The University of North Carolina Branch Campuses Harold L. Martin Senior Vice President Academic Affairs March 2008
Opportunities for UNC 80,000 new students by 2017 Need to respond to constituents desires for: New and expanded degree programs Adult credit and certificate programs Basic and applied research in key areas Current campus mission and growth strategies Access and connections to our Community Colleges Diversity and globalization goals New curricular and learning-based initiatives Outreach, engagement, and community focus
Branch Campuses Grow in Popularity Students are geographically restricted 79 % of students attend college in state or region Placebound by financial constraints, family responsibilities, lifestyle choices or combination Students desire educational options within a 30-minute commute Local options have led to explosion in college-going-rate of nontraditional students Latest trend is TWIGS, branches of branches
Branch Campuses Grow in Popularity Technology has been a great enabler in the expansion of the branch campus model. Distance education, whether by web or interactive television, allows hard-to-deliver courses to be transmitted from main campus to branches, and from branch to branch.
Branch Campuses Grow in Popularity Effects of Technology Electronic data transfer allows low-cost synchronous access to administrative data such as registration, admission, and financial aid transactions without the cost of duplicating expensive computer systems and personnel at the branch campus. For example, library access via technology has enabled branch campuses to operate with a small core of books and journals while offering almost the same digital access to written materials as on the main campus.
Administrative Models I. Centralized model Administered by a central office staff on the main campus. Penn State uses this model to administer its seventeen branch campuses that make up University College.
Penn State UC Centralized Model PENN STATE UNIVERSITY COLLEGE Central administration Admissions, Con Ed Tenure and promotion Curriculum Reg & Records Library UNIVERSITY COLLEGE BRANCHES Abington, Altoona, Beaver, Berks, Branywone, Erie, Greater Allegheny, Harrisburg, Hazelton, Lehigh Valley, Mont Alto, New Kensington Schuylkill, Shenango, Wilkes-Barre Worthington Scranton, York Facilities, Branch administration, Student life
Penn State Enrollment* LOCATION STUDENTS University 43,252 Park University 33,149 College Law, Medical, 9,199 Technology World Campus 5,009 TOTAL 90,609 UNIVERSITY COLLEGE ENROLLMENT Erie 4,171 Altoona 4,034 Harrisburg 3,907 Beaver 793 Wilkes-Barre 697 Total 33,149 * Fall 2007 Enrollment data, PSU Dept. of Public Info
Administrative Models II. Decentralized model Autonomy granted to the local sites, except in the important areas of curriculum and promotion and tenure. Functions at branch include admissions, registration and records, housing, cashiers, finance, student affairs, and other administration. Ohio State University uses this model to administer its five branches (many with student residences).
OSU De-centralized Model OHIO STATE MAIN CAMPUS Curriculum and Tenure at Main Campus Lima Campus - Administration - Admissions - Reg & Records - Housing - Finance - Student Affairs Marion Campus - Administration - Admissions - Reg & Records - Housing - Finance - Student Affairs Mansfield Campus - Administration - Admissions - Reg & Records - Housing - Finance - Student Affairs Newark Campus - Administration - Admissions - Reg & Records - Housing - Finance - Student Affairs AGI Wooster Campus - Administration - Admissions - Reg & Records - Housing - Finance - Student Affairs
Ohio State Branch Campuses* Campus Students Faculty Staff Degrees (MS/MA) Acres Budget ($ million) Lima 1.340 157 11 (4) 565 $ 12.9 Mansfield 1,553 179 5 (4) 675 $ 16.0 Marion 1,633 198 5 (3) 180 $ 15.7 Newark 2,505 219 5 (2) 134 $ 21.0 Wooster 748 145 17 (0) 1,943 $ 10.0 TOTALS 7,779 889 43 (13) 3,497 $ 75.6 OSU Main Campus enrollment = 52,568; Total OSU = 60,347 * Fall 2007 data, Columbus Dispatch Article, Jan. 2008
Administrative Models III. Leadership model Main campus offers strategic management functions, oversight of the hiring and promotion and tenure processes, and seeks to maintain consistency in standards and practices across campuses. This model has been adopted by Ohio University in administering its five branch campuses.
Ohio U. Leadership Model OHIO UNIVERSITY MAIN CAMPUS PROCTORVILLE CENTER TWIG Vice Provost for University Outreach - Liaison/advocate with/for branches - Some centralized and some local PICKERINGTON CENTER TWIG LANCASTER CAMPUS Administration Admissions Registration Student Affairs Tenure EASTERN CAMPUS Administration Admissions Registration Student Affairs Tenure CHILLICOTHE CAMPUS Administration Admissions Registration Student Affairs Tenure ZANESVILLE CAMPUS Administration Admissions Registration Student Affairs Tenure SOUTHERN CAMPUS Administration Admissions Registration Student Affairs Tenure
Ohio University Branch Enrollment* PROCTORVILLE CENTER (39) TWIG OHIO UNIVERSITY MAIN CAMPUS (20,322) Branch/Twig Total = 8,033 PICKERINGTON CENTER (228) TWIG LANCASTER CAMPUS EASTERN CAMPUS CHILLICOTHE CAMPUS ZANESVILLE CAMPUS SOUTHERN CAMPUS (1,723) (728) (1,852) (1,773) (1,690) * Fall 2007 enrollment, Ohio Univ. IR data
Important Decisions/Questions Administrative Structure: What is the structure on main campus and what is it on the branch? How do they interact or coordinate? (policies, processes, chain of command, etc.) What administrative services do customers (internal and external) expect? Revenues and Resources: What funding model is used to support the branch? How do resources flow? How are branch priorities evaluated with respect to main campus priorities?
