Vietnam Upper middle income countries Brazil China Mexico Malaysia High income countries Australia US UK Germany Source: UNESCO Institute of Statistics
Concern of meeting enrollment goals Not concerned at all 5% Not too concerned 17% Moderately concerned 32% Very concerned 47% Source: The 2014 Inside Higher Ed Survey of College and University Admissions Directors, Inside Higher Ed
Demand for international education Share of international students as a percentage of tertiary level enrollment (%) 18.7 19.5 18.3 18.2 4.8 13.6 12.5 11.0 14.9 10.0 7.7 3.3 3.6 3.4 4.2 4.9 7.1 6.4 New Zealand Australia United Kingdom Canada United States OECD total 2000 2007 2014 Source: OECD Education at a Glance
Demand by level of education Share of international students as a percentage of tertiary enrollment, by level (%) 45.4 42.5 40.2 36.9 33.5 34.7 27.0 23.0 27.4 13.1 13.7 14.3 14.0 8.1 12.4 8.8 3.5 4.9 Australia United Kingdom New Zealand Canada United States OECD total Bachelor s level Master s level Doctorate level Source: OECD Education at a Glance
The dragon in the room Outbound mobility by country of origin 1999 2006 2013 Malaysia India 54,255 49,000 56,260 55,436 145,539 181,872 South Korea China 68,129 104,763 116,942 123,076 6% 407,280 14% 712,157 18% Source: UNESCO Institute of Statistics
Economic growth Source: Global Economic Outlook 2014 2020, A.T. Kearney
Population growth Source: Global Monitoring Report 2015/2016: Development Goals in an Era of Demographic Change
Diversifying with New Markets Making strategic choices >>>
3 Trends Response Shifting Demand/Supply of Global HigherEd Diversifying with New Markets Evolving Segments and Needs of Students
Complexity of decision-making processes Personal Reasons Institution Image Country Image Purchase Intentions City Effect Program Evaluation Adapted from: Cubillo, et al. (2006)
Financial Resources Low High Not All International Students Are The Same: Understanding Needs, Mapping Behavior EXPLORERS Experience STRUGGLERS Immigration Global not interested in Transnational Education HIGHFLIERS Prestige STRIVERS Advancement Low High Academic Preparedness Source: Choudaha, R., Orosz, K. & Chang, L. (2012). Not All International Students are the Same. World Education Services.
Glocal students Glocals are expanding segment of students seeking international education experience/credential while staying in the country or region One out of five students studying wholly overseas for a UK degree through a distance learning program (HESA, UK) 70% of international students in Japan are from China, Korea and Vietnam More Malaysian students in branch campuses of UK universities (45,000) than those going to the UK (15,000) 21% of all foreign students in OECD countries came from countries that share land or maritime borders 11,825 Indian students pursued MBBS from China in 2012-2014 and appeared in test to practice in India
Financial Resources Low High Diverse students-global vs. glocal EXPLORERS Experience STRUGGLERS Immigration Glocal - interested in Transnational Education HIGHFLIERS Prestige STRIVERS Advancement Low High Academic Preparedness Source: Choudaha, R. Know your international student-global or glocal? University World News.
Engaging with New Students Knowing the customer (student) >>>
3 Trends Response Shifting Demand/Supply of Global HigherEd Diversifying with New Markets Evolving Segments and Needs of Students Engaging with New Students Maturing Technology and Educational Delivery
Transnational Education (TNE) TNE is broadly defined as: all types of higher education study programs, or sets of courses of study, or educational services (including those of distance education) in which the learners are located in a country different from the one where the awarding institution is based. Resources Control Complexity Low Type of TNE Validation Franchise Twinning program Fly-out model MOOCs? Source: UNESCO/Council of Europe (2001) Code of Good Practice in the Provision of Transnational Education Dual degree program Joint degree program High International branch campus
Issues of Recognition and Quality Assurance in many countries [quality assurance and recognition of qualifications] were still not geared to addressing the challenges of crossborder provision Source: Vincent-Lancrin, S., D. Fisher and S. Pfotenhauer (2015), Ensuring Quality in Cross-Border Higher Education: Implementing Copyright the UNESCO/OECD DrEducation, LLC. Guidelines, All Rights OECD Reserved. Publishing, Paris.
Incheon Global Campus, South Korea
The Transformation It forecasts a future where education will be unbundled and degrees will be disaggregated into smaller credential units with the possibility that the credentialing entity may be different from the institution that offers the course".
Emergence of new alternative providers A recent and growing sector of higher education composed of companies or organizations that offer higher education experiences operating apart from traditional colleges and universities (CHEA) If you apply and are accepted into the on-campus or online program that is associated with your MicroMasters program, the MicroMasters credential will count toward the degree.
Experimenting with New Models Defining your value proposition >>>
3 Trends Strategic Response Shifting Demand/Supply of Global HigherEd Diversifying with New Markets Evolving Segments and Needs of Students Engaging with New Students Strategy 2020 Maturing Technology and Educational Delivery Experimenting with New Models
Rahul@DrEducation.com @DrEducationBlog