Kent State University Catalog 07-08 PUBLIC RELATIONS - B.S. College of Communication and Information School of Journalism and Mass Communication 0 Franklin Hall Kent Campus 0-67-57 jmc@kent.edu www.kent.edu/jmc Description The Bachelor of Science degree in Public Relations gives students the opportunity to study the strategic management of communication and the relationships between organizations and their key constituents. Students develop skills in written, digital, verbal and visual communications, as well as in research, measurement and strategic thinking. The public relations major offers numerous hands-on learning opportunities. The skills courses require students to develop plans, strategies and tactics that would be produced in the public relations field. Often, projects relate to actual client communication challenges. In campaign projects, students complete research and create a public relations plan for a real client. Public relations studetns also are required to complete 50 hours of an internship. Public relations students have the opportunity to apply for positions at two student-staffed agencies, Flash Communications and IdeaBase. Flash Communications is a student PR agency located in Kent State's University Communications and Marketing (UCM) department and managed by a full-time PR faculty member. Typically, seven public relations students, including a student assistant coordinator, work at Flash Communications each semester, covering and staffing events and writing for university print, online and social media outlets. IdeaBase is an integrated marketing and communications firm located in downtown Kent. Students have the opportunity to gain public relations experience through a range of campus jobs. Students also have the opportunity to be involved with the award-winning Kent State Chapter of the Public Relations Student Society of America (PRSSA). In October 04, the chapter received the Outstanding Chapter Award at PRSSA's national conference. Kent State's chapter is one of only "star" chapters in PRSSA and has received seven national awards in 0 years. There are many short- and long-term study abroad/away opportunities. For more information contact the Office of Global Education or CCI's coordinator of International Study Programs. Fully Offered At: Kent Campus Accreditation Accrediting Council on Education in Journalism and Mass Communications (ACEJMC); Public Relations Society of America (PRSA) - Certification in Education for Public Relations Admission Requirements The university affirmatively strives to provide educational opportunities and access to students with varied backgrounds, those with special talents and adult students who graduated from high school three or more years ago. Freshman Students on the Kent Campus: The freshman admission policy on the Kent Campus is selective. Admission decisions are based upon the following: cumulative grade point average, ACT and/or SAT scores, strength of high school college preparatory curriculum and grade trends. The Admissions Office at the Kent Campus may defer the admission of students who do not meet admissions criteria but who demonstrate areas of promise for successful college study. Deferred applicants may begin their college coursework at one of seven Regional Campuses of Kent State University. For more information on admissions, including additional requirements for some academic programs, visit the admissions website for new freshmen. Freshman Students on the Regional Campuses: Kent State campuses at Ashtabula, East Liverpool, Geauga, Salem, Stark, Trumbull and Tuscarawas, as well as the Regional Academic Center in Twinsburg, have open enrollment admission for students who hold a high school diploma, GED or equivalent. Transfer, Transitioning and Former Students: For more information about admission criteria for transfer, transitioning and former students, please visit the admissions website. English Language Proficiency Requirements for International Students: All international students must provide proof of English language proficiency (unless they meet specific exceptions) by earning a minimum 55 TOEFL score (7 on the Internet-based version), minimum 75 MELAB score, minimum 6.0 IELTS score or minimum 48 PTE Academic score, or by completing the ELS level Intensive Program. For more information on international admission, visit the Office of Global Education s admission website. Admission for Current Kent State Students: minimum overall GPA of.000 to be admitted directly into any major in the School of Journalism and Mass Communication. Program Learning Outcomes Graduates of this program will be able to:. Demonstrate critical thinking, grounded in a legal and ethical framework.. Gather information, analyze it and make informed judgments using methods and tools appropriate to their professions.. Demonstrate the ability to apply theory and research appropriate to their professions, including quantitative and qualitative methods. 4. Demonstrate the ability to apply basic ethical principles to their professional work. 5. Demonstrate the ability to apply laws and regulations applicable to their professional work. 6. Write correctly and clearly in forms and styles appropriate for the communications professions, audiences and purposes they serve. 7. Demonstrate understanding of how media and their professions evolved historically, their role in societal development and their global interaction today with institutions and individuals. 8. Demonstrate appreciation for diverse cultures and individual differences, and reflect that appreciation in their work. Public Relations - B.S.