Important Decisions/Questions Faculty: Promotion and tenure decisions (process and requirements) Teaching load expectations (with engagement and research) Opportunity to conduct research (time, facilities, grad students) Faculty services (professional and personnel) Students: Admissions requirements for branch campuses Transfer issues for students who wish to relocate from a branch campus to the main campus Main campus faculty perception of students abilities? Breadth of course/curricula options
Important Decisions/Questions Facilities: Own versus rent versus share Which administrative functions need physical presence? How to handle maintenance and repair? What do customers (internal and external) demand? Facilities implications Facilities need to match goals (instructional, research, and engagement)
Recommended UNC Models Two possible models should be considered as initial strategies: 1. Distance Education Storefront Model 2. Community College Partnership Model
Distance Education Storefront Model Storefront is physical presence (rented or owned space) at one (or more locations): Programs delivered 100% by distance education Establishes physical presence in strategic region Low risk entrance into a potential service area first step to a partnership or branch with more functionality Example: George Washington University at the Virginia, Campus, Ashburn, VA
Community College Partnership Model UNC main campus enters partnership with regional NC community college(s). Offers degree programs strategic to region Builds on Comprehensive Articulation Agreement CC offers first two years; UNC campus offers BA/BS/MA/MS. Uses existing, shared facilities. Examples: SUNY Plattsburgh at Adirondack CC, Queensbury, NY Florida Tech and UCF at Brevard CC, Cocoa/Melbourne/Palm Bay, FL
Community College Partnership Model UNC CAMPUS MAIN CAMPUS Faculty tenure Curricula control Coordination of partnership activities with CC - admissions - registration - etc. UNC Branch Campus NC Community College UNC Campus Presence Offer new programs Complete existing programs Minimum/no resident faculty Minimum/no resident admin
Selected UNC Examples Greater Hickory Regional Partnership Hickory Metro Higher Education Center NC Center for Engineering Technologies Rocky Mount Regional Partnership Gateway Technology Center Jacksonville Partnership Coastal Carolina CC UNCW Hendersonville Partnership Blue Ridge CC - WCU
Greater Hickory Higher Education Partnership Advisory Board Programming Committee Partnership Office Program delivery Student advising Needs assessment Program marketing Staff: Manager, Adm. Asst., Advising Coordinator Allied Health Center at WPCC - Site Mgr. & Advisor ASU Center at CCC&TI - Site Mgr. & Advisor Center for Engr. & Tech. - Site Mgr. & Advisor HMHEC at CVCC - Site Mgr. & Advisor
Rocky Mount Regional Partnership Upper Coastal Regional Partnership Programming Committee Gateway Tech Center Edgecombe CC Nash CC Halifax CC Wilson CC
Jacksonville/Onslow County Partnership UNCW/Coastal Carolina Community College Administrative Staff BA Criminal Justice BS Nursing BSW Social Work BA Elem. Education
Population of NC Furthest From UNC Campus by County Rank NC County Rank NC County 1 Onslow 6 Iredell 2 Catawba 7 Craven 3 Wake 8 Rowan 4 Wayne 9 Cleveland 5 Carteret 10 Gaston
Population of NC Furthest From UNC Campus by County
Example of Potential Funding Support a. Director of Regional Partnership $70,000 b. Administrative Assistant $35,000 c. Enrollment Manager/Academic Advisor (Per CC Partner) $50,000 Subtotal $155,000 Benefits $38,750 Total Salary $193,750 d. Operational Funds (Supplies, travel, equipment, etc.) $12,500 Total $206,250 Note: Faculty resources would be supported from the enrollment funding formula.
Criteria to Consider for Approving a Branch Campus Location Does branch campus help meet enrollment projections of main campus? Does branch campus help main campus meet needs of an underserved region? Is there an existing strong partnership between the main campus(es) and community college(s) which can be readily expanded?
Administrative/Operational Issues A Memorandum of Understanding would be established to address: allocation of responsibilities and accountability and shared standards for campus safety (counseling, training, emergency preparedness etc.) consistent application of University policies/procedures to students seamless registration, financial aid and information sharing appropriate advising and guidance mechanisms for students enrolled in degree programs health care and provision of other basic services
Next Steps UNC Board of Governors approve structure in principle Finalize discussion of proposed model with Community College President and Board Create Details of Partnership Administrative Agreement Continue to strengthen effectiveness of Comprehensive Articulation Agreement
Questions?