SYNERGY SCHOOL OF BUSINESS (Approved by AICTE) AICTE Approved 2year full time PGDM PROGRAM Visit : www.ssb.edu.in l Mail: info@ssb.edu.in We bring Global Intelligence to you SYNERGY SCHOOL OF BUSINESS (Approved by AICTE) CAREER PATH Healthcare Mgt. Marketing Finance HR Banking Retail Agri. Business Digital Media Mgt. B.Sc. Nursing Life Sciences / Biotech / Microbiology B.A. / B.Com / B.Sc. B.Sc (Ag) Journalism / Animation B. Pharma Electronics & Communications Engg. CSC / IT Mechanical Engg. Civil Engg. Pharma & Health Care IT Mgt. Operations & Supply Chain Mgt. Construction & Infrastructure Mgt. Telecom Mgt. Finance Telecom HR Pharma Management Health Care Marketing International Business Media Campus : Muraharipally (V), ICICI Knowledge Park Medchal (M), Near Shameerpet, Hyderabad-500 078. Hyderabad City Office Address: nd Flat # C-3, 2 Floor, Dillu Apartments SD Road, Hyderabad House building, Begampet, Hyderabad Secunderabad Office: Plot #189, Srinivasa Nagar Colony Temple Alwal, Secunderabad Ph. 9390145057 / 78. AICTE Approved 2year full time PGDM PROGRAM www.ssb.edu.in
SYNERGY SCHOOL OF BUSINESS (Approved by AICTE) ABOUT US Synergy School of Business (SSB) is an autonomous business school approved by All India Council for Technical Education (AICTE), Ministry of HRD, Government of India, New Delhi. Synergy is founded by Dr. NRK REDDY in association with few professionals representing from the field of teaching in Engineering, Management and IT. OUR VISION To make synergy a world-class learning centre breeding global leaders to empower India in tune with changing times, paving the way for new school of management thought, through fostering innovation and technology. OUR MISSION Enabling young minds by articulating sustainable systems imparting need-based management education through Teaching, Research and Consulting, enabling every individual to explore the fullest potential to create a new breed of entrepreneurs by fostering high quality and productivity through technology and innovation.
Academic Advisory Board SYNERGY A Truly Global Education Provider Synergy offers a truly global business education by inviting professors from world renowned universities across the globe. In addition to this professors from international universities are on the academic advisory board to guide us in curriculum design, and bring innovation on par with international standards. Synergy draws its faculty from Singapore, Canada, Philippines, UK and Indonesia to teach full length courses. Synergy has collaborations with many international universities and institutions such as West International Business Institute, Singapore, Adams International University, Texas A & M university, USA, Miramar university, USA, George Washington university, USA etc. making synergy truly a global school. Prof. Arun K. Tiwari Secretary & Director CARE Foundation, CARE Hospitals, Hyderabad G. Nagi Reddy Diretor - Operations Nitish Seeds Pvt. Ltd. Hyderabad Mr. Ravikanth Reddy Vice President (HR) Nagarjuna Constructions Limited, Hyderabad. Mr. Renny Joseph Mampilly Vice President, DM-South, HSBC Bank, Hyderabad. Dr. NRK Reddy Professor & Founder Director Synergy School of Business, Hyderabad. K.Pandu Ranga Rao Group Head-HR IVRCL Infrastructures & Projects Limited Hyderabad. Mr.Pochender CEO, LANCO TECHNO PARKS, Hyderabad. Dr. Raj Kumar, Ph.D CEO, HR Foot Prints, Hyderabad. Mr. K. Chandrasekharan Former V P - Marketing Dr. Reddy Labs Dr. Ranga Reddy Burri Director, Sanmed Healthcare, Hyderabad. Dr. Rama Chandra Prasad Chief Economist, Electricity Regulatory Commission, Janpath, New Delhi. Dr. Samantha RK, Ph.D. Former Vice Chancellor, Bidan Chandra Krishi Viswa Vidyalaya, West Bengal. Dr. V. Venkaiah, Ph.D. Vice Chancellor, Krishna University, A.P Dr. V. Viswanadham, Ph.D. Professor (Rtd.), Osmania University, Hyderabad. Mr. Sriram Reddy Associate Vice President Admin, Aurobindo Pharma Limited, Hyderabad. Mr. AJ. Reddy V P, Mylan Labs, Hyderabad. Dr. Pola, WIBI. Indonesia Dr Yusra Director, WIBI, Singapore. Mr P.V.Rao V P HR, Vimta Labs, Hyderabad.