Kent State University Catalog 07-08 University Requirements All students in a bachelor's degree program at Kent State University must complete the following university requirements for graduation. NOTE: University requirements may be fulfilled in this program by specific course requirements. Please see Program Requirements for details. Requirement Destination Kent State: First Year Experience Course is not required for students with 5 transfer credits, excluding College Credit Plus, or age + at time of admission. Diversity Domestic/Global (DIVD/DIVG) Students must successfully complete one domestic and one global course, of which one must be from the Kent Core. Experiental Learning Requirement (ELR) Students must successfully complete one course or approved experience. Credits/ Courses courses varies Kent Core (see table below) 6-7 Writing-Intensive Course (WIC) Students must earn a minimum C grade in the course. course Upper-Division Requirement 9 (or 4) Students must successfully complete 9 upper-division (numbered 0000 to 49999) credit hours to graduate. Students in a B.A. and/or B.S. degree in the College of Arts and Sciences must complete 4 upper-division credit hours. Total Credit Hour Requirement 0 Some bachelor's degrees require students to complete more than 0 credit hours. Kent Core Requirements Requirement Kent Core Composition (KCMP) 6 Kent Core Mathematics and Critical Reasoning (KMCR) Kent Core Humanities and Fine Arts (KHUM/KFA) (min one course each) Kent Core Social Sciences (KSS) (must be from two disciplines) 6 Kent Core Basic Sciences (KBS/KLAB) (must include one laboratory) 6-7 Kent Core Additional (KADL) 6 Credits/ Courses Total Credit Hours: 6-7 Program Requirements Major Requirements [CI-BS-PR] Major Requirements (courses count in major GPA) (min C- grade required in all courses) JMC 000 MEDIA, POWER AND CULTURE (DIVD) (KSS) JMC 0006 MULTIMEDIA TECHNIQUES JMC 0008 RESEARCH AND MEASUREMENT IN JMC 600 WRITING ACROSS PLATFORMS JMC 6007 REPORTING or JMC 6008 BROADCAST REPORTING JMC 800 PRINCIPLES OF PUBLIC RELATIONS 9 JMC 007 DIGITAL ANALYTICS IN ADVERTISING AND PUBLIC RELATIONS JMC 800 PUBLIC RELATIONS CASE STUDIES JMC 400 JMC 4006 ETHICAL ISSUES IN INTEGRATED LAW OF ADVERTISING AND PUBLIC RELATIONS JMC 4009 INTERNSHIP (ELR) JMC 4800 MEDIA RELATIONS AND PUBLICITY (WIC) JMC 4800 PUBLIC RELATIONS TACTICS JMC 4800 DIGITAL PUBLIC RELATIONS JMC 48006 PUBLIC RELATIONS PUBLICATIONS JMC 4809 SEMINAR: PUBLIC RELATIONS CAMPAIGNS Journalism and Mass Communication Electives, choose from the following: JMC 004 JMC 400 JMC 400 JMC 4 JMC 450 JMC 49 INDUSTRY TOOLS PUBLIC RELATIONS PRACTICE: PUBLIC AFFAIRS PUBLIC RELATIONS PRACTICE: CRISIS FASHION PUBLISHING GLOBAL ADVERTISING AND PUBLIC RELATIONS PRACTICUM IN ADVERTISING AND PUBLIC RELATIONS (ELR) Additional Requirements (courses do not