THE PROGRAM: Synergy School of Business is established to promote and deliver high quality management education and shall lend itself perfectly to being a centre of excellence for management Teaching, Training, Research and Consulting. From the Director's Desk Let me extend a warm welcome to the leaders of tomorrow! The rise of knowledge revolution and knowledge capitalism brought in enormous change in education across the globe. India is not an exception. There is a clear shift from tangible wealth to intangible wealth bringing new dynamics into play. This brought in a managerial revolution, integrating organizations and knowledge houses which promote education. In the light of this change management degree has become an imperative to enter into the managerial league. It is in this context synergy school of business strives to create and nurture a new breed of leaders, with sound Technical skills leading to Techno managerial league befitting the needs of the global business and industry. I assure you the best quality teaching and the processes to bring out the best quality output. Campus placements of earlier batches in TOP MNCs are the testimony of our relentless effort. We look forward for a rewarding journey for the mutual benefit. From the bottom of my heart I once again welcome you into synergy family. Dr. NRK REDDY SSB OFFERS TWO YEAR FULL TIME PGDM PROGRAM: l l PGDM TRIPLE SPECIALISATION ELIGIBILITY: Any Graduate with 50 % and must qualify in CMAT / CAT / MAT / XAT / ATMA / ICET PGDM PHARMA and HEALTH CARE SPECIALISATION. ELIGIBILITY: Graduate in Pharmacy / Life sciences / Nursing / Medicine with 50 % and must qualify in CMAT / CAT / MAT / XAT / ATMA / ICET / GPAT APPROVALS: The programme is approved by AICTE, Ministry of Human Resource Development, Govt of India, New Delhi. THE SPOT LIGHT Synergy offers dynamic and new economy related Specialisation such as PHARMA and HEALTH CARE MANAGEMENT (PHC) which has immense potential. The global pharma industry is undergoing major restructuring. PHC program is designed to nurture global leaders of tomorrow to lead Pharma and health care sector in the midst of dynamic changes. SPECIALISATIONS In addition to this, SSB offers 14 Specialisations. Every student is given triple specialization. Two from core areas like Marketing, Finance HR, IT & Logistics and supply Chain, Pharma Management, Health Care & third specialization from the Ancillary areas, leading to triple specialization advantage. THE PEDAGOGY The pedagogy presents students with unique opportunities to think, critique, question existing paradigms in order to help them develop a comprehensive personality. The predominantly case method of teaching provides them with the opportunity to prepare themselves for the rapid rate of change in today's business world. Key learning happens from interaction with qualified, experienced instructors besides frequent visitors from reputed universities and business organizations around the world. The programme offers exciting and challenging learning experiences and oppor tunities for personal development through a host of curricular, co-curricular and extracurricular activities.
LITTLE MBA The little MBA programme will enable the students to choose a micro organization or SME to implement their ideas and conceptual learning happened in the class. In the process students acquire practical exposure and both students and firms benefit mutually. LEARNING GROUPS Synergy focuses more on group learning than individual centric learning. A group of four or five students form as a learning group to reap the benefits of collaborative learning for the mutual benefit. INDUSTRY VISITS To strengthen the industry institution interaction, students at least visit one industry every semester to gain practical experience. In addition to Local Industrial visits Students also go for Interstate Industrial Tour PROFESSIONAL BODIES Synergy encourages the students to take the membership with the professional bodies such as Hyderabad Management Association (HMA), HRD network, AIMS etc. PROJECTS AND SUMMER INTERNSHIP Students have to undergo 8-10 weeks of rigorous internship in the industry to understand the shop floor activities and gain practical experience. At the end of the project students submit a dissertation to the school for valuation of the report. FINISHING SCHOOL The final placement is determined by his knowledge and skill. Most important skill is soft skill. Synergy focuses on nurturing communication skills, thinking skills, cognitive skills, negotiation skills, Accent neutralization and reducing Mother Tongue Influence (MTI), team work, leadership skills etc. All these activities refine the individual into a full fledged finished product. STUDENTS CLUBS All students become the members of various clubs managed by students such as Finance Club, Marketing, IT, Pharma Club etc. BOOK REVIEW AND INDUSTRY COMPETITIVENESS (BRICS) Students are expected to read and review a management related book every semester and make a presentation to the students of the class. MAGAZINE AND JOURNAL REVIEW SESSIONS (MAJORS) Review of magazines and journals compels the students to acquire current knowledge and disseminate the knowledge build competency INFRASTRUCTURE Learning environment at Synergy is conducive, meeting all the requirements of a modern day teaching-learning phenomenon. The school provides a variety of facilities, comprising large lecture theatres, syndicate room besides extensive space where students can study and circulate. The lecture theatres are equipped with modern audio-visual facilities, enabling delivery of high quality presentations and lectures. The school is fully WiFi-enabled and Students are provided with free Laptops, to take full advantage of the wireless facilities. The Learning Resource Centre (Library) contains a vast collection of books on management and general topics, besides specialist and professional journals and daily newspapers.
SYNERGY POLICY RESEARCH INITIATIVES FOR NEW GOVERNANCE (SPRING) This wing promotes policy and social research. All the students and faculty will join hands with the SPRING to undertake qualitative research in the form of publications in journals of repute and help in policy making of the government and non government agencies. SYNERGY KNOWLEDGE INITIATIVES FOR LEADERSHIP AND LEARNING (SKILL). The objective of SKILL is to promote corporate training. Executive development programs (EDPS) and short term certificate courses in specialized areas will be undertaken by the SKILL. EXPERIENCE AND EXPERTISE, BOTH TOGETHER. A mix of expertise, experience and knowledge makes the teaching faculty of the Synergy School of Business. The top level of the faculty owes its knowledge resource and experience to the many years they have spent in guiding, leading and building reputed organizations, both Indian and international. CAMPUS LIFE Life at SSB provides a welcoming environment where students are encouraged to live and learn from each other in a nationally diverse setting. STUDENT ACTIVITIES AND PROGRAMMES As a student of SSB, you are offered numerous opportunities to engage in a wide variety of curricular, co-curricular and extra - curricular activities. SOCIAL LIFE At SSb, we understand the importance of integrating students into campus life and into the city of Hyderabad. Students can plan and organize cultural and social activities.