count in major GPA) ACCT 00 INTRODUCTION TO FINANCIAL ACCOUNTING or ENTR 7056 COMM 5000 COMM 000 INTRODUCTION TO ENTREPRENEURSHIP INTRODUCTION TO HUMAN (KADL) GRAMMAR REVIEW (min C grade) ECON 060 PRINCIPLES OF MICROECONOMICS (KSS) ENG 006 PRINCIPLES OF TECHNICAL WRITING or ENG 006 or ENG 0064 LIS 000 PROFESSIONAL WRITING ARGUMENTATIVE PROSE WRITING INFORMATION FLUENCY IN THE WORKPLACE AND BEYOND MATH 004 INTRODUCTORY STATISTICS (KMCR) 4 MIS 46 PRINCIPLES OF MANAGEMENT MKTG 500 PRINCIPLES OF MARKETING MKTG 45045 ADVERTISING AND PROMOTION MANAGEMENT POL 0004 COMPARATIVE POLITICS (DIVG) (KSS) or POL 000 or POL 0500 AMERICAN POLITICS (DIVD) (KSS) WORLD POLITICS (DIVG) (KSS) PSYC 76 GENERAL PSYCHOLOGY (DIVD) (KSS) UC 0097 DESTINATION KENT STATE: FIRST YEAR VCD 400 VISUAL DESIGN LITERACY Marketing Upper-Division Elective (MKTG 0000 or 40000 level) History Electives, choose from the following: 6 HIST 050 HIST 05 HIST 070 WORLD HISTORY: ANCIENT AND MEDIEVAL (DIVG) (KHUM) WORLD HISTORY: MODERN (DIVG) (KHUM) EARLY AMERICA: FROM PRE-COLONIZATION TO CIVIL WAR AND RECONSTRUCTION (DIVD) (KHUM) 5 Public Relations - B.S.
Kent State University Catalog 07-08 HIST 07 MODERN AMERICA: FROM INDUSTRIALIZATION TO GLOBALIZATION (DIVD) (KHUM) Kent Core Composition 6 Kent Core Fine Arts Kent Core Basic Sciences (must include one laboratory) 6-7 General Electives (total credit hours depends on earning 0 credit 9 hours, including 9 upper-division credit hours) Minimum Total Credit Hours: 0 Students may substitute JMC 000 for JMC 000. JMC 000 does not fulfill a Kent Core or Diversity requirement. A minimum C grade must be earned to fulfill the writing-intensive requirement. If course is not being used to fulfill the writing-intensive requirement, a minimum C- grade must be earned. All general elective credit hours must be taken outside of the discipline. For students interested in developing a global perspective, foreign language courses or any of the following general elective courses are recommended: ANTH 80, ANTH 840, CACM 00, CACM 040, COMM 585, GEOG 040, MCLS 0000, MCLS 009, MUS, PH 000, POL 0500. Progression Requirements Students must maintain a.700 major GPA and a.000 overall GPA in order to continue taking JMC courses. Failure to do so will result in not being permitted to enroll in JMC courses. In addition, no grade lower than a C- in a JMC course will be counted toward graduation or as a prerequisite for a subsequent class. Graduation Requirements Minimum Major GPA.700.000 Minimum Overall GPA Minimum 7 credit hours taken outside the discipline, see requirements for acceptable courses. Only general elective courses may be taken as pass/fail, of which maximum credit hours may be taken as pass/fail. Any JMC course taken is calculated in the major GPA. A minimum C- grade may be required in some courses. Students must