TEACHING & BEYOND FACULTY Dr. NRK Reddy Ph.D. Dr.Reddy holds Masters in Economics with a specialization in Econometrics from Osmania University. He earned his M.Phil. and Ph.D. degrees from the same university. He taught at Loyola Academy, Hyderabad and later worked for 12 years at Siva Sivani Institute of Management. He served as a director at Siva Sivani for many years. Dr. Reddy taught at James Cook University, Singapore., Later, he became the Director, Business Studies at Singapore institute of Commerce, Singapore. Dr. Reddy has taught business programmes of some of the reputed universities in the world. To name a few, Victoria University, New Castle Business School, Flinders' University, apart from the prestigious London School of Economics programs. After his return from Singapore, he joined Aurora's Business School as a Director. Dr. Agna Dr. Agna did her doctoral program from XLRI, Jemshedpur. She specialized in HR and behavioral sciences area. She has acquired her masters in Commerce from Bharathidasan University and bachelors from Holy Cross, Trichy. She has over 20 years of experience in Teaching, Research, Training and consulting in various organizations of repute. She conducted many training programs at Dr Reddy's labs, Hyderabad. Currently Dr Agna is a an adjunct professor at synergy. SYNERGY Dr. Sri Hari Krishna, Ph.D. Dr. Hari acquired his Masters in Finance and Accounting and Ph.D. from Osmania University. Dr. Hari specializes in Financial Markets. He has over 15 years of experience both in industry and teaching. He worked with GE Money, Siva Sivani, ICFAI, etc. Mr. Jagan Mohan TM, B.Tech., PGDM, IIM(A) Mr. Jagan acquired his Masters from IIM(A) in 1977. Later, he joined IDPL Ltd. Subsequently joined Novopan India Pvt. Ltd., and Sanghi Industries as Executive Director. Jagan is a student-friendly teacher and his sessions are fully packed with live examples. Jagan brings 30 years of his experience to the classroom, coupled with 10 years of teaching experience in renowned B-Schools across the country. Jagan specializes in Marketing and Strategy. Currently, Jagan is an adjunct Professor at SSB. Dr. VVK Mohan, Ph.D. Dr. Mohan acquired his Masters from Indian Institute of Rural Management, Anand (IRMA) a reputed Business School. He earned his Ph.D. in Business from Osmania University. Dr.Mohan specialized in Marketing, Research, Self-analysis and Personal Effectiveness. His psychometric tools help students understand and analyze themselves so as to initiate corrective mechanisms. Dr. Mohan carries 30 years' experience to the classroom. Prof. Vrajesh Kumar Prof vrajesh kumar earns his masters in industrial management from New Jersey University, USA. He has over 25 years of experience in teaching, training, in both academics and industry. He specialized in the areas of HR and operations management. Prof. P. Ravi Kumar Prof P. Ravi kumar holds a masters degree in commerce and has over 15 years of experience in academics and industry. He specialized in the areas of accounting and finance. His unique pedagogy makes his classes very interesting to the students. Prof. T. Ravi Prof T. Ravi holds a masters degree in commerce. He has over 15 years of experience in teaching and corporates. He completed his Ph.D from osmania university, Hyderabad. Prof Ravi specialized in finance, accounting and quantitative techniques. Ravi is known for his unique teaching style with practical approach. Prof. B.KISHORE BABU Acquired B.Pharma Degree from Bangalore University and Masters Degree from Andhra University. He acquired M.Phil. Degree from Alagappa University and submitted his Ph.D. thesis in mangement to Dravidain University. He has over 10 years of Pharma market experince and Five years of Teaching experience. He worked with NATCO Pharma, Cadila Pharma, Green Star Pharma, ICFAI, ASBM etc.
Evaluation Synergy School of Business has a unique method of evaluation and testing mechanism designed to ensure effective learning. 1. Continuous Evaluation -50% weightage 2. End-semester Evaluation 50% weightage Academics: CODE SEMESTER 1 111 Principles of Management 8 112 Economic Analysis I 8 113 Quantitative Techniques 8 114 Business Accounting 8 115 Principles of Marketing 8 116 Business Law & Ethics 8 117 IT for Management 8 118 Business Communication 8 Soft Skills - I (NC) Industry Visit (NC) CODE SEMESTER 2 121 Organizational Behavior 8 122 International Business 8 Management 123 Operations Research 8 124 Financial Management 8 125 Marketing Research 8 126 Operations and 8 Supply Chain Mgt 127 Management Information 8 Systems 128 Services Management 8 129 Summer Internship Program 100 Soft Skills II (NC) 105 Industry Visit (NC) Functional Specialization Options MARKETING Semester 3 FINANCE 1. International Marketing 8 2. Sales and Distribution Management 8 3. Strategic Marketing Management 8 4. Rural and Industrial Marketing 8 5. Social Media Semester 4 1. Consumer Behavior 8 2. Integrated Marketing Communications 8 3. Product and Brand Management 8 4. Customer Relationship Management 8 5. Direct Marketing and Key 8 Account Management Semester 3 1. Financial System and Services 8 2. Project Finance 8 3. Security Analysis and 8 Portfolio Management 4. Strategic Corporate Tax Management 8 Semester 4 1. Conflict Management & Negotiation 8 2. Diversity management 8 3. Training and development 8 4. Strategic HR Management 4 5. Psychometrics 4 6. International Human Resource Management 8 IT & SYSTEMS Semester -3 1. System analysis & Design 8 2. Project Management in IT 8 3. Software Engineering 8 4. GIS & Applications Semester- 4 1. Data ware housing & 8 Data mining for business applications 2. E-Business application Development 8 3. Mobile and Wireless computing 8 4. Business Data Communication and Networks 8 CODE SEMESTER 3 231 Strategic Management 8 232 Major Specialization I 8 233 Major Specialization II 8 234 Major Specialization III 8 235 Minor Specialization I 8 236 Minor Specialization II 8 237 Sectoral Specialization l 8 238 Entrepreneurship 8 Development 100 Soft Skills III (NC) 105 Industry Visit (NC) CODE SEMESTER 4 241 Introduction to ERP 8 242 Major Specialization - IV 8 243 Major Specialization V 8 244 Minor Specialization III 8 245 Sectoral Specialization II 8 246 Specialization Project 100 Soft Skills IV (NC) 105 Industry Visit (NC) Semester 4 HUMAN RESOURCE MANAGEMENT 1. Financial Engineering 8 2. International Financial Management 8 3. (A) Mergers and Acquisitions 8 (b) Wealth Management 8 4. Financial Modeling using Excel 8 SEMESTER 3 1. Performance Management System 8 2. Talent Management 8 3. Human Resource Management 8 4. Compensation management 8 SUPPLY CHAIN MANAGEMENT Semester -3 1. Integrated Supply chain management 8 2. Global supply chain management 8 3. Strategic partnerships and relation ship 8 management 4. Inland freight management 8 Semester-4 1. Quantitative models in SCM 8 2. Purchasing and Procurement 8 3. Wraehousing and inventory management 8
PHARMA AND HEALTH CARE MANAGEMENT CODE SEMESTER - I CREDITS CODE SEMESTER - ll CREDITS 111 PRINCIPLES OF MANAGEMENT 8 112 ECONOMIC ANALYSIS - 1 8 113 QUANTITATIVE TECHNIQUES 8 114 BUSINESS ACCOUNTING 8 115 PRINCIPLES OF MARKETING 8 116 BUSINESS LAW AND ETHICS 8 117 IT FOR MANAGEMENT 8 118 BUSINESS COMMUNICATION 8 100 SOFT SKILLS I (NC) 105 INDUSTRY VISIT (NC) CODE SEMESTER - lll CREDITS 231 STRATEGIC MANAGEMENT 8 232 MAJOR SPECILISATION 1 8 233 MAJOR SPECILISATION II 8 234 MAJOR SPECILISATION III 8 235 MINOR SPECILISATION I 8 236 MINOR SPECILISATION II 8 237 ENTREPRENUERSHIP DEVELOPMENT 8 100 SOFT SKILLS III (NC) 105 INDUSTRY VISIT (NC) PHARMA (5 SUBJECTS TO BE CHOOSEN ) 1) PHARMA COLOGY & MICRO-BIOLOGY 2) INTELECTUAL PROPERTY RIGHTS & REGULATORY AFFAIRS(IPR) 3) DRUG RETAIL 4) INTRODUCTION TO PHARMACO EPIDEMIOLOGY. 5) CLINICAL RESEARCH. 6) HEALTHCARE INDUSTRY & ROLE OF PHARMA INDUSTRY 7) PHARMA PRODUCT & BRAND MANAGEMENT 8) PHARMA SALES AND DISTRIBUTION MANAGEMENT. 9) OTC MARKETING & INTEGRATED MARKETING COMMUNICATIONS. 