complete minimum 7 credit hours outside the journalism and mass communication discipline per the Accrediting Council on Education in Journalism and Mass Communications. The following courses are considered within the discipline and cannot be used toward the 7-credit-hour requirement: COMM 0000 FOUNDATIONS OF COMM 008 SOCIAL MEDIA STRATEGIES COMM 586 BUSINESS AND PROFESSIONAL COMM 590 THEORY COMM 600 PUBLIC IN SOCIETY COMM 650 INTRODUCTION TO HEALTH COMM 0000 RESEARCH METHODS COMM 5860 INTERVIEWING COMM 4000 SPORTS COMM 4000 MEDIA, WAR AND PROPAGANDA COMM 4000 TECHNOLOGY AND HUMAN INTERACTION COMM 45006 MEDIA USE AND EFFECTS COMM 45007 FREEDOM OF SPEECH COMM 4509 COMM 4509 COMM 45095 COMM 4596 INTERNSHIP IN STUDIES (ELR) VARIABLE TITLE WORKSHOP IN SPECIAL TOPICS IN STUDIES INDEPENDENT STUDY: STUDIES COMM 4590 AND INFLUENCE (WIC) COMM 4609 SENIOR SEMINAR (ELR) COMM 4609 PRACTICUM IN APPLIED (ELR) COMM 4650 HEALTH AND MEDIA JMC any course VCD 000 VCD 00 INTRODUCTION TO VISUAL DESIGN INTRODUCTION TO VISUAL DESIGN STUDIO VCD 400 COMMUNICATING WITH COLOR VCD 8000 PHOTOGRAPHY VCD 800 PHOTOGRAPHY II VCD 0000 BASIC COMPUTER-GRAPHIC DESIGN AND VCD 000 INTRODUCTION TO DESIGN RESEARCH VCD 000 INTERMEDIATE STUDIO SKILLS:GRAPHIC DESIGN AND VCD 800 ADVANCED PHOTOGRAPHY VCD 800 PHOTO TECHNOLOGY VCD 8004 PHOTOGRAPHIC PERSPECTIVES VCD 8005 COLOR PHOTOGRAPHY VCD 8007 ADVANCED DIGITAL IMAGING VCD 000 I VCD 00 II VCD 000 GRAPHIC DESIGN I VCD 00 GRAPHIC DESIGN II VCD 4004 VISUAL ETHICS VCD 4005 INTRODUCTION TO D GRAPHIC DESIGN VCD 4006 MOTION DESIGN VCD 7000 VISUAL DESIGN FOR MEDIA: ADVANCED VCD 800 PHOTOGRAPHICS VCD 8007 PHOTO- TECHNIQUES VCD 8009 INTERNSHIP SEMINAR - PHOTO- VCD 80 EDITORIAL PHOTOGRAPHY VCD 4005 PROFESSIONAL PORTFOLIO VCD 4005 GRAPHIC DESIGN-TRAVEL AND FIELD VCD 4005 GRAPHIC DESIGN STUDIO-GLYPHIX -8 VCD 4009 VCD 40095 VCD 40096 VCD 409 VCD 409 INTERNSHIP I-GRAPHIC DESIGN/ (ELR) SPECIAL TOPICS:GRAPHIC DESIGN/ INDIVIDUAL INVESTIGATION IN GRAPHIC DESIGN AND INTERNSHIP II-GRAPHIC DESIGN/ /PHOTO- (ELR) VARIABLE TITLE WORKSHOP IN VISUAL DESIGN -6-5 -6-6 -6-8 -6 - Public Relations - B.S.
4 Kent State University Catalog 07-08 VCD 4095 SELECTED TOPICS:GRAPHIC DESIGN/ VCD 4000 ADVANCED :MEDIA VCD 400 EDITORIAL VCD 400 ADVERTISING VCD 4000 STUDIO PRODUCTION VCD 400 INTERACTION DESIGN VCD 400 TYPOGRAPHIC/PHOTOGRAPHIC GRAPHIC DESIGN VCD 400 CORPORATE IDENTITY/GRAPHIC DESIGN VCD 4004 ISSUES FOR GRAPHIC DESIGN BUSINESSES VCD 4005 PACKAGING, PROMOTION AND RETAIL ENVIRONMENTS VCD 4006 ENVIRONMENTAL GRAPHIC DESIGN VCD 4007 INFORMATION GRAPHICS VCD 4008 BRANDED IDENTITY VCD 405 TYPE HIGH PRESS VCD 45000 GRAPHIC DESIGN PERSPECTIVES (WIC) VCD 46000 WEB DESIGN AND PROGRAMMING I VCD 4600 WEB DESIGN AND PROGRAMMING II VCD 4600 ADVANCED TYPOGRAPHY VCD 4605 WEB DESIGN AND PROGRAMMING STUDIO VCD 4800 PHOTOGRAPHIC PROJECT VCD 4800 ADVANCED PHOTOGRAPHIC PROJECT VCD 4800 PROFESSIONAL PORTFOLIO - PHOTO- VCD 48009 FASHION PHOTOGRAPHY VCD 4809 PRACTICUM IN PHOTOGRAPHY (ELR) - VCD 4998 SENIOR RESEARCH PAPER:GRAPHIC DESIGN/ (ELR) (WIC) VCD 4999 SENIOR CAPSTONE (ELR) All transfer coursework with a subject and number designator of TRAN, KAPS, COMM, JMC or VCD XXXXX will not count toward the 7-credit-hour requirement automatically, nor will Kent State coursework with a subject designator of CCI. Prior Kent State coursework with the subject designator of JOUR will also not count toward the 7-credit-hour requirement. Students must meet with their academic advisor for further evaluation of their coursework for applicability to this requirement. Roadmap This roadmap is a recommended semester-by-semester plan of study for this major. However, courses designated as critical (!) must be completed in the semester listed to ensure a timely graduation. Course Title Credits Semester One COMM 5000 INTRODUCTION TO HUMAN (KADL) JMC 000 MEDIA, POWER AND CULTURE (DIVD) (KSS) JMC 0006 MULTIMEDIA TECHNIQUES UC 0097 DESTINATION KENT STATE: FIRST YEAR History Elective Kent Core Requirement Semester Two -4 Credit Hours 6 COMM 000 GRAMMAR REVIEW JMC 600 WRITING ACROSS PLATFORMS! JMC 800 PRINCIPLES OF PUBLIC RELATIONS History Elective Kent Core Requirement Semester Three JMC 0008 Credit Hours RESEARCH AND MEASUREMENT IN! JMC 800 PUBLIC RELATIONS CASE STUDIES MATH 004 INTRODUCTORY STATISTICS (KMCR) 4 PSYC 76 GENERAL PSYCHOLOGY (DIVD) (KSS) General Electives Semester Four Credit Hours 6 ECON 060 PRINCIPLES OF MICROECONOMICS (KSS)! JMC 6007 or JMC 6008 REPORTING or BROADCAST REPORTING JMC 48006 PUBLIC RELATIONS PUBLICATIONS VCD 400 VISUAL DESIGN LITERACY Kent Core Requirement Semester Five JMC 007 Credit Hours 5 DIGITAL ANALYTICS IN ADVERTISING AND PUBLIC RELATIONS JMC 4800 PUBLIC RELATIONS TACTICS MKTG 500 PRINCIPLES OF MARKETING Journalism and Mass Communication Elective Kent Core Requirement Semester Six Credit Hours 4 JMC 4800 MEDIA RELATIONS AND PUBLICITY (WIC) MIS 46 PRINCIPLES OF MANAGEMENT English Elective Politics Elective Kent Core Requirement Third Summer Term Credit Hours 5 JMC 4009 INTERNSHIP (ELR) Semester Seven Credit Hours ACCT 00 INTRODUCTION TO FINANCIAL ACCOUNTING or or INTRODUCTION TO ENTREPRENEURSHIP ENTR 7056 JMC 4006 LAW OF JMC 4800 DIGITAL PUBLIC RELATIONS MKTG 45045 ADVERTISING AND PROMOTION MANAGEMENT Journalism and Mass Communication Elective Semester Eight JMC 400 Credit Hours 4 ETHICAL ISSUES IN INTEGRATED JMC 4809 SEMINAR: PUBLIC RELATIONS CAMPAIGNS LIS 000 INFORMATION FLUENCY IN THE WORKPLACE AND BEYOND Marketing Upper-Division Elective (MKTG 0000 or 40000 level) 4 Public Relations - B.S.
Kent State University Catalog 07-08 5 General Electives 6 Credit Hours 6 Minimum Total Credit Hours: 0 Public Relations - B.S. 5