121 ORGANIZATIONAL BEHAVIOR 8 122 INTERNATIONAL BUSINESS 8 ENVIRONMENT 123 OPERATIONS RESEARCH 8 124 FINANCIAL MANAGEMENT 8 125 MARKETING RESEARCH 8 126 OPERATIONS AND SUPPLY 8 CHAIN MANAGEMENT 127 MANAGEMENT INFORMATION SYSTEMS 8 128 SERVICES MANAGEMENT 8 129 SUMMER INTERNSHIP PROGRAM (SIP) 100 SOFT SKILLS - II (NC) 105 INDUSTRY VISITS (NC) CODE SEMESTER - lv 241 INTRODUCTION TO SAS 8 242 MAJOR SPECILISATION - IV 8 243 MAJOR SPECILISATION V 8 244 MINOR SPECILISATION III 8 245 SPECILISATION PROJECT 8 100 SOFT SKILLS IV(NC) 105 INDUSTRY VISIT (NC) HEALTHCARE (5 SUBJECTS TO BE CHOOSEN ) CREDITS 1) HEALTH INSURANCE AND MANAGED CARE 2) MARKETING OF HEALTHCARE SERVICES 3) PATIENT CARE MANAGEMENT. 4) FACILITY AND EQUIPMENT MANAGEMENT. 5) MANAGEMENT OF CLINICAL SUPPORT SERVICES. 6) APPLIED DEMOGRAPHY & POPULATION DYNAMICS. 7) APPLIED EPIDEMOLOGY. 8) DISASTER MANAGEMENT 9) INTERNATIONAL HEALTH SECTORAL SPECIALIZATIONS RETAIL MANAGEMENT 1. Retail management functions and operations 2. Category management 3. Retail buying functions TELECOM MANAGEMENT 1. The business of telecommunication Indian perspective 2. Telecommunication industry : Structure and environment 3. Telecom solutions selling : Key account management HOSPITALITY MANAGEMENT 1. Introduction to hospitality industry 2. Sales and marketing in hospitality industry 3. Operations in hospitality industry MEDIA MANAGEMENT 1. Managing operations in print and electronic media 2. Media marketing 3. Financial journalism 4. Managing public relations INFRASTRUCTURE MANAGEMENT 1. Real estate planning 2. Regulatory and financial institutions in infrastructure management 3. Infrastructure management BANKING AND INSURANCE MANAGEMENT 1. Insurance management 2. Managing bank operations 3. Risk management and personal financial planning
Placement Placement division is strong in Synergy and successfully completes placement much before course completion. Students get multiple offer letters during the 3rd semester boosting the morale of the students & paving the way for Excellent career path. Summer internship program ensures every student a practical exposure to the shop floor activities. Almost every student who got internship for 8-10 weeks was also given stipend making synergy placement very rewarding & enriching following is the list of companies associated with synergy for both final placement and summer internship program. Some of our esteemed recruiters: ADMISSION PROCESS APPLICATION GROUP DISCUSSION & PERSONAL INTERVIEW FINAL SELECTION AND ADMISSION ADMISSION OFFICE/ CAMPUS VISITS SYNERGY SCHOOL OF BUSINESS (Approved by AICTE) Admission to the SSB PGDM program is expected to be competitive, and enrollment is limited. Applicants must have a bachelor s degree from a recognized university from India or abroad. Consideration is based on an individual application, admission test scores, group discussion, and a personal interview. Criteria for selection include the applicant s potential for success at senior management levels and the ability and motivation to participate in a rigorous and intensive course of study while employed. The candidates have to apply for admission through a prescribed application. The application can be downloaded from www.ssb.edu.in. The filled in application has to be sent to the city office along with an application fee of Rs. 1000 in the form of DD-drawn in fovor of Synergy School of business payable at Hyderabad. Alternatively, it can be submitted in the city office along with DD/Cash. Upon receipt, the applicants will be invited for a group discussion and personal interview. Candidates will be informed of their selection position within a week from the date of GD & PI. They will be required to remit the admission and first semester fee within 10 days of such information confirming their admission. We welcome visitors to our city office/campus. A personal visit will give you the opportunity to discuss your application in person, meet the councilor and view our facilities. You will be able to discuss your career goals and needs on a one-to-one basis. Foreign Collaborations Please contact us for an appointment with our Admissions Team : Tel : 09390145057, 9390145078 Email : info@ssb.